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• 4 ways to create more effective funnels

  24 février 2020, par Jake Thornton — Uncategorized

  Accurately measuring the success of your customer’s journey on your website is vital to increasing conversions and having the best outcome for your business. When it comes to website analytics, the Funnels feature is the best place to start measuring each touch point in the customer journey. From here you’ll find out where you lose your visitors so you can make changes to your website and convert more in the future.

  The funnels feature lets you measure the steps (actions, events and pages) your users go through to reach the desired outcomes you want them to achieve. This gives you valuable insights into the desired journey for your customers. 

  When creating a funnel with the funnels feature, you anticipate the customer journey that you want to measure, for example : 

  Step 1 – Visitor lands on your homepage and sees the promotion you’re offering. 
  Step 2 – They click the call-to-action (CTA) button which leads them to information on the product
  Step 3 – They add the product to their cart
  Step 4 – They fill in their personal information and credit card details
  Step 5 – They click the “pay now” button

  From here you can see exactly how many visitors you lose between each step. Then you can implement new techniques to decrease these drop-offs and evaluate the success of your changes over time.

  But what about the non-conventional routes to conversion ?

  That’s right, visitors can end up in all different directions on your website. It’s important to use other features in Matomo to discover these popular pathways your visitors may be taking before the point of conversion.

  Here are 4 Matomo features for discovering important alternative funnels on your website :

  Transitions

  The transitions feature lets you visualise mini funnels on selected pages. You can see how visitors landed on a specific page, and then where they moved on to from this specific page.

  First you need to identify the page(s) that sells your product or service the most. 

  Whether it’s your homepage, a product page or an information page on your services. The transitions feature will then show you the before and after pathways visitors are already taking to get from page to page

  

  The transitions feature is located under Behaviour – Pages. Find the important page you would like to analyse and click on the Transitions icon.

  

  In the example above, you’ll see 18% of visitors who entered from internal pages came from the homepage, which you may have already suspected as the first step in your conversion funnel.

  However, the exact same % of visitors are also entering through a blog post article called /best-of-the-best/

  In this case, it highlights the importance of creating funnels with popular blog posts as the first step in the funnel. Your visitors may have found this post through social media, a search engine etc. Whatever the case, your blog posts could be your biggest influencer for conversions on your website.

  >> Learn more about Transitions

  Page Overlay

  The overlay feature lets you see exactly where visitors are clicking on your landing pages which moves them either in the right or wrong direction in the conversion funnel. 

  If you see a high percentage of clicks to a page that’s off the beaten track from your desired conversion funnel, use the Funnels feature to follow this pathway and analyse how they get back to the pathway you initially intended them to take.

  

  The best thing about the page overlay feature is the visualisation showing the results on the landing page itself. This gives you an idea of where they may be getting distracted by the wrong content.

  You can locate the page overlay feature beside the transitions feature, shown in the screenshot below.

  

  The page overlay feature also gives you a summary of the pageviews, clicks, bounce rates, exit rates and average time spent on page, so you can measure the overall success of each page in the display menu.

  >> Learn more about Page Overlay

  Users Flow

  If you’re looking to see many of the most popular pathways your visitors are taking all at once, then Users Flow is a powerful feature which shows this visualisation.

  Note : For Matomo On-Premise users, Users Flow is a premium feature. More information here.

  

  The thicker the blue line between interactions means the more popular the pathway is. 

  Here you can see how visitors are navigating their way through your website before converting, this presenting clear steps in the conversion funnel that require monitoring and improving on to ensure your efforts are going into the right areas on your website.

  >> Learn more about Users Flow

  Row Evolution

  Another important feature to use which is integrated within the funnels feature, is row evolution which shows you important changes in your user’s behaviour over time.

  

  Having row evolution integrated within the funnels feature gives you a big advantage as it lets you measure the specific metrics and landing pages within your conversion funnel.

  

  You’ll be able to see the increases and decreases in entries and exits to your landing page, as well as increases and decreases in the number of visitors who proceed to the next step in the funnel, and the conversion rate %.

  You’ll also be able to add annotations so you can note all the changes you make to your landing pages over time and quickly identify how these changes impacted your conversion funnels.

  >>Learn more about Row Evolution

  Continually create more and more funnels !

  Measuring the success of the desired pathway you want your customers to take is crucial to ensure you are presenting the best possible user experience for your visitors.

  However, creating funnels for the less desired pathways is equally important. This way you’ll discover popular journeys your visitors are taking within your website you weren’t previously aware of, and can monitor them to make sure they still work in the future. You’ll be able to fix pain points easier and find faster ways to get visitors back on the right track to converting.

• Happy Ada Lovelace Day to Women in Multimedia R&D

  24 mars 2010, par silvia

  In my field of interest, namely Multimedia, there are not many women active in research and technology development. The more reasons to expose them and point to their great achievements. In my time as a young researcher at the University of Mannheim, I met Prof Wendy Hall of the University of (...)

• NAB 2010 wrapup

  15 avril 2010

  Another year of NAB has come and gone. Making it out of Vegas with some remaining faith in humanity seems like a successful outcome. So, anything worth talking about at the show ?

  First off, there’s 3d. 3D is The Next Big Thing, and that was obvious to anyone who spent half a second on the show floor. Everything from camera rigs, to post production apps, to display technology was all 3d, all the time. I’m not a huge fan of 3d in most cases, but the industry is at least feigning interest.

  Luckily, at a show as big as NAB, there’s plenty of other cool stuff to see. So, what struck my fancy ?

  First off, Avid and Adobe were showing new versions of Media Composer and Premiere. Both sounded pretty amazing on paper, but I must say I was somewhat underwhelmed by both in reality. Premiere felt a little rough around the edges - the Mercurial Engine wasn’t the sort of next generation tech that I expected. Media Composer 5 has some nice new tweaks, but it’s still rather Avid-y - which is good for Avid people, less interesting for the rest of us.

  In other software news, Blackmagic Design was showing off some of what they’re doing with the DaVinci technology that they acquired. Software-only Da Vinci Resolve for $999 is a pretty amazing deal, and the demos were quite nice. That said, color correction is an art, so just making the technology cheaper isn’t necessarily going to dramatically change the number of folks who do it well - see Color.

  Blackmagic also has a pile of new USB 3.0 hardware devices, including the absolutely gorgeous UltraStudio Pro. Makes me pine for USB 3.0 on the mac.

  On the production side, we saw new cameras from just about everyone. To start at the high end, the Arri Alexa was absolutely stunning. Perhaps the nicest digital cinema footage I’ve seen. Not only that, but they’ve worked out a usable workflow, recording to ProRes plus RAW. At the price point they’re promising, the world is going to get a lot more difficult for RED.

  Sony’s new XDCam EX gear is another good step forward for that format. Nothing groundbreaking, but another nice progression. I was kind of hoping we’d see 4:2:2 EX gear from them, but I suppose they need to justify the disc based formats for a while longer.

  The Panasonic AG-AF100 is another interesting camera, bringing micro 4/3rds into video. The only strange thing is the recording side - AVCHD to SD cards. While I’m thrilled to see them using SD instead of P2, it sure would have been nice to have an AVCIntra option.

  Finally, Canon’s 4:2:2 XF cams are a nice option for the ENG/EFP market. Nothing groundbreaking, aside from the extra color sampling, but it’s a nice step up from what they’ve been doing.

  Speaking of Canon, it’s interesting to see the ways that the 5d and 7d have made their way into mainstream filmmaking. At one point, I thought they’d be relegated to the indie community - folks looking for nice DoF on a budget. Instead, they seem to have been adopted by a huge range of productions, from episodic TV to features. While they’re not right for everyone, the price and quality make them an easy choice in many cases.

  One of the stars of the show for me was the GoPro, a small waterproof HD camera that ships with a variety of mounts, designed to be used in places where you couldn’t or wouldn’t use a more full featured camera. No LCD, just a record button and a wide angle lens. I bought two.

  Those are the things that stand out for me. While there was plenty of interesting stuff to be seen, given the current economic conditions at the University, I wasn’t exactly in a shopping mindset. The show definitely felt more optimistic than it did last year, and companies are again pushing out new products. However, attendances was about 20% lower than 2008, and that was definitely noticeable on the show floor.