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• Find a great Google Tag Manager alternative in Matomo Tag Manager

  29 avril 2020, par Joselyn Khor — Analytics Tips, Development, Marketing, Plugins
  If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level.

  What’s a tag manager ?

  If you’re not familiar with Google Tag Manager or Matomo Tag Manager – they’re both free tag management systems that let you manage all your website code snippets (tags) in one place. 

  Tags are typically JavaScript code or HTML that lets you integrate various features into your site in just a few clicks. For example : analytics codes, conversion tracking codes, exit popups and surveys, remarketing codes, social widgets, affiliates, and ads. With a tag manager, you get to easily look into and manage these different tracking codes.

  Why use a tag manager ?

  Tag management systems are game changers because they let you track important data more effectively by easily adding code snippets (tags) to your website. 

  By not needing to hard code each individual code you also save time. Rather than waiting for someone to make tag changes and to deploy your website, you can make the changes yourself without needing the technical expertise of a developer.

  Why is Matomo Tag Manager a great Google Tag Manager alternative ?

   Matomo Tag Manager is a great Google Tag Manager alternative. Not only does it let you manage all your tracking and marketing tags in one place, it also offers less complexity and more flexibility. 

  By tagging your website and using Matomo Tag Manager alongside Matomo Analytics, you can collect much more data than you’d be able to otherwise. 

  A bonus to using Matomo is the privacy and data ownership aspect. With Matomo you also get the added peace of mind that comes with 100% data ownership and privacy protection. You will never be left wondering what’s happening to your data. Rest assured knowing you’re doing the best to protect user privacy, while getting useful insights to improve your website. 

  And since Matomo Tag Manager is the one of the best alternatives to Google Tag Manager, you’ll gain more than you lose by having full confidence that your data is yours to own.

  

  Three key benefits of using Matomo Tag Manager :

  • Empowers you to deploy and manage your own tags
    This takes the hassle out of needing a web developer to hard code and edit every tag on your website. Now you can deploy tracking code on chosen pages and track various data yourself. 

  • Open up endless possibilities on data tracking
    Dig a lot deeper to track analytics, conversions, and more. Now you can implement advanced tracking solutions without needing to pay an external source. 

  • Save time and create your own impact
    With limited resources you certainly don’t want to be wasting any time having to go back and forth with an external party over what tags to add or take away. An over-dependence on web developers or agencies carrying out tag management for you, stalls growth and experimentation opportunities. With a tag management system you have the convenience of inserting your own tags and getting to a desired outcome faster. You won’t have to forgo tracking opportunities because now it’s in your hands.

  Next step : free tag manager training

• how can i correct a subtitle that won't vanish by itself ?

  25 avril 2020, par Ginso

  i have file with a subtitle for foreign languages.
the last sentence of that subtitle doesn't vanish for the rest of the movie unless i do something like skipping back and forth. Can anyone tell me how to repair that ?

  


• Paid Advertising Performance – target the right customers and invest confidently

  21 avril 2020, par Joselyn Khor — Development, Marketing, Plugins
  You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, right down to devices and networks – for more effective targeting.

  For many Matomo users, Google Ads is the lifeline for their business. If people are looking for products you sell, you’ll want them to find you first.

  Invest confidently in the right keywords and target the right customers for higher ROI

  You can accurately measure the success of your impressions, clicks, costs, CPC and CPAs and see how they directly relate to the goals you’ve created in your Matomo.

  -> Read the rest of the story on the Form Analytics Marketplace page.

  What does the new Paid Advertising Performance feature look like ?

  The PPC Advertising Performance plugin integrates seamlessly with Matomo’s Row Evolution feature to show you how the performance of your campaigns change over time. This way you can see if the changes you’ve made have a positive or negative effect on sales over time.

  

  The Visitor Profiles feature is also integrated within the plugin so you can get a detailed overview of everyone who clicks on your ads. This will tell you if they have visited your website in the past and to what extent, so you can identify and target more like-minded customers for more sales when setting up your next campaign.

  

  Where do I get the Paid Advertising Performance feature ?

  Paid Advertising Performance is available on the Matomo Marketplace :

  Get the Paid Advertising Performance feature here

  Learn more from the PaidAdvertisingPerformance user guide and FAQs.