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• FFmpeg unexpected behavior using -loop flag

  7 décembre 2020, par all jazz

  Dear hackers of the world !

  


  I've been trying to use the beloved FFmpeg library to create a video from an image loop and audio using the famous Docker FFmpeg image, but it has been driving me crazy not producing the expected results (the results that I get when I run the ffmpeg command with the equivalent version on my Macbook).

  


  Here is the command :

  


  docker run -v $(pwd):$(pwd) -w $(pwd) jrottenberg/ffmpeg:4.3-alpine \
    -y \
    -stats \
    -loop 1 -i files/image.jpg \
    -i files/a.mp3 \
    -c:v libx265 -pix_fmt yuv420p10 \
    -c:a aac \
    -movflags +faststart \
    -shortest \
    -f mp4 test.mp4


  


  It should create a test.mp4 with the provided audio and image that is ready to be uploaded to the unfortunate Youtube.

  


  When I do this, the video seems to be lacking moov atoms (if I try to analyse it). Strangely enough, if I run this two times using the Docker image (overriding the same file), the video file will magically start to work.

  


  I also tried using different ffmpeg os images and versions. It seems that ffmpeg docummentation and code repo could also benefit from some care and love.

  


  What else I could do to get this fixed ?

  


  Here is the output from the console :

  


          -y \
        -stats \
        -loop 1 -i files/image.jpg \
        -i files/a.mp3 \
        -c:v libx265 -pix_fmt yuv420p10 \
        -c:a aac \
        -movflags +faststart \
        -shortest \
        -f mp4 test30.mp4
ffmpeg version 4.3.1 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 6.4.0 (Alpine 6.4.0)
  configuration: --disable-debug --disable-doc --disable-ffplay --enable-shared --enable-avresample --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-gpl --enable-libass --enable-fontconfig --enable-libfreetype --enable-libvidstab --enable-libmp3lame --enable-libopus --enable-libtheora --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libxcb --enable-libx265 --enable-libxvid --enable-libx264 --enable-nonfree --enable-openssl --enable-libfdk_aac --enable-postproc --enable-small --enable-version3 --enable-libbluray --enable-libzmq --extra-libs=-ldl --prefix=/opt/ffmpeg --enable-libopenjpeg --enable-libkvazaar --enable-libaom --extra-libs=-lpthread --enable-libsrt --enable-libaribb24 --extra-cflags=-I/opt/ffmpeg/include --extra-ldflags=-L/opt/ffmpeg/lib
  libavutil      56. 51.100 / 56. 51.100
  libavcodec     58. 91.100 / 58. 91.100
  libavformat    58. 45.100 / 58. 45.100
  libavdevice    58. 10.100 / 58. 10.100
  libavfilter     7. 85.100 /  7. 85.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  7.100 /  5.  7.100
  libswresample   3.  7.100 /  3.  7.100
  libpostproc    55.  7.100 / 55.  7.100
Input #0, image2, from 'files/image.jpg':
  Duration: 00:00:00.04, start: 0.000000, bitrate: 34300 kb/s
    Stream #0:0: Video: mjpeg, gray(bt470bg/unknown/unknown), 500x500 [SAR 240:240 DAR 1:1], 25 fps, 25 tbr, 25 tbn, 25 tbc
Input #1, mp3, from 'files/a.mp3':
  Metadata:
    title           : Visions
    artist          : Hattori Hanzo
    album           : Visions
    encoded_by      : Fission
    encoder         : Lavf58.45.100
    TLEN            : 16039
    track           : 1
  Duration: 00:00:16.04, start: 0.000000, bitrate: 199 kb/s
    Stream #1:0: Audio: mp3, 44100 Hz, stereo, fltp, 191 kb/s
    Stream #1:1: Video: mjpeg, yuvj444p(pc, bt470bg/unknown/unknown), 500x500 [SAR 300:300 DAR 1:1], 90k tbr, 90k tbn, 90k tbc (attached pic)
    Metadata:
      comment         : Other
Stream mapping:
  Stream #0:0 -> #0:0 (mjpeg (native) -> hevc (libx265))
  Stream #1:0 -> #0:1 (mp3 (mp3float) -> aac (native))
Press [q] to stop, [?] for help
x265 [info]: HEVC encoder version 3.1.1+1-04b37fdfd2dc
x265 [info]: build info [Linux][GCC 6.4.0][64 bit] 10bit
x265 [info]: using cpu capabilities: MMX2 SSE2Fast LZCNT SSSE3 SSE4.2 AVX FMA3 BMI2 AVX2
x265 [info]: Main 10 profile, Level-3 (Main tier)
x265 [info]: Thread pool created using 8 threads
x265 [info]: Slices                              : 1
x265 [info]: frame threads / pool features       : 3 / wpp(8 rows)
x265 [warning]: Source height < 720p; disabling lookahead-slices
x265 [info]: Coding QT: max CU size, min CU size : 64 / 8
x265 [info]: Residual QT: max TU size, max depth : 32 / 1 inter / 1 intra
x265 [info]: ME / range / subpel / merge         : hex / 57 / 2 / 3
x265 [info]: Keyframe min / max / scenecut / bias: 25 / 250 / 40 / 5.00
x265 [info]: Lookahead / bframes / badapt        : 20 / 4 / 2
x265 [info]: b-pyramid / weightp / weightb       : 1 / 1 / 0
x265 [info]: References / ref-limit  cu / depth  : 3 / off / on
x265 [info]: AQ: mode / str / qg-size / cu-tree  : 2 / 1.0 / 32 / 1
x265 [info]: Rate Control / qCompress            : CRF-28.0 / 0.60
x265 [info]: tools: rd=3 psy-rd=2.00 early-skip rskip signhide tmvp b-intra
x265 [info]: tools: strong-intra-smoothing deblock sao
Output #0, mp4, to 'test30.mp4':
  Metadata:
    encoder         : Lavf58.45.100
    Stream #0:0: Video: hevc (libx265) (hev1 / 0x31766568), yuv420p10le(progressive), 500x500 [SAR 1:1 DAR 1:1], q=-1--1, 25 fps, 12800 tbn, 25 tbc
    Metadata:
      encoder         : Lavc58.91.100 libx265
    Side data:
      cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: N/A
    Stream #0:1: Audio: aac (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 128 kb/s
    Metadata:
      encoder         : Lavc58.91.100 aac
frame=   52 fps=0.0 q=33.0 size=       0kB time=00:00:00.80 bitrate=   0.4kbits/frame=  120 fps=119 q=33.0 size=       0kB time=00:00:03.52 bitrate=   0.1kbits/frame=  190 fps=125 q=33.0 size=       0kB time=00:00:06.33 bitrate=   0.1kbits/frame=  257 fps=127 q=33.0 size=       0kB time=00:00:09.00 bitrate=   0.0kbits/frame=  303 fps=120 q=35.0 size=     256kB time=00:00:10.86 bitrate= 193.0kbits/frame=  373 fps=123 q=36.0 size=     256kB time=00:00:13.65 bitrate= 153.6kbits/[mp4 @ 0x55d481bc6980] Starting second pass: moving the moov atom to the beginning of the file
frame=  432 fps=121 q=36.0 Lsize=     379kB time=00:00:17.16 bitrate= 180.8kbits/s speed= 4.8x
video:107kB audio:255kB subtitle:0kB other streams:0kB global headers:2kB muxing overhead: 4.667185%
x265 [info]: frame I:      2, Avg QP:23.55  kb/s: 8634.80
x265 [info]: frame P:    147, Avg QP:33.00  kb/s: 13.49
x265 [info]: frame B:    283, Avg QP:35.71  kb/s: 8.06
x265 [info]: Weighted P-Frames: Y:0.0% UV:0.0%
x265 [info]: consecutive B-frames: 34.2% 10.1% 20.8% 1.3% 33.6%

encoded 432 frames in 3.56s (121.32 fps), 49.84 kb/s, Avg QP:34.73
[aac @ 0x55d481b23ac0] Qavg: 563.168```


  


• How to use web analytics to acquire new customers

  2 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Are you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  Attracting the right visitors to your website

  To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

  So, how do you attract audiences to your site with a web analytics tool like Matomo ?

  1. Figure out who your audience is through the Visitor Profiles feature. 
  2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired. 
  3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

  How Matomo helps businesses acquire new customers 

  1. Use the Acquisitions feature
  2. Use funnels
  3. Study Visitor Profiles
  4. Focus on SEO efforts
  5. Look at the Multi Attribution feature
  6. Set goals
  7. Set Advanced eCommerce reporting

  1. Use the Acquisitions feature

  Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

  

  This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

  • Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.

  • Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  • Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

  

  Watch this video to learn about the Acquisitions feature

  2. Use funnels

  Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

  

  If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

  How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

  3. Study Visitor Profiles

  Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

  

  Better understand :

  • Why your visitors viewed your website.

  • Why your returning visitors continue to view your website.

  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

  TRY IT FOR FREE

  4. Focus on SEO efforts

  Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

  Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

  As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

  How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

  5. Look at the Multi Attribution feature

  Multi Attribution lets you measure the success of every touchpoint in the customer journey.

  

  Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

  No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

  6. Set your Goals

  What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.

  

  Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

  7. Set Advanced Ecommence reporting

  If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

  

  When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

  Key takeaway

  Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

  TRY IT FOR FREE

  Want to learn how to increase engagement with Matomo ? Click here. We’ll go through how you can boost engagement on your website via web analytics.

• Blog series part 1 : How to use Matomo to increase customer acquisitions for your business

  2 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Are you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  Increasing acquisition cheat sheet

  To increase customer acquisition on your website you need to first attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

  So, how do you attract audiences to your site with a web analytics tool like Matomo ?

  1. Figure out who your audience is through the Visitor Profiles feature. 
  2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired. 
  3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

  How to increase acquisitions with Matomo

  1. Use the Acquisitions feature
  2. Use funnels
  3. Study Visitor Profiles
  4. Focus on SEO efforts
  5. Look at the Multi Attribution feature
  6. Set goals
  7. Set Advanced eCommerce reporting

  1. Use the Acquisitions feature

  Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

  

  This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

  • Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.

  • Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  • Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

  

  Watch this video to learn about the Acquisitions feature

  2. Use funnels

  Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

  

  If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

  How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

  3. Study Visitor Profiles

  Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

  

  Better understand :

  • Why your visitors viewed your website.

  • Why your returning visitors continue to view your website.

  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

  TRY IT FOR FREE

  4. Focus on SEO efforts

  Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

  Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

  As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

  How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

  5. Look at the Multi Attribution feature

  Multi Attribution lets you measure the success of every touchpoint in the customer journey.

  

  Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

  No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

  6. Set your Goals

  What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.

  

  Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

  7. Set Advanced Ecommence reporting

  If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

  

  When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

  Key takeaway

  Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

  TRY IT FOR FREE

  Want to learn how to increase engagement with Matomo ? Look out for part 2 ! We’ll go through how you can boost engagement on your website via web analytics.