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• The ultimate solution to knowing how your business is performing overall

  8 janvier 2018, par InnoCraft

  Would you like to know how your business is performing overall at a glance ? Guess what, you can now do this easily with Roll-Up Reporting.

  What is Roll-Up Reporting about ?

  Roll-Up Reporting is a premium feature which you can acquire through the Matomo (Piwik) Marketplace. Developed by InnoCraft, the professional company behind Matomo, this plugin will :

  1. Save you heaps of time and gives you completely new insights
  2. Make this process easy as pie
  3. Reflect the structure of your business or organization

  1 – Roll-Up Reporting does the maths for you

  Yes, you read it right. Compared to having to sum reports of multiple websites manually, you can get aggregated results for your business or departments instantly with a single click directly in Matomo (Piwik). Not only does this save you heaps of time compared to doing this complicated work in a spreadsheet, you also avoid human errors. With this feature, you get a clear overview over all your websites, apps, and shops performances.

  For example, if you want to know which referrers bring you the most value across all websites, then you will get the answer in a report. Same results for e-commerce reports, actions, and other metrics.

  2 – Easy as pie, no tracking code involved

  The best part of this feature is that you do not need to push data through additional tracking code. The setup is simple and made through the UI of the plugin.

  3 – Roll-Up Reporting meets even the hardest requirements

  You can also create “nested roll-ups”. This feature allows you to create a roll-up consisting of several other roll-ups. With a nested roll-up, you can create a roll-up for each department in your company (and assign all the websites of a department to that roll-up), then group several departments easily into a new roll-up simply by assigning several department roll-ups to this new roll-up.

  

  For example, a company with multiple brands can assign multiple websites to each brand, and then get aggregated results for each brand and for the business overall. As a roll-up is basically the same as a website, you can give users access to a roll-up without having to give them access to each site, and the other way around.

  How does it work ?

  As with all premium features, this plugin is straightforward to use. Once activated in your Matomo (Piwik) administrator panel, you will notice that when you add a website, you have the choice between two possibilities :

  

  When you select the “Roll-Up” option, a new window will appear asking you which websites and mobile apps you would like to aggregate into a roll-up :

  

  The created roll-up will then be shown just like any other website that you have in Matomo (Piwik). You can create as many roll-up entities as you want.

  

  Features, such as custom alerts, segments, and e-mail reports work for a roll-up just like for any website.

  Real-Time reports

  One of the most interesting features of Roll-Up Reporting is, that you can view all the Real-Time reports, such as the “Visitors in Real-Time” widget, the “Real-Time Map”, and the “Visitor Log” across several websites making it much easier to keep an eye on your business :

  

  How to get the Roll-up reporting plugin ?

  Developed by InnoCraft, the makers of Matomo (Piwik), Roll-Up Reporting is a premium feature which you can purchase on the Matomo Marketplace. You can also try it for free on the Matomo Cloud (formerly Piwik Cloud) for 30 days.

  Learn more about the Roll-Up Reporting feature

  The post The ultimate solution to knowing how your business is performing overall appeared first on Analytics Platform - Matomo.

• The new GDPR data protection regulation and potential consequences on Piwik

  7 septembre 2017, par Piwik Core Team — About, Privacy

  GDPR is a new data protection related regulation in Europe. GDPR stands for General Data Protection Regulation.

  The purpose of this European regulation is to strengthen and unify data protection for all individuals within the European Union. This also includes entities outside Europe willing to do business with European citizens. GDPR is a set of processes you need to follow within your organization to protect the privacy of European citizens.

  GDPR will start to apply in May 2018. It is recognized to be dissuasive because of the potential penalty of up to 4% of the yearly turnover, in case of infringement.

  Many articles have been written about GDPR including our previous article. Few of them are explaining how it will affect web analytics vendors : this is what this article is about.

  Am I really impacted by GDPR if I am a Piwik user ?

  As Piwik can collect personal data, the answer is yes. Piwik analytics data is impacted by the GDPR.

  As GDPR is a general concept, we decided from the official guidelines to assume what will be the potential consequences on the use of Piwik.

  There are 2 potential scenarios we can identify :

  • 1 – You are collecting personal data with Piwik
  • 2 – You are not collecting personal data with Piwik

  1 – Personal data collection with Piwik

  According to GDPR : IP addresses, cookies, UserID are personal data.

  IP addresses are personal data, so you will have to anonymize them unless you receive explicit consent from the visitor. Please view the following article in order to learn : how can I anonymize IP addresses in Piwik ?

  According to GDPR, cookies are personal data too. But as all cookies are not created equal it may be possible that some need to require user consent whereas other not. Whatever will be the final decision, you can learn about the first-party cookies created by Piwik and how to disable all tracking cookies in Piwik ?

  User ID, you are impacted if the User ID you assign is specific to an individual or if you can cross the User ID data further and find back the individual personal data.

  Any extra personal data you may collect with Piwik, it could be for example : first names, family names, e-mail address… You are able to collect such data using custom dimensions, custom variables…

  What are the rules I have to comply with ?

  By collecting personal data, you will have to respect EU citizens rights, which include :

  • The possibility for them to view the data you collected on them
  • The possibility to rectify some data concerning them
  • The possibility to delete their data when they request about it

  As you can imagine, for the first obligation, you will have to export all the data. So if a user is requesting it, you will have to export the data linked to his IP address(es). It can be easily exported as a .csv file for example.
  In order to do that, just create a segment according to the IP address of the user who requested it and then export the “Visitor log” report.
  If the personal data is not linked with the IP address but other attributes such as User ID or a custom dimension, you can provide the same data export by using the segment function and filtering on the personal data field.

  The data edit and deletion process on Piwik is a bit trickier as it currently requires administration system skills. We are planning to develop a new plugin for GDPR compliance (which will be available for free on the Marketplace). This plugin will let you edit and easily delete data of a particular user. Currently you can delete a specific user’s data by accessing the Piwik database and directly delete the different records for this specific user.

  2 – You are not collecting personal data with Piwik

  Unfortunately it is not because you do not collect personal data that you will not be affected by GDPR.
  The details of GDPR are not confirmed yet and GDPR could involve enabling the DoNotTrack setting by default on all browsers.
  Yes, you read it well, by default, unless the internet user uncheck this option, Piwik respecting DoNoTrack would not be able to track any user. If one needed to collect data anyway, Piwik Log Analytics and server-side tracking can be considered.

  If you need help regarding how to set up your Piwik installation in order to be GDPR compliant :

  Contact us

  Do you have a Piwik experience you would like to share with the community ? Please share it with us by contacting Piwik core team.

• Meta Receives a Record GDPR Fine from The Irish Data Protection Commission

  29 mai 2023, par Erin — GDPR

  The Irish Data Protection Commission (the DPC) issued a €1.2 billion fine to Meta on May, 22nd 2023 for violating the General Data Protection Regulation (GDPR). 

  The regulator ruled that Meta was unlawfully transferring European users’ data to its US-based servers and taking no sufficient measures for ensuring users’ privacy. 

  Meta must now suspend data transfer within five months and delete EU/EEA users’ personal data that was illegally transferred across the border. Or they risk facing another round of repercussions. 

  Meta continued to transfer personal user data to the USA following an earlier ruling of The Court of Justice of the European Union (CJEU), which already address problematic EU-U.S. data flows. Meta continued those transfers on the basis of the updated Standard Contractual Clauses (“SCCs”), adopted by the European Commission in 2021. 

  The Irish regulator successfully proved that these arrangements had not sufficiently addressed the “fundamental rights and freedoms” of the European data subjects, outlined in the CJEU ruling. Meta was not doing enough to protect EU users’ data against possible surveillance and unconsented usage by US authorities or other authorised entities.

  Why European Regulators Are After The US Big Tech Firms ? 

  GDPR regulations have been a sore area of compliance for US-based big tech companies. 

  Effectively, they had to adopt a host of new measures for collecting user consent, ensuring compliant data storage and the right to request data removal for a substantial part of their user bases. 

  The wrinkle, however, is that companies like Google and Meta among others, don’t have separate data processing infrastructure for different markets. Instead, all the user data gets commingled on the companies’ servers, which are located in the US. 

  Data storage facilities’ location is an issue. In 2020, the CJEU made a historical ruling, called the invalidation of the Privacy Shield. Originally, international companies were allowed to transfer data between the EU and the US if they adhered to seven data protection principles. This arrangement was called the Privacy Shield. 

  However, the continuous investigation found that the Privacy Shield scheme was not GDPR compliant and therefore companies could no longer use it to justify cross-border data transfers.

  The invalidation of the Privacy Shield gave ground for further investigations of the big tech companies’ compliance statuses. 

  In March 2022, the Irish DPC issued the first €17 million fine to Meta for “insufficient technical and organisational measures to ensure information security of European users”. In September 2022, Meta was again hit with a €405 million fine for Instagram breaching GDPR principles. 

  2023 began with another series of rulings, with the DPC concluding that Meta had breaches of the GDPR relating to its Facebook service (€210 million fine) and breaches related to Instagram (€180 million fine). 

  Clearly, Meta already knew they weren’t doing enough for GDPR compliance and yet they refused to take privacy-focused action. 

  Is Google GDPR Compliant ?

  Google has a similar “track record” as Meta when it comes to ensuring full compliance with the GDPR. Although Google has said to provide users with more controls for managing their data privacy, the proposed solutions are just scratching the surface. 

  In the background, Google continues to leverage its ample reserves of user browsing, behavioural and device data in product development and advertising. 

  In 2022, the Irish Council for Civil Liberties (ICCL) found that Google used web users’ information in its real-time bidding ad system without their knowledge or consent. The French data regulator (CNIL), in turn, fined Google for €150 million because of poor cookie consent banners the same year. 

  Google Analytics GDPR compliance status is, however, the bigger concern.

  Neither Google Univeral Analytics (UA) nor Google Analytics 4 are GDPR compliant, following the Privacy Shield framework invalidation in 2020. 

  Fines from individual regulators in Sweden, France, Austria, Italy, Denmark, Finland and Norway ruled that Google Analytics is non-GDPR compliant and is therefore illegal to use. 

  The regulatory rulings not just affect Google, but also GA users. Because the product is in breach of European privacy laws, people using it are complacent. Privacy groups like noyb, for example, are exercising their right to sue individual websites, using Google Analytics.

  How to Stay GDPR Compliant With Website Analytics 

  To avoid any potential risk exposure, selectively investigate each website analytics provider’s data storage and management practices. 

  Inquire about the company’s data storage locations among the first things. For example, Matomo Cloud keeps all the data in the EU, while Matomo On-Premise edition gives you the option to store data in any country of your choice. 

  Secondly, ask about their process for consent tracking and subsequent data analysis. Our website analytics product is fully GDPR compliant as we have first-party cookies enabled by default, offer a convenient option of tracking out-outs, provide a data removal mechanism and practice safe data storage. In fact, Matomo was approved by the French Data Protection Authority (CNIL) as one of the few web analytics apps that can be used to collect data without tracking consent. 

  Using an in-built GDPR Manager, Matomo users can implement the right set of controls for their market and their industry. For example, you can implement extra data or IP anonymization ; disable visitor logs and profiles. 

  Thanks to our privacy-by-design architecture and native controls, users can make their Matomo analytics compliant even with the strictest privacy laws like HIPAA, CCPA, LGPD and PECR. 

  Learn more about GDPR-friendly website analytics.

  Final Thoughts

  Since the GDPR came into effect in 2018, over 1,400 fines have been given to various companies in breach of the regulations. Meta and Google have been initially lax in response to European regulatory demands. But as new fines follow and the consumer pressure mounts, Big Tech companies are forced to take more proactive measures : add opt-outs for personalised ads and introduce an alternative mechanism to third-party cookies. 

  Companies, using non-GDPR-compliant tools risk finding themselves in the crossfire of consumer angst and regulatory criticism. To operate an ethical, compliant business consider privacy-focused alternatives to Google products, especially in the area of website analytics.