Sur d’autres sites (4600)

• avcodec/mpegvideo : Only keep the actually used unquantize funcs

  19 mars, par Andreas Rheinhardt

  avcodec/mpegvideo : Only keep the actually used unquantize funcs
  For all encoders and all decoders except MPEG-4 the unquantize
  
  functions to use don't change at all and therefore needn't be
  
  kept in the context. So discard them after setting them ;
  
  for MPEG-4, the functions get assigned on a per-frame basis.
  Decoders not using any unquantize functions (H.261, MPEG-1/2)
  
  as well as decoders that only call ff_mpv_reconstruct_mb()
  
  through error resilience (RV30/40, the VC-1 family) don't have
  
  the remaining pointers set at all.
  Signed-off-by : Andreas Rheinhardt <andreas.rheinhardt@outlook.com>
  

  • [DH] libavcodec/arm/mpegvideo_arm.c
  • [DH] libavcodec/arm/mpegvideo_arm.h
  • [DH] libavcodec/arm/mpegvideo_armv5te.c
  • [DH] libavcodec/h263dec.c
  • [DH] libavcodec/mips/mpegvideo_init_mips.c
  • [DH] libavcodec/mpeg4videodec.c
  • [DH] libavcodec/mpeg4videodec.h
  • [DH] libavcodec/mpegvideo.c
  • [DH] libavcodec/mpegvideo.h
  • [DH] libavcodec/mpegvideo_enc.c
  • [DH] libavcodec/mpegvideo_unquantize.c
  • [DH] libavcodec/mpegvideo_unquantize.h
  • [DH] libavcodec/neon/mpegvideo.c
  • [DH] libavcodec/ppc/mpegvideo_altivec.c
  • [DH] libavcodec/x86/mpegvideo.c

• A Guide to App Analytics Tools that Drive Growth

  7 mars, par Daniel Crough — App Analytics

  Mobile apps are big business, generating £438 billion in global revenue between in-app purchases (38%) and ad revenue (60%). And with 96% of apps relying on in-app monetisation, the competition is fierce.

  To succeed, app developers and marketers need strong app analytics tools to understand their customers’ experiences and the effectiveness of their development efforts.

  This article discusses app analytics, how it works, the importance and benefits of mobile app analytics tools, key metrics to track, and explores five of the best app analytics tools on the market.

  What are app analytics tools ?

  Mobile app analytics tools are software solutions that provide insights into how users interact with mobile applications. They track user behaviour, engagement and in-app events to reveal what’s working well and what needs improvement.

  Insights gained from mobile app analytics help companies make more informed decisions about app development, marketing campaigns and monetisation strategies.

  What do app analytics tools do ?

  App analytics tools embed a piece of code, called a software development kit (SDK), into an app. These SDKs provide the essential infrastructure for the following functions :

  • Data collection : The SDK collects data within your app and records user actions and events, like screen views, button clicks, and in-app purchases.
  • Data filtering : SDKs often include mechanisms to filter data, ensuring that only relevant information is collected.
  • Data transmission : Once collected and filtered, the SDK securely transmits the data to an analytics server. The SDK provider can host this server (like Firebase or Amplitude), or you can host it on-premise.
  • Data processing and analysis : Servers capture, process and analyse large stores of data and turn it into useful information.
  • Visualisation and reporting : Dashboards, charts and graphs present processed data in a user-friendly format.

  

  Six ways mobile app analytics tools fuel marketing success and drive product growth

  Mobile app analytics tools are vital in driving product development, enhancing user experiences, and achieving business objectives.

  #1. Improving user understanding

  The better a business understands its customers, the more likely it is to succeed. For mobile apps, that means understanding how and why people use them.

  Mobile analytics tools provide detailed insights into user behaviours and preferences regarding apps. This knowledge helps marketing teams create more targeted messaging, detailed customer journey maps and improve user experiences.

  It also helps product teams understand the user experience and make improvements based on those insights.

  For example, ecommerce companies might discover that users in a particular area are more likely to buy certain products. This allows the company to tailor its offers and promotions to target the audience segments most likely to convert.

  #2 Optimising monetisation strategies for increased revenue and user retention

  In-app purchases and advertising make up 38% and 60% of mobile app revenue worldwide, respectively. App analytics tools provide insights companies need to optimise app monetisation by :

  • Analysing purchase patterns to identify popular products and understand pricing sensitivities.
  • Tracking in-app behaviour to identify opportunities for enhancing user engagement.

  App analytics can track key metrics like visit duration, user flow, and engagement patterns. These metrics provide critical information about user experiences and can help identify areas for improvement.

  How meaningful are the impacts ?

  Duolingo, the popular language learning app, reported revenue growth of 45% and an increase in daily active users (DAU) of 65% in its Q4 2023 financial report. The company attributed this success to its in-house app analytics platform.

  

  #3. Understanding user experiences

  Mobile app analytics tools track the performance of user interactions within your app, such as :

  • Screen views : Which screens users visit most frequently
  • User flow : How users navigate through your app
  • Session duration : How long users spend in your app
  • Interaction events : Which buttons, features, and functions users engage with most

  Knowing how users interact with your app can help refine your approach, optimise your efforts, and drive more conversions.

  #4. Personalising user experiences

  A recent McKinsey survey showed that 71% of users expect personalised app experiences. Product managers must stay on top of this since 76% of users get frustrated if they don’t receive the personalisation they expect.

  Personalisation on mobile platforms requires data capture and analysis. Mobile analytics platforms can provide the data to personalise the user onboarding process, deliver targeted messages and recommend relevant content or offers.

  Spotify is a prime example of personalisation done right. A recent case study by Pragmatic Institute attributed the company’s growth to over 500 million active daily users to its ability to capture, analyse and act on :

  • Search behaviour
  • Individual music preferences
  • Playlist data
  • Device usage
  • Geographical location

  The streaming service uses its mobile app analytics software to turn this data into personalised music recommendations for its users. Spotify also has an in-house analytics tool called Spotify Premium Analytics, which helps artists and creators better understand their audience.

  #5. Enhancing app performance

  App analytics tools can help identify performance issues that might be affecting user experience. By monitoring metrics like load time and app performance, developers can pinpoint areas that need improvement.

  Performance optimisation is crucial for user retention. According to Google research, 53% of mobile site visits are abandoned if pages take longer than three seconds to load. While this statistic refers to websites, similar principles apply to apps—users expect fast, responsive experiences.

  Analytics data can help developers prioritise performance improvements by showing which screens or features users interact with most frequently, allowing teams to focus their optimisation efforts where they’ll have the greatest impact.

  #6. Identifying growth opportunities

  App analytics tools can reveal untapped opportunities for growth by highlighting :

  • Features users engage with most
  • Underutilised app sections that might benefit from redesign
  • Common user paths that could be optimised
  • Moments where users tend to drop off

  This intelligence helps product teams make data-informed decisions about future development priorities, feature enhancements, and potential new offerings.

  For example, a streaming service might discover through analytics that users who create playlists have significantly higher retention rates. This insight could lead to development of enhanced playlist functionality to encourage more users to create them, ultimately boosting overall retention.

  Key app metrics to track

  Using mobile analytics tools, you can track dozens of key performance indicators (KPIs) that measure everything from customer engagement to app performance. This section focuses on the most important KPIs for app analytics, classified into three categories :

  • App performance KPIs
  • User engagement KPIs
  • Business impact KPIs

  While the exact metrics to track will vary based on your specific goals, these fundamental KPIs form the foundation of effective app analytics.

  

  App performance KPIs

  App performance metrics tell you whether an app is reliable and operating properly. They help product managers identify and address technical issues that may negatively impact user experiences.

  Some key metrics to assess performance include :

  • Screen load time : How quickly screens load within your app
  • App stability : How often your app crashes or experiences errors
  • Response time : How quickly your app responds to user interactions
  • Network performance : How efficiently your app handles data transfers

  User engagement KPIs

  Engagement KPIs provide insights into how users interact with an app. These metrics help you understand user behaviour and make UX improvements.

  Important engagement metrics include :

  • Returning visitors : A measure of how often users return to an app
  • Visit duration : How long users spend in your app per session
  • User flow : Visualisation of the paths users take through your app, offering insights into navigation patterns
  • Event tracking : Specific interactions users have with app elements
  • Screen views : Which screens are viewed most frequently

  Business impact KPIs

  Business impact KPIs connect app analytics to business outcomes, helping demonstrate the app’s value to the organisation.

  Key business impact metrics include :

  • Conversion events : Completion of desired actions within your app
  • Goal completions : Tracking when users complete specific objectives
  • In-app purchases : Monitoring revenue from within the app
  • Return on investment : Measuring the business value generated relative to development costs

  Privacy and app analytics : A delicate balance

  While app analytics tools can be a rich source of user data, they must be used responsibly. Tracking user in-app behaviour and collecting user data, especially without consent, can raise privacy concerns and erode user trust. It can also violate data privacy laws like the GDPR in Europe or the OCPA, FDBR and TDPSA in the US.

  With that in mind, it’s wise to choose user-tracking tools that prioritise user privacy while still collecting enough data for reliable analysis.

  Matomo is a privacy-focused web and app analytics solution that allows you to collect and analyse user data while respecting user privacy and following data protection rules like GDPR.

  The five best app analytics tools to prove marketing value

  In this section, we’ll review the five best app analytics tools based on their features, pricing and suitability for different use cases.

  Matomo — Best for privacy-compliant app analytics

  Matomo app analytics is a powerful, open-source platform that prioritises data privacy and compliance.

  

  It offers a suite of features for tracking user engagement and conversions across websites, mobile apps and intranets.

  Key features

  • Complete data ownership : Full control over your analytics data with no third-party access
  • User flow analysis : Track user journeys across different screens in your app
  • Custom event tracking : Monitor specific user interactions with customisable events
  • Ecommerce tracking : Measure purchases and product interactions
  • Goal conversion monitoring : Track completion of important user actions
  • Unified analytics : View web and app analytics in one platform for a complete digital picture

  Benefits

  • Eliminate compliance risks without sacrificing insights
  • Get accurate data with no sampling or data manipulation
  • Choose between self-hosting or cloud deployment
  • Deploy one analytics solution across your digital properties (web and app) for a single source of truth

  Pricing

  Plan	Price
  Cloud	Starts at £19/month
  On-Premise	Free

  Matomo is a smart choice for businesses that value data privacy and want complete control over their analytics data. It’s particularly well-suited for organisations in highly regulated industries, like banking.

  While Matomo’s app analytics features focus on core analytics capabilities, its privacy-first approach offers unique advantages. For organisations already using Matomo for web analytics, extending to mobile creates a unified analytics ecosystem with consistent privacy standards across all digital touchpoints, giving organisations a complete picture of the customer journey.

  Firebase — Best for Google services integration

  Firebase is the mobile app version of Google Analytics. It’s the most popular app analytics tool on the market, with over 99% of Android apps and 77% of iOS apps using Firebase.

  

  Firebase is popular because it works well with other Google services. It also has many features, like crash reporting, A/B testing and user segmentation.

  Pricing

  Plan	Price
  Spark	Free
  Blaze	Pay-as-you-go based on usage
  Custom	Bespoke pricing for high-volume enterprise users

  Adobe Analytics — Best for enterprise app analytics

  Adobe Analytics is an enterprise-grade analytics solution that provides valuable insights into user behaviour and app performance.

  

  It’s part of the Adobe Marketing Cloud and integrates easily with other Adobe products. Adobe Analytics is particularly well-suited for large organisations with complex analytics needs.

  Pricing

  Plan	Price
  Select	Pricing on quote
  Prime	Pricing on quote
  Ultimate	Pricing on quote

  While you must request a quote for pricing, Scandiweb puts Adobe Analytics at £2,000/mo–£2,500/mo for most companies, making it an expensive option.

  Apple App Analytics — Best for iOS app analysis

  Apple App Analytics is a free, built-in analytics tool for iOS app developers.

  

  This analytics platform provides basic insights into user engagement, app performance and marketing campaigns. It has fewer features than other tools on this list, but it’s a good place for iOS developers who want to learn how their apps work.

  Pricing

  Apple Analytics is free.

  Amplitude — Best for product analytics

  Amplitude is a product analytics platform that helps businesses understand user behaviour and build better products.

  

  It excels at tracking user journeys, identifying user segments and measuring the impact of product changes. Amplitude is a good choice for product managers and data analysts who want to make informed decisions about product development.

  Pricing

  Plan	Price
  Starter	Free
  Plus	From £49/mo
  Growth	Pricing on quote

  Choose Matomo’s app analytics to unlock growth

  App analytics tools help marketers and product development teams understand user experiences, improve app performance and enhance products. Some of the best app analytics tools available for 2025 include Matomo, Firebase and Amplitude.

  However, as you evaluate your options, consider taking a privacy-first approach to app data collection and analysis, especially if you’re in a highly regulated industry like banking or fintech. Matomo Analytics offers a powerful and ethical solution that allows you to gain valuable insights while respecting user privacy.

  Ready to take control of your app analytics ? Start your 21-day free trial.

• avcodec/riscv : add h264 qpel

  25 septembre 2024, par Niklas Haas

  avcodec/riscv : add h264 qpel
  Benched on K230 for VLEN 128, SpaceMIT for VLEN 256. Variants for 4
  
  width have no speedup for VLEN 256 vs VLEN 128 on available hardware,
  
  so were disabled.
                          C      RVV128          C     RVV256
  
  avg_h264_qpel_4_mc00_8  33.9   33.6   (1.01x)
  
  avg_h264_qpel_4_mc01_8  218.8  89.1   (2.46x)
  
  avg_h264_qpel_4_mc02_8  218.8  79.8   (2.74x)
  
  avg_h264_qpel_4_mc03_8  218.8  89.1   (2.46x)
  
  avg_h264_qpel_4_mc10_8  172.3  126.1  (1.37x)
  
  avg_h264_qpel_4_mc11_8  339.1  190.8  (1.78x)
  
  avg_h264_qpel_4_mc12_8  533.6  357.6  (1.49x)
  
  avg_h264_qpel_4_mc13_8  348.4  190.8  (1.83x)
  
  avg_h264_qpel_4_mc20_8  144.8  116.8  (1.24x)
  
  avg_h264_qpel_4_mc21_8  478.1  385.6  (1.24x)
  
  avg_h264_qpel_4_mc22_8  348.4  283.6  (1.23x)
  
  avg_h264_qpel_4_mc23_8  478.1  394.6  (1.21x)
  
  avg_h264_qpel_4_mc30_8  172.6  126.1  (1.37x)
  
  avg_h264_qpel_4_mc31_8  339.4  191.1  (1.78x)
  
  avg_h264_qpel_4_mc32_8  542.9  357.6  (1.52x)
  
  avg_h264_qpel_4_mc33_8  339.4  191.1  (1.78x)
  
  avg_h264_qpel_8_mc00_8  116.8  42.9   (2.72x)  123.6  50.6   (2.44x)
  
  avg_h264_qpel_8_mc01_8  774.4  163.1  (4.75x)  779.8  165.1  (4.72x)
  
  avg_h264_qpel_8_mc02_8  774.4  154.1  (5.03x)  779.8  144.3  (5.40x)
  
  avg_h264_qpel_8_mc03_8  774.4  163.3  (4.74x)  779.8  165.3  (4.72x)
  
  avg_h264_qpel_8_mc10_8  617.1  237.3  (2.60x)  613.1  227.6  (2.69x)
  
  avg_h264_qpel_8_mc11_8  1209.3 376.4  (3.21x)  1206.8 363.1  (3.32x)
  
  avg_h264_qpel_8_mc12_8  1913.3 598.6  (3.20x)  1894.3 561.1  (3.38x)
  
  avg_h264_qpel_8_mc13_8  1218.6 376.4  (3.24x)  1217.1 363.1  (3.35x)
  
  avg_h264_qpel_8_mc20_8  524.4  228.1  (2.30x)  519.3  227.6  (2.28x)
  
  avg_h264_qpel_8_mc21_8  1709.6 681.9  (2.51x)  1707.1 644.3  (2.65x)
  
  avg_h264_qpel_8_mc22_8  1274.3 459.6  (2.77x)  1279.8 436.1  (2.93x)
  
  avg_h264_qpel_8_mc23_8  1700.3 672.6  (2.53x)  1706.8 644.6  (2.65x)
  
  avg_h264_qpel_8_mc30_8  607.6  246.6  (2.46x)  623.6  238.1  (2.62x)
  
  avg_h264_qpel_8_mc31_8  1209.6 376.4  (3.21x)  1206.8 363.1  (3.32x)
  
  avg_h264_qpel_8_mc32_8  1904.1 607.9  (3.13x)  1894.3 571.3  (3.32x)
  
  avg_h264_qpel_8_mc33_8  1209.6 376.1  (3.22x)  1206.8 363.1  (3.32x)
  
  avg_h264_qpel_16_mc00_8 431.9  89.1   (4.85x)  436.1  71.3   (6.12x)
  
  avg_h264_qpel_16_mc01_8 2894.6 376.1  (7.70x)  2842.3 300.6  (9.46x)
  
  avg_h264_qpel_16_mc02_8 2987.3 348.4  (8.57x)  2967.3 290.1  (10.23x)
  
  avg_h264_qpel_16_mc03_8 2885.3 376.4  (7.67x)  2842.3 300.6  (9.46x)
  
  avg_h264_qpel_16_mc10_8 2404.1 524.4  (4.58x)  2404.8 456.8  (5.26x)
  
  avg_h264_qpel_16_mc11_8 4709.4 811.6  (5.80x)  4675.6 706.8  (6.62x)
  
  avg_h264_qpel_16_mc12_8 7477.9 1274.3 (5.87x)  7436.1 1061.1 (7.01x)
  
  avg_h264_qpel_16_mc13_8 4718.6 820.6  (5.75x)  4655.1 706.8  (6.59x)
  
  avg_h264_qpel_16_mc20_8 2052.1 487.1  (4.21x)  2071.3 446.3  (4.64x)
  
  avg_h264_qpel_16_mc21_8 7440.6 1422.6 (5.23x)  6727.8 1217.3 (5.53x)
  
  avg_h264_qpel_16_mc22_8 5051.9 950.4  (5.32x)  5071.6 790.3  (6.42x)
  
  avg_h264_qpel_16_mc23_8 6764.9 1422.3 (4.76x)  6748.6 1217.3 (5.54x)
  
  avg_h264_qpel_16_mc30_8 2413.1 524.4  (4.60x)  2415.1 467.3  (5.17x)
  
  avg_h264_qpel_16_mc31_8 4681.6 839.1  (5.58x)  4675.6 727.6  (6.43x)
  
  avg_h264_qpel_16_mc32_8 8579.6 1292.8 (6.64x)  7436.3 1071.3 (6.94x)
  
  avg_h264_qpel_16_mc33_8 5375.9 829.9  (6.48x)  4665.3 717.3  (6.50x)
  
  put_h264_qpel_4_mc00_8  24.4   24.4   (1.00x)
  
  put_h264_qpel_4_mc01_8  987.4  79.8   (12.37x)
  
  put_h264_qpel_4_mc02_8  190.8  79.8   (2.39x)
  
  put_h264_qpel_4_mc03_8  209.6  89.1   (2.35x)
  
  put_h264_qpel_4_mc10_8  163.3  117.1  (1.39x)
  
  put_h264_qpel_4_mc11_8  339.4  181.6  (1.87x)
  
  put_h264_qpel_4_mc12_8  533.6  348.4  (1.53x)
  
  put_h264_qpel_4_mc13_8  339.4  190.8  (1.78x)
  
  put_h264_qpel_4_mc20_8  126.3  116.8  (1.08x)
  
  put_h264_qpel_4_mc21_8  468.9  376.1  (1.25x)
  
  put_h264_qpel_4_mc22_8  330.1  274.4  (1.20x)
  
  put_h264_qpel_4_mc23_8  468.9  376.1  (1.25x)
  
  put_h264_qpel_4_mc30_8  163.3  126.3  (1.29x)
  
  put_h264_qpel_4_mc31_8  339.1  191.1  (1.77x)
  
  put_h264_qpel_4_mc32_8  533.6  348.4  (1.53x)
  
  put_h264_qpel_4_mc33_8  339.4  181.8  (1.87x)
  
  put_h264_qpel_8_mc00_8  98.6   33.6   (2.93x)  92.3   40.1   (2.30x)
  
  put_h264_qpel_8_mc01_8  737.1  153.8  (4.79x)  738.1  144.3  (5.12x)
  
  put_h264_qpel_8_mc02_8  663.1  135.3  (4.90x)  665.1  134.1  (4.96x)
  
  put_h264_qpel_8_mc03_8  737.4  154.1  (4.79x)  1508.8 144.3  (10.46x)
  
  put_h264_qpel_8_mc10_8  598.4  237.1  (2.52x)  592.3  227.6  (2.60x)
  
  put_h264_qpel_8_mc11_8  1172.3 357.9  (3.28x)  1175.6 342.3  (3.43x)
  
  put_h264_qpel_8_mc12_8  1867.1 589.1  (3.17x)  1863.1 561.1  (3.32x)
  
  put_h264_qpel_8_mc13_8  1172.6 366.9  (3.20x)  1175.6 352.8  (3.33x)
  
  put_h264_qpel_8_mc20_8  450.4  218.8  (2.06x)  446.3  206.8  (2.16x)
  
  put_h264_qpel_8_mc21_8  1672.3 663.1  (2.52x)  1675.6 633.8  (2.64x)
  
  put_h264_qpel_8_mc22_8  1144.6 1200.1 (0.95x)  1144.3 425.6  (2.69x)
  
  put_h264_qpel_8_mc23_8  1672.6 672.4  (2.49x)  1665.3 634.1  (2.63x)
  
  put_h264_qpel_8_mc30_8  598.6  237.3  (2.52x)  613.1  227.6  (2.69x)
  
  put_h264_qpel_8_mc31_8  1172.3 376.1  (3.12x)  1175.6 352.6  (3.33x)
  
  put_h264_qpel_8_mc32_8  1857.8 598.6  (3.10x)  1863.1 561.1  (3.32x)
  
  put_h264_qpel_8_mc33_8  1172.3 376.1  (3.12x)  1175.6 352.8  (3.33x)
  
  put_h264_qpel_16_mc00_8 320.6  61.4   (5.22x)  321.3  60.8   (5.28x)
  
  put_h264_qpel_16_mc01_8 2774.3 339.1  (8.18x)  2759.1 279.8  (9.86x)
  
  put_h264_qpel_16_mc02_8 2589.1 320.6  (8.08x)  2571.6 269.3  (9.55x)
  
  put_h264_qpel_16_mc03_8 2774.3 339.4  (8.17x)  2738.1 290.1  (9.44x)
  
  put_h264_qpel_16_mc10_8 2274.3 487.4  (4.67x)  2290.1 436.1  (5.25x)
  
  put_h264_qpel_16_mc11_8 5237.1 792.9  (6.60x)  4529.8 685.8  (6.61x)
  
  put_h264_qpel_16_mc12_8 7357.6 1255.8 (5.86x)  7352.8 1040.1 (7.07x)
  
  put_h264_qpel_16_mc13_8 4579.9 792.9  (5.78x)  4571.6 686.1  (6.66x)
  
  put_h264_qpel_16_mc20_8 1802.1 459.6  (3.92x)  1800.6 425.6  (4.23x)
  
  put_h264_qpel_16_mc21_8 6644.6 2246.6 (2.96x)  6644.3 1196.6 (5.55x)
  
  put_h264_qpel_16_mc22_8 4589.1 913.4  (5.02x)  4592.3 769.3  (5.97x)
  
  put_h264_qpel_16_mc23_8 6644.6 1394.6 (4.76x)  6634.1 1196.6 (5.54x)
  
  put_h264_qpel_16_mc30_8 2274.3 496.6  (4.58x)  2290.1 456.8  (5.01x)
  
  put_h264_qpel_16_mc31_8 5255.6 802.1  (6.55x)  4550.8 706.8  (6.44x)
  
  put_h264_qpel_16_mc32_8 7376.1 1265.1 (5.83x)  7352.8 1050.6 (7.00x)
  
  put_h264_qpel_16_mc33_8 4579.9 802.1  (5.71x)  4561.1 696.3  (6.55x)
  Signed-off-by : Niklas Haas <git@haasn.dev>
  
  Signed-off-by : J. Dekker <jdek@itanimul.li>
  

  • [DH] libavcodec/h264qpel.c
  • [DH] libavcodec/h264qpel.h
  • [DH] libavcodec/riscv/Makefile
  • [DH] libavcodec/riscv/h264qpel_init.c
  • [DH] libavcodec/riscv/h264qpel_rvv.S