Recherche avancée
Médias (1)
-
Bug de détection d’ogg
22 mars 2013, par
Mis à jour : Avril 2013
Langue : français
Type : Video
Autres articles (18)
-
Encoding and processing into web-friendly formats
13 avril 2011, parMediaSPIP automatically converts uploaded files to internet-compatible formats.
Video files are encoded in MP4, Ogv and WebM (supported by HTML5) and MP4 (supported by Flash).
Audio files are encoded in MP3 and Ogg (supported by HTML5) and MP3 (supported by Flash).
Where possible, text is analyzed in order to retrieve the data needed for search engine detection, and then exported as a series of image files.
All uploaded files are stored online in their original format, so you can (...) -
Demande de création d’un canal
12 mars 2010, parEn fonction de la configuration de la plateforme, l’utilisateur peu avoir à sa disposition deux méthodes différentes de demande de création de canal. La première est au moment de son inscription, la seconde, après son inscription en remplissant un formulaire de demande.
Les deux manières demandent les mêmes choses fonctionnent à peu près de la même manière, le futur utilisateur doit remplir une série de champ de formulaire permettant tout d’abord aux administrateurs d’avoir des informations quant à (...) -
Installation en mode ferme
4 février 2011, parLe mode ferme permet d’héberger plusieurs sites de type MediaSPIP en n’installant qu’une seule fois son noyau fonctionnel.
C’est la méthode que nous utilisons sur cette même plateforme.
L’utilisation en mode ferme nécessite de connaïtre un peu le mécanisme de SPIP contrairement à la version standalone qui ne nécessite pas réellement de connaissances spécifique puisque l’espace privé habituel de SPIP n’est plus utilisé.
Dans un premier temps, vous devez avoir installé les mêmes fichiers que l’installation (...)
Sur d’autres sites (4123)
-
Could not find tag for codec h264 in stream #0 (mp4)
18 août 2019, par TabsNotSpacesI’ve been using the sickbeard_mp4_converter for a while to convert video files to mp4 by generating a script for ffmpeg. I’m not sure what I changed, but the ffmpeg script it generates no longer works and I’m having trouble debugging it. Can anyone tell from my log what the issue is ? Yes, its supposed to be an mp4 to an mp4, which is typically fine.
I’m at the point where I’m using an mp4 that worked with the same autogenerated script yesterday but it no longer is. I remember updating ffmpeg but downgrading did not resolve the issue, though I may have not downgraded enough.
ffmpeg 4.1.4
MediaInfo output :
$ mediainfo --fullscan Downloads/Dallas\ Buyers\ Club\ \(2013\).mp4.original
General
Count : 334
Count of stream of this kind : 1
Kind of stream : General
Kind of stream : General
Stream identifier : 0
Count of video streams : 1
Count of audio streams : 1
Video_Format_List : AVC
Video_Format_WithHint_List : AVC
Codecs Video : AVC
Audio_Format_List : AAC LC
Audio_Format_WithHint_List : AAC LC
Audio codecs : AAC LC
Audio_Language_List : English
Complete name : Downloads/Dallas Buyers Club (2013).mp4.original
Folder name : Downloads
File name extension : Dallas Buyers Club (2013).mp4.original
File name : Dallas Buyers Club (2013).mp4
File extension : original
Format : MPEG-4
Format : MPEG-4
Format/Extensions usually used : braw mov mp4 m4v m4a m4b m4p m4r 3ga 3gpa 3gpp 3gp 3gpp2 3g2 k3g jpm jpx mqv ismv isma ismt f4a f4b f4v
Commercial name : MPEG-4
Format profile : Base Media
Internet media type : video/mp4
Codec ID : isom
Codec ID : isom (isom/avc1)
Codec ID/Url : http://www.apple.com/quicktime/download/standalone.html
CodecID_Compatible : isom/avc1
File size : 1987698473
File size : 1.85 GiB
File size : 2 GiB
File size : 1.9 GiB
File size : 1.85 GiB
File size : 1.851 GiB
Duration : 7017023
Duration : 1 h 56 min
Duration : 1 h 56 min 57 s 23 ms
Duration : 1 h 56 min
Duration : 01:56:57.023
Duration : 01:56:58;17
Duration : 01:56:57.023 (01:56:58;17)
Overall bit rate mode : VBR
Overall bit rate mode : Variable
Overall bit rate : 2266144
Overall bit rate : 2 266 kb/s
Frame rate : 23.976
Frame rate : 23.976 FPS
Frame count : 168239
Stream size : 3690657
Stream size : 3.52 MiB (0%)
Stream size : 4 MiB
Stream size : 3.5 MiB
Stream size : 3.52 MiB
Stream size : 3.520 MiB
Stream size : 3.52 MiB (0%)
Proportion of this stream : 0.00186
HeaderSize : 3690598
DataSize : 1984007824
FooterSize : 51
IsStreamable : Yes
Title : Dallas Buyers Club
Movie name : Dallas Buyers Club
Director : Jean-Marc Valle
Actor : Matthew McConaughey / Jennifer Garner / Jared Leto / Denis O'Hare / Steve Zahn
Screenplay by : Craig Borten / Melisa Wallack
Producer : Robbie Brenner / Rachel Winter / Kerry Barden / Rich Delia / Paul Schnee
Genre : Drama
ContentType : Unknown Type
Description : Sometimes it takes a hustler to change the world
Recorded date : 2013-11-17
Encoded date : UTC 2014-01-24 08:11:15
Tagged date : UTC 2014-01-24 08:11:15
File last modification date : UTC 2019-08-16 16:44:14
File last modification date (local) : 2019-08-16 11:44:14
Writing application : MDH:Dallas Buyers Club (2013).mp4
Writing application : MDH:Dallas Buyers Club (2013).mp4
Cover : Yes
ContentRating : mpaa|R|400|
LongDescription : Loosely based on the true-life tale of Ron Woodroof, a drug-taking, women-loving, homophobic man who in 1986 was diagnosed with HIV/AIDS and given thirty days to live.
FileExtension_Invalid : braw mov mp4 m4v m4a m4b m4p m4r 3ga 3gpa 3gpp 3gp 3gpp2 3g2 k3g jpm jpx mqv ismv isma ismt f4a f4b f4v
Video
Count : 378
Count of stream of this kind : 1
Kind of stream : Video
Kind of stream : Video
Stream identifier : 0
StreamOrder : 0
ID : 1
ID : 1
Format : AVC
Format : AVC
Format/Info : Advanced Video Codec
Format/Url : http://developers.videolan.org/x264.html
Commercial name : AVC
Format profile : High@L4.1
Format settings : CABAC / 4 Ref Frames
Format settings, CABAC : Yes
Format settings, CABAC : Yes
Format settings, Reference frames : 4
Format settings, Reference frames : 4 frames
Internet media type : video/H264
Codec ID : avc1
Codec ID/Info : Advanced Video Coding
Duration : 7016967
Duration : 1 h 56 min
Duration : 1 h 56 min 56 s 967 ms
Duration : 1 h 56 min
Duration : 01:56:56.967
Duration : 01:56:58;17
Duration : 01:56:56.967 (01:56:58;17)
Bit rate : 2169000
Bit rate : 2 169 kb/s
Maximum bit rate : 12300880
Maximum bit rate : 12.3 Mb/s
Width : 1920
Width : 1 920 pixels
Height : 800
Height : 800 pixels
Sampled_Width : 1920
Sampled_Height : 800
Pixel aspect ratio : 1.000
Display aspect ratio : 2.400
Display aspect ratio : 2.40:1
Rotation : 0.000
Frame rate mode : CFR
Frame rate mode : Constant
Frame rate : 23.976
Frame rate : 23.976 (24000/1001) FPS
FrameRate_Num : 24000
FrameRate_Den : 1001
Original frame rate : 23.976
Original frame rate : 23.976 (23976/1000) FPS
FrameRate_Original_Num : 23976
FrameRate_Original_Den : 1000
Frame count : 168239
Color space : YUV
Chroma subsampling : 4:2:0
Chroma subsampling : 4:2:0
Bit depth : 8
Bit depth : 8 bits
Scan type : Progressive
Scan type : Progressive
Bits/(Pixel*Frame) : 0.059
Stream size : 1901715488
Stream size : 1.77 GiB (96%)
Stream size : 2 GiB
Stream size : 1.8 GiB
Stream size : 1.77 GiB
Stream size : 1.771 GiB
Stream size : 1.77 GiB (96%)
Proportion of this stream : 0.95674
Writing library : x264 - core 135 r2 f0c1c53
Writing library : x264 core 135 r2 f0c1c53
Encoded_Library_Name : x264
Encoded_Library_Version : core 135 r2 f0c1c53
Encoding settings : cabac=1 / ref=4 / deblock=1:-1:-1 / analyse=0x3:0x133 / me=umh / subme=9 / psy=1 / psy_rd=1.00:0.15 / mixed_ref=1 / me_range=24 / chroma_me=1 / trellis=2 / 8x8dct=1 / cqm=0 / deadzone=21,11 / fast_pskip=0 / chroma_qp_offset=-3 / threads=36 / lookahead_threads=3 / sliced_threads=0 / nr=0 / decimate=1 / interlaced=0 / bluray_compat=0 / constrained_intra=0 / bframes=3 / b_pyramid=2 / b_adapt=2 / b_bias=0 / direct=3 / weightb=1 / open_gop=0 / weightp=2 / keyint=250 / keyint_min=23 / scenecut=40 / intra_refresh=0 / rc_lookahead=60 / rc=2pass / mbtree=1 / bitrate=2169 / ratetol=1.0 / qcomp=0.60 / qpmin=0 / qpmax=69 / qpstep=4 / cplxblur=20.0 / qblur=0.5 / vbv_maxrate=31250 / vbv_bufsize=31250 / nal_hrd=none / ip_ratio=1.40 / aq=1:1.00
Encoded date : UTC 2014-01-24 08:11:15
Tagged date : UTC 2014-01-24 08:11:38
colour_description_present : Yes
colour_description_present_Source : Stream
Color range : Limited
colour_range_Source : Stream
Color primaries : BT.709
colour_primaries_Source : Stream
transfer_characteristics_Source : Stream
Matrix coefficients : BT.709
matrix_coefficients_Source : Stream
Codec configuration box : avcC
Audio
Count : 280
Count of stream of this kind : 1
Kind of stream : Audio
Kind of stream : Audio
Stream identifier : 0
StreamOrder : 1
ID : 2
ID : 2
Format : AAC
Format : AAC LC
Format/Info : Advanced Audio Codec Low Complexity
Commercial name : AAC
Format settings, SBR : No (Explicit)
Format settings, SBR : No (Explicit)
Format_AdditionalFeatures : LC
Codec ID : mp4a-40-2
Duration : 7017023
Duration : 1 h 56 min
Duration : 1 h 56 min 57 s 23 ms
Duration : 1 h 56 min
Duration : 01:56:57.023
Duration : 01:56:38:17
Duration : 01:56:57.023 (01:56:38:17)
Bit rate mode : VBR
Bit rate mode : Variable
Bit rate : 93816
Bit rate : 93.8 kb/s
Maximum bit rate : 107376
Maximum bit rate : 107 kb/s
Channel(s) : 2
Channel(s) : 2 channels
Channel positions : Front: L R
Channel positions : 2/0/0
Channel layout : L R
Samples per frame : 1024
Sampling rate : 48000
Sampling rate : 48.0 kHz
Samples count : 336817104
Frame rate : 46.875
Frame rate : 46.875 FPS (1024 SPF)
Frame count : 328923
Compression mode : Lossy
Compression mode : Lossy
Stream size : 82292328
Stream size : 78.5 MiB (4%)
Stream size : 78 MiB
Stream size : 78 MiB
Stream size : 78.5 MiB
Stream size : 78.48 MiB
Stream size : 78.5 MiB (4%)
Proportion of this stream : 0.04140
Language : en
Language : English
Language : English
Language : en
Language : eng
Language : en
Encoded date : UTC 2014-01-24 08:11:37
Tagged date : UTC 2014-01-24 08:11:38Log :
$ /usr/local/bin/ffmpeg -i "/Users/Me/Downloads/Dallas Buyers Club (2013).mp4.original" -vcodec libx264 -map 0:0 -vb 2063k -c:a:0 copy -map 0:2 -metadata:s:a:0 language=eng -disposition:a:0 default -f mp4 -threads 0 -y "/Users/Me/Downloads/Dallas Buyers Club (2013).mp4"
ffmpeg version 4.1.4 Copyright (c) 2000-2019 the FFmpeg developers
built with Apple LLVM version 10.0.1 (clang-1001.0.46.4)
configuration: --prefix=/usr/local/Cellar/ffmpeg/4.1.4_1 --enable-shared --enable-pthreads --enable-version3 --enable-avresample --cc=clang --host-cflags='-I/Library/Java/JavaVirtualMachines/adoptopenjdk-12.0.1.jdk/Contents/Home/include -I/Library/Java/JavaVirtualMachines/adoptopenjdk-12.0.1.jdk/Contents/Home/include/darwin' --host-ldflags= --enable-ffplay --enable-gnutls --enable-gpl --enable-libaom --enable-libbluray --enable-libmp3lame --enable-libopus --enable-librubberband --enable-libsnappy --enable-libtesseract --enable-libtheora --enable-libvorbis --enable-libvpx --enable-libx264 --enable-libx265 --enable-libxvid --enable-lzma --enable-libfontconfig --enable-libfreetype --enable-frei0r --enable-libass --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-librtmp --enable-libspeex --enable-videotoolbox --disable-libjack --disable-indev=jack --enable-libaom --enable-libsoxr
libavutil 56. 22.100 / 56. 22.100
libavcodec 58. 35.100 / 58. 35.100
libavformat 58. 20.100 / 58. 20.100
libavdevice 58. 5.100 / 58. 5.100
libavfilter 7. 40.101 / 7. 40.101
libavresample 4. 0. 0 / 4. 0. 0
libswscale 5. 3.100 / 5. 3.100
libswresample 3. 3.100 / 3. 3.100
libpostproc 55. 3.100 / 55. 3.100
[mov,mp4,m4a,3gp,3g2,mj2 @ 0x7fc38e801400] stream 0, timescale not set
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from '/Users/Me/Downloads/Dallas Buyers Club (2013).mp4.original':
Metadata:
major_brand : isom
minor_version : 1
compatible_brands: isomavc1
title : Dallas Buyers Club
genre : Drama
date : 2013-11-17
encoder : MDH:Dallas Buyers Club (2013).mp4
media_type : 9
hd_video : 2
description : Sometimes it takes a hustler to change the world
synopsis : Loosely based on the true-life tale of Ron Woodroof, a drug-taking, women-loving, homophobic man who in 1986 was diagnosed with HIV/AIDS and given thirty days to live.
creation_time : 2014-01-24T08:11:15.000000Z
Duration: 01:56:57.02, start: 0.000000, bitrate: 2266 kb/s
Stream #0:0: Video: mjpeg, yuvj420p(pc, bt470bg/unknown/unknown), 500x750 [SAR 1:1 DAR 2:3], 90k tbr, 90k tbn, 90k tbc
Stream #0:1(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p(tv, bt709/bt709/unknown), 1920x800, 2168 kb/s, 23.98 fps, 23.98 tbr, 24k tbn, 47.95 tbc (default)
Metadata:
creation_time : 2014-01-24T08:11:15.000000Z
handler_name : video.264#trackID=1:fps=23.976 - Imported with GPAC 0.5.0-rev
Stream #0:2(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 93 kb/s (default)
Metadata:
creation_time : 2014-01-24T08:11:37.000000Z
handler_name : GPAC ISO Audio Handler
Stream mapping:
Stream #0:0 -> #0:0 (mjpeg (native) -> h264 (libx264))
Stream #0:2 -> #0:1 (copy)
Press [q] to stop, [?] for help
[mp4 @ 0x7fc38e811000] Frame rate very high for a muxer not efficiently supporting it.
Please consider specifying a lower framerate, a different muxer or -vsync 2
[libx264 @ 0x7fc38e823e00] using SAR=1/1
[libx264 @ 0x7fc38e823e00] MB rate (135360000) > level limit (16711680)
[libx264 @ 0x7fc38e823e00] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX FMA3 BMI2 AVX2
[libx264 @ 0x7fc38e823e00] profile High, level 6.2
[libx264 @ 0x7fc38e823e00] 264 - core 155 r2917 0a84d98 - H.264/MPEG-4 AVC codec - Copyleft 2003-2018 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=12 lookahead_threads=2 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250 keyint_min=25 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=abr mbtree=1 bitrate=2063 ratetol=1.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
[mp4 @ 0x7fc38e811000] Could not find tag for codec h264 in stream #0, codec not currently supported in container
Could not write header for output file #0 (incorrect codec parameters ?): Invalid argument
Error initializing output stream 0:0 --
[libx264 @ 0x7fc38e823e00] final ratefactor: 89.20
Conversion failed! -
Automatic encoder selection failed Default encoder for format mp3 is probably disabled. Please choose an encoder manually.Error selecting an encoder
27 janvier 2018, par Parimal Desaiusing ffmpeg compressing song to low quality getting error for
"Automatic encoder selection failed for output stream #0:1. Default encoder for format mp3 (codec mp3) is probably disabled. Please choose an encoder manually. Error selecting an encoder for stream 0:1"
ffmpeg -i /home/smubu/public_html/uploads/tracks/47865540_1999341734_1027911481.mp3 -ab 64 /home/smubu/public_html/uploads/tracks/47865540_1999341734_1027911481_comp_96.mp3
ffmpeg version 3.4.1 Copyright (c) 2000-2017 the FFmpeg developers
built with gcc 4.4.7 (GCC) 20120313 (Red Hat 4.4.7-18)
configuration:
libavutil 55. 78.100 / 55. 78.100
libavcodec 57.107.100 / 57.107.100
libavformat 57. 83.100 / 57. 83.100
libavdevice 57. 10.100 / 57. 10.100
libavfilter 6.107.100 / 6.107.100
libswscale 4. 8.100 / 4. 8.100
libswresample 2. 9.100 / 2. 9.100
[mp3 @ 0x218e380] Estimating duration from bitrate, this may be inaccurate
Input #0, mp3, from '/home/smubu/public_html/uploads/tracks/47865540_1999341734_1027911481.mp3':
Metadata:
encoder : LAME 32bits version 3.98.2 (http://www.mp3dev.org/)
title : Dj.Senior'B Kantinti [Club Rmx
track : 2010
comment : Downloaded from Howwe Entertainment [ www.howwe.biz ]
TEXT : 2010
TLEN : 97391548
artist : Stecia Mayanja
album_artist : www.howwe.biz
composer : www.howwe.biz
album : Howwe Entertainment
genre : www.howwe.biz
date : 2010
Duration: 00:03:46.34, start: 0.000000, bitrate: 81 kb/s
Stream #0:0: Audio: mp3, 44100 Hz, stereo, s16p, 80 kb/s
Stream #0:1: Video: png, rgba(pc), 600x600, 90k tbr, 90k tbn, 90k tbc
Metadata:
comment : Other
Automatic encoder selection failed for output stream #0:1. Default encoder for format mp3 (codec mp3) is probably disabled. Please choose an encoder manually.
Error selecting an encoder for stream 0:1Help me regarding this issue
-
How to use web analytics to acquire new customers
2 septembre 2020, par Joselyn Khor — Analytics Tips, MarketingAre you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.
Attracting the right visitors to your website
To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.
So, how do you attract audiences to your site with a web analytics tool like Matomo ?
- Figure out who your audience is through the Visitor Profiles feature.
- Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired.
- Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.
How Matomo helps businesses acquire new customers
1. Use the Acquisitions feature
Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.
This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.
- Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.
- Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.
- Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more
Watch this video to learn about the Acquisitions feature
2. Use funnels
Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.
If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.
By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more
How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.
3. Study Visitor Profiles
Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.
Better understand :
-
Why your visitors viewed your website.
-
Why your returning visitors continue to view your website.
-
What specifically your visitors are looking for and whether they found it on your website.
The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.
How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.
4. Focus on SEO efforts
Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.
Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.
As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time.
How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.
5. Look at the Multi Attribution feature
Multi Attribution lets you measure the success of every touchpoint in the customer journey.
Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.
No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more
6. Set your Goals
What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.
Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.
This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more
7. Set Advanced Ecommence reporting
If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.
When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more
Key takeaway
Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.
Want to learn how to increase engagement with Matomo ? Click here. We’ll go through how you can boost engagement on your website via web analytics.
Syndiquer tout le site
