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• Piwik 3 Development Update #1 – New UI design, API changes & release date

  1er septembre 2016, par Thomas Steur — Community, Development

  Over the last months, we have been actively working on the Piwik 3 release and we want to introduce you to the changes that we have done so far. They include a new and modern UI redesign, new widgets for your dashboard, and technical improvements under the hood.

  New Piwik 3 UI

  Based on Material Design we have revamped the user interface which is now more responsive, more usable and faster. While the UI is not yet finished, we invite you to check it out already and to let us know what you think.

  

  This new Piwik material design is a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.

  More responsive

  Piwik 3 will look and feel much better on your mobile phone and tablet. Many elements have been improved : the menus, the segment editor and dashboard selector, the widgets, the settings pages and most other pages so you can fully experience and enjoy Piwik on any device !

  

  Improved usability

  We have updated the menu structure, the dashboard selector as well as the footer in reports to make your life easier when using Piwik. We love to keep these complicated things simple. There are also many other tiny improvements that you will appreciate.

  

  The Zen Mode lets you view in full screen your analytics reports and dashboards. Users love this feature and it can now be accessed by pressing “z” key.

  

  Faster

  To make the Piwik interface faster, we have refactored most of our CSS, HTML and JavaScript and moved more and more of our code into the client. As a result, Piwik now needs to reload the page much less often ! For example when you change the date or change the segment, Piwik will now load the reports instantly. To improve performance even further, Piwik will now load multiple reports on a single page in parallel.

  Native fonts

  Over the last months more and more web services have started using system fonts, and so will Piwik 3. System fonts look better, improve language support and give you a more native, familiar feeling.

  For more details and screenshots have a look at the pull request for the Piwik 3 UI update.

  New widgets

  With the “Latest Piwik Plugin Updates” widget you won’t miss any newly added or updated plugin anymore. This will help you learn about and discover the useful plugins and themes available on the Marketplace.

  

  Super users can now see at a glance the current state of the Piwik system, thanks to the new “System Check” and “System Summary” widgets.

  

  API Changes

  Piwik is the leading open analytics platform, highly customisable and extensible thanks to a flexible plugins architecture and a design based on APIs. In this new major Piwik 3 release, we significantly improve the foundation of our open platform and several of its core APIs.

  The new Widgets and Reporting API makes it possible to add reports and widgets to any existing reporting page. In the past, reporting pages had to be created manually which was time consuming and it was hard to maintain a consistent look across different reporting pages. Now reporting pages are generated automatically by the Piwik platform.

  The Plugin Settings API was changed to improve performance and to let plugin developers customize the Websites Manager. This is one step towards our goal to let users not only manage websites but also mobile apps, cars, coffee machines or any other thing.

  To see a full list of changes in the Piwik 3 analytics platform, have a look at the developer changelog.

  Developer docs

  The Piwik Developer Zone is full of guides and API references to help developers understand, integrate and extend Piwik. As some APIs have changed in the Piwik 3 release it is now possible to select the Piwik version in the top right corner of the developer zone.

  

  We are updating guides for Piwik 3 and added a Piwik 2 -> Piwik 3 Migration Guide for plugin developers. Many other guides were updated such as Menus, Custom Report and Widgets.

  Release date

  The first Piwik 3 beta release will be available in the next four weeks. Beta testers automatically receive the update if they are subscribed to the “Latest Beta” release channel. The final Piwik 3 release will be ready before the end of the year. If you want to give it a try, you can either use Piwik from Git and check out the “3.x-dev” branch, or download Piwik 3 from GitHub.

  Closing thoughts

  With faster & more beautiful reports, better APIs and more stability, Piwik 3 is a big step forward for all Piwik users. As our mission is to create, as a community, the leading international open source web analytics platform that gives every user full control of their data, we are very excited to introduce you to this upcoming release.

  We now offer Custom Development services if you like to sponsor a new feature or bug fix, or if you have any custom requirements. And if you use Piwik Analytics to grow your business and need quality help, contact the Piwik analytics experts to get started.

  Until our next Piwik 3 dev update, Happy analysis !

• How to use web analytics to acquire new customers

  2 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Are you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  Attracting the right visitors to your website

  To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

  So, how do you attract audiences to your site with a web analytics tool like Matomo ?

  1. Figure out who your audience is through the Visitor Profiles feature. 
  2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired. 
  3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

  How Matomo helps businesses acquire new customers 

  1. Use the Acquisitions feature
  2. Use funnels
  3. Study Visitor Profiles
  4. Focus on SEO efforts
  5. Look at the Multi Attribution feature
  6. Set goals
  7. Set Advanced eCommerce reporting

  1. Use the Acquisitions feature

  Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

  

  This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

  • Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.

  • Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  • Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

  

  Watch this video to learn about the Acquisitions feature

  2. Use funnels

  Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

  

  If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

  How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

  3. Study Visitor Profiles

  Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

  

  Better understand :

  • Why your visitors viewed your website.

  • Why your returning visitors continue to view your website.

  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

  TRY IT FOR FREE

  4. Focus on SEO efforts

  Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

  Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

  As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

  How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

  5. Look at the Multi Attribution feature

  Multi Attribution lets you measure the success of every touchpoint in the customer journey.

  

  Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

  No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

  6. Set your Goals

  What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.

  

  Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

  7. Set Advanced Ecommence reporting

  If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

  

  When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

  Key takeaway

  Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

  TRY IT FOR FREE

  Want to learn how to increase engagement with Matomo ? Click here. We’ll go through how you can boost engagement on your website via web analytics.

• Fun With Tablets And Amazon’s App Store

  24 décembre 2011, par Multimedia Mike — General, amazon, android, app store, cyanogenmod, ios, smurfs, tablet

  I bought an Android tablet a few months ago. It is less expensive than the best tablets but no where near the bottom end of the market. I think it’s pretty good. However, one downside is that it’s not “certified” to use Google’s official marketplace. That would seem to be somewhat limiting, however…

  Enter Amazon’s Android App Store
  Amazon got into the business of selling Android Apps some time ago. I started experimenting with this on a Nexus One phone that Google gave me. When I installed the App Store on the Android tablet and logged in, I was pleasantly surprised to see all of my Amazon apps ready for downloading onto the tablet.

  So I have an App Store for use with this Android tablet.

  Anyway, the reason I bring this up is because I managed to screw up this tablet in an unusual and humorous manner. You might be wondering if an app downloaded from the Amazon App Store requires the App Store to be present in order to run. The answer is : Oh yeah ! It works like this :

  
  
  

  This means that if — perhaps out of curiosity, for example — you login to the Amazon App Store, download an app, install it, and then subsequently log out of the App Store or uninstall it altogether, the downloaded app will decline to run until you log back into the store.

  Here’s the thing– I wanted to provide a minimal level of security for my Android tablet. At the very least, I wished to lock the Amazon App Store itself since Amazon is famously (and, let’s face it, understandably) reluctant to deliberately add any friction to their shopping processes. I.e., without any external protection app, the App Store app would allow anyone to purchase any app using my tablet.

  So I purchased App Protector Pro from the Amazon App Store and it worked quite well. By default, it also password protects against modifying any system settings as well as installing new apps.

  So, here’s where I screwed up : App Protector Pro was doing its faithful duty and I uninstalled the Amazon App Store as an experiment. Suddenly, no apps obtained from the App Store would work unless I reinstalled the App Store. Okay, fair enough, except for one thing– App Protector Pro wouldn’t run without the App Store. Well, it did, it started to, tried to, but then exited. So I couldn’t re-install the App Store :

  
  
  Oops
  

  I eventually learned how to perform a factory reset of the unit which solved the problem. And, as indicated earlier, all of my apps were available for me to re-download.

  Modding, Cyanogen-style
  Open source aficionados will likely point out that there are alternate firmware options which allow me to take control of my Android tablet in a free and open manner. Among these options is CyanogenMod. After I got stuck in the situation described above, I thought I would have to resort to such an option.

  On the plus side, researching alternative firmware options is what taught me to boot the device into a recovery mode and ultimately restore to a factory default setting. But if you’ll allow me to indulge in a mini-rant regarding accessibility of open source software : I was more than a little frustrated in trying to understand what CyanogenMod could possibly offer me. Their homepage says it’s “an aftermarket firmware”. I’m not entirely sure what that means or how it can benefit me. Fortunately, they have a full feature list linked from the front page. They are, in order : Lockscreen gestures, phone goggles, OpenVPN, incognito mode, themes support, and DSP equalizer. I can’t say that any of those really add any value for me. I’d love to know if CyanogenMod supports Google Android Market and various other Google apps (such as maps and GMail). That’s a question that I can’t seem to find the answer to.

  The themes feature opens another old wound for me. Back around 1999 when I was first getting into Linux in a serious way, I remember that themes were a big theme at the Linux User Groups I would attend. I also remember lots are online articles at the time that emphasized how highly customizable the Linux desktop was in comparison to Windows 9x. I was bothered for 2 reasons : First, I thought there were more pressing problems that needed to be addressed in Linux ; and second, none of these customization options seemed particularly straightforward ; many apparently required hours of compiling and tinkering.

  Small digression. Anyway, back to CyanogenMod, I was glad to see that they prominently display a button in order to “View Video Tour”. Ah, internet video has us so spoiled these days. I was eager to see this aftermarket firmware in action to see what it could do for me. However, the link leads to… a forum post ? The thread seems to discuss how it would be a cool idea if the community could put together a video tour. At this point, the investigation just seems bizarre. It feels like a bunch of kids doing their best to do things the grown-up way.

  Okay, sorry, rant over. I try to stay positive these days. I’m sure the CyanogenMod folks are doing great, fun, and interesting work on their project. The problems they choose to solve might lack mainstream appeal, however.

  Free iPad
  Ultimately, I recently unloaded the little Android tablet because, well… when a free iPad comes your way, lower spec tablets feel a little silly to keep around. Yeah, it’s great to play around with. Though here’s one unsettling thing I noticed about Apple’s App Store. While browsing for worthwhile games to indulge in, I noticed that they had a section for “Top Grossing Games”. This was a separate list from the “Top Apps” charts. I found the list weird for 2 reasons : 1) Why do I care which games are raking in the most cash ? How does this communicate value to me, personally ? Seriously, why would I base a purchasing decision around which vendor has earned the most money ?

  Anyway, let’s move on to reason #2 this was scary : Most of the games in this list had a price of FREE. One of them was that Capcom Smurfs game that stirred up controversy some months ago because of kids making unsupervised in-app purchases of virtual smurfberries. I tend to think that a top-grossing, free to play game is probably one that heavily encourages in-app purchases. Strange how this emerging trend actually encourages me to seek out games from the “top paid” list vs. “top free”.