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• Output file does not show up after executing ffmpeg command [closed]

  19 février 2024, par davai

  I'm using ffmpeg to combine an MP3 + G file and produce an MP4 file. I've placed the source code / .exe file for 'ffmpeg' in the project folder, and the MP3 + G files are also in the project folder. I also set the MP4 output to show up in the project folder as well. The weird thing is that, initially, I was producing output files, and while trying to tweak the constant rate factor, the MP4 output just stopped showing up entirely. I'm also not receiving any errors while running the code, and it does print out that the file has been successfully created, despite nothing showing up in the project folder.

  


  
        String mp3FilePath = "C:/Users/exampleuser/pfolder/example.mp3";
        String gFilePath = "C:/Users/exampleuser/pfolder/example.cdg";
        String mp4OutputPath = "C:/Users/exampleuser/pfolder/example.mp4";

        try
        {
            String[] command = {
                    "C:/Users/tonih/IdeaProjects/MP3GtoMP4Conversion/ffmpeg/ffmpeg-2024-02-19-git-0c8e64e268-full_build/bin/ffmpeg.exe",
                    "-i", mp3FilePath,       // Input MP3 file
                    "-r", "25",              // Frame rate
                    "-loop", "1",            // Loop input video
                    "-i", gFilePath,         // Input G file
                    "-c:v", "libx264",       // Video codec
                    "-preset", "slow",       // Encoding preset for quality (choose according to your requirement)
                    "-crf", "18",            // Constant Rate Factor (lower is higher quality, typical range 18-28)
                    "-c:a", "aac",           // Audio codec
                    "-b:a", "320k",          // Audio bitrate
                    "-shortest",             // Stop when the shortest stream ends
                    mp4OutputPath            // Output MP4 file
            };

            Process process = Runtime.getRuntime().exec(command);
            process.waitFor();
            System.out.println("MP4 file created successfully: " + mp4OutputPath);
        }
        catch (IOException | InterruptedException e)
        {
            e.printStackTrace();
        }


  


• Marketing Touchpoints : Examples, KPIs, and Best Practices

  11 mars 2024, par Erin

  The customer journey is rarely straightforward. Rather, each stage comprises numerous points of contact with your brand, known as marketing touchpoints. And each touchpoint is equally important to the customer experience. 

  This article will explore marketing touchpoints in detail, including how to analyse them with attribution models and which KPIs to track. It will also share tips on incorporating these touchpoints into your marketing strategy. 

  What are marketing touchpoints ? 

  Marketing touchpoints are the interactions that take place between brands and customers throughout the latter’s journey, either online or in person. 

  

  By understanding how customers interact with your brand before, during and after a purchase, you can identify the channels that contribute to starting, driving and closing buyer journeys. Not only that, but you’ll also learn how to optimise the customer experience. This can also help you : 

  • Promote customer loyalty through increased customer satisfaction
  • Improve your brand reputation and foster a more positive perception of your brand, supported by social proof 
  • Build brand awareness among prospective customers 
  • Reconnect with current customers to drive repeat business

  According to a 2023 survey, social media and video-sharing platforms are the leading digital touchpoints among US consumers.

  

  With the customer journey divided into three stages — awareness, consideration, and decision — we can group these interactions into three touchpoint segments, depending on whether they occur before, during or after a purchase. 

  Touchpoints before a purchase

  Touchpoints before a purchase are those initial interactions between potential customers and brands that occur during the awareness stage — before they’ve made a purchase decision. 

  Here are some key touchpoints at the pre-purchase stage : 

  • Customer reviews, forums, and testimonials 
  • Social media posts
  • Online ads 
  • Company events and product demos
  • Other digital touchpoints, like video content, blog posts, or infographics
  • Peer referral 

  In PwC’s 2024 Global Consumer Insights Pulse Survey, 54% of consumers listed search engines as their primary source of pre-purchase information, followed by Amazon (35%) and retailer websites (33%). 

  Here are the survey’s findings in Western Europe, specifically : 

  

  Social channels are another major pre-purchase touchpoint ; 25% of social media users aged 18 to 44 have made a purchase through a social media app over the past three months. 

  Touchpoints during a purchase

  Touchpoints during a purchase occur when the prospective customer has made their purchase decision. It’s the beginning of a (hopefully) lasting relationship with them. 

  It’s important to involve both marketing and sales teams here — and to keep track of conversion metrics. 

  Here are the main touchpoints at this stage : 

  • Company website pages 
  • Product pages and catalogues 
  • Communication between customers and sales reps 
  • Product packaging and labelling 
  • Point-of-sale (POS) — the final touchpoint the prospective customer will reach before making the final purchasing decision 

  Touchpoints after a purchase

  You can use touchpoints after a purchase to maintain a positive relationship and keep current customers engaged. Examples of touchpoints that contribute to a good post-purchase experience for the customer include the following : 

  • Thank-you emails 
  • Email newsletters 
  • Customer satisfaction surveys 
  • Cross-selling emails 
  • Renewal options 
  • Customer loyalty programs

  Email marketing remains significant across all touchpoint segments, with 44% of CMOs agreeing that it’s essential to their marketing strategy — and it also plays a particularly important role in the post-purchase experience. For 61.1% of marketing teams, email open rates are higher than 20%.

  

  Sixty-nine percent of consumers say they’ve stopped doing business with a brand following a bad experience, so the importance of customer service touchpoints shouldn’t be overlooked. Live chat, chatbots, self-service resources, and customer service teams are integral to the post-purchase experience.

  Attribution models : Assigning value to marketing touchpoints 

  Determining the most effective touchpoints — those that directly contribute to conversions — is a process known as marketing attribution. The goal here is to identify the specific channels and points of contact with prospective customers that result in revenue for the company.

  

  You can use these insights to understand — and maximise — marketing return on investment (ROI). Otherwise, you risk allocating your budget to the wrong channels. 

  It’s possible to group attribution models into two categories — single-touch and multi-touch — depending on whether you assign value to one or more contributing touchpoints.

  Single-touch attribution models, where you’re giving credit for the conversion to a single touchpoint, include the following :

  • First-touch attribution : This assigns credit for the conversion to the first interaction a customer had with a brand ; however, it fails to consider lower-funnel touchpoints.
  • Last-click attribution : This focuses only on bottom-of-funnel marketing and credits the last interaction the customer had with a brand before completing a purchase.
  • Last non-direct : Credits the touchpoint immediately preceding a direct touchpoint with all the credit.

  Multi-touch attribution models are more complex and distribute the credit for conversion across multiple relevant touchpoints throughout the customer journey :

  • Linear attribution : The simplest multi-touch attribution model assigns equal values to all contributing touchpoints.
  • Position-based or U-shaped attribution : This assigns the greatest value to the first and last touchpoint — with 40% of the conversion credit each — and then divides the remaining 20% across all the other touchpoints.
  • Time-decay attribution : This model assigns the most credit to the customer’s most recent interactions with a brand, assuming that the touchpoints that occur later in the journey have a bigger impact on the conversion.

  Consider the following when choosing the most appropriate attribution model for your business :

  • The length of your typical sales cycle
  • Your marketing goals : increasing awareness, lead generation, driving revenue, etc.
  • How many stages and touchpoints make up your sales funnel

  Sometimes, it even makes sense to measure marketing performance using more than one attribution model.

  With the sheer volume of data that’s constantly generated across numerous online touchpoints, from your website to social media channels, it’s practically impossible to collect and analyse it manually.

  You’ll need an advanced web analytics platform to identify key touchpoints and assign value to them.

  Matomo’s Marketing Attribution feature can accurately measure the performance of different touchpoints to ensure that you’re allocating resources to the right channels. This is done in a compliant manner, without the need of data sampling or requiring cookie consent screens (excluding in Germany and the UK), ensuring both accuracy and privacy compliance.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  Customer journey KPIs for measuring marketing campaign performance 

  Measuring the impact of different touchpoints on marketing campaign performance can help you understand how customer interactions drive conversions — and how to optimise your future efforts. 

  

  Clearly, this is not a one-time effort. You should continuously reevaluate the crucial touchpoints that drive the most engagement at different stages of the customer journey. 

  Web analytics platforms can provide valuable insights into ever-changing consumer behaviours and trends and help you make informed decisions. 

  At the moment, Google is the most popular solution in the web analytics industry, with a combined market share of more than 70%. 

  However, if privacy, data accuracy, and GDPR compliance are a priority for you, Matomo is an alternative worth considering. 

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  KPIs to track before a purchase 

  During the pre-purchase stage, focus on the KPIs that measure the effectiveness of marketing activities across various online touchpoints — landing pages, email campaigns, social channels and ad placement on SERPs, for instance. 

  KPIs to track during the consideration stage include the following : 

  • Cost-per-click (CPC) : The CPC, the total cost of paid online advertising divided by the number of clicks those ads get, indicates whether you’re getting a good ROI. In the UK, the average CPC for search advertising is $1.22. Globally, it averages $0.62.
  • Engagement rate : The engagement rate, which is the total number of interactions divided by the number of followers, is useful for measuring the performance of social media touchpoints. Customer engagement also applies to other channels, like tracking average time on-page, form conversions, bounce rates, and other website interactions. 
  • Click-through rate (CTR) : The CTR — or the number of clicks your ads receive compared to the number of times they’re shown — helps you measure the performance of CTAs, email newsletters and pay-per-click (PPC) advertising.

  KPIs to track during a purchase 

  As a potential customer moves further down the sales funnel and reaches the decision stage, where they’re ready to make the choice to purchase, you should be tracking the following : 

  • Conversion rate : This is the percentage of leads that convert into customers by completing the desired action relative to the total number of website visitors. It shows you whether you’re targeting the right people and providing a frictionless checkout experience.
  • Sales revenue : This refers to the quantity of products sold multiplied by the product’s price. It helps you track the company’s ability to generate profit. 
  • Cost per conversion : This KPI is the total cost of online advertising in relation to the number of conversions. It measures the effectiveness of different marketing channels and the costs of converting prospective customers into buyers. It also forecasts future ad spend.

  KPIs to track after purchase 

  At the post-purchase stage, your priority should be gathering feedback : 

  Customer feedback surveys are great for collecting insights into customers’ post-purchase experience, opinions about your brand, products and services, and needs and expectations. 

  In addition to measuring customer satisfaction, these insights can help you identify points of friction, forecast future growth and revenue and spot customers at risk of churning. 

  Focus on the following customer satisfaction and retention metrics : 

  • Customer Satisfaction Score (CSAT) : This metric, which is gathered through customer satisfaction surveys, helps you gauge satisfaction levels. After all, 77% of consumers consider great customer service an important driver of brand loyalty.
  • Net Promoter Score (NPS) : Based on single-question customer surveys, NPS indicates how likely a customer is to recommend your business.
  • Customer Lifetime Value (CLV) : The CLV is the profit you can expect to generate from one customer throughout their relationship with your company. 
  • Customer Health Score (CHS) : This score can assess how “healthy” the customer’s relationship with your brand is and identify at-risk customers.

  Marketing touchpoints : Tips and best practices 

  Customer experience is more important today than ever. 

  

  Salesforce’s 2022 State of the Connected Consumer report indicated that, for 88% of customers, the experience the brand provides is just as important as the product itself. 

  Here’s how you can build your customer touchpoint strategy and use effective touchpoints to improve customer satisfaction, build a loyal customer base, deliver better digital experiences and drive growth : 

  Understand the customer’s end-to-end experience 

  The typical customer’s journey follows a non-linear path of individual experiences that shape their awareness and brand preference. 

  Seventy-three percent of customers expect brands to understand their needs. So, personalising each interaction and delivering targeted content at different touchpoint segments — supported by customer segmentation and tools like Matomo — should be a priority. 

  Try to put yourself in the prospective customer’s shoes and understand their motivation and needs, focusing on their end-to-end experience rather than individual interactions. 

  Create a customer journey map 

  Once you understand how prospective customers interact with your brand, it becomes easier to map their journey from the pre-purchase stage to the actual purchase and beyond. 

  By creating these visual “roadmaps,” you make sure that you’re delivering the right content on the right channels at the right times and to the right audience — the key to successful marketing.

  Identify best-performing digital touchpoints 

  You can use insights from marketing attribution to pinpoint areas that are performing well. 

  By analysing the data provided by Matomo’s Marketing Attribution feature, you can determine which digital touchpoints are driving the most conversions or engagement, allowing you to focus your resources on optimising these channels for even greater success. 

  This targeted approach helps maximise the effectiveness of your marketing efforts and ensures a higher return on investment.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  Discover key marketing touchpoints with Matomo 

  The customer’s journey rarely follows a direct route. If you hope to reach more customers and improve their experience, you’ll need to identify and manage individual marketing touchpoints every step of the way.

  While this process looks different for every business, it’s important to remember that your customers’ experience begins long before they interact with your brand for the first time — and carries on long after they complete the purchase. 

  In order to find these touchpoints and measure their effectiveness across multiple marketing channels, you’ll have to rely on accurate data — and a powerful web analytics tool like Matomo can provide those valuable marketing insights. 

  Try Matomo free for 21-days. No credit card required.

  Try Matomo for Free

  21 day free trial. No credit card required.

  
  

  Your email address
  

  Your website address
  

  Your Analytics subdomain will be .matomo.cloud (change)

  Choose your analytics subdomain
  

  .matomo.cloud

  I accept the terms and conditions and data processing agreement (DPA)

  
  Your information will be used to create an account on our cloud service. For more information please consult our privacy policy.
  
  
  

  Start improving your websites now

  

• 16 Website Metrics to Track If You Want to Grow Your Business

  9 avril 2024, par Erin

  Conversion rate.

  Bounce rate.

  Sessions.

  There are dozens of metrics to keep up with in web analytics. It can be confusing at times trying to keep up with everything.

  But, if you want to improve your website performance and grow your business, you need to know what they are and how they work.

  Why ?

  Because what you measure gets managed. This is true in your personal life and business. You must track various website metrics to help your business reach new heights.

  In this guide, you’ll learn about the most important website metrics, why they’re important and how to track them to grow your brand.

  What are website metrics ?

  Your website is your digital headquarters.

  It’s not a static place. Instead, it’s a vibrant, interactive hub your visitors and customers can engage with daily.

  Every time a user interacts with your website, you can track what’s happening.

  Website metrics help you measure how much your visitors and customers interact with your website. 

  These engagement metrics help you understand what your visitors are doing, where they’re coming from, how they’re moving on your website and how long they stay. They can even give you insights into what their goals are.

  

  If you aren’t tracking your website metrics, you won’t know how effective your website is.

  By paying close attention to your key metrics within a web analytics platform like Matomo, you’ll be able to see how well your marketing is doing and how your visitors are engaging so you can improve the user experience and increase conversions.

  16 website metrics to track

  Here are the top 16 website metrics you need to be tracking if you want to grow your business :

  1. Pageviews

  A pageview is the number of times a web page has been viewed. 

  Many pageviews can indicate a successful search engine optimisation (SEO) or marketing campaign — it can be used to show positive results for these initiatives.

  It can also help you determine various issues on individual pages. For instance, performance issues or poor website structure can cause visitors to get lost or confused while navigating your website.

  

  2. Average time on page

  Average time on a page is simply the time visitors spend on a specific page (not the entire website) ; tracking users’ time on various pages throughout your website can give you insights that can help you improve certain pages.

  If you get tons of traffic to a particular page, but the average time a visitor stays on that page is minimal, the content may need some work.

  Tracking this data can help determine if your website is engaging for your visitors or if you need to modify certain aspects to increase your visitors’ stay. Increasing the average time on the page will help boost your conversions and search engine rankings.

  3. Actions per visit

  Actions per visit is a key metric that tracks the average number of actions a visitor takes every time they visit your website. This data can help you track your audience engagement and the effectiveness of your content across your entire website.

  An action is any activity performed by your visitors on your website like :

  • Outlinks
  • Downloads
  • Page views
  • Internal site searches

  The higher your actions per visit, the more engaging your audience finds your website content. A side effect of increased actions is staying longer on the site and more likely to convert to your email list as a subscriber or pay for products as a customer.

  4. Bounce rate

  Like a bouncy ball, your website’s bounce rate measures how many users entered your site and “bounced” out without clicking on another page. This metric can be extremely helpful in determining user interest in your content. 

  You might be getting many visitors to your website, but if they “bounce” after visiting the first page they land on, that’s a great indicator that your content is not resonating with your audience.

  Remember, this metric should be taken with a grain of salt. 

  Your bounce rate may indicate that visitors are finding the exact information that they wanted and leaving pleased, so it’s not a black-and-white metric.

  For example, if you have a landing page with a high bounce rate, then that’s likely not a sign of a good user experience. But, if you have a knowledge base article and they just need to find some quick information, then it could be a good indicator.

  5. Conversions

  The first step in tracking conversions is defining what a conversion is for your website. 

  Do you want your audience to :

  • View a blog post
  • Purchase a product
  • Download an eBook
  • Sign up for a consultation call

  Determine what that conversion is and track how often users take that action on your website.

  This helps you understand if your marketing and content strategies are working toward your pre-defined conversion goal.

  

  6. Conversion rate

  A conversion rate is the percentage of visits that triggered a conversion. Knowing this metric lets you plan, budget, and forecast future growth.

  For example, 5% of your website visitors take action and convert to customers. With this information, you can make better informed financial decisions regarding your marketing efforts on your website to help increase traffic and future conversions.

  While there are basic conversion rate benchmarks to strive toward, it ultimately depends on your goals and the specific conversions you decide to track that are best for your business. 

  That being said, Matomo has some best practices to help you optimise your conversion rates, no matter what conversion metric you are tracking.

  7. Exit rate

  While “bounce rate” and “exit rate” are similar, “exit rate” is the percentage of visits to a website that ended on a particular page.

  Knowing which pages have the highest percentage of visitors exiting your website gives you key information on the pages that may need to be improved.

  If you see that your “exit rate” is highest on pages before the checkout (or other CTA’s you have established), you will want to dive into what’s causing visitors to leave from that page. For example, maybe it’s the content, the copy or even a broken link.

  This is a great metric to help determine where you have breakdowns between you and your visitors. Improving your exit rate can help guide visitors through your website funnel more easily and boost your conversion rates. 

  

  8. Top pages

  The top pages on your website are the pages that receive the most visits. Understanding what your top pages are can be crucial in planning and guiding your marketing strategies moving forward.

  Your top pages can help you determine the most engaging content for your audience. This can be extremely helpful in guiding your visitors to certain pages that other users find more valuable.

  It also helps you determine if you need to focus more attention on different parts of your website to increase user engagement in those areas.

  For example, maybe your most-viewed pages have less copy and more photos or videos. Understanding this lets you know that incorporating more media into other pages will boost future engagement.

  9. Traffic sources

  Your traffic sources are the channels that are driving visitors to your website. The four most common traffic sources are :

  • Direct Entry : Typing your website URL into their browser or visiting via a bookmark they saved
  • Websites/Referral : Clicking on a link to your site from another website
  • Search Engines : Using search engines (Google, Bing or Yahoo) to find your website
  • Campaigns : Visitors directed to your website through specific marketing campaigns, such as email newsletters, Google Ads, promotional links, etc.
  • Social Networks : Visitors accessing your website by clicking on links shared on social media platforms like Facebook, X (Twitter), LinkedIn, etc.

  Understanding where your visitors are coming from can help you focus your marketing efforts on the traffic sources with the highest conversion rates. 

  Suppose your email marketing campaign isn’t driving any traffic to your website, but your ad campaign is responsible for over 25% of your conversions. In that case, you might consider doubling your advertising efforts.

  10. Form average time spent

  Forms are a crucial part of your website’s marketing strategy. Forms can help you :

  • Learn more about your visitors
  • Gather feedback from your audience
  • Convert visitors into email subscribers
  • And more

  Form average time spent is the average amount of time a visitor spends on a specific form on your website. The time is calculated as the difference between the first interaction with a form field (for example, a field focus) and the last interaction with a form.

  Want to convert more visitors into leads ? Then, you need to understand your form analytics better. Learn more here.

  11. Play rate

  If you want to keep your audience engaged (and convert more visitors), you need to publish different types of media.

  But if your video or audio content isn’t performing well, then you’re wasting your time.

  That’s where play rate comes in. It’s calculated by analysing visitors who watched or listened to a specific media after they have visited a web page.

  With play rate, you can track any video, podcast, or audiobook plays.

  You can easily track it within Matomo’s Media Analytics. The best part ? This feature works out of the box, so you don’t need to configure it to start leveraging the analytics.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  12. Returning visitors

  Returning visitors are users who visit your website more than once over a specific time.

  You will want to measure the number of returning visitors to your website, as this information can give you additional insights into your marketing strategies, company branding and content.

  It can also help you better understand your customer base, giving you a clearer sense of their top desires and pain points.

  13. Device type

  Device type tracks the different devices visitors use to visit your website. These could be :

  • Tablets
  • Mobile phones
  • Desktop computers

  Knowing what your visitors are using to access your website can help you improve the overall user experience.

  For example, if 80% of your visitors use mobile phones, you could think about optimising your web pages to format with mobile devices. 

  

  14. Top exit pages

  Top exit pages are the pages that a visitor leaves your website from the most.

  Each web page will have a specific exit rate percentage based on how many people leave the website on a particular page.

  This can be quite helpful in understanding how visitors interact with your website. It can also help you uncover and fix any issues with your website you may not be aware of.

  For instance, one of your product pages has the highest exit rate on your website. By looking into why that is, you discover that your “Add to Cart” button isn’t functioning correctly, and your visitors can’t buy that particular product, so they exit out of frustration.

  15. Marketing attribution

  Marketing attribution (multi-touch attribution) helps you see which touchpoints have the greatest impact on conversions.

  Within Matomo, revenue attribution involves assigning credit for revenue across multiple touchpoints that contribute to a conversion.

  Matomo’s multi-touch attribution models use different weighting factors, like linear or time decay, to allocate credit to each touchpoint based on its influence.

  Matomo’s multi-touch attribution reports provide insights into how revenue is distributed across different touchpoints, marketing channels, campaigns, and actions. These reports allow you to analyse the contribution of each touchpoint to revenue generation and identify the most influential interactions in the customer journey.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  16. Event tracking

  Every website has multiple actions a user can perform called “events”. These could be downloading a template, submitting contact information, signing up for a newsletter or clicking a link.

  Tracking events can give you additional context into what your visitors are interested in or don’t care about. This allows you to target them better through those events, potentially creating new, unique conversions and boosting the growth of your business.

  It can also lead to discovering potential issues within your website if you notice visitors aren’t taking action on certain CTAs, such as broken links or lack of content on certain pages. By uncovering these issues, you can quickly fix them to increase your conversions.

  

  Start tracking your website metrics with Matomo today

  There’s much to consider when creating and running your website, such as the design, copy and flow. 

  While these are necessary, tracking your website’s data is one of the most important aspects of running a site. It’s crucial in helping you optimise your site’s performance and create a great experience for your visitors.

  Every interaction a visitor has on your site is unique and leaves valuable clues you can use to improve all aspects of your site experience. 

  Understanding what your visitors like, what website performance issues they’re running into and how they interact across your website is crucial to improving your marketing and sales efforts.

  While tracking this much data can feel overwhelming, having all your key metrics in one place and broken down into easy-to-understand benchmarks can help alleviate the stress and headache of data tracking. 

  That’s where a web analytics platform like Matomo comes in.

  With Matomo, you can easily track, store and analyse every piece of data on your website automatically to improve your site performance and user experience and drive conversions. 

  With Matomo, you can take back control with a platform that gives you 100% data ownership.

  Used on over 1 million websites in over 190 countries, Matomo gives you :

  • Accurate data (no data sampling)
  • Privacy-friendly and GDPR-compliant analytics
  • Open-source access to create a custom solution for you

  Try Matomo for free for 21 days now. No credit card required. 

  Try Matomo for Free

  21 day free trial. No credit card required.

  
  

  Your email address
  

  Your website address
  

  Your Analytics subdomain will be .matomo.cloud (change)

  Choose your analytics subdomain
  

  .matomo.cloud

  I accept the terms and conditions and data processing agreement (DPA)

  
  Your information will be used to create an account on our cloud service. For more information please consult our privacy policy.
  
  
  

  Start improving your websites now