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    13 juin 2013

    Puis-je poster des contenus à partir d’une tablette Ipad ?
    Oui, si votre Médiaspip installé est à la version 0.2 ou supérieure. Contacter au besoin l’administrateur de votre MédiaSpip pour le savoir

  • Ajouter des informations spécifiques aux utilisateurs et autres modifications de comportement liées aux auteurs

    12 avril 2011, par

    La manière la plus simple d’ajouter des informations aux auteurs est d’installer le plugin Inscription3. Il permet également de modifier certains comportements liés aux utilisateurs (référez-vous à sa documentation pour plus d’informations).
    Il est également possible d’ajouter des champs aux auteurs en installant les plugins champs extras 2 et Interface pour champs extras.

  • Script d’installation automatique de MediaSPIP

    25 avril 2011, par

    Afin de palier aux difficultés d’installation dues principalement aux dépendances logicielles coté serveur, un script d’installation "tout en un" en bash a été créé afin de faciliter cette étape sur un serveur doté d’une distribution Linux compatible.
    Vous devez bénéficier d’un accès SSH à votre serveur et d’un compte "root" afin de l’utiliser, ce qui permettra d’installer les dépendances. Contactez votre hébergeur si vous ne disposez pas de cela.
    La documentation de l’utilisation du script d’installation (...)

Sur d’autres sites (6895)

  • "Undefined Reference" when compiling FFMPEG with librtmp on Android

    4 février 2014, par elBradford

    I have searched, and while Building FFMPEG with librtmp for android answered part of my question, I ran into other issues further along in the compilation process.

    First, I am trying to use the script in this github repo, changing the flags to include

     --enable-librtmp \
     --extra-cflags=-I/home/bradford/Development/FFMPEG/rtmp/rtmpdump/librtmp/ \
     --extra-ldflags=-L/home/bradford/Development/FFMPEG/rtmp/rtmpdump/librtmp"

    I build librtmp with polarSSL following S74ck3r's instructions on his github repo and stream-recorder thread. That appears to work correctly, and I have a librtmp.so, librtmp.a and rtmp.h

    When I try to compile ffmpeg with librtmp, I get the error

    ERROR: librtmp not found

    This SO question helped, and I modified ffmpeg's config file so that it wouldn't look at pkg-config for librtmp (even though pkg-config was aware of librtmp...) :

    #enabled librtmp    && require_pkg_config librtmp librtmp/rtmp.h RTMP_Socket

    When I build now, it starts successfully, and I get the hopeful line :

    librtmp enabled           yes

    And later on I see more good news :

    ...
    Enabled protocols:
    applehttp       http            mmsh
    cache           httpproxy       mmst
    concat          librtmp         mmsu
    crypto          librtmpe        pipe
    fd          librtmps        rtp
    file            librtmpt        tcp
    gopher          librtmpte       udp
    hls         md5
    ...

    but finally, after compiling everything and during the installation phase, I get these types of errors :

    INSTALL   libavutil/libavutil.pc
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_get_file_handle:libavformat/librtmp.c:190: error: undefined reference to 'RTMP_Socket'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_read_seek:libavformat/librtmp.c:180: error: undefined reference to 'RTMP_SendSeek'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_read_pause:libavformat/librtmp.c:161: error: undefined reference to 'RTMP_Pause'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_close:libavformat/librtmp.c:64: error: undefined reference to 'RTMP_Close'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_write:libavformat/librtmp.c:145: error: undefined reference to 'RTMP_Write'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_read:libavformat/librtmp.c:153: error: undefined reference to 'RTMP_Read'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_open:libavformat/librtmp.c:96: error: undefined reference to 'RTMP_LogSetLevel'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_open:libavformat/librtmp.c:97: error: undefined reference to 'RTMP_LogSetCallback'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_open:libavformat/librtmp.c:118: error: undefined reference to 'RTMP_Init'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_open:libavformat/librtmp.c:119: error: undefined reference to 'RTMP_SetupURL'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_open:libavformat/librtmp.c:127: error: undefined reference to 'RTMP_Connect'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_open:libavformat/librtmp.c:127: error: undefined reference to 'RTMP_ConnectStream'
    /tmp/FFMPEG/bin/../lib/gcc/arm-linux-androideabi/4.6/../../../../arm-linux-androideabi/bin/ld: libavformat/librtmp.o: in function rtmp_open:libavformat/librtmp.c:125: error: undefined reference to 'RTMP_EnableWrite'
    collect2: ld returned 1 exit status

    And I can't get past them. It sounds like it can't find rtmp.h, which includes references to those functions, but that is present where it should be (afaik).

    Also, my project requires librtmp - the built-in rtmp features of ffmpeg are not sufficient because I require the authentication features of librtmp.

  • "FFmpeg : Error not transitioning to the next song in Discord Bot's queue."

    1er avril 2024, par noober

    I have 3 modules, but I'm sure the error occurs within this module, and here is the entire code within that module :

    


    import asyncio
import discord
from discord import FFmpegOpusAudio, Embed
import os

async def handle_help(message):
    embed = discord.Embed(
        title="Danh sách lệnh cho Bé Mèo",
        description="Dưới đây là các lệnh mà chủ nhân có thể bắt Bé Mèo phục vụ:",
        color=discord.Color.blue()
    )
    embed.add_field(name="!play", value="Phát một bài hát từ YouTube.", inline=False)
    embed.add_field(name="!pause", value="Tạm dừng bài hát đang phát.", inline=False)
    embed.add_field(name="!resume", value="Tiếp tục bài hát đang bị tạm dừng.", inline=False)
    embed.add_field(name="!skip", value="Chuyển đến bài hát tiếp theo trong danh sách chờ.", inline=False)
    embed.add_field(name="!stop", value="Dừng phát nhạc và cho phép Bé Mèo đi ngủ tiếp.", inline=False)
    # Thêm các lệnh khác theo cùng mẫu trên
    await message.channel.send(embed=embed)

class Song:
    def __init__(self, title, player):
        self.title = title  # Lưu trữ tiêu đề bài hát ở đây
        self.player = player

# Thêm đối tượng Song vào hàng đợi
def add_song_to_queue(guild_id, queues, song):
    queues.setdefault(guild_id, []).append(song)

async def handle_list(message, queues):
    log_file_path = "C:\\Bot Music 2\\song_log.txt"
    if os.path.exists(log_file_path):
        with open(log_file_path, "r", encoding="utf-8") as f:
            song_list = f.readlines()

        if song_list:
            embed = discord.Embed(
                title="Danh sách bài hát",
                description="Danh sách các bài hát đã phát:",
                color=discord.Color.blue()
            )

            for i, song in enumerate(song_list, start=1):
                if i == 1:
                    song = "- Đang phát: " + song.strip()
                embed.add_field(name=f"Bài hát {i}", value=song, inline=False)

            await message.channel.send(embed=embed)
        else:
            await message.channel.send("Hiện không có dữ liệu trong file log.")
    else:
        await message.channel.send("File log không tồn tại.")

async def handle_commands(message, client, queues, voice_clients, yt_dl_options, ytdl, ffmpeg_options=None, guild_id=None, data=None):
    # Nếu không có ffmpeg_options, sử dụng các thiết lập mặc định
    if ffmpeg_options is None:
        ffmpeg_options = {
            'before_options': '-reconnect 1 -reconnect_streamed 1 -reconnect_delay_max 5',
            'options': '-vn -filter:a "volume=0.25"'
        }
    
    # Khởi tạo voice_client
    if guild_id is None:
        guild_id = message.guild.id

    if guild_id in voice_clients:
        voice_client = voice_clients[guild_id]
    else:
        voice_client = None

    # Xử lý lệnh !play
    if message.content.startswith("!play"):
        try:
            # Kiểm tra xem người gửi tin nhắn có đang ở trong kênh voice không
            voice_channel = message.author.voice.channel
            # Kiểm tra xem bot có đang ở trong kênh voice của guild không
            if voice_client and voice_client.is_connected():
                await voice_client.move_to(voice_channel)
            else:
                voice_client = await voice_channel.connect()
                voice_clients[guild_id] = voice_client
        except Exception as e:
            print(e)

        try:
            query = ' '.join(message.content.split()[1:])
            if query.startswith('http'):
                url = query
            else:
                query = 'ytsearch:' + query
                loop = asyncio.get_event_loop()
                data = await loop.run_in_executor(None, lambda: ytdl.extract_info(query, download=False))
                if not data:
                    raise ValueError("Không có dữ liệu trả về từ YouTube.")
                url = data['entries'][0]['url']

            player = FFmpegOpusAudio(url, **ffmpeg_options)
            # Lấy thông tin của bài hát mới đang được yêu cầu
            title = data['entries'][0]['title']
            duration = data['entries'][0]['duration']
            creator = data['entries'][0]['creator'] if 'creator' in data['entries'][0] else "Unknown"
            requester = message.author.nick if message.author.nick else message.author.name
                    
            # Tạo embed để thông báo thông tin bài hát mới
            embed = discord.Embed(
                title="Thông tin bài hát mới",
                description=f"**Bài hát:** *{title}*\n**Thời lượng:** *{duration}*\n**Tác giả:** *{creator}*\n**Người yêu cầu:** *{requester}*",
                color=discord.Color.green()
            )
            await message.channel.send(embed=embed)
            
            # Sau khi lấy thông tin của bài hát diễn ra, gọi hàm log_song_title với title của bài hát
            # Ví dụ:
            title = data['entries'][0]['title']
            await log_song_title(title)

            # Thêm vào danh sách chờ nếu có bài hát đang phát
            if voice_client.is_playing():
                queues.setdefault(guild_id, []).append(player)
            else:
                voice_client.play(player)
                
        except Exception as e:
            print(e)
            
    if message.content.startswith("!link"):
            try:
                voice_client = await message.author.voice.channel.connect()
                voice_clients[voice_client.guild.id] = voice_client
            except Exception as e:
                print(e)

            try:
                url = message.content.split()[1]

                loop = asyncio.get_event_loop()
                data = await loop.run_in_executor(None, lambda: ytdl.extract_info(url, download=False))

                song = data['url']
                player = discord.FFmpegOpusAudio(song, **ffmpeg_options)

                voice_clients[message.guild.id].play(player)
            except Exception as e:
                print(e)

    # Xử lý lệnh !queue
    elif message.content.startswith("!queue"):
        queue = queues.get(guild_id, [])
        if queue:
            await message.channel.send("Danh sách chờ:")
            for index, item in enumerate(queue, 1):
                await message.channel.send(f"{index}. {item.title}")
        else:
            await message.channel.send("Không có bài hát nào trong danh sách chờ.")

    # Xử lý lệnh !skip
    elif message.content.startswith("!skip"):
        try:
            if voice_client and voice_client.is_playing():
                voice_client.stop()
                await play_next_song(guild_id, queues, voice_client, skip=True)
                await remove_first_line_from_log()
        except Exception as e:
            print(e)

    # Xử lý các lệnh như !pause, !resume, !stop
    elif message.content.startswith("!pause"):
        try:
            if voice_client and voice_client.is_playing():
                voice_client.pause()
        except Exception as e:
            print(e)

    elif message.content.startswith("!resume"):
        try:
            if voice_client and not voice_client.is_playing():
                voice_client.resume()
        except Exception as e:
            print(e)

    elif message.content.startswith("!stop"):
        try:
            if voice_client:
                voice_client.stop()
                await voice_client.disconnect()
                del voice_clients[guild_id]  # Xóa voice_client sau khi dừng
        except Exception as e:
            print(e)

async def log_song_title(title):
    log_file_path = "C:\\Bot Music 2\\song_log.txt"
    try:
        # Kiểm tra xem tệp tin log đã tồn tại chưa
        if not os.path.exists(log_file_path):
            # Nếu chưa tồn tại, tạo tệp tin mới và ghi title vào tệp tin đó
            with open(log_file_path, 'w', encoding='utf-8') as file:
                file.write(title + '\n')
        else:
            # Nếu tệp tin log đã tồn tại, mở tệp tin và chèn title vào cuối tệp tin
            with open(log_file_path, 'a', encoding='utf-8') as file:
                file.write(title + '\n')
    except Exception as e:
        print(f"Error logging song title: {e}")

async def remove_first_line_from_log():
    log_file_path = "C:\\Bot Music 2\\song_log.txt"
    try:
        with open(log_file_path, "r", encoding="utf-8") as f:
            lines = f.readlines()
        # Xóa dòng đầu tiên trong list lines
        lines = lines[1:]
        with open(log_file_path, "w", encoding="utf-8") as f:
            for line in lines:
                f.write(line)
    except Exception as e:
        print(f"Error removing first line from log: {e}")
        
async def clear_log_file():
    log_file_path = "C:\\Bot Music 2\\song_log.txt"
    try:
        with open(log_file_path, "w", encoding="utf-8") as f:
            f.truncate(0)
    except Exception as e:
        print(f"Error clearing log file: {e}")


async def play_next_song(guild_id, queues, voice_client, skip=False):
    queue = queues.get(guild_id, [])
    if queue:
        player = queue.pop(0)
        voice_client.play(player, after=lambda e: asyncio.run_coroutine_threadsafe(play_next_song(guild_id, queues, voice_client, skip=False), voice_client.loop))
        if skip:
            return
        else:
            await remove_first_line_from_log()  # Xóa dòng đầu tiên trong file log
    elif skip:
        await remove_first_line_from_log()  # Xóa dòng đầu tiên trong file log
        await voice_client.disconnect()
        del voice_client[guild_id]  # Xóa voice_client sau khi dừng
    else:
        await clear_log_file()  # Xóa dòng đầu tiên trong file log
        await voice_client.disconnect()
        del voice_client[guild_id]  # Xóa voice_client sau khi dừng


    


    I have tried asking ChatGPT, Gemini, or Bing, and they always lead me into a loop of errors that cannot be resolved. This error only occurs when the song naturally finishes playing due to its duration. If the song is playing and I use the command !skip, the next song in the queue will play and function normally. I noticed that it seems like if a song ends naturally, the song queue is also cleared immediately. I hope someone can help me with this

    


  • CRO Testing : The 6-Steps for Maximising Conversion Rates

    10 mars 2024, par Erin

    It’s a nightmare every marketing manager faces. Traffic is soaring after you’ve launched new digital marketing campaigns, but conversions have barely moved.

    Sound familiar ?

    The good news is you’re not alone — loads of marketing managers struggle to get potential customers to purchase. The better news is that you can test dozens of strategies to turn around your site’s fortunes. 

    Conversion rate optimisation testing (CRO testing for short) is the name for this kind of experimentation — and it can send conversion rates and revenue soaring.

    In this article, we’ll explain CRO testing and how you can start doing it today using Matomo. 

    What is CRO Testing ? 

    CRO testing is optimising your site’s conversion funnel using a series of experiments designed to improve conversion rates.

    A CRO test can take several forms, but it usually involves changing one or more elements of your landing page. It looks something like this :

    1. You hypothesise what you expect to happen.
    2. You then run an A/B test using a dedicated CRO platform or tool.
    3. This tool will divide your site’s traffic, sending one segment to one variation and the other segment to another.
    4. The CRO tool will measure conversions, track statistical significance, and declare one variation the winner. 

    A CRO tool isn’t the only software you can use to gather data when running tests. There are several other valuable data sources, including :

    • A web analytics platform : to identify issues with your website
    • User surveys : to find out what your target audience thinks about your site
    • Heatmaps : to learn where users focus their attention
    • Session recordings : to discover how visitors browse your site

    Use as many of these features, tools, and methods as you can when brainstorming hypotheses and measuring results. After all, your CRO test is only as good as your data.

    On that note, we need to mention the importance of data accuracy when researching issues with your website and running CRO tests. If you trust a platform like Google Analytics that uses data sampling (where only a subset of data is analysed), then there’s a risk you make business decisions based on inaccurate reports.

    In practice, that could see you overestimate the effectiveness of a landing page, potentially wasting thousands in ad spend on poorly converting pages. 

    That’s why over a million websites rely on Matomo as their web analytics solution—it doesn’t sample data, providing 100% accurate website traffic insights you can trust to make informed decisions.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    Types of CRO Testing 

    There are three core types of CRO tests :

    A/B testing

    A/B testing, or split testing, is when you test two versions of the same page against each other. Usually, the two pages have only one difference, such as a new headline or a different CTA. 

    An A/B test setup in Matomo

    In the test above, for example, we test what happens if we remove one of the affiliate links from a page. We hypothesise that conversions won’t change because these links aren’t effective.

    A/B/n testing

    A/B/n testing is when you test multiple variations of the same element on the same page. 

    Rather than just testing one headline against another, for example, you test multiple different headlines at once.

    A screenshot of A/B test results run using Matomo

    In the test above in Matomo, we’re testing a website’s original header against a wider and smaller version. It turns out the wider header converts significantly better. 

    Multivariate testing

    In a multivariate CRO test, you test multiple different elements at the same time. That could mean testing combining a different headline, CTA button, and image. 

    Multivariate testing can save time because you test multiple elements at once and find the best combination of elements. But you’ll usually need a lot of traffic to find a statistically significant result.

    Why is CRO testing important ?

    Who doesn’t want more conversions, right ? Improving your conversion rate is the core benefit of running a CRO test, but there are a couple of other reasons you should do it, too :

    Why Is CRO Testing Important?

    Improve conversion rates

    How well does your website convert visitors ? The average conversion rate of a typical website is 2.35%, but better-performing websites have significantly higher conversion rates. The top 25% of websites across all industries convert at a rate of 5.31% or higher.

    CRO testing is the best way to improve your site’s conversion rate by tweaking elements of your website and implementing the best results. And because it’s based on data, not your intuition, you’re likely to identify changes that move the needle. 

    Optimise the user experience

    CRO tests are also a great way to improve your site’s user experience. The process of CRO testing forces you to understand how users navigate your website using heatmaps and session recordings and fix the issues they face. 

    You could simplify your form fields to make them easier to fill in, for example, or make your pages easier to navigate. In both cases, your actions will also increase conversion rates.

    Decrease acquisition costs

    Improving your conversion rate using CRO testing will usually mean a decrease in customer acquisition costs and other conversion metrics

    After all, if the cost of your PPC ads stays the same but you convert more traffic, then each new customer will cost less to acquire.

    How to do CRO testing in 6 steps 

    Ready to get your hands dirty ? Follow these six steps to set up your first CRO test :

    Have a clear goal

    Don’t jump straight into testing. You need to be clear about what you want to achieve ; otherwise, you risk wasting time on irrelevant experiments. 

    If you’re unsure what to focus on, look back through your web analytics data and other tools like heatmaps, form analytics, and session recordings to get a feel for some of your site’s biggest conversion roadblocks. 

    Maybe there’s a page with a much lower conversion rate, for example — or a form that most users fail to complete. 

    If it’s the former, then your goal could be to increase the conversion rate of this specific landing page by 25%, bringing it in line with your site’s average. 

    The Goals dashboard in Matomo

    Make sure your new conversion goal is set up properly in your website analytics platform, too. This will ensure you’re tracking conversions accurately. 

    Set a hypothesis

    Now you’ve got a goal, it’s time to create a hypothesis. Based on your available research, a hypothesis is an assumption you make about your conversion rate optimisation test.

    A heatmap of your poorly converting landing page may show that users aren’t focusing on your CTA button because it’s hidden below the fold. 

    You could hypothesise that by placing the CTA button directly under your headline above the fold, your conversion rate should increase. 

    Whatever your goal, you can use the following template to write a hypothesis :

    If we [make this specific change], then [this specific outcome] will occur because [reason].

    Design your test elements

    Most marketing managers won’t be able to run CRO tests independently. A team of talented experts must create the assets you need for a successful experimentation. This includes designers, copywriters, and web developers. 

    Don’t just have them create one new element at a time. Accelerate the process by having your team create dozens of designs simultaneously. That way, you can run a new CRO test as soon as your current test has finished. 

    Create and launch the test

    It’s time to launch your test. Use a CRO tool to automate building your test and tracking results. 

    With Matomo’s A/B Testing feature, it’s as easy as giving your test a name, writing a hypothesis and description, and uploading the URLs of your page variants.

    How to create a new A/B test in Matomo

    Matomo handles everything else, giving you a detailed breakdown at the end of the test with the winning variant. 

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    Analyse the results

    You can only review the results of your CRO test once it has reached statistical significance — which means the observed outcome isn’t the result of chance.

    In the same way you wouldn’t say a die is unbiased after three rolls, you need thousands of visitors to see your landing pages and take action before deciding which is better. 

    Luckily, most CRO testing platforms, including Matomo, will highlight when a test reaches statistical significance. That means you only need to look at the result to see if your hypothesis is correct. 

    Implement and repeat

    Was your test a success ? Great, you can implement the results and test a new element. 

    Yep, that’s right. There’s no time to rest on your laurels. Continuous CRO testing is necessary to squeeze every conversion possible from your website. Just like fashion trends, website effectiveness changes over time. What works today might not work tomorrow, making ongoing CRO testing beneficial and necessary.

    That’s why it’s a good idea to choose a CRO testing platform like Matomo with no data limits.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    CRO testing examples you can run today 

    There’s no shortage of CRO tests you can run. Here are some experiments to get started with :

    Change your CTA design and copy

    Calls to action (CTAs) are the best elements to optimise during your first CRO test. You can change many things about them ; even the smallest optimisation can have a huge impact. 

    Just take a look at the image below to see how diverse your CTAs could be :

    A range of different CTA buttons

    Changing your CTA’s copy is a great place to start, especially if you have generic instructions like “Apply Now.”

    Try a more specific instruction like “Download your free trial” or “Buy now to get 30% off.” Or test benefit-led instructions like “Reduce your ad spend today” or “Take back control of your data.”

    Changing the colour of your CTAs can also yield more conversions. Bright colours are always a good bet. Just make sure your button stands out from the rest of your page. 

    Move the CTA button placement

    The placement of your CTA can be just as important as its copy or colour. If it’s down at the bottom of your page, there’s a good chance most of your visitors will miss it. 

    Try moving it above the fold to see if that makes a difference. Then, test multiple CTA buttons as opposed to just one. 

    Heatmaps and session recordings can identify whether this test is worthwhile. If users rarely focus on your CTA or just don’t scroll far enough to find it, then it’s a good bet you could see an uptick in conversions by moving it. 

    Try different headlines

    Your website’s headlines are another great place to start CRO testing. These are usually the first (and sometimes only) things visitors read, so optimising them as much as possible makes sense. 

    There are entire books written about creating persuasive headlines, but start with one of the following tactics :

    • Include a benefit
      • “Achieve radiant skin—discover the secret !”
    • Add numbers
      • “3 foolproof methods for saving money on your next vacation”
    • Using negative words instead of positive ones
      • “Avoid these 7 mistakes to unlock your potential for personal growth”
    • Shortening or lengthening your headline
      • Shortened : “Crush your fitness goals : Expert tips for success”
      • Lengthened : “Embark on your fitness journey : Learn from experts with proven tips to crush your wellness goals”

    Add more trust signals

    Adding trust signals to your website, such as brand logos, customer reviews, and security badges, can increase your conversion rate.

    We use it at Matomo by adding the logos of well-known clients like the United Nations and Amnesty International underneath our CTAs.

    Trust signals on the Matomo website

    It’s incredibly effective, too. Research by Edelman finds that trust is among the top three most important buying decision factors, above brand likeability.

    Start CRO testing with Matomo

    CRO testing is a data-backed method to improve your site’s conversion rate, making it more user-friendly and decreasing customer acquisition costs. Even a small improvement will be worth the cost of the tools and your time. 

    Fortunately, there’s no need to allocate hundreds of dollars monthly for multiple specialised testing tools. With Matomo, you get a comprehensive platform offering web analytics, user behaviour insights, and CRO testing – all conveniently bundled into one solution. Matomo’s pricing starts from just $19 per month, making it accessible to businesses of all sizes.

    Plus, rest assured knowing that you are GDPR compliant and the data provided is 100% accurate, ethically empowering you to make informed decisions with confidence.

    Take the first step on your CRO testing journey by trying Matomo free for 21 days ; no credit card required.