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• Conversion Funnel Optimisation : 10 Ways to Convert More

  24 janvier 2024, par Erin

  Converting leads into happy customers is the ultimate goal of any sales and marketing team. But there are many steps in between those two events, or in other words, funnel stages. 

  Your sales funnel includes all the steps you take to make your audience aware of your product or services and convince them to purchase. Conversion funnel optimisation strategies can help you move users through the stages of your sales funnel. 

  This article will show you how to optimise your conversion funnel and boost sales — no matter how your funnel looks. We’ll go over practical tips you can implement and how you can analyse and measure results.

  Let’s get started.

  What is conversion funnel optimisation ? 

  Conversion funnel optimisation is the strategic and ongoing process of refining and improving the different stages of a sales or marketing funnel to increase the rate at which users complete desired actions.

  A sales funnel represents the stages a potential customer goes through before purchasing. 

  The typical stages of a sales funnel include :

  • Awareness : At the top of the funnel, potential customers become aware of your product or service. 
  • Consideration : In this stage, prospects evaluate the product or service against alternatives. They may compare features, prices and customer reviews to make an informed decision.
  • Conversion : The prospect completes the transaction and becomes an actual customer by purchasing.
  • Loyalty : You can turn one-time buyers into repeat customers and brand advocates. 

  It’s called a “funnel” because, similar to the shape of a funnel, the number of potential customers decreases as they progress through the various stages of the sales process — as you can see illustrated below.

  

  Sales funnels can vary across industries and business models, but the general concept remains the same. The goal is to guide potential customers through each funnel stage, addressing their needs and concerns at each step, ultimately leading to a successful conversion. 

  You can create and monitor a custom funnel for your site’s user journey with a web analytics solution like Matomo.

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  The importance of conversion funnel optimisation 

  At the heart of conversion funnel optimisation is the quest for higher conversion rates. 

  Refining the customer journey can increase the chances of turning visitors into customers who return repeatedly.

  Specifically, here’s how conversion funnel optimisation can benefit your business :

  • Increased conversions : Marketers can increase the likelihood of turning website visitors into customers by making the user journey more user-friendly and persuasive.
  • Higher revenue : Improved conversion rates aren’t just numbers on a chart ; they translate to tangible revenue. 
  • Increased ROI (return on investment) : By optimising the conversion funnel, you can get more value from your marketing and sales efforts. 
  • Improved customer satisfaction : When customers find it easy and enjoyable to interact with a website or service, it positively influences their satisfaction and likelihood of returning.
  • Data-driven decision-making : Businesses can make informed decisions on budgets and resources based on user behaviour and performance metrics by analysing and optimising conversion funnels.

  ​​Ultimately, conversion funnel optimisation efforts align the entire funnel with overarching business goals.

  10 ways to optimise your conversion funnel 

  Here are 10 ways to optimise your conversion funnel.

  1. Identify and segment your target audience

  The key to a successful conversion funnel begins with a deep understanding of your target audience. 

  Identifying and segmenting your audience lets you speak directly to their pain points, desires and motivations.

  One effective way to know your audience better is by creating detailed buyer personas. These are fictional representations of your ideal customers based on thorough market research and real data. Dive into demographics and behavioural patterns to craft personas that resonate with your audience.

  

  Note that consumer preferences are not static. They evolve, influenced by trends, technological advancements and shifts in societal values. Staying attuned to these changes is crucial as part of optimising your conversion funnel.

  Thus, you must regularly update your buyer personas and adjust your marketing strategies accordingly.

  2. Create content for every stage of the funnel

  Each funnel stage represents a different mindset and needs for your potential customers. Tailoring your content ensures you deliver the right message at the right time to the right audience. 

  Here’s how to tailor your content to fit prospective customers at every conversion funnel stage.

  Awareness-stage content

  Prospects here are seeking information. Your content should be educational and focused on addressing their pain points. Create blog posts, infographics and videos introducing them to your industry, product or service.

  This video we created at Matomo is a prime example of awareness-stage content, grabbing attention and educating viewers about Matomo.

  Consideration-stage content

  Prospects are evaluating their options. Provide content highlighting your product’s unique selling points, such as case studies, product demonstrations and customer testimonials.

  Here’s how we use a versus landing page at Matomo to persuade prospects at this funnel stage.

  

  Conversion-stage content

  This is the final push. Ensure a smooth transition to conversion with content like promotional offers, limited-time discounts and clear calls to action (CTA).

  Loyalty-stage content

  In this stage, you might express gratitude for the purchase through personalised thank-you emails. Follow up with additional resources, tips or exclusive offers to reinforce a positive post-purchase experience. This also positions your brand as a helpful resource beyond the initial sale.

  Reward customer loyalty with exclusive offers, discounts or membership in a loyalty program.

  3. Capture leads

  Lead magnets are incentives offered to potential customers in exchange for their contact information, typically their email addresses. 

  Examples of lead magnets include :

  • Ebooks and whitepapers : In-depth resources that delve into specific topics of interest to your target audience.
  • Webinars and workshops : Live or recorded sessions that offer valuable insights, training or demonstrations.
  • Free trials and demos : Opportunities for potential customers to experience your product or service firsthand.
  • Checklists and templates : Practical tools that help your audience solve specific challenges.
  • Exclusive offers and discounts : Special promotions are available to those who subscribe or provide their contact information.

  For instance, here’s how HubSpot uses templates as lead magnets.

  

  Similarly, you can incorporate your lead magnets into relevant articles or social media posts, email campaigns and other marketing channels.

  4. Optimise your landing pages

  Understanding how visitors interact with your landing pages is a game-changer. So, the first step in optimising your landing pages is to analyse them.

  Enter Matomo’s heatmaps — the secret weapon in landing page optimisation. They visually represent how users interact with your pages, revealing where they linger, what catches their attention and where they may encounter friction. 

  

  Here are a few landing page elements you should pay attention to :

  • Strategic visual elements : Integrate high-quality images, videos and graphics that support your message and guide visitors through the content.
  • Compelling copy : Develop concise and persuasive copy that emphasises the benefits of your offering, addressing user pain points.
  • Effective CTA : Ensure your CTA is prominently displayed, using compelling language and colours that stand out.
  • Mobile responsiveness : Optimise your landing pages for various devices, especially considering the prevalence of mobile users.
  • Minimal form fields : Reduce friction by keeping form fields to a minimum, requesting only essential information.
  • ​​Leverage social proof : Integrate testimonials, reviews and trust badges to build trust and credibility.
  • A/B testing : Experiment with variations in design, copy and CTAs through A/B testing, allowing data to guide your decisions.

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  5. ​​Use compelling Calls to Action (CTAs)

  Crafting compelling CTAs is an art that involves a careful balance of persuasion, clarity and relevance.

  Here are a few tips you can implement to write CTAs that support your goals :

  • Use language that compels action. Instead of generic phrases like “Click Here,” opt for more persuasive alternatives such as “Unlock Exclusive Access” or “Start Your Free Trial.”
  • Make sure your CTAs are clear and straightforward. Visitors should instantly understand what action you want them to take. 
  • Tailor CTAs to the specific content on the page. Whether it’s a blog post, landing page or email, the CTA should seamlessly connect with the surrounding context.
  • Position your CTAs strategically. They should be prominently displayed and easily noticeable, guiding visitors without intruding.
  • Create a sense of urgency. Encourage immediate action by incorporating language that instils a sense of urgency. Phrases like “Limited Time Offer” or “Act Now” can prompt quicker responses.

  6. Have an active social presence

  Social media platforms are bustling hubs of activity where your target audience spends a significant portion of their online time. Cultivating a social media presence allows you to meet your audience where they are, fostering a direct line of communication.

  Moreover, the integration of shopping features directly into social media platforms transforms them into seamless shopping experiences. Nearly half of Instagram users shop weekly through the platform. 

  Also, the US social commerce sales continue to grow each year and are expected to reach $79.64 billion by 2025.

  

  7. Build a brand community

  Four in five customers consider communities important to how engaged they are with a brand.

  A strong community fosters a sense of belonging and loyalty among members. When customers feel connected to your brand and each other, they are more likely to remain loyal over the long term. 

  Also, satisfied community members often share their positive experiences with others, expanding your brand’s reach without additional marketing efforts.

  For example, Nike’s community for runners is a digital space where individuals share their running journeys, accomplishments and challenges. 

  

  By strategically building and nurturing a community, you not only enhance retention and spur referrals but also create a space where your brand becomes an integral part of your customers’ lives. 

  8. Conduct A/B tests

  A/B testing systematically compares two versions of a webpage, email or other content to determine which performs better.

  Examples of elements to A/B test :

  • CTAs : The language, colour, size and placement of CTAs can significantly impact user engagement. A/B testing allows you to discover which variations prompt the desired actions.
  • Headlines : Crafting compelling headlines is an art. Test different versions to identify which headlines resonate best with your audience, whether they are more drawn to clarity, humour, urgency or curiosity.
  • Images : Test different images to understand your audience’s visual preferences. This could include product images, lifestyle shots or graphics.

  

  With Matomo’s A/B testing feature, you can test various elements to see which is successful in converting visitors or moving them to the next stage of the conversion funnel.

  9. Leverage social proof

  In an era where consumers are inundated with choices, the opinions, reviews and endorsements of others serve as beacons, guiding potential customers through the decision-making process. 

  Simply put — when people see that others have had positive experiences with your brand, it instils trust and confidence.

  

  You can proactively gather social proof and display it prominently across your marketing channels. Here are some examples of social proof you can leverage :

  • Customer reviews : Positive reviews and testimonials from satisfied customers serve as authentic endorsements of your products or services. 
  • Case studies : In-depth case studies that showcase successful collaborations or solutions provided to clients offer a detailed narrative of your brand’s capabilities. These are particularly effective in B2B scenarios or for complex products and services.
  • User-generated content : Encourage customers to share their experiences. This could include photos, videos or posts on social media platforms, providing a dynamic and genuine portrayal of your brand.
  • Influencer endorsements : Collaborating with influencers in your industry or niche can amplify your social proof. When influencers vouch for your products or services, their followers are more likely to take notice.

  10. Measure and analyse performance

  This is a continuous loop of refinement, where you should use analysis and data-driven insights to guide your conversion funnel optimisation efforts.

  Here’s a systematic approach you can take :

  1. Identify the path users take on your site using a feature like Users Flow.
  2. Map the customer journey using a Funnels feature like the one in Matomo. 
  3. Identify the metrics that align with your conversion goals at each stage of the funnel, such as website traffic, conversion rates, click-through rates and customer acquisition costs.
  4. Assess conversion rates at different stages of the funnel. Identify areas with significant drop-offs and investigate factors that might contribute to the decline.
  5. Use heatmaps and session recordings to see first-hand how users interact with your site.
  6. Create an experiment to test and improve a specific area within your funnel using insights from the heatmaps and session recordings.
  7. A/B test, analyse the results to understand which variations performed better. Use this data to refine elements within your funnel.

  See how Concrete CMS 3x their leads with conversion optimisation.

  Conclusion 

  The customer journey is not linear. However, it involves a few specific stages your audience will go through — from first learning about your product or services to considering whether to try it. The goal is to turn them into happy and loyal customers.

  In this article, we went over strategies and practical tips you can use to guide customers through the conversion funnel. From segmenting your audience to capturing leads, optimising landing pages and running A/B tests, there are steps you can take to ensure your audience will move to the next stage.

  And of course, you have to continuously measure and analyse your performance. That’s how you know whether you’re heading in the right direction and, if not, where to correct your course. 

  For that, you need a robust web analytics solution with conversion optimisation features. Try Matomo free for 21 days and start optimising your conversion funnel—no credit card required. 

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• Piwik 1.12, New Features, API Improvements, Stability — The Last Piwik 1.X Release

  30 mai 2013, par Piwik team — Development

  We are very excited to announce the immediate availability of Piwik v1.12 !

  • Download Link
  • How to update Piwik ?
  • List of all tickets closed : Changelog

  Piwik v1.12 is a major new release with four big new features, seven smaller new features, several API improvements and all together 82 tickets fixed. This is also the last major 1.X release, which means after this release we will be working on releasing Piwik 2.0. This also means that you should upgrade to PHP 5.3 or higher if you haven’t already, since Piwik 2.0 will only support PHP 5.3 and above.

  Finally, this release contains two breaking changes to the API. If you use the Piwik API click here or scroll down to see if you’re affected.

  Table of Contents :

  1. New Big Feature – Beta Release Channel
  2. New Big Feature – Segment Editor
  3. New Big Feature – Page Speed Reports
  4. New Big Feature – Device Detection Reports
  5. Other Improvements
  6. API Changes and Improvements
  7. What we’re working on
  8. Participate in Piwik
  9. Summary

  New Big Feature – Beta Release Channel

  

  For those of you who want to help test Piwik 2.0-beta releases as soon as they come up, we’ve made it easier to use our beta releases. Navigate to the Settings > General Settings page and click the The latest beta release radio button. You will then be able to upgrade to beta releases.

  This isn’t truly a major feature, but we think it’s just as important because it will allow us to create more beta releases and thus catch more bugs before we make a final release. This means more releases and more stability for you.

  New Big Feature – Segment Editor

  

  The Segment Editor is a long-awaited new feature that allows you to view, save and edit your segments.

  Piwik has supported segmentation (filtering visits and reports by arbitrary criteria, like browser family) for quite some time now, but it has never been possible to visually create and modify them. Nor could they be saved for later recall.

  Thanks to the eighty individuals and company who funded this feature, it is now possible to :

  • visually segment your visitors, instead of creating URLs.
  • save segments and easily switch between them, instead of remembering URLs.
  • get suggestions for segments that might be helpful to view.
  • learn more in the Segmentating Analytics reports user documentation..

  New Big Feature – Page Speed Reports

  You can now see how long it took your webserver to generate and send pages over HTTP through the new Avg. Generation Time metric.

  This metric can be viewed on both the Pages and Page Titles reports :

  

  And the average page generation time for all the pages in your website/webapp is displayed on the visitors overview :

  

  You can use this new information to benchmark your webapp and web server.

  New Big Feature – Device Detection Reports

  Piwik 1.12 also includes a new plugin that provides reports on the device types (tablet, desktop, smartphone, etc.), device brands (Apple, Google, Samsung, etc.) and device models (iPad, Nexus 7, etc.) your visitors use to access your website :

  

  The new plugin also enhances Operating system detections (detecting sub versions of Linux, Windows, and more).

  Note : This plugin is not enabled by default, but will be in Piwik 2.0. If you want to view these reports now, you can activate the plugin in the Installed Plugins admin page. Navigate to Visitors > Devices to see the new reports. You may also use the new (beta) ‘Device type’.

  The new plugin was developed with the support of Clearcode.cc our technology partner

  

  Other improvements

  Majestic SEO Metrics

  

  We’ve added two new SEO metrics to the SEO widget, both of which are calculated by MajesticSEO.com. These metrics will tell you the number of external backlinks (the number of links to your site from other sites) and the number of referrer domains (the number of domains that link to your site).

  We thank the team at Majestic for their support and hard work in bringing you these metrics to your Piwik dashboards !

  Real-time Visitor Count Dashboard Widget

  

  There is now a simple new widget you can use to see the number of visitors, visits and actions that occurred in the last couple minutes. We call it the Real Time Visitor Counter !

  New segment parameter : siteSearchKeyword.

  There is now a new segment parameter you can use to segment your visits : siteSearchKeyword. This parameter will let you select visits that had site searches with a specific keyword.

  Ignore URL letter case when importing log files.

  We’ve added a new option to the log import script, –force-lowercase-path. When used, the importer will change URL paths to lowercase before tracking them. This way http://domain.com/MY/BLOG will be treated the same as http://domain.com/my/blog.

  Updated ISP Names

  

  We’ve also modified the Providers report so prettier and more up-to-date names of ISPs are displayed.

  Customize the background/text/axis color of graphs.

  

  It is now possible to change the background color, text color and/or axis color of the graph images generated by the ImageGraph plugin. To access this functionality, use the following URL query parameters when generating an image :

  • backgroundColor
  • textColor
  • axisColor

  For example :

  http://demo.piwik.org/index.php?module=API&method=ImageGraph.get&idSite=7&apiModule=UserSettings&apiAction=getBrowser&token_auth=anonymous&period=day&date=2013-03-21,2013-04-19&language=en&width=779&height=150&fontSize=9&showMetricTitle=0&aliasedGraph=1&legendAppendMetric=0&backgroundColor=efefef&gridColor=dcdcdc&colors=cb2026

  Send your users to a custom URL after they logout.

  If you manage a Piwik installation with many users and you want to send them to a custom page or website after they log out of Piwik, you can now specify the URL to redirect users after they log out.

  API Changes and Improvements

  BREAKING CHANGE – renamed segment parameters.

  The following segment parameters have been renamed :

  • continent renamed to : continentCode
  • browserName renamed to : browserCode
  • operatingSystem renamed to : operatingSystemCode
  • lat renamed to : latitude
  • long renamed to : longitude
  • region renamed to : regionCode
  • country renamed to : countryCode
  • continent renamed to : continentCode

  If you use one of the old segment parameter names, Piwik will throw an exception, so you should notice when you’re using an old name.

  BREAKING CHANGE – changes to the input & output of the Live.getLastVisitsDetails method.

  The following changes were made to the Live.getLastVisitsDetails API method :

  • The method no longer uses the maxIdVisit query parameter. It has been replaced by the filter_offset parameter.
  • Site search keywords are now displayed in a <siteSearchKeyword> element. They were formerly in <pageTitle> elements.
  • Custom variables with page scope now have ‘Page’ in their element names when displayed. For example, <customVariablePageName1>, <customVariablePageName2>, etc.

  Filter results of MultiSites.getAll by website name.

  It is now possible to filter the results of MultiSites.getAll by website name. To do this, set the pattern query parameter to the desired regex pattern.

  Get suggested values to use for a segment parameter.

  The new API method API.getSuggestedValuesForSegment can now be used to get suggested values for a segment parameter. This method will return a list of the most seen values (in the last 60 days) for a certain segment parameter. So for browserCode, this would return the codes for the browsers most visitors used in the last 60 days.

  Use extra tracking query parameters with the JS tracker (such as ‘lat’ & ‘long’).

  We’ve added a new method to the JavaScript tracker named appendToTrackingUrl. You can use this method to add extra query parameters to a tracking request, like so :

  _paq.push(['appendToTrackingUrl', 'lat=X&long=Y']);

  What we’re working on

  As we said above, Piwik v1.12 is the last in the 1.X series of releases. This means we are now officially working on Piwik 2.0.

  Piwik 2.0 will be a big release, to be sure, but it’s going to bring you more than just a couple new features and a bag of bug fixes. For Piwik 2.0 we will be revisiting the user needs and the ideals that originally prompted us to create Piwik in order to build our vision of the future of web analytics.

  Piwik 2.0 won’t just be a bigger, better web app, but a new platform for observing and analyzing the things that matter to you.

  Participate in Piwik

  Are you a talented developer or an experienced User Interface designer ? Or maybe you like to write documentation or are a marketing guru ?

  If you have some free time and if you want to contribute to one of the most awesome open source projects around, please get in touch with the Piwik team, or read this page to learn more…

  Summary

  For the full list of changes in Piwik 1.12 check out the Changelog.

  Thank you to the core developers, all the beta testers and users, our official supporters, the translators & everyone who reported bugs or feature requests. Also thank you to softwares we use, and the libraries we use.

  If you are a company and would like to help an important project like Piwik grow, please get in touch, it means a lot to us. You can also participate in the project —

  –> if you like what you read, please tell your friends and colleagues or write on your website, blog, forums, stackoverflow, etc. <–
  

  Peace. Enjoy !

• Running Windows XP In 2016

  2 janvier 2016, par Multimedia Mike

  I have an interest in getting a 32-bit Windows XP machine up and running. I have a really good yet slightly dated and discarded computer that seemed like a good candidate for dedicating to this task. So the question is : Can Windows XP still be installed from scratch on a computer, activated, and used in 2016 ? I wasn’t quite sure since I have heard stories about how Microsoft has formally ended support for Windows XP as of the first half of 2014 and I wasn’t entirely sure what that meant.

  Spoiler : It’s still possible to install and activate Windows XP as of the writing of this post. It’s also possible to download and install all the updates published up until support ended.

  The Candidate Computer
  This computer was assembled either in late 2008 or early 2009. It was a beast at the time.

  
  
  Click for a larger image
  

  It was built around the newly-released NVIDIA GTX 280 video card. The case is a Thermaltake DH-101, which is a home theater PC thing. The motherboard is an Asus P5N32-SLI Premium with a Core 2 Duo X6800 2.93 GHz CPU on board. 2 GB of RAM and a 1.5 TB hard drive are also present.

  The original owner handed it off to me because their family didn’t have much use for it anymore (too many other machines in the house). Plus it was really, obnoxiously loud. The noisy culprit was the stock blue fan that came packaged with the Intel processor (seen in the photo) whining at around 65 dB. I replaced the fan and brought the noise level way down.

  As for connectivity, the motherboard has dual gigabit NICs (of 2 different chipsets for some reason) and onboard wireless 802.11g. I couldn’t make the latter work and this project was taking place a significant distance from my wired network. Instead, I connected a USB 802.11ac dongle and antenna which is advertised to work in both Windows XP and Linux. It works great under Windows XP. Meanwhile, making the adapter work under Linux provided a retro-computing adventure in which I had to modify C code to make the driver work.

  So, score 1 for Windows XP over Linux here.

  The Simple Joy of Retro-computing
  One thing you have to watch out for when you get into retro-computing is fighting the urge to rant about the good old days of computing. Most long-time computer users have a good understanding of the frustration that computers keep getting faster by orders of magnitude and yet using them somehow feels slower and slower over successive software generations.
  

  This really hits home when you get old software running, especially on high-end hardware (relative to what was standard contemporary hardware). After I got this new Windows XP machine running, as usual, I was left wondering why software was so much faster a few generations ago.

  Of course, as mentioned, it helps when you get to run old software on hardware that would have been unthinkably high end at the software’s release. Apparently, the minimum WinXP specs as set by MS are a 233 MHz Pentium CPU and 64 MB of RAM, with 1.5 GB of hard drive space. This machine has more than 10x the clock speed (and 2 CPUs), 32x the RAM, and 1000x the HD space. Further, I’m pretty sure 100 Mbit ethernet was the standard consumer gear in 2001 while 802.11b wireless was gaining traction. The 802.11ac adapter makes networking quite pleasant.

  Purpose
  Retro-computing really seems to be ramping up in popularity lately. For some reason, I feel compelled to declare at this juncture that I was into it before it was cool.

  Why am I doing this ? I have a huge collection of old DOS/Windows computer games. I also have this nerdy obsession with documenting old video games in the MobyGames database. I used to do a lot of this a few years ago, tracking the effort on my gaming blog. In the intervening years, I have still collected a lot of old, unused, unloved video games, usually either free or very cheap while documenting my collection efforts on that same blog.

  So I want to work my way through some of this backlog, particularly the games that are not yet represented in the MobyGames database, and even more pressing, ones that the internet (viewed through Google at least) does not seem to know about. To that end, I thought this was a good excuse to get Windows XP on this old machine. A 32-bit Windows XP machine is capable of running any software advertised as supporting Windows XP, Windows ME, Windows 98, Windows 95, and even 16-bit Windows 3.x (I have games for all these systems). That covers a significant chunk of PC history. It can probably be made to run DOS games as well, but those are (usually) better run under DosBox. In order to get the right display feel, I even invested in a (used) monitor sporting a 4:3 aspect ratio. If I know these old games, most will be engineered and optimized for that ratio rather than the widescreen resolutions seen nowadays.

  I would also like to get back to that Xbox optical disc experimentation I was working on a few years ago. Another nice feature of this motherboard is that it still provides a 40-pin IDE/PATA adapter which makes the machine useful for continuing that old investigation (and explains why I have that long IDE cable to no where pictured hanging off the board).

  The Messy Details
  I did the entire installation process twice. The first time was a bumbling journey of discovery and copious note-taking. I still have Windows XP installation media that includes service pack 2 (SP2), along with 2 separate licenses that haven’t been activated for a long time. My plan was to install it fresh, then install the relevant drivers. Then I would investigate the Windows update and activation issues and everything should be fine.

  So what’s the deal with Windows Update for XP, and with activations ? Second item first : it IS possible to still activate Windows XP. The servers are still alive and respond quickly. However, as always, you don’t activate until you’re sure everything is working at some baseline. It took awhile to get there.

  As for whether Windows Update still works for XP, that’s a tougher question. Short answer is yes ; longer answer is that it can be difficult to kick off the update process. At least on SP2, the “Windows Update” program launches IE6 and navigates to a special microsoft.com URL which initiates the update process (starting with an ActiveX control). This URL no longer exists.

  From what I can piece together from my notes, this seems to be the route I eventually took :

  1. Install Windows XP fresh
  2. Install drivers for the hardware ; fortunately, Asus still has all the latest drivers necessary for the motherboard and its components but it’s necessary to download these from another network-connected PC since the networking probably won’t be running “out of the box”
  3. Download the .NET 3.5 runtime, which is the last one supported by Windows XP, and install it
  4. Download the latest NVIDIA drivers ; this needs to be done after the previous step because the installer requires the .NET runtime ; run the driver installer and don’t try to understand why it insists on re-downloading .NET 3.5 runtime before installation
  5. While you’re downloading stuff on other computers to be transported to this new machine, be sure to download either Chrome or Firefox per your preference ; if you try to download via IE6, you may find that their download pages aren’t compatible with IE6
  6. Somewhere along the line (I’m guessing as a side effect of the .NET 3.5 installation), the proper, non-IE6-based Windows Update program magically springs to life ; once this happens, there will be 144 updates (in my case anyway) ; installing these will probably require multiple reboots, but SP3 and all known pre-deprecation security fixes will be installed
  7. Expect that, even after installing all of these, a few more updates will appear ; eventually, you’ll be at the end of the update road
  8. Once you’re satisfied everything is working satisfactorily, take the plunge and activate your installation

  Residual Quirks
  Steam runs great on Windows XP, as do numerous games I have purchased through the service. So that opens up a whole bunch more games that I could play on this machine. Steam’s installer highlights a curious legacy problem of Windows XP– it seems there are many languages that it does not support “out of the box” :

  
  
  

  It looks like the Chinese options and a few others that are standard now weren’t standard 15 years ago.

  Also, a little while after booting up, I’ll get a crashing error concerning a process called geoforms.scr. This appears to be NVIDIA-related. However, I don’t notice anything obviously operationally wrong with the system.

  Regarding DirectX support, DirectX 9 is the highest version officially supported by Windows XP. There are allegedly methods to get DirectX 10 running as well, but I don’t care that much. I did care, briefly, when I realized that a bunch of the demos for the NVIDIA GTX 280 required DX10 which left me wondering why it was possible to install them on Windows XP.

  Eventually, by installing enough of these old games, I fully expect to have numerous versions of .NET, DirectX, QT, and Video for Windows installed side by side.

  Out of curiosity, I tried playing a YouTube HD/1080p video. I wanted to see if the video was accelerated through my card. The video played at full speed but I noticed some tearing. Then I inspected the CPU usage and noticed that the CPU was quite loaded. So either the GTX 280 doesn’t have video acceleration, or Windows XP doesn’t provide the right APIs, or Chrome is not able to access the APIs in Windows XP, or perhaps some combination of the foregoing.

  Games are working well, though. I tried one of my favorite casual games and got sucked into that for, like, an entire night because that’s what casual games do. But then, I booted up a copy of WarCraft III that I procured sometime ago. I don’t have any experience with the WarCraft universe (RTS or MMO) but I developed a keen interest in StarCraft II over the past few years and wanted to try WarCraft III. Unfortunately, I couldn’t get WarCraft III to work correctly on several different Windows 7 installations (movies didn’t play, which left me slightly confused as to what I was supposed to do).

  Still works beautifully on the new old Windows XP machine.