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• Conversion Funnel Optimisation : 10 Ways to Convert More

  24 janvier 2024, par Erin

  Converting leads into happy customers is the ultimate goal of any sales and marketing team. But there are many steps in between those two events, or in other words, funnel stages. 

  Your sales funnel includes all the steps you take to make your audience aware of your product or services and convince them to purchase. Conversion funnel optimisation strategies can help you move users through the stages of your sales funnel. 

  This article will show you how to optimise your conversion funnel and boost sales — no matter how your funnel looks. We’ll go over practical tips you can implement and how you can analyse and measure results.

  Let’s get started.

  What is conversion funnel optimisation ? 

  Conversion funnel optimisation is the strategic and ongoing process of refining and improving the different stages of a sales or marketing funnel to increase the rate at which users complete desired actions.

  A sales funnel represents the stages a potential customer goes through before purchasing. 

  The typical stages of a sales funnel include :

  • Awareness : At the top of the funnel, potential customers become aware of your product or service. 
  • Consideration : In this stage, prospects evaluate the product or service against alternatives. They may compare features, prices and customer reviews to make an informed decision.
  • Conversion : The prospect completes the transaction and becomes an actual customer by purchasing.
  • Loyalty : You can turn one-time buyers into repeat customers and brand advocates. 

  It’s called a “funnel” because, similar to the shape of a funnel, the number of potential customers decreases as they progress through the various stages of the sales process — as you can see illustrated below.

  

  Sales funnels can vary across industries and business models, but the general concept remains the same. The goal is to guide potential customers through each funnel stage, addressing their needs and concerns at each step, ultimately leading to a successful conversion. 

  You can create and monitor a custom funnel for your site’s user journey with a web analytics solution like Matomo.

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  The importance of conversion funnel optimisation 

  At the heart of conversion funnel optimisation is the quest for higher conversion rates. 

  Refining the customer journey can increase the chances of turning visitors into customers who return repeatedly.

  Specifically, here’s how conversion funnel optimisation can benefit your business :

  • Increased conversions : Marketers can increase the likelihood of turning website visitors into customers by making the user journey more user-friendly and persuasive.
  • Higher revenue : Improved conversion rates aren’t just numbers on a chart ; they translate to tangible revenue. 
  • Increased ROI (return on investment) : By optimising the conversion funnel, you can get more value from your marketing and sales efforts. 
  • Improved customer satisfaction : When customers find it easy and enjoyable to interact with a website or service, it positively influences their satisfaction and likelihood of returning.
  • Data-driven decision-making : Businesses can make informed decisions on budgets and resources based on user behaviour and performance metrics by analysing and optimising conversion funnels.

  ​​Ultimately, conversion funnel optimisation efforts align the entire funnel with overarching business goals.

  10 ways to optimise your conversion funnel 

  Here are 10 ways to optimise your conversion funnel.

  1. Identify and segment your target audience

  The key to a successful conversion funnel begins with a deep understanding of your target audience. 

  Identifying and segmenting your audience lets you speak directly to their pain points, desires and motivations.

  One effective way to know your audience better is by creating detailed buyer personas. These are fictional representations of your ideal customers based on thorough market research and real data. Dive into demographics and behavioural patterns to craft personas that resonate with your audience.

  

  Note that consumer preferences are not static. They evolve, influenced by trends, technological advancements and shifts in societal values. Staying attuned to these changes is crucial as part of optimising your conversion funnel.

  Thus, you must regularly update your buyer personas and adjust your marketing strategies accordingly.

  2. Create content for every stage of the funnel

  Each funnel stage represents a different mindset and needs for your potential customers. Tailoring your content ensures you deliver the right message at the right time to the right audience. 

  Here’s how to tailor your content to fit prospective customers at every conversion funnel stage.

  Awareness-stage content

  Prospects here are seeking information. Your content should be educational and focused on addressing their pain points. Create blog posts, infographics and videos introducing them to your industry, product or service.

  This video we created at Matomo is a prime example of awareness-stage content, grabbing attention and educating viewers about Matomo.

  Consideration-stage content

  Prospects are evaluating their options. Provide content highlighting your product’s unique selling points, such as case studies, product demonstrations and customer testimonials.

  Here’s how we use a versus landing page at Matomo to persuade prospects at this funnel stage.

  

  Conversion-stage content

  This is the final push. Ensure a smooth transition to conversion with content like promotional offers, limited-time discounts and clear calls to action (CTA).

  Loyalty-stage content

  In this stage, you might express gratitude for the purchase through personalised thank-you emails. Follow up with additional resources, tips or exclusive offers to reinforce a positive post-purchase experience. This also positions your brand as a helpful resource beyond the initial sale.

  Reward customer loyalty with exclusive offers, discounts or membership in a loyalty program.

  3. Capture leads

  Lead magnets are incentives offered to potential customers in exchange for their contact information, typically their email addresses. 

  Examples of lead magnets include :

  • Ebooks and whitepapers : In-depth resources that delve into specific topics of interest to your target audience.
  • Webinars and workshops : Live or recorded sessions that offer valuable insights, training or demonstrations.
  • Free trials and demos : Opportunities for potential customers to experience your product or service firsthand.
  • Checklists and templates : Practical tools that help your audience solve specific challenges.
  • Exclusive offers and discounts : Special promotions are available to those who subscribe or provide their contact information.

  For instance, here’s how HubSpot uses templates as lead magnets.

  

  Similarly, you can incorporate your lead magnets into relevant articles or social media posts, email campaigns and other marketing channels.

  4. Optimise your landing pages

  Understanding how visitors interact with your landing pages is a game-changer. So, the first step in optimising your landing pages is to analyse them.

  Enter Matomo’s heatmaps — the secret weapon in landing page optimisation. They visually represent how users interact with your pages, revealing where they linger, what catches their attention and where they may encounter friction. 

  

  Here are a few landing page elements you should pay attention to :

  • Strategic visual elements : Integrate high-quality images, videos and graphics that support your message and guide visitors through the content.
  • Compelling copy : Develop concise and persuasive copy that emphasises the benefits of your offering, addressing user pain points.
  • Effective CTA : Ensure your CTA is prominently displayed, using compelling language and colours that stand out.
  • Mobile responsiveness : Optimise your landing pages for various devices, especially considering the prevalence of mobile users.
  • Minimal form fields : Reduce friction by keeping form fields to a minimum, requesting only essential information.
  • ​​Leverage social proof : Integrate testimonials, reviews and trust badges to build trust and credibility.
  • A/B testing : Experiment with variations in design, copy and CTAs through A/B testing, allowing data to guide your decisions.

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  5. ​​Use compelling Calls to Action (CTAs)

  Crafting compelling CTAs is an art that involves a careful balance of persuasion, clarity and relevance.

  Here are a few tips you can implement to write CTAs that support your goals :

  • Use language that compels action. Instead of generic phrases like “Click Here,” opt for more persuasive alternatives such as “Unlock Exclusive Access” or “Start Your Free Trial.”
  • Make sure your CTAs are clear and straightforward. Visitors should instantly understand what action you want them to take. 
  • Tailor CTAs to the specific content on the page. Whether it’s a blog post, landing page or email, the CTA should seamlessly connect with the surrounding context.
  • Position your CTAs strategically. They should be prominently displayed and easily noticeable, guiding visitors without intruding.
  • Create a sense of urgency. Encourage immediate action by incorporating language that instils a sense of urgency. Phrases like “Limited Time Offer” or “Act Now” can prompt quicker responses.

  6. Have an active social presence

  Social media platforms are bustling hubs of activity where your target audience spends a significant portion of their online time. Cultivating a social media presence allows you to meet your audience where they are, fostering a direct line of communication.

  Moreover, the integration of shopping features directly into social media platforms transforms them into seamless shopping experiences. Nearly half of Instagram users shop weekly through the platform. 

  Also, the US social commerce sales continue to grow each year and are expected to reach $79.64 billion by 2025.

  

  7. Build a brand community

  Four in five customers consider communities important to how engaged they are with a brand.

  A strong community fosters a sense of belonging and loyalty among members. When customers feel connected to your brand and each other, they are more likely to remain loyal over the long term. 

  Also, satisfied community members often share their positive experiences with others, expanding your brand’s reach without additional marketing efforts.

  For example, Nike’s community for runners is a digital space where individuals share their running journeys, accomplishments and challenges. 

  

  By strategically building and nurturing a community, you not only enhance retention and spur referrals but also create a space where your brand becomes an integral part of your customers’ lives. 

  8. Conduct A/B tests

  A/B testing systematically compares two versions of a webpage, email or other content to determine which performs better.

  Examples of elements to A/B test :

  • CTAs : The language, colour, size and placement of CTAs can significantly impact user engagement. A/B testing allows you to discover which variations prompt the desired actions.
  • Headlines : Crafting compelling headlines is an art. Test different versions to identify which headlines resonate best with your audience, whether they are more drawn to clarity, humour, urgency or curiosity.
  • Images : Test different images to understand your audience’s visual preferences. This could include product images, lifestyle shots or graphics.

  

  With Matomo’s A/B testing feature, you can test various elements to see which is successful in converting visitors or moving them to the next stage of the conversion funnel.

  9. Leverage social proof

  In an era where consumers are inundated with choices, the opinions, reviews and endorsements of others serve as beacons, guiding potential customers through the decision-making process. 

  Simply put — when people see that others have had positive experiences with your brand, it instils trust and confidence.

  

  You can proactively gather social proof and display it prominently across your marketing channels. Here are some examples of social proof you can leverage :

  • Customer reviews : Positive reviews and testimonials from satisfied customers serve as authentic endorsements of your products or services. 
  • Case studies : In-depth case studies that showcase successful collaborations or solutions provided to clients offer a detailed narrative of your brand’s capabilities. These are particularly effective in B2B scenarios or for complex products and services.
  • User-generated content : Encourage customers to share their experiences. This could include photos, videos or posts on social media platforms, providing a dynamic and genuine portrayal of your brand.
  • Influencer endorsements : Collaborating with influencers in your industry or niche can amplify your social proof. When influencers vouch for your products or services, their followers are more likely to take notice.

  10. Measure and analyse performance

  This is a continuous loop of refinement, where you should use analysis and data-driven insights to guide your conversion funnel optimisation efforts.

  Here’s a systematic approach you can take :

  1. Identify the path users take on your site using a feature like Users Flow.
  2. Map the customer journey using a Funnels feature like the one in Matomo. 
  3. Identify the metrics that align with your conversion goals at each stage of the funnel, such as website traffic, conversion rates, click-through rates and customer acquisition costs.
  4. Assess conversion rates at different stages of the funnel. Identify areas with significant drop-offs and investigate factors that might contribute to the decline.
  5. Use heatmaps and session recordings to see first-hand how users interact with your site.
  6. Create an experiment to test and improve a specific area within your funnel using insights from the heatmaps and session recordings.
  7. A/B test, analyse the results to understand which variations performed better. Use this data to refine elements within your funnel.

  See how Concrete CMS 3x their leads with conversion optimisation.

  Conclusion 

  The customer journey is not linear. However, it involves a few specific stages your audience will go through — from first learning about your product or services to considering whether to try it. The goal is to turn them into happy and loyal customers.

  In this article, we went over strategies and practical tips you can use to guide customers through the conversion funnel. From segmenting your audience to capturing leads, optimising landing pages and running A/B tests, there are steps you can take to ensure your audience will move to the next stage.

  And of course, you have to continuously measure and analyse your performance. That’s how you know whether you’re heading in the right direction and, if not, where to correct your course. 

  For that, you need a robust web analytics solution with conversion optimisation features. Try Matomo free for 21 days and start optimising your conversion funnel—no credit card required. 

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• FFMPEG Output File is Empty Nothing was Encoded (for a Picture) ?

  4 mars 2023, par Sarah Szabo

  I have a strange issue effecting one of my programs that does bulk media conversions using ffmpeg from the command line, however this effects me using it directly from the shell as well :

  


  ffmpeg -i INPUT.mkv -ss 0:30 -y -qscale:v 2 -frames:v 1 -f image2 -huffman optimal "OUTPUT.png"
fails every run with the error message :
Output file is empty, nothing was encoded (check -ss / -t / -frames parameters if used)

  


  This only happens with very specific videos, and seemingly no other videos. File type is usually .webm. These files have been downloaded properly (usually from yt-dlp), and I have tried re-downloading them just to verify their integrity.

  


  One such file from a colleague was : https://www.dropbox.com/s/xkucr2z5ra1p2oh/Triggerheart%20Execlica%20OST%20%28Arrange%29%20-%20Crueltear%20Ending.mkv?dl=0

  


  Is there a subtle issue with the command string ?

  


  Notes :

  


  removing -huffman optimal had no effect

  


  moving -ss to before -i had no effect

  


  removing -f image2 had no effect

  


  Full Log :

  


  sarah@MidnightStarSign:~/Music/Playlists/Indexing/Indexing Temp$ ffmpeg -i Triggerheart\ Execlica\ OST\ \(Arrange\)\ -\ Crueltear\ Ending.mkv -ss 0:30 -y -qscale:v 2 -frames:v 1 -f image2 -huffman optimal "TEST.png"
ffmpeg version n5.1.2 Copyright (c) 2000-2022 the FFmpeg developers
  built with gcc 12.2.0 (GCC)
  configuration: --prefix=/usr --disable-debug --disable-static --disable-stripping --enable-amf --enable-avisynth --enable-cuda-llvm --enable-lto --enable-fontconfig --enable-gmp --enable-gnutls --enable-gpl --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libdav1d --enable-libdrm --enable-libfreetype --enable-libfribidi --enable-libgsm --enable-libiec61883 --enable-libjack --enable-libmfx --enable-libmodplug --enable-libmp3lame --enable-libopencore_amrnb --enable-libopencore_amrwb --enable-libopenjpeg --enable-libopus --enable-libpulse --enable-librav1e --enable-librsvg --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libsvtav1 --enable-libtheora --enable-libv4l2 --enable-libvidstab --enable-libvmaf --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxcb --enable-libxml2 --enable-libxvid --enable-libzimg --enable-nvdec --enable-nvenc --enable-opencl --enable-opengl --enable-shared --enable-version3 --enable-vulkan
  libavutil      57. 28.100 / 57. 28.100
  libavcodec     59. 37.100 / 59. 37.100
  libavformat    59. 27.100 / 59. 27.100
  libavdevice    59.  7.100 / 59.  7.100
  libavfilter     8. 44.100 /  8. 44.100
  libswscale      6.  7.100 /  6.  7.100
  libswresample   4.  7.100 /  4.  7.100
  libpostproc    56.  6.100 / 56.  6.100
[matroska,webm @ 0x55927f484740] Could not find codec parameters for stream 2 (Attachment: none): unknown codec
Consider increasing the value for the 'analyzeduration' (0) and 'probesize' (5000000) options
Input #0, matroska,webm, from 'Triggerheart Execlica OST (Arrange) - Crueltear Ending.mkv':
  Metadata:
    title           : TriggerHeart Exelica PS2 & 360 Arrange ー 16 - Crueltear Ending
    PURL            : https://www.youtube.com/watch?v=zJ0bEa_8xEg
    COMMENT         : https://www.youtube.com/watch?v=zJ0bEa_8xEg
    ARTIST          : VinnyVynce
    DATE            : 20170905
    ENCODER         : Lavf59.27.100
  Duration: 00:00:30.00, start: -0.007000, bitrate: 430 kb/s
  Stream #0:0(eng): Video: vp9 (Profile 0), yuv420p(tv, bt709), 720x720, SAR 1:1 DAR 1:1, 25 fps, 25 tbr, 1k tbn (default)
    Metadata:
      DURATION        : 00:00:29.934000000
  Stream #0:1(eng): Audio: opus, 48000 Hz, stereo, fltp (default)
    Metadata:
      DURATION        : 00:00:30.001000000
  Stream #0:2: Attachment: none
    Metadata:
      filename        : cover.webp
      mimetype        : image/webp
Codec AVOption huffman (Huffman table strategy) specified for output file #0 (TEST.png) has not been used for any stream. The most likely reason is either wrong type (e.g. a video option with no video streams) or that it is a private option of some encoder which was not actually used for any stream.
Stream mapping:
  Stream #0:0 -> #0:0 (vp9 (native) -> png (native))
Press [q] to stop, [?] for help
Output #0, image2, to 'TEST.png':
  Metadata:
    title           : TriggerHeart Exelica PS2 & 360 Arrange ー 16 - Crueltear Ending
    PURL            : https://www.youtube.com/watch?v=zJ0bEa_8xEg
    COMMENT         : https://www.youtube.com/watch?v=zJ0bEa_8xEg
    ARTIST          : VinnyVynce
    DATE            : 20170905
    encoder         : Lavf59.27.100
  Stream #0:0(eng): Video: png, rgb24, 720x720 [SAR 1:1 DAR 1:1], q=2-31, 200 kb/s, 25 fps, 25 tbn (default)
    Metadata:
      DURATION        : 00:00:29.934000000
      encoder         : Lavc59.37.100 png
frame=    0 fps=0.0 q=0.0 Lsize=N/A time=00:00:00.00 bitrate=N/A speed=   0x    
video:0kB audio:0kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown
Output file is empty, nothing was encoded (check -ss / -t / -frames parameters if used)


  


  Manjaro OS System Specs :

  


  System:&#xA;  Kernel: 6.1.12-1-MANJARO arch: x86_64 bits: 64 compiler: gcc v: 12.2.1&#xA;    parameters: BOOT_IMAGE=/@/boot/vmlinuz-6.1-x86_64&#xA;    root=UUID=f11386cf-342d-47ac-84e6-484b7b2f377d rw rootflags=subvol=@&#xA;    radeon.modeset=1 nvdia-drm.modeset=1 quiet&#xA;    cryptdevice=UUID=059df4b4-5be4-44d6-a23a-de81135eb5b4:luks-disk&#xA;    root=/dev/mapper/luks-disk apparmor=1 security=apparmor&#xA;    resume=/dev/mapper/luks-swap udev.log_priority=3&#xA;  Desktop: KDE Plasma v: 5.26.5 tk: Qt v: 5.15.8 wm: kwin_x11 vt: 1 dm: SDDM&#xA;    Distro: Manjaro Linux base: Arch Linux&#xA;Machine:&#xA;  Type: Desktop Mobo: ASUSTeK model: PRIME X570-PRO v: Rev X.0x&#xA;    serial: <superuser required="required"> UEFI: American Megatrends v: 4408&#xA;    date: 10/27/2022&#xA;Battery:&#xA;  Message: No system battery data found. Is one present?&#xA;Memory:&#xA;  RAM: total: 62.71 GiB used: 27.76 GiB (44.3%)&#xA;  RAM Report: permissions: Unable to run dmidecode. 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 Type: itlb_multihit status: Not affected&#xA;  Type: l1tf status: Not affected&#xA;  Type: mds status: Not affected&#xA;  Type: meltdown status: Not affected&#xA;  Type: mmio_stale_data status: Not affected&#xA;  Type: retbleed status: Not affected&#xA;  Type: spec_store_bypass mitigation: Speculative Store Bypass disabled via&#xA;    prctl&#xA;  Type: spectre_v1 mitigation: usercopy/swapgs barriers and __user pointer&#xA;    sanitization&#xA;  Type: spectre_v2 mitigation: Retpolines, IBPB: conditional, IBRS_FW,&#xA;    STIBP: always-on, RSB filling, PBRSB-eIBRS: Not affected&#xA;  Type: srbds status: Not affected&#xA;  Type: tsx_async_abort status: Not affected&#xA;Graphics:&#xA;  Device-1: NVIDIA GA104 [GeForce RTX 3070] vendor: ASUSTeK driver: nvidia&#xA;    v: 525.89.02 alternate: nouveau,nvidia_drm non-free: 525.xx&#x2B;&#xA;    status: current (as of 2023-02) arch: Ampere code: GAxxx&#xA;    process: TSMC n7 (7nm) built: 2020-22 pcie: gen: 4 speed: 16 GT/s lanes: 8&#xA;    link-max: lanes: 16 bus-ID: 0b:00.0 chip-ID: 10de:2484 class-ID: 0300&#xA;  Device-2: AMD Cape Verde PRO [Radeon HD 7750/8740 / R7 250E]&#xA;    vendor: VISIONTEK driver: radeon v: kernel alternate: amdgpu arch: GCN-1&#xA;    code: Southern Islands process: TSMC 28nm built: 2011-20 pcie: gen: 3&#xA;    speed: 8 GT/s lanes: 8 link-max: lanes: 16 ports: active: DP-3,DP-4&#xA;    empty: DP-1, DP-2, DP-5, DP-6 bus-ID: 0c:00.0 chip-ID: 1002:683f&#xA;    class-ID: 0300 temp: 54.0 C&#xA;  Device-3: Microdia USB 2.0 Camera type: USB driver: snd-usb-audio,uvcvideo&#xA;    bus-ID: 9-2:3 chip-ID: 0c45:6367 class-ID: 0102 serial: <filter>&#xA;  Display: x11 server: X.Org v: 21.1.7 with: Xwayland v: 22.1.8&#xA;    compositor: kwin_x11 driver: X: loaded: modesetting,nvidia dri: radeonsi&#xA;    gpu: radeon display-ID: :0 screens: 1&#xA;  Screen-1: 0 s-res: 5760x2160 s-dpi: 80 s-size: 1829x686mm (72.01x27.01")&#xA;    s-diag: 1953mm (76.91")&#xA;  Monitor-1: DP-1 pos: 1-2 res: 1920x1080 dpi: 93&#xA;    size: 527x296mm (20.75x11.65") diag: 604mm (23.8") modes: N/A&#xA;  Monitor-2: DP-1-3 pos: 2-1 res: 1920x1080 dpi: 82&#xA;    size: 598x336mm (23.54x13.23") diag: 686mm (27.01") modes: N/A&#xA;  Monitor-3: DP-1-4 pos: 1-1 res: 1920x1080 dpi: 93&#xA;    size: 527x296mm (20.75x11.65") diag: 604mm (23.8") modes: N/A&#xA;  Monitor-4: DP-3 pos: primary,2-2 res: 1920x1080 dpi: 82&#xA;    size: 598x336mm (23.54x13.23") diag: 686mm (27.01") modes: N/A&#xA;  Monitor-5: DP-4 pos: 2-4 res: 1920x1080 dpi: 82&#xA;    size: 598x336mm (23.54x13.23") diag: 686mm (27.01") modes: N/A&#xA;  Monitor-6: HDMI-0 pos: 1-3 res: 1920x1080 dpi: 93&#xA;    size: 527x296mm (20.75x11.65") diag: 604mm (23.8") modes: N/A&#xA;  API: OpenGL v: 4.6.0 NVIDIA 525.89.02 renderer: NVIDIA GeForce RTX&#xA;    3070/PCIe/SSE2 direct-render: Yes&#xA;Audio:&#xA;  Device-1: NVIDIA GA104 High Definition Audio vendor: ASUSTeK&#xA;    driver: snd_hda_intel bus-ID: 5-1:2 v: kernel chip-ID: 30be:1019 pcie:&#xA;    class-ID: 0102 gen: 4 speed: 16 GT/s lanes: 8 link-max: lanes: 16&#xA;    bus-ID: 0b:00.1 chip-ID: 10de:228b class-ID: 0403&#xA;  Device-2: AMD Oland/Hainan/Cape Verde/Pitcairn HDMI Audio [Radeon HD 7000&#xA;    Series] vendor: VISIONTEK driver: snd_hda_intel v: kernel pcie: gen: 3&#xA;    speed: 8 GT/s lanes: 8 link-max: lanes: 16 bus-ID: 0c:00.1&#xA;    chip-ID: 1002:aab0 class-ID: 0403&#xA;  Device-3: AMD Starship/Matisse HD Audio vendor: ASUSTeK&#xA;    driver: snd_hda_intel v: kernel pcie: gen: 4 speed: 16 GT/s lanes: 16&#xA;    bus-ID: 0e:00.4 chip-ID: 1022:1487 class-ID: 0403&#xA;  Device-4: Schiit Audio Unison Universal Dac type: USB driver: snd-usb-audio&#xA;  Device-5: JMTek LLC. Plugable USB Audio Device type: USB&#xA;    driver: hid-generic,snd-usb-audio,usbhid bus-ID: 5-2:3 chip-ID: 0c76:120b&#xA;    class-ID: 0300 serial: <filter>&#xA;  Device-6: ASUSTek ASUS AI Noise-Cancelling Mic Adapter type: USB&#xA;    driver: hid-generic,snd-usb-audio,usbhid bus-ID: 5-4:4 chip-ID: 0b05:194e&#xA;    class-ID: 0300 serial: <filter>&#xA;  Device-7: Microdia USB 2.0 Camera type: USB driver: snd-usb-audio,uvcvideo&#xA;    bus-ID: 9-2:3 chip-ID: 0c45:6367 class-ID: 0102 serial: <filter>&#xA;  Sound API: ALSA v: k6.1.12-1-MANJARO running: yes&#xA;  Sound Interface: sndio v: N/A running: no&#xA;  Sound Server-1: PulseAudio v: 16.1 running: no&#xA;  Sound Server-2: PipeWire v: 0.3.65 running: yes&#xA;Network:&#xA;  Device-1: Intel I211 Gigabit Network vendor: ASUSTeK driver: igb v: kernel&#xA;    pcie: gen: 1 speed: 2.5 GT/s lanes: 1 port: f000 bus-ID: 07:00.0&#xA;    chip-ID: 8086:1539 class-ID: 0200&#xA;  IF: enp7s0 state: up speed: 1000 Mbps duplex: full mac: <filter>&#xA;  IP v4: <filter> type: dynamic noprefixroute scope: global&#xA;    broadcast: <filter>&#xA;  IP v6: <filter> type: noprefixroute scope: link&#xA;  IF-ID-1: docker0 state: down mac: <filter>&#xA;  IP v4: <filter> scope: global broadcast: <filter>&#xA;  WAN IP: <filter>&#xA;Bluetooth:&#xA;  Device-1: Cambridge Silicon Radio Bluetooth Dongle (HCI mode) type: USB&#xA;    driver: btusb v: 0.8 bus-ID: 5-5.3:7 chip-ID: 0a12:0001 class-ID: e001&#xA;  Report: rfkill ID: hci0 rfk-id: 0 state: up address: see --recommends&#xA;Logical:&#xA;  Message: No logical block device data found.&#xA;  Device-1: luks-c847cf9f-c6b5-4624-a25e-4531e318851a maj-min: 254:2&#xA;    type: LUKS dm: dm-2 size: 3.64 TiB&#xA;  Components:&#xA;  p-1: sda1 maj-min: 8:1 size: 3.64 TiB&#xA;  Device-2: luks-swap maj-min: 254:1 type: LUKS dm: dm-1 size: 12 GiB&#xA;  Components:&#xA;  p-1: nvme0n1p2 maj-min: 259:2 size: 12 GiB&#xA;  Device-3: luks-disk maj-min: 254:0 type: LUKS dm: dm-0 size: 919.01 GiB&#xA;  Components:&#xA;  p-1: nvme0n1p3 maj-min: 259:3 size: 919.01 GiB&#xA;RAID:&#xA;  Message: No RAID data found.&#xA;Drives:&#xA;  Local Storage: total: 9.1 TiB used: 2.79 TiB (30.6%)&#xA;  SMART Message: Unable to run smartctl. Root privileges required.&#xA;  ID-1: /dev/nvme0n1 maj-min: 259:0 vendor: Western Digital&#xA;    model: WDS100T3X0C-00SJG0 size: 931.51 GiB block-size: physical: 512 B&#xA;    logical: 512 B speed: 31.6 Gb/s lanes: 4 type: SSD serial: <filter>&#xA;    rev: 111110WD temp: 53.9 C scheme: GPT&#xA;  ID-2: /dev/nvme1n1 maj-min: 259:4 vendor: Western Digital&#xA;    model: WDS100T2B0C-00PXH0 size: 931.51 GiB block-size: physical: 512 B&#xA;    logical: 512 B speed: 31.6 Gb/s lanes: 4 type: SSD serial: <filter>&#xA;    rev: 211070WD temp: 46.9 C scheme: GPT&#xA;  ID-3: /dev/sda maj-min: 8:0 vendor: Western Digital&#xA;    model: WD4005FZBX-00K5WB0 size: 3.64 TiB block-size: physical: 4096 B&#xA;    logical: 512 B speed: 6.0 Gb/s type: HDD rpm: 7200 serial: <filter>&#xA;    rev: 1A01 scheme: GPT&#xA;  ID-4: /dev/sdb maj-min: 8:16 vendor: Western Digital&#xA;    model: WD4005FZBX-00K5WB0 size: 3.64 TiB block-size: physical: 4096 B&#xA;    logical: 512 B speed: 6.0 Gb/s type: HDD rpm: 7200 serial: <filter>&#xA;    rev: 1A01 scheme: GPT&#xA;  ID-5: /dev/sdc maj-min: 8:32 type: USB vendor: SanDisk&#xA;    model: Gaming Xbox 360 size: 7.48 GiB block-size: physical: 512 B&#xA;    logical: 512 B type: N/A serial: <filter> rev: 8.02 scheme: MBR&#xA;  SMART Message: Unknown USB bridge. Flash drive/Unsupported enclosure?&#xA;  Message: No optical or floppy data found.&#xA;Partition:&#xA;  ID-1: / raw-size: 919.01 GiB size: 919.01 GiB (100.00%)&#xA;    used: 611.14 GiB (66.5%) fs: btrfs dev: /dev/dm-0 maj-min: 254:0&#xA;    mapped: luks-disk label: N/A uuid: N/A&#xA;  ID-2: /boot/efi raw-size: 512 MiB size: 511 MiB (99.80%)&#xA;    used: 40.2 MiB (7.9%) fs: vfat dev: /dev/nvme0n1p1 maj-min: 259:1 label: EFI&#xA;    uuid: 8922-E04D&#xA;  ID-3: /home raw-size: 919.01 GiB size: 919.01 GiB (100.00%)&#xA;    used: 611.14 GiB (66.5%) fs: btrfs dev: /dev/dm-0 maj-min: 254:0&#xA;    mapped: luks-disk label: N/A uuid: N/A&#xA;  ID-4: /run/media/sarah/ConvergentRefuge raw-size: 3.64 TiB&#xA;    size: 3.64 TiB (100.00%) used: 2.19 TiB (60.1%) fs: btrfs dev: /dev/dm-2&#xA;    maj-min: 254:2 mapped: luks-c847cf9f-c6b5-4624-a25e-4531e318851a&#xA;    label: ConvergentRefuge uuid: 7d295e73-4143-4eb1-9d22-75a06b1d2984&#xA;  ID-5: /run/media/sarah/MSS_EXtended raw-size: 475.51 GiB&#xA;    size: 475.51 GiB (100.00%) used: 1.48 GiB (0.3%) fs: btrfs&#xA;    dev: /dev/nvme1n1p1 maj-min: 259:5 label: MSS EXtended&#xA;    uuid: f98b3a12-e0e4-48c7-91c2-6e3aa6dcd32c&#xA;Swap:&#xA;  Kernel: swappiness: 60 (default) cache-pressure: 100 (default)&#xA;  ID-1: swap-1 type: partition size: 12 GiB used: 6.86 GiB (57.2%)&#xA;    priority: -2 dev: /dev/dm-1 maj-min: 254:1 mapped: luks-swap label: SWAP&#xA;    uuid: c8991364-85a7-4e6c-8380-49cd5bd7a873&#xA;Unmounted:&#xA;  ID-1: /dev/nvme1n1p2 maj-min: 259:6 size: 456 GiB fs: ntfs label: N/A&#xA;    uuid: 5ECA358FCA356485&#xA;  ID-2: /dev/sdb1 maj-min: 8:17 size: 3.64 TiB fs: ntfs&#xA;    label: JerichoVariance uuid: 1AB22D5664889CBD&#xA;  ID-3: /dev/sdc1 maj-min: 8:33 size: 3.57 GiB fs: iso9660&#xA;  ID-4: /dev/sdc2 maj-min: 8:34 size: 4 MiB fs: vfat label: MISO_EFI&#xA;    uuid: 5C67-4BF8&#xA;USB:&#xA;  Hub-1: 1-0:1 info: Hi-speed hub with single TT ports: 4 rev: 2.0&#xA;    speed: 480 Mb/s chip-ID: 1d6b:0002 class-ID: 0900&#xA;  Hub-2: 1-2:2 info: Hitachi ports: 4 rev: 2.1 speed: 480 Mb/s&#xA;    chip-ID: 045b:0209 class-ID: 0900&#xA;  Device-1: 1-2.4:3 info: Microsoft Xbox One Controller (Firmware 2015)&#xA;    type: <vendor specific="specific"> driver: xpad interfaces: 3 rev: 2.0 speed: 12 Mb/s&#xA;    power: 500mA chip-ID: 045e:02dd class-ID: ff00 serial: <filter>&#xA;  Hub-3: 2-0:1 info: Super-speed hub ports: 4 rev: 3.0 speed: 5 Gb/s&#xA;    chip-ID: 1d6b:0003 class-ID: 0900&#xA;  Hub-4: 2-2:2 info: Hitachi ports: 4 rev: 3.0 speed: 5 Gb/s&#xA;    chip-ID: 045b:0210 class-ID: 0900&#xA;  Hub-5: 3-0:1 info: Hi-speed hub with single TT ports: 1 rev: 2.0&#xA;    speed: 480 Mb/s chip-ID: 1d6b:0002 class-ID: 0900&#xA;  Hub-6: 3-1:2 info: VIA Labs Hub ports: 4 rev: 2.1 speed: 480 Mb/s&#xA;    power: 100mA chip-ID: 2109:3431 class-ID: 0900&#xA;  Hub-7: 3-1.2:3 info: VIA Labs VL813 Hub ports: 4 rev: 2.1 speed: 480 Mb/s&#xA;    chip-ID: 2109:2813 class-ID: 0900&#xA;  Hub-8: 4-0:1 info: Super-speed hub ports: 4 rev: 3.0 speed: 5 Gb/s&#xA;    chip-ID: 1d6b:0003 class-ID: 0900&#xA;  Hub-9: 4-2:2 info: VIA Labs VL813 Hub ports: 4 rev: 3.0 speed: 5 Gb/s&#xA;    chip-ID: 2109:0813 class-ID: 0900&#xA;  Hub-10: 5-0:1 info: Hi-speed hub with single TT ports: 6 rev: 2.0&#xA;    speed: 480 Mb/s chip-ID: 1d6b:0002 class-ID: 0900&#xA;  Device-1: 5-1:2 info: Schiit Audio Unison Universal Dac type: Audio&#xA;    driver: snd-usb-audio interfaces: 2 rev: 2.0 speed: 480 Mb/s power: 500mA&#xA;    chip-ID: 30be:1019 class-ID: 0102&#xA;  Device-2: 5-2:3 info: JMTek LLC. Plugable USB Audio Device type: Audio,HID&#xA;    driver: hid-generic,snd-usb-audio,usbhid interfaces: 4 rev: 1.1&#xA;    speed: 12 Mb/s power: 100mA chip-ID: 0c76:120b class-ID: 0300&#xA;    serial: <filter>&#xA;  Device-3: 5-4:4 info: ASUSTek ASUS AI Noise-Cancelling Mic Adapter&#xA;    type: Audio,HID driver: hid-generic,snd-usb-audio,usbhid interfaces: 4&#xA;    rev: 1.1 speed: 12 Mb/s power: 100mA chip-ID: 0b05:194e class-ID: 0300&#xA;    serial: <filter>&#xA;  Hub-11: 5-5:5 info: Genesys Logic Hub ports: 4 rev: 2.0 speed: 480 Mb/s&#xA;    power: 100mA chip-ID: 05e3:0608 class-ID: 0900&#xA;  Device-1: 5-5.3:7 info: Cambridge Silicon Radio Bluetooth Dongle (HCI mode)&#xA;    type: Bluetooth driver: btusb interfaces: 2 rev: 2.0 speed: 12 Mb/s&#xA;    power: 100mA chip-ID: 0a12:0001 class-ID: e001&#xA;  Hub-12: 5-6:6 info: Genesys Logic Hub ports: 4 rev: 2.0 speed: 480 Mb/s&#xA;    power: 100mA chip-ID: 05e3:0608 class-ID: 0900&#xA;  Hub-13: 6-0:1 info: Super-speed hub ports: 4 rev: 3.1 speed: 10 Gb/s&#xA;    chip-ID: 1d6b:0003 class-ID: 0900&#xA;  Hub-14: 7-0:1 info: Hi-speed hub with single TT ports: 6 rev: 2.0&#xA;    speed: 480 Mb/s chip-ID: 1d6b:0002 class-ID: 0900&#xA;  Device-1: 7-2:2 info: SanDisk Cruzer Micro Flash Drive type: Mass Storage&#xA;    driver: usb-storage interfaces: 1 rev: 2.0 speed: 480 Mb/s power: 200mA&#xA;    chip-ID: 0781:5151 class-ID: 0806 serial: <filter>&#xA;  Device-2: 7-4:3 info: ASUSTek AURA LED Controller type: HID&#xA;    driver: hid-generic,usbhid interfaces: 2 rev: 2.0 speed: 12 Mb/s power: 16mA&#xA;    chip-ID: 0b05:18f3 class-ID: 0300 serial: <filter>&#xA;  Hub-15: 8-0:1 info: Super-speed hub ports: 4 rev: 3.1 speed: 10 Gb/s&#xA;    chip-ID: 1d6b:0003 class-ID: 0900&#xA;  Hub-16: 9-0:1 info: Hi-speed hub with single TT ports: 4 rev: 2.0&#xA;    speed: 480 Mb/s chip-ID: 1d6b:0002 class-ID: 0900&#xA;  Hub-17: 9-1:2 info: Terminus FE 2.1 7-port Hub ports: 7 rev: 2.0&#xA;    speed: 480 Mb/s power: 100mA chip-ID: 1a40:0201 class-ID: 0900&#xA;  Device-1: 9-1.1:4 info: Sunplus Innovation Gaming mouse [Philips SPK9304]&#xA;    type: Mouse driver: hid-generic,usbhid interfaces: 1 rev: 2.0 speed: 1.5 Mb/s&#xA;    power: 98mA chip-ID: 1bcf:08a0 class-ID: 0301&#xA;  Device-2: 9-1.5:6 info: Microdia Backlit Gaming Keyboard&#xA;    type: Keyboard,Mouse driver: hid-generic,usbhid interfaces: 2 rev: 2.0&#xA;    speed: 12 Mb/s power: 400mA chip-ID: 0c45:652f class-ID: 0301&#xA;  Device-3: 9-1.6:7 info: HUION H420 type: Mouse,HID driver: uclogic,usbhid&#xA;    interfaces: 3 rev: 1.1 speed: 12 Mb/s power: 100mA chip-ID: 256c:006e&#xA;    class-ID: 0300&#xA;  Hub-18: 9-1.7:8 info: Terminus Hub ports: 4 rev: 2.0 speed: 480 Mb/s&#xA;    power: 100mA chip-ID: 1a40:0101 class-ID: 0900&#xA;  Device-1: 9-2:3 info: Microdia USB 2.0 Camera type: Video,Audio&#xA;    driver: snd-usb-audio,uvcvideo interfaces: 4 rev: 2.0 speed: 480 Mb/s&#xA;    power: 500mA chip-ID: 0c45:6367 class-ID: 0102 serial: <filter>&#xA;  Device-2: 9-4:11 info: VKB-Sim &#xA9; Alex Oz 2021 VKBsim Gladiator EVO L&#xA;    type: HID driver: hid-generic,usbhid interfaces: 1 rev: 2.0 speed: 12 Mb/s&#xA;    power: 500mA chip-ID: 231d:0201 class-ID: 0300&#xA;  Hub-19: 10-0:1 info: Super-speed hub ports: 4 rev: 3.1 speed: 10 Gb/s&#xA;    chip-ID: 1d6b:0003 class-ID: 0900&#xA;Sensors:&#xA;  System Temperatures: cpu: 38.0 C mobo: 41.0 C&#xA;  Fan Speeds (RPM): fan-1: 702 fan-2: 747 fan-3: 938 fan-4: 889 fan-5: 3132&#xA;    fan-6: 0 fan-7: 0&#xA;  GPU: device: nvidia screen: :0.0 temp: 49 C fan: 0% device: radeon&#xA;    temp: 53.0 C&#xA;Info:&#xA;  Processes: 842 Uptime: 3h 11m wakeups: 0 Init: systemd v: 252&#xA;  default: graphical tool: systemctl Compilers: gcc: 12.2.1 alt: 10/11&#xA;  clang: 15.0.7 Packages: 2158 pm: pacman pkgs: 2110 libs: 495 tools: pamac,yay&#xA;  pm: flatpak pkgs: 31 pm: snap pkgs: 17 Shell: Bash v: 5.1.16&#xA;  running-in: yakuake inxi: 3.3.25&#xA;</filter></filter></filter></filter></filter></filter></vendor></filter></filter></filter></filter></filter></filter></filter></filter></filter></filter></filter></filter></filter></filter></filter></filter></filter></superuser>

  


• How to not process any personal data with Matomo and what it means for you

  22 avril 2018, par InnoCraft

  Disclaimer : this blog post has been written by digital analysts, not lawyers. The purpose of this article is to explain how to not process any personal data with Matomo in order to avoid going through the GDPR compliance process with Matomo analytics. This work comes from our interpretation of different sources : the official GDPR text and the UK privacy commission : ICO resources. It cannot be considered as a professional legal advice. So as GDPR, this information is subject to change. GDPR may be also known as RGPD in French, Spanish, Portuguese, Datenschutz-Grundverordnung, DS-GVO in German, Algemene verordening gegevensbescherming in Dutch, Regolamento generale sulla protezione dei dati in Italian.

  Are you looking for a way to not process any personal data with Matomo ? If the answer is yes, you are at the right place. From our understanding, if you are not processing personal data, then you shouldn’t be concerned about GDPR. Our inspiration came from this official reference :

  “The principles of data protection should therefore not apply to anonymous information, namely information which does not relate to an identified or identifiable natural person or to personal data rendered anonymous in such a manner that the data subject is not or no longer identifiable. This Regulation does not therefore concern the processing of such anonymous information, including for statistical or research purposes.“

  In this blog post we are going to see how you can configure Matomo in order to not process any personal data and what the consequences are.

  Which data is considered as personal according to GDPR ?

  From : eur-lex.europa.eu

  (1) “‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’) ; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person ;”

  (30) “Natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them.”

  So according to your Matomo configuration, it may leave some traces within the following data :

  1. IP addresses
  2. Cookies identifiers
  3. Page URL or page titles
  4. User ID and Custom “personal” data
  5. Ecommerce order IDs
  6. Location
  7. Heatmaps & Session Recordings

  Let’s see each of them in more detail.

  1. IP addresses

  IP addresses can indirectly identify an individual. It can also give a good approximation of an individual’s location.

  IP addresses are therefore considered as personal data which means you need to anonymize them. To do so, a feature is available within Matomo, where you can anonymize the IP. We recommend you to anonymize at least the last two bytes :

  

  See our configuration guide for more information

  What are the consequences of using this feature ?

  When applying IP anonymization on two bytes, you will no longer be able to see the full IP in the UI.

  Moreover, there is a small chance that 2 different visitors with the same device and software configuration will be identified as the same visitor if the anonymised IP address is the same for both.

  2. Cookies

  It is not clear for us yet if all cookies are considered equal under GDPR. At this stage it is too early to make a definite decision.

  Did you know ? Matomo lets you optionally disable the creation of cookies by adding an extra line of code to your tracking code see below.

  

  See our configuration guide for more information

  What are the consequences of using this feature ?

  Matomo is using a few first party cookies, and the following cookies may hold personal data :

  • _pk_id : contains a visitor id used to identify unique visitors
  • _pk_ref : to identify from where they came from

  If Matomo cannot set cookies, it will use a technique called Fingerprint. It is based on several metadata such as the operating system, browser, browser plugins, IP address, browser language ; just to name a few to identify a unique visitor. As this feature is less accurate than the one using cookies, the number of visitors and visits will be affected.

  3. Page URLs and page titles

  URLs are not mentioned within the official GDPR text. However, we know that according to the different CMS you use, some of them may have URLs including personal identifiers.

  For example :

  

  As a result, you need to find a way to anonymize this data.

  There are several ways you can perform this action according to your website. If your website is adding the personal data through query parameters, you can define a rule to exclude them from Matomo.

  If the personal data are not included within query parameters, you can use the “setCustomURL” feature and write your code as follow :

  

  See our developer documentation for more information

  If you are also processing personal data within the title tag, you can use the following function : “setDocumentTitle”.

  What are the consequences of using this feature ?

  By anonymizing the URLs containing personal data, some of your  URLs will be grouped together.

  4. User ID and custom personal data

  User ID is a feature (a tracking code needs to be added) which allows you to identify the same user across different devices.

  A User ID needs a corresponding database in order to link a user across different devices, it can be an email, a username, a name, a random number… All those data are either direct or non direct online identifiers and are therefore under the scope of GDPR.

  It will be the same situation if you are using custom variables and/or custom dimensions in order to push personal data to the system.

  To continue using the User ID feature but not recording personal data, you can consider using a hash function which will anonymize/convert your actual User ID into something like “3jrj3j34434834urj33j3”.

  Alternatively, you can enable the feature “Anonymise User IDs”. This feature will be available starting in Matomo 3.5.0 :

  

  What are the consequences of using this feature ?

  Under GDPR, User ID is personal data. Anonymizing the User ID using a hash function or our built-in functionality make the User Id pseudo-anonymous, which means it can’t be easily identified to a specific user. As a result, you will still get accurate visits and unique visitors metrics, and the Visitor Profile, but without tracking the original User ID which is personal data.

  5. Ecommerce order IDs

  Order IDs are the reference number assigned to the products/services bought by your customers. As this information can be crossed with your internal database, it is considered as an online identifier and is therefore under the scope of GDPR. As for User ID, you can anonymize order IDs using our built-in functionality to Anonymise Order IDs (see section 4. about User Id).

  What are the consequences of anonymizing order ID ?

  It really depends on your former use of order IDs. If you were not using them in the past then you should not see any difference.

  6. Location

  Based on the IP address of a visitor, Matomo can detect the visitors location. Location data is problematic for privacy as this technology has become quite accurate and can detect not only the city a visitor is from, but sometimes an even more precise position of a visitor.

  

  In order to not leave any accurate traces, we strongly recommend you to enable the IP anonymization feature. Next, you need to enable the setting “Also use the anonymized IP address when enriching visits”. You find this setting directly below the IP anonymization. This is important as otherwise the full IP address will be used to geolocate a visitor.

  

  What are the consequences of anonymizing location data ?

  The more bytes you anonymize from the IP, the more anonymized your location will be. When you remove two bytes as suggested, the city and region location reports will not be as accurate. In some cases even the country may not be detected correctly anymore.

  7. Heatmaps & Session Recordings

  Heatmaps & Session Recording is a premium feature in Matomo allowing you to see where users click, hover, type and scroll. With session recordings you can then replay their actions in a video.

  Heatmaps & Session Recordings are under the scope of GDPR as they can disclose in some specific cases (for example : filling a contact form) personal data :

  

  To avoid this, Matomo will anonymize all keystrokes which a user enters into a form field unless you specifically whitelist a field. Many fields that could contain personal data, such as a credit card, phone number, email address, password, social security number, and more are always anonymized and not recorded.

  See our configuration guide for more information

  Note that a page may still show personal information within the page as part of regular content (not a form element). For example an address, or the profile page of a forum user. We have added a feature which allows you to set an HTML attribute “data-matomo-mask” to anonymize any personal content shown in the UI.

  What are the consequences of using this feature ?

  Mainly, you will not be able to see in plain text what people are entering into your forms.

  What should you do with past data ?

  Once more, we have to say that we are not lawyers. So do not take our answers as legal advice. From : ec.europa.eu/newsroom/article29/document.cfm ?doc_id=50053

  “For example, as the GDPR requires that a controller must be able to demonstrate that valid consent was obtained, all presumed consents of which no references are kept will automatically be below the consent standard of the GDPR and will need to be renewed.”

  Our interpretation is that, if you were previously relying on consent, unless you can demonstrate that valid consent was obtained, you need to get the consent back (which is almost impossible) or you need to anonymize or remove that data.

  To anonymize previously tracked data, we are actively working on a feature to do just that directly within Matomo. Alternatively, you may also set up the deletion of logs after a certain amount of time.

  We really hope you enjoyed reading this article. GDPR is still on the go and we are pretty sure you have a lot of questions about it. You probably would like to share our vision about it. So do not hesitate to ask us through our contact form to see how we are interpreting GDPR at Matomo and InnoCraft.

  The post How to not process any personal data with Matomo and what it means for you appeared first on Analytics Platform - Matomo.