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  • Qu’est ce qu’un masque de formulaire

    13 juin 2013, par

    Un masque de formulaire consiste en la personnalisation du formulaire de mise en ligne des médias, rubriques, actualités, éditoriaux et liens vers des sites.
    Chaque formulaire de publication d’objet peut donc être personnalisé.
    Pour accéder à la personnalisation des champs de formulaires, il est nécessaire d’aller dans l’administration de votre MediaSPIP puis de sélectionner "Configuration des masques de formulaires".
    Sélectionnez ensuite le formulaire à modifier en cliquant sur sont type d’objet. (...)

  • Configuration spécifique d’Apache

    4 février 2011, par

    Modules spécifiques
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    Il est également conseillé d’ajouter la prise en charge par apache du mime-type pour les fichiers WebM comme indiqué dans ce tutoriel.
    Création d’un (...)

  • Organiser par catégorie

    17 mai 2013, par

    Dans MédiaSPIP, une rubrique a 2 noms : catégorie et rubrique.
    Les différents documents stockés dans MédiaSPIP peuvent être rangés dans différentes catégories. On peut créer une catégorie en cliquant sur "publier une catégorie" dans le menu publier en haut à droite ( après authentification ). Une catégorie peut être rangée dans une autre catégorie aussi ce qui fait qu’on peut construire une arborescence de catégories.
    Lors de la publication prochaine d’un document, la nouvelle catégorie créée sera proposée (...)

Sur d’autres sites (5875)

  • python [WinError 2] the System Cannot Find the File Specified

    15 août 2024, par user26831166

    Code cant create a certain file
The thing is code isn't mine a took it from a friend and my friend get it from another person
and this 2 person can run code without any problem
but i have.

    


    import os
import random
import shutil
import subprocess

# Путь к папке с видео
video_folder = r'D:\bots\ttvidads\VID\Videorez'

# Путь к папке для сохранения результатов
output_folder = r'D:\bots\ttvidads\VID\ZAGOTOVKI\Videopod1'

# Очищаем содержимое конечной папки перед сохранением
for file in os.listdir(output_folder):
    file_path = os.path.join(output_folder, file)
    try:
        if os.path.isfile(file_path):
            os.unlink(file_path)
    except Exception as e:
        print(f"Failed to delete {file_path}. Reason: {e}")

# Получаем список видеофайлов
video_files = [os.path.join(video_folder, file) for file in os.listdir(video_folder) if file.endswith(('.mp4', '.avi'))]

# Выбираем случайное видео
random_video = random.choice(video_files)

# Получаем длительность видео в секундах
video_duration_command = f'ffprobe -v error -show_entries format=duration -of default=noprint_wrappers=1:nokey=1 "{random_video}"'
video_duration_process = subprocess.Popen(video_duration_command, stdout=subprocess.PIPE, stderr=subprocess.PIPE, shell=True)
video_duration_output, _ = video_duration_process.communicate()
video_duration = float(video_duration_output)

# Выбираем случайное начальное время для вырезания
random_start = random.randrange(0, int(video_duration) - 19, 8)

# Получаем ширину и высоту исходного видео
video_info_command = f'ffprobe -v error -select_streams v:0 -show_entries stream=width,height -of csv=s=x:p=0 "{random_video}"'
video_info_process = subprocess.Popen(video_info_command, stdout=subprocess.PIPE, stderr=subprocess.PIPE, shell=True)
video_info_output, _ = video_info_process.communicate()
video_width, video_height = map(int, video_info_output.strip().split(b'x'))

# Вычисляем новые координаты x1 и x2 для обрезки
max_x1 = video_width - int(video_height * 9 / 16)
random_x1 = random.randint(0, max_x1)
random_x2 = random_x1 + int(video_height * 9 / 16)

# Формируем команду для FFmpeg для выборки случайного отрезка видео с соотношением 9:16
ffmpeg_command = f'ffmpeg -hwaccel cuda -ss {random_start} -i "{random_video}" -t 19 -vf "crop={random_x2-random_x1}:{video_height}:{random_x1}:0" -c:v h264_nvenc -preset default -an -c:a aac -b:a 128k "{output_folder}\\temp.mp4"'

# Выполняем команду с помощью subprocess
subprocess.run(ffmpeg_command, shell=True)

# Изменяем яркость, контрастность и размываем видео
brightness_factor = random.uniform(-0.18, -0.12)  # Случайный коэффициент яркости
contrast_factor = random.uniform(0.95, 1.05)  # Случайный коэффициент контрастности
blur_factor = random.uniform(4, 5)  # Случайный коэффициент размытия

# Формируем команду для FFmpeg для изменения яркости, контрастности и размытия видео
ffmpeg_modify_command = f'ffmpeg -hwaccel cuda -i "{output_folder}\\temp.mp4" -vf "eq=brightness={brightness_factor}:contrast={contrast_factor},boxblur={blur_factor}:{blur_factor}" -c:v h264_nvenc -preset default -an -c:a aac -b:a 128k "{output_folder}\\temp_modify.mp4"'

# Выполняем команду с помощью subprocess
subprocess.run(ffmpeg_modify_command, shell=True)

# Растягиваем видео до нужного разрешения (1080x1920)
ffmpeg_stretch_command = f'ffmpeg -hwaccel cuda -i "{output_folder}\\temp_modify.mp4" -vf "scale=1080:1920" -c:v h264_nvenc -preset default -an -c:a aac -b:a 128k -r 30 "{output_folder}\\final_output.mp4"'

# Выполняем команду с помощью subprocess
subprocess.run(ffmpeg_stretch_command, shell=True)

# Удаляем временные файлы
os.remove(os.path.join(output_folder, 'temp.mp4'))
os.remove(os.path.join(output_folder, 'temp_modify.mp4'))

print("Видеофайл успешно обработан и сохранен.")


    


    Error i got after run the code

    


    = RESTART: D:\Bots\2vidpod.py&#xA;Traceback (most recent call last):&#xA;  File "D:\Bots\2vidpod.py", line 71, in <module>&#xA;    os.remove(os.path.join(output_folder, &#x27;temp.mp4&#x27;))&#xA;FileNotFoundError: [WinError 2] Не удается найти указанный файл: &#x27;D:\\bots\\ttvidads\\VID\\ZAGOTOVKI\\Videopod1\\temp.mp4&#x27;&#xA;</module>

    &#xA;

    so things i checked is&#xA;path is right&#xA;programs is installed FFMPEG and PYTHON all additional libraries downloaded&#xA;i pretty sure error caused by regular path and i wanna know if absolute path can do the thing

    &#xA;

  • What is Web Log Analytics and Why You Should Use It

    26 juin 2024, par Erin

    Can’t use JavaScript tracking on your website ? Need a more secure and privacy-friendly way to understand your website visitors ? Web log analytics is your answer. This method pulls data directly from your server logs, offering a secure and privacy-respecting alternative.  

    In this blog, we cover what web log analytics is, how it compares to JavaScript tracking, who it is best suited for, and why it might be the right choice for you. 

    What are server logs ? 

    Before diving in, let’s start with the basics : What are server logs ? Think of your web server as a diary that notes every visit to your website. Each time someone visits, the server records details like : 

    • User agent : Information about the visitor’s browser and operating system. 
    • Timestamp : The exact time the request was made. 
    • Requested URL : The specific page or resource the visitor requested. 

    These “diary entries” are called server logs, and they provide a detailed record of all interactions with your website. 

    Server log example 

    Here’s what a server log looks like : 

    192.XXX.X.X – – [24/Jun/2024:14:32:01 +0000] “GET /index.html HTTP/1.1” 200 1024 “https://www.example.com/referrer.html” “Mozilla/5.0 (Windows NT 10.0 ; Win64 ; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.124 Safari/537.36” 

    192.XXX.X.X – – [24/Jun/2024:14:32:02 +0000] “GET /style.css HTTP/1.1” 200 3456 “https://www.example.com/index.html” “Mozilla/5.0 (Windows NT 10.0 ; Win64 ; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.124 Safari/537.36” 

    192.XXX.X.X – – [24/Jun/2024:14:32:03 +0000] “GET /script.js HTTP/1.1” 200 7890 “https://www.example.com/index.html” “Mozilla/5.0 (Windows NT 10.0 ; Win64 ; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.124 Safari/537.36” 

    192.XXX.X.X – – [24/Jun/2024:14:32:04 +0000] “GET /images/logo.png HTTP/1.1” 200 1234 “https://www.example.com/index.html” “Mozilla/5.0 (Windows NT 10.0 ; Win64 ; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.124 Safari/537.36” 

    Breakdown of the log entry 

    Each line in the server log represents a single request made by a visitor to your website. Here’s a detailed breakdown of what each part means : 

    • IP Address : 192.XXX.X.X 
      • This is the IP address of the visitor’s device. 
    • User Identifier : – – 
      • These fields are typically used for user identification and authentication, which are not applicable here, hence the hyphens. 
    • Timestamp : [24/Jun/2024:14:32:01 +0000] 
        • The date and time of the request, including the timezone. 
    • Request Line : “GET /index.html HTTP/1.1” 
      • The request method (GET), the requested resource (/index.html), and the HTTP version (HTTP/1.1). 
    • Response Code : 200 
      • The HTTP status code indicates the result of the request (200 means OK). 
    • Response Size : 1024 
      • The size of the response in bytes. 
    • Referrer :https://www.example.com/referrer.html 
      • The URL of the referring page that led the visitor to the current page. 
    • User Agent : “Mozilla/5.0 (Windows NT 10.0 ; Win64 ; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.124 Safari/537.36” 
      • Information about the visitor’s browser and operating system. 

    In the example above, there are multiple log entries for different resources (HTML page, CSS file, JavaScript file, and an image). This shows that when a visitor loads a webpage, multiple requests are made to load all the necessary resources. 

    What is web log analytics ? 

    Web log analytics is one of many methods for tracking visitors to your site.  

    Web log analytics is the process of analysing server log files to track and understand website visitors. Unlike traditional methods that use JavaScript tracking codes embedded in web pages, web log analytics pulls data directly from these server logs. 

    How it works : 

    1. Visitor request : A visitor’s browser requests your website. 
    2. Server logging : The server logs the request details. 
    3. Analysis : These logs are analysed to extract useful information about your visitors and their activities. 

    Web log analytics vs. JavaScript tracking 

    JavaScript tracking 

    JavaScript tracking is the most common method used to track website visitors. It involves embedding a JavaScript code snippet into your web pages. This code collects data on visitor interactions and sends it to a web analytics platform. 

    Web log analytics vs JavaScript tracking

    Differences and benefits :

    Privacy : 

    • Web log analytics : Since it doesn’t require embedding tracking codes, it is considered less intrusive and helps maintain higher privacy standards. 
    • JavaScript tracking : Embeds tracking codes directly on your website, which can be more invasive and raise privacy concerns. 

    Ease of setup : 

    • Web log analytics : No need to modify your website’s code. All you need is access to your server logs. 
    • JavaScript tracking : Requires adding tracking code on your web pages. This is generally an easier setup process.  

    Data collection : 

    • Web log analytics : Contain requests of users with adblockers (ghostery, adblock, adblock plus, privacy badger, etc.) sometimes making it more accurate. However, it may miss certain interactive elements like screen resolution or user events. It may also over-report data.  
    • JavaScript tracking : Can collect a wide range of data, including Custom dimensions, Ecommerce tracking, Heatmaps, Session recordings, Media and Form analytics, etc. 

    Why choose web log analytics ? 

    Enhanced privacy 

    Avoiding embedded tracking codes means there’s no JavaScript running on your visitors’ browsers. This significantly reduces the risk of data leakage and enhances overall privacy. 

    Comprehensive data collection 

    It isn’t affected by ad blockers or browser tracking protections, ensuring you capture more complete and accurate data about your visitors. 

    Historical data analysis 

    You can import and analyse historical log files, giving you insights into long-term visitor behaviour and trends. 

    Simple setup 

    Since it relies on server logs, there’s no need to alter your website’s code. This makes setup straightforward and minimises potential technical issues. 

    Who should use web log analytics ? 

    Web log analytics is particularly suited for businesses that prioritise data privacy and security.

    Organisations that handle sensitive data, such as banks, healthcare providers, and government agencies, can benefit from the enhanced privacy.  

    By avoiding JavaScript tracking, these entities minimise data exposure and comply with strict privacy regulations like Sarbanes Oxley and PCI. 

    Why use Matomo for web log analytics ? 

    Matomo stands out as a top choice for web log analytics because it prioritises privacy and data ownership

    Screenshot example of the Matomo dashboard

    Here’s why : 

    • Complete data control : You own all your data, so you don’t have to worry about third-party access. 
    • IP anonymisation : Matomo anonymises IP addresses to further protect user privacy. 
    • Bot filtering : Automatically excludes bots from your reports, ensuring you get accurate data. 
    • Simple migration : You can easily switch from other tools like AWStats by importing your historical logs into Matomo. 
    • Server log recognition : Recognises most server log formats (Apache, Nginx, IIS, etc.). 

    Start using web log analytics 

    Web log analytics offers a secure, privacy-focused alternative to traditional JavaScript tracking methods. By analysing server logs, you get valuable insights into your website traffic while maintaining high privacy standards.  

    If you’re serious about privacy and want reliable data, give Matomo’s web log analytics a try.  

    Start your 21-day free trial now. No credit card required. 

  • SEO for Financial Services : The Ultimate Guide

    26 juin 2024, par Erin

    You know that having a digital marketing strategy is crucial for helping your financial services business capture the attention and trust of potential customers and thrive in an increasingly competitive digital landscape.

    The question is — what’s the best way to go about improving your ranking in SERPs and driving organic traffic to your website ? 

    That’s where SEO strategies for financial services come into play. 

    This article will cover everything your company needs to know about SEO for financial services — from the unique challenges you’ll face to the proven tips and strategies you can implement to boost your ranking in SERPs. 

    What is SEO for financial services ? 

    SEO — short for search engine optimisation — refers to optimising your content and website for search engines, particularly Google. 

    The main goal of an SEO strategy is to make your site search-engine-friendly, show that you’re a trusted source and increase the likelihood of appearing in SERPs when potential customers look up relevant keywords — ultimately driving organic visibility and traffic. 

    Now, when it comes to evaluating the success of your financial services SEO strategy, there are certain key performance indicators (KPIs) you should keep track of — including : 

    • SEO ranking, or the position your web pages show up in SERPs for specific search terms (the terms and phrases identified during keyword research) 
    • SEO Score, which shows a website’s overall SEO health and indicates how well it will rank in SERPs
    • Impressions, or the number of times users saw your pages when they looked up relevant search terms 
    • Organic traffic, or the number of people that visit your website via search engines
    • Engagement metrics, such as time on page, pages per session, and bounce rate 
    • Conversion rates from website traffic, including both “hard” conversions (lead generation and purchases) and “soft” conversions (such as newsletter subscriptions) 

    It’s important to note that the financial services industry is incredibly competitive — especially given the large-scale digital transformations in the financial sector and the rise of fintech companies. 

    According to a 2022 report, the global market for financial services was valued at $25.51 trillion. Moreover, it’s expected to grow at a compound annual growth rate of 9.7%, reaching $58.69 trillion by 2031.

    Importance and challenges of financial services SEO 

    The financial services industry is changing rapidly, mainly driven by globalisation, innovation, shifting economies, and compliance risks. It’s crucial for financial service companies to develop effective SEO strategies that align with the opportunities and challenges unique to this sector. 

    Certain benefits of a well-executed SEO strategy, namely, better search engine rankings, driving more search traffic, delivering a better user experience, and maximising ROI and promoting business growth, are “universal.” 

    Illustration of top position in SERPs

    Financial services SEO efforts can provide a number of benefits. It can help you : 

    • Improve lead generation and customer acquisition ; the more search traffic you get, the higher the chances of converting visitors into potential clients 
    • Build a strong online presence and brand awareness, which comes as a result of increased visibility in organic search results and reaching a wider audience 
    • Increase your credibility and authority within the industry, primarily through high-quality content that shows your expertise and backlinks from authoritative websites 
    • Gain a competitive edge by analysing and outranking your main competitors 

    That said, financial services companies face some unique challenges :

    High competition : The digital arena for financial services is highly competitive, with numerous companies vying for the same business.

    YMYL (Your Money or Your Life) content : Google’s YMYL framework places higher scrutiny on financial content, demanding higher standards for experience, expertise, authoritativeness, and trustworthiness. We’ll cover this topic in greater detail shortly.

    Regulatory changes and compliance : The financial services sector is characterised by constant regulatory changes and new compliance requirements that businesses must navigate. Sometimes this makes it difficult to gather insights and market to your audience. 

    As a privacy-fist, compliant web analytics solution Matomo can provide valuable insights to support your SEO efforts. Matomo ensures compliance with privacy laws — including GDPR, CCPA and more — and provides 20-40% more comprehensive data than Google Analytics.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    8 proven strategies for implementing SEO for financial services 

    SEO for financial services involves a wide range of strategies — including keyword optimisation, technical SEO, content marketing, link building and other off-page SEO activities — that can help your website rank higher in SERPs. 

    Of course, it’s not just about better search rankings. It’s about attracting the right search traffic to your website — potential clients interested in your financial services.

    Here are some proven financial services SEO strategies you should implement : 

    1. Build trust and topical authority 

    Financial services content typically covers more complex topics that could impact the reader’s financial stability and well-being — or, as Google calls them, “Your Money or Your Life” topics (YMYL). As such, it’s subject to much stricter quality standards. 

    To improve your YMYL content, you’ll need to apply the E-E-A-T framework — short for “Experience, Expertise, Authority, and Trust”. 

    This is a key part of Google’s search rater guidelines for evaluating a website’s quality and credibility. 

    The E-E-A-T standards become even more relevant to financial topics such as investment strategies, financial advice, taxes, and retirement planning. 

    In that sense, the overarching goal of your content strategy should be to build customer trust by demonstrating real expertise and topical authority through in-depth educational content. 

    2. Earn reputable external links through link-building 

    You also need to monitor your off-page SEO—factors outside your website that can’t be directly controlled but can still build trust and contribute to better ranking in SERPs. 

    These include everything from social media engagement and unlinked brand mentions in blog posts, news articles, user reviews and social media discussions — to inbound links from other reputable websites in the finance industry.

    That brings us to high-quality backlinks as a significant factor for YMYL content that can improve your financial services website’s SEO performance : 

    Earning external links can improve your domain authority and reinforce your brand’s position as a reliable source in the financial services niche — which, in turn, can contribute to better search engine rankings and drive more website traffic

    Here are a few link-building strategies you can try : 

    • Use tools like Ahrefs and Semrush to look for reputable websites and then request for them to link to your site
    • Demonstrate your expertise and get backlinks from reputable media outlets through Help a Reporter Out (HARO) 
    • Reach out to authoritative websites that mention your company without linking to you directly and ask them to include a link to your websit

    3. Conduct an SEO audit 

    An SEO audit is a key step in developing and implementing a successful financial SEO strategy. It sets the foundation for all your future efforts — and allows you to measure progress further down the line. 

    You’ll need to perform a comprehensive SEO audit, covering both the existing content and technical aspects of your website — including : 

    • Indexing issues
    • Internal linking and site architecture 
    • Duplicate content 
    • Backlink profile 
    • Broken links 
    • Page titles and metadata 

    It’s possible to do this manually, third-party tools will allow you to dig deeper and speed up the process. Ahrefs and Screaming Frog — to name a few — can help you evaluate your website’s overall health and structure. And, with a web analytics platform like Matomo you can easily measure the success of your SEO efforts.

    But this shouldn’t be a one-time thing ; be sure to perform audits regularly — ideally every six months. 

    4. Understand your target audience

    You can’t create helpful content without learning about your customers’ needs, pain points and preferences. 

    For example, a financial service provider focusing on individuals nearing retirement would prioritise content that educates on retirement planning strategies, investment options for seniors, and tax-efficient withdrawal strategies, aiming to guide clients through the transition from saving to managing retirement funds effectively.

    In contrast, a provider targeting small business owners would emphasise content related to small business loans, funding options, and financial management advice tailored to entrepreneurs seeking to expand their businesses and navigate financial challenges effectively.

    So, before you dive into keyword research and content creation, ensure you have a deep understanding of your target audience. 

    Identifying different audience categories and developing detailed customer personas for each segment is crucial for creating content that resonates with them and aligns with their search intent. 

    Matomo’s Segmentation tool can be of huge help here. It allows you to divide your audience into smaller groups based on factors like demographics and website interactions : 

    : Screenshot of Matomo's Segmentation tool demo

    In addition to that, you can : 

    • Engage with your frontline teams that interact directly with clients to gain deeper insights into prospects’ needs and concerns
    • Track social media channels and other online discussions related to the financial world and your audience
    • Gather qualitative insights from your site visitors through the Matomo Surveys plugin (questions like “What financial services are you most interested in ?” or “Are there any specific financial topics you would like us to cover in more detail ?” will help you understand your visitors better)
    • Watch out for financial trends and developments that could directly impact your audience’s needs and preferences 

    5. Identify new opportunities through keyword research 

    Comprehensive keyword research can help you identify key search terms — specific phrases that potential customers may use when looking up things related to their finances. 

    It’s best to start with a brainstorming session and assemble a list of relevant topics and core keywords. Once you have an initial list, use tools like Ahrefs and Semrush to get more keyword ideas based on your seed keywords, including : 

    • More specific long-tail keywords — and often less competitive — indicate a clearer intent to convert. For example :
      • “low-risk investment options for retirees”
      • “financial planning for freelancers”
      • “small business loan requirements”
    • Keywords that your competitors already rank for. For instance :
      • If a competing investment firm ranks for “best investment strategies for beginners,” targeting similar keywords can attract novice investors.
      • A competitor’s high ranking for “life insurance quotes online” suggests potential to optimise your own content around similar terms.
    • Location-specific keywords (if you have physical store locations)

    Google Search Console can provide information about the search terms you’re already ranking for — including underperforming content that may benefit from further optimisation. If you want deeper SEO insights, you can import your search keywords into Matomo. 

    While you’re at it, try Matomo’s Site Search feature, too. It will show you the exact terms and phrases visitors enter when using your website’s search bar — and you can use that information to find more content opportunities.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    Of course, not all keywords are equal — and it would be impossible to target them all. Instead, prioritise keywords based on two factors : 

    • Search volume, which indicates the “popularity” of a particular query
    • Keyword difficulty, which indicates how hard it’ll be to rank for a specific term, depending on domain authority, search volume and competition 
    Illustration of search engine optimisation concept

    6. Find your main organic competitors 

    Besides performing an SEO audit, finding your core keywords, and researching your target market, competitor analysis is another crucial aspect of SEO for finance companies. 

    Before you start, it’s important to differentiate between your main organic search competitors and your direct industry competitors : 

    You’ll always have direct competitors — other financial services brands offering similar products and services and targeting the same audience as you.

    However, regarding search results, your financial services business won’t be in a “bubble” specifically reserved for the financial industry. Depending on the specific search queries — and the search intent behind them — SERPs could feature a wider range of online content, from niche finance blogs to news websites, and huge financial publications.

    Even if another company doesn’t offer the same services, they’re an organic competitor if you’re both ranking for the same keywords. 

    Once you determine who your main organic competitors are, you can analyse their websites to : 

    • Check how they’re getting search traffic 
    • See which types of content they’re publishing 
    • Find and fill in any potential content gaps 
    • Assess the quality of their backlink profile 
    • See if they currently have any featured snippets

    7. Consider local SEO

    According to a 2023 survey, 21% of US-based consumers report using the internet to look up local businesses daily, while another 32% do so multiple times a week. 

    Local SEO is worth investing in as a financial service provider, especially with physical locations. Prospective clients will typically look up nearby financial services when they need additional information or are ready to engage in financial planning, investment, or other financial activities.

    Here are a few suggestions on how to optimise your site for local searches : 

    • Create listings on online business directories, like Google Business Profile (previously known as Google My Business)
    • If your financial service company operates in more than one physical location, be sure to create a separate Google Business Profile for each one 
    • Identify location-specific keywords that will help you rank in local SERPs
    • Make sure that your name, address, and phone number (NAP) citations are correct and consistent 
    • Leverage positive customer reviews and testimonials as social proof

    8. Optimise technical aspects of your website 

    Technical SEO — which primarily deals with the website’s underlying structure — is another crucial factor that financial services brands must monitor. 

    It’s an umbrella term that covers a wide range of elements, including : 

    • Site speed 
    • Indexing issues 
    • Broken links, orphaned pages, improper redirects 
    • On-page optimisation 
    • Mobile responsiveness

    In 2020, Google introduced Core Web Vitals, a set of metrics that measure web page performance in three key areas — loading speed, responsiveness and visual stability. 

    Given that they’re now a part of Google’s core ranking systems, you should consider using Matomo’s SEO Web Vitals feature to monitor these crucial metrics. Here’s why :

    When technical aspects of your website — namely, site speed and mobile responsiveness — are properly optimised, you can deliver a better user experience. That’s what Google seeks to reward. 

    Plus, it can be a critical brand differentiator for your business. 

    Conclusion 

    Investing in SEO for financial services is crucial for boosting online visibility and driving organic traffic and business growth. However, one thing to keep in mind is that SEO efforts shouldn’t be a one-time thing : 

    SEO is an ongoing process, and it will take time to establish your company as a trustworthy source and see real results. 

    You can start building that trust by using a web analytics platform that offers crucial insights for improving your website’s ranking in SERPs and maintains full compliance with GDPR and other privacy regulations. 

    That’s why Matomo is trusted by more than 1 million websites around the globe. As an ethical alternative to Google Analytics that doesn’t rely on data sampling, Matomo is not only easy to use but more accurate, too — providing 20-40% more data compared to GA4. 

    Sign up for a 21-day free trial and see how Matomo can support your financial services SEO strategy. No credit card required.