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• 9 Ways to Customise Your Matomo Like a Pro

  5 octobre 2022, par Erin

  Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations. 

  Most of the product elements you see can be personalised and customised to your needs with minimal restrictions. However, this breadth of choice can be overlooked by new users. 

  In this post, we explain how to get the most out of Matomo with custom reports, dashboards, dimensions and even app design. 

  How to customise your Matomo web analytics

  To make major changes to Matomo (e.g., create custom dashboards or install new plugins), you’ll have to be a Matomo Super User (a.k.a. The Admin). Super Users can also grant administrator permissions to others so that more people could customise your Matomo deployment. 

  Most feature-related customisations (e.g. configuring a custom report, adding custom goal tracking, etc.) can be done by all users. 

  With the above in mind, here’s how you can tweak Matomo to better serve your website analytics needs : 

  1. Custom dashboards

  

  Dashboards provide a panorama view of all the collected website statistics. We display different categories of stats and KPIs as separate widgets — a standalone module you can also customise. 

  On your dashboard, you can change the type, position and number of widgets on display. This is an easy way to create separate dashboard views for different projects, clients or team members. Rather than a one-size-fits-all dashboard, a custom dashboard designed for a specific role or business unit will increase data-driven decision-making and efficiency across the business.

  You can create a new dashboard view in a few clicks. Then select a preferred layout — a split-page view or multi columns. Next, populate the new dashboard area with preferred widgets showing :

  • SEO website rankings 
  • Visits, conversions and revenue 
  • Custom reports 

  Or code a custom widget area to pull specific website stats or other reporting data you need. Once you are done, arrange everything with our drag-and-drop functionality. 

  

  Popular feature use cases

  • Personalised website statistics layout for convenient viewing 
  • Simplified analytics dashboards for the line of business leaders/stakeholders 
  • Project- or client-specific dashboards for easy report sharing 

  Read more about customising Matomo dashboards and widget areas. 

  2. Custom reports

  

  As the name implies, Custom Reports widget allows you to mesh any of the dimensions and metrics collected by Matomo into a custom website traffic analysis. Custom reports save users time by providing specific data needed in one view so there is no need to jump back and forth between multiple reports or toggle through a report to find data.

  For each custom report, you can select up to three dimensions and then apply additional quantitative measurements (metrics) to drill down into the data.

  For example, if you want to closely observe mobile conversion rates in one market, you can create the following custom report :

  • Dimensions : User Type (registered), Device type (mobile), Location (France)
  • Metrics : Visits, Conversion Rate, Revenue, Avg. Generation Time.

  Custom Report widget is available within Matomo Cloud and as a plugin for Matomo On-Premise.

  &lt;script type=&quot;text/javascript&quot;&gt;<br />
       if ('function' === typeof window.playMatomoVideo){<br />
       window.playMatomoVideo(&quot;custom_reports&quot;, &quot;#custom_reports&quot;)<br />
       } else {<br />
       document.addEventListener(&quot;DOMContentLoaded&quot;, function() { window.playMatomoVideo(&quot;custom_reports&quot;, &quot;#custom_reports&quot;); });<br />
       }<br />
  &lt;/script&gt;

  Popular feature use cases

  • Campaign-specific reporting to better understand the impact of different promo strategies 
  • Advanced event tracking for conversion optimization 
  • Market segmentation reports to analyse different audience cohorts 

  Read more about creating and analysing Custom Reports.

  3. Custom widgets

  

  We realise that our users have different degrees of analytics knowledge. Some love in-depth reporting dimensions and multi-row reporting tables. Others just want to see essential stats. 

  To delight both the pros and the novice users, we’ve created widgets — reporting sub-modules you can add, delete or rearrange in a few clicks. Essentially, a widget is a slice of a dashboard area you can populate with extra information. 

  You can add pre-made custom widgets to Matomo or develop your own widget to display custom reports or even external data (e.g., offline sales volume). At the same time, you can also embed Matomo widgets into other applications (e.g., a website CMS or corporate portal).

  Popular feature use cases

  • Display main goals (e.g., new trial sign-ups) on the main dashboard for greater visibility 
  • Highlight cost-per-conversion reporting by combining goals and conversion data to keep your budgets in check 
  • Run omnichannel eCommerce analytics (with embedded offline sales data) to get a 360-degree view into your operations 

  Read more about creating widgets in Matomo (beginner’s guide). 

  4. Custom dimensions 

  

  Dimensions describe the characteristics of reported data. Think of them as “filters” — a means to organise website analytics data by a certain parameter such as “Browser”, “Country”, “Device Type”, “User Type” and many more. 

  Custom Dimensions come in handy for all sorts of segmentation reports. For example, comparing conversion rates between registered and guest users. Or tracking revenue by device type and location. 

  For convenience, we’ve grouped Custom Dimensions in two categories :

  Visit dimensions. These associate metadata about a user with Visitor profiles — a summary of different knowledge you have about your audience. Reports for Visit scoped custom dimensions are available in the Visitors section of your dashboard. 

  Action dimensions. These segment users by specific actions tracked by Matomo such as pageviews, events completion, downloads, form clicks, etc. When configuring Custom Dimensions, you can select among pre-defined action types or code extra action dimensions. Action scoped custom dimensions are available in the Behaviours section of Matomo. 

  Depending on your Matomo version, you can apply 5 – 15 custom dimensions to reports. 

  Important : Since you can’t delete dimensions (only deactivate them), think about your use case first. Custom Dimensions each have their own dedicated reports page on your Matomo dashboard. 

  Popular custom dimension use cases among users :

  • Segmenting reports by users’ screen resolution size to understand how your website performs on different devices
  • Monitor conversion rates for different page types to determine your best-performing assets 

  Read more about creating, tracking and managing Custom Dimensions. 

  5. Custom scheduled reports

  Manually sending reports can be time consuming, especially if you have multiple clients or provide reports to numerous stakeholders. Custom scheduled reports remove this manual process to improve efficiency and ensure timely distribution of data to relevant users.

  Any report in Matomo (default or custom) can be shared with others by email as a PDF file, HTML content or as an attached CSV document. 

  You can customise which data you want to send to different people — your colleagues, upper management, clients or other company divisions. Then set up the frequency of email dispatches and Matomo will do the rest. 

  Auto-scheduling an email report is easy. Name your report, select a Segment (aka custom or standard report), pick time, file format and sender. 

  

  You can also share links to Matomo reports as text messages, if you are using ASPSMS or Clockwork SMS. 

  Popular feature use cases

  • Convenient stakeholder reporting on key website KPIs 
  • Automated client updates to keep clients informed and reduce workload 
  • Easy data downloads for doing custom analysis with business intelligence tools 

  Read more about email reporting features in Matomo. 

  6. Custom alerts

  

  Custom Alerts is a Matomo plugin for keeping you updated on the most important analytics events. Unlike Custom Reports, which provide a complete or segmented analytics snapshot, alerts are better suited for tracking individual events. For example, significant traffic increases from a specific channel, new 404 pages or major goal achievement (e.g., hitting 1,000 sales in a week). 

  Custom Alerts are a convenient way to keep your finger on the pulse of your site so you can quickly remedy an issue or get updated on reaching a crucial KPI promptly. You can receive custom alerts via email or text message in a matter of minutes.

  To avoid flooding your inbox with alerts, we recommend reserving Custom Alerts for a select few use cases (3 to 5) and schedule custom Email Reports to receive general web page analytics. 

  Popular custom alerts use cases among users :

  • Monitor sudden drops in revenue to investigate the cause behind them and solve any issues promptly 
  • Get notified of traffic spikes or sudden dips to better manage your website’s technical performance 

  Read more about creating and managing Custom Alerts. 

  7. Goals

  

  Goals feature helps you better understand how your website performs on certain business objectives such as lead generation, online sales or content discovery. A goal is a quantifiable action you want to measure (e.g., a specific page visit, form submission or a file download). 

  When combined together, Goals make up your sales funnel — a series of specific actions you expect users to complete in order to convert. 

  Goals-setting and Funnel Analytics are a powerful, customisable combo for understanding how people navigate your website ; what makes them take action or, on the contrary, lose interest and bounce off. 

  On Matomo, you can simultaneously track multiple goals, monitor multiple conversions per one visit (e.g., when one user requests two content downloads) and assign revenue targets to specific goals.

  &lt;script type=&quot;text/javascript&quot;&gt;<br />
       if ('function' === typeof window.playMatomoVideo){<br />
       window.playMatomoVideo(&quot;goals&quot;, &quot;#goals&quot;)<br />
       } else {<br />
       document.addEventListener(&quot;DOMContentLoaded&quot;, function() { window.playMatomoVideo(&quot;goals&quot;, &quot;#goals&quot;); });<br />
       }<br />
  &lt;/script&gt;

  Separately, Matomo Cloud users also get access to a premium Funnels feature and Multi Channel Conversion Attribution. On-Premises Matomo users can get both as paid plugins via our Marketplace.

  Popular goal tracking use cases among users :

  • Tracking newsletter subscription to maximise subscriber growth 
  • Conversion tracking for gated content (e.g., eBooks) to understand how each asset performs 
  • Analysing the volume of job applications per post to better interpret your HR marketing performance 

  Read more about creating and managing Goals in Matomo.

  8. Themes

  

  Want to give your Matomo app a distinctive visual flair ? Pick a new free theme for your On-Premises installation. Minimalistic, dark or classic — our community created six different looks that other Matomo users can download and install in a few clicks. 

  If you have some HTML/CSS/JS knowledge, you can also design your own Matomo theme. Since Matomo is an open-source project, we don’t restrict interface customisation and always welcome creativity from our users.

  Read more about designing your own Matomo theme (developer documentation).

  9. White labelling

  

  Matomo is one of the few website analytics tools to support white labelling. White labelling means that you can distribute our product to others under your brand. 

  For example, as a web design agency, you can delight customers with pre-installed GDPR-friendly website analytics. Marketing services providers, in turn, can present their clients with embedded reporting widgets, robust funnel analytics and 100% unsampled data. 

  Apart from selecting a custom theme, you can also align Matomo with your brand by :

  • Customising product name
  • Using custom header/font colours 
  • Change your tracking endpoint
  • Remove links to Matomo.org

  To streamline Matomo customisation and set-up, we developed a White Label plug-in. It provides a convenient set of controls for changing your Matomo deployment and distributing access rights to other users or sharing embedded Matomo widgets). 

  Read more about white labelling Matomo. 

  Learning more about Matomo 

  Matomo has an ever-growing list of features, ranging from standard website tracking controls to unique conversion rate optimisation tools (heatmaps, media analytics, user cohorts and more).

  To learn more about Matomo features you can check our free video web analytics training series where we cover the basics. For feature-specific tips, tricks and configurations, browse our video content or written guides. 

  21 day free trial. No credit card required.

• FFMPEG - rewarp MPEGDash to MP4 changes audio bitrate mode

  30 juin 2022, par Matthieu Ducorps

  I'm rewrapping some MPEGDash to MP4 wrapper and some files are outputed with variable audio bitrate where others with constant bitrate,and both sources looks exactly the same.

  


  For reference :

  


  I'm using FFMPEG 5.0 for the rewrapping

  


  ffmpeg version 5.0-full_build-www.gyan.dev Copyright (c) 2000-2022 the FFmpeg developers
    built with gcc 11.2.0 (Rev5, Built by MSYS2 project)
    configuration: --enable-gpl --enable-version3 --enable-static --disable-w32threads --disable-autodetect --enable-fontconfig --enable-iconv --enable-gnutls --enable-libxml2 --enable-gmp --enable-bzlib --enable-lzma --enable-libsnappy --enable-zlib --enable-librist --enable-libsrt --enable-libssh --enable-libzmq --enable-avisynth --enable-libbluray --enable-libcaca --enable-sdl2 --enable-libdav1d --enable-libdavs2 --enable-libuavs3d --enable-libzvbi --enable-librav1e --enable-libsvtav1 --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxavs2 --enable-libxvid --enable-libaom --enable-libopenjpeg --enable-libvpx --enable-mediafoundation --enable-libass --enable-frei0r --enable-libfreetype --enable-libfribidi --enable-libvidstab --enable-libvmaf --enable-libzimg --enable-amf --enable-cuda-llvm --enable-cuvid --enable-ffnvcodec --enable-nvdec --enable-nvenc --enable-d3d11va --enable-dxva2 --enable-libmfx --enable-libshaderc --enable-vulkan --enable-libplacebo --enable-opencl --enable-libcdio --enable-libgme --enable-libmodplug --enable-libopenmpt --enable-libopencore-amrwb --enable-libmp3lame --enable-libshine --enable-libtheora --enable-libtwolame --enable-libvo-amrwbenc --enable-libilbc --enable-libgsm --enable-libopencore-amrnb --enable-libopus --enable-libspeex --enable-libvorbis --enable-ladspa --enable-libbs2b --enable-libflite --enable-libmysofa --enable-librubberband --enable-libsoxr --enable-chromaprint
    libavutil      57. 17.100 / 57. 17.100
    libavcodec     59. 18.100 / 59. 18.100
    libavformat    59. 16.100 / 59. 16.100
    libavdevice    59.  4.100 / 59.  4.100
    libavfilter     8. 24.100 /  8. 24.100
    libswscale      6.  4.100 /  6.  4.100
    libswresample   4.  3.100 /  4.  3.100
    libpostproc    56.  3.100 / 56.  3.100


  


  And MediaInfo 22.09 to check the medias.

  


  

  


  I'm using this command to rewrap the media :

  


  ffmpeg.exe -y -i MPEGDash.mpd -map 0:v -map 0:a -c copy OutFile.mp4


  


  This source MPEGDASH with constant audio bitrate

  


  General
Complete name                            : \\Constant\PROXY\A0002_30sec\MPEGDash_A0002_30sec.mpd
Format                                   : DASH MPD
File size                                : 4.14 MiB
Duration                                 : 30 s 80 ms
Overall bit rate mode                    : Constant
Overall bit rate                         : 1 154 kb/s

Video
ID                                       : 0-1
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format profile                           : High@L3.1
Format settings                          : CABAC / 2 Ref Frames
Format settings, CABAC                   : Yes
Format settings, Reference frames        : 2 frames
Format settings, GOP                     : M=3, N=30
Muxing mode                              : dash
Codec ID                                 : avc1
Codec ID/Info                            : Advanced Video Coding
Duration                                 : 30 s 30 ms
Bit rate mode                            : Constant
Bit rate                                 : 640 kb/s
Width                                    : 640 pixels
Height                                   : 360 pixels
Display aspect ratio                     : 16:9
Frame rate mode                          : Constant
Frame rate                               : 29.970 (30000/1001) FPS
Standard                                 : NTSC
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Bit depth                                : 8 bits
Scan type                                : Progressive
Bits/(Pixel*Frame)                       : 0.093
Stream size                              : 2.28 MiB (55%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:20:16
Tagged date                              : UTC 2022-06-30 08:20:16
Color range                              : Limited
Color primaries                          : BT.709
Transfer characteristics                 : BT.709
Matrix coefficients                      : BT.709
Source                                   : V0_360p_640000/V0_360p_640000_init.mp4
Codec configuration box                  : avcC

Audio #1
ID                                       : 160-1
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Muxing mode                              : dash
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 128 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:20:16
Tagged date                              : UTC 2022-06-30 08:20:16
Source                                   : A0_48000_128000/A0_48000_128000_init.mp4

Audio #2
ID                                       : 161-1
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Muxing mode                              : dash
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 128 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:20:16
Tagged date                              : UTC 2022-06-30 08:20:16
Source                                   : A1_48000_128000/A1_48000_128000_init.mp4

Audio #3
ID                                       : 162-1
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Muxing mode                              : dash
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 128 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:20:16
Tagged date                              : UTC 2022-06-30 08:20:16
Source                                   : A2_48000_128000/A2_48000_128000_init.mp4

Audio #4
ID                                       : 163-1
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Muxing mode                              : dash
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 128 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:20:16
Tagged date                              : UTC 2022-06-30 08:20:16
Source                                   : A3_48000_128000/A3_48000_128000_init.mp4


  


  Has the expected output with constant audio bitrate on the MP4

  


  General
Complete name                            : \\Constant\PROXY\A0002_30sec\A0002_30sec.mp4
Format                                   : MPEG-4
Format profile                           : Base Media
Codec ID                                 : isom (isom/iso2/avc1/mp41)
File size                                : 4.13 MiB
Duration                                 : 30 s 96 ms
Overall bit rate mode                    : Constant
Overall bit rate                         : 1 152 kb/s
Movie name                               : MPEGDash_A0002_30sec.mpd
Writing application                      : Lavf59.16.100

Video
ID                                       : 1
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format profile                           : High@L3.1
Format settings                          : CABAC / 2 Ref Frames
Format settings, CABAC                   : Yes
Format settings, Reference frames        : 2 frames
Format settings, GOP                     : M=3, N=30
Codec ID                                 : avc1
Codec ID/Info                            : Advanced Video Coding
Duration                                 : 30 s 96 ms
Source duration                          : 29 s 997 ms
Bit rate mode                            : Constant
Bit rate                                 : 590 kb/s
Nominal bit rate                         : 640 kb/s
Maximum bit rate                         : 636 kb/s
Width                                    : 640 pixels
Height                                   : 360 pixels
Display aspect ratio                     : 16:9
Frame rate mode                          : Constant
Frame rate                               : 29.970 (30000/1001) FPS
Standard                                 : NTSC
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Bit depth                                : 8 bits
Scan type                                : Progressive
Bits/(Pixel*Frame)                       : 0.085
Stream size                              : 2.12 MiB (51%)
Source stream size                       : 2.28 MiB (55%)
Color range                              : Limited
Color primaries                          : BT.709
Transfer characteristics                 : BT.709
Matrix coefficients                      : BT.709
mdhd_Duration                            : 30030
Codec configuration box                  : avcC

Audio #1
ID                                       : 2
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 125 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Default                                  : Yes
Alternate group                          : 1

Audio #2
ID                                       : 3
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 125 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Default                                  : Yes
Alternate group                          : 2

Audio #3
ID                                       : 4
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 125 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Default                                  : Yes
Alternate group                          : 3

Audio #4
ID                                       : 5
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 125 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Default                                  : Yes
Alternate group                          : 4


  


  But this source MPEGDASH which has the same characteristics :

  


  General
Complete name                            : \\Variable\PROXY\A0005_30sec\MPEGDash_A0005_30sec.mpd
Format                                   : DASH MPD
File size                                : 4.15 MiB
Duration                                 : 30 s 80 ms
Overall bit rate mode                    : Constant
Overall bit rate                         : 1 157 kb/s

Video
ID                                       : 0-1
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format profile                           : High@L3.1
Format settings                          : CABAC / 2 Ref Frames
Format settings, CABAC                   : Yes
Format settings, Reference frames        : 2 frames
Format settings, GOP                     : M=3, N=30
Muxing mode                              : dash
Codec ID                                 : avc1
Codec ID/Info                            : Advanced Video Coding
Duration                                 : 30 s 30 ms
Bit rate mode                            : Constant
Bit rate                                 : 640 kb/s
Width                                    : 640 pixels
Height                                   : 360 pixels
Display aspect ratio                     : 16:9
Frame rate mode                          : Constant
Frame rate                               : 29.970 (30000/1001) FPS
Standard                                 : NTSC
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Bit depth                                : 8 bits
Scan type                                : Progressive
Bits/(Pixel*Frame)                       : 0.093
Stream size                              : 2.29 MiB (55%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:24:03
Tagged date                              : UTC 2022-06-30 08:24:03
Color range                              : Limited
Color primaries                          : BT.709
Transfer characteristics                 : BT.709
Matrix coefficients                      : BT.709
Source                                   : V0_360p_640000/V0_360p_640000_init.mp4
Codec configuration box                  : avcC

Audio #1
ID                                       : 160-1
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Muxing mode                              : dash
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 128 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 461 KiB (11%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:24:03
Tagged date                              : UTC 2022-06-30 08:24:03
Source                                   : A0_48000_128000/A0_48000_128000_init.mp4

Audio #2
ID                                       : 161-1
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Muxing mode                              : dash
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 128 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:24:03
Tagged date                              : UTC 2022-06-30 08:24:03
Source                                   : A1_48000_128000/A1_48000_128000_init.mp4

Audio #3
ID                                       : 162-1
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Muxing mode                              : dash
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 128 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:24:03
Tagged date                              : UTC 2022-06-30 08:24:03
Source                                   : A2_48000_128000/A2_48000_128000_init.mp4

Audio #4
ID                                       : 163-1
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Muxing mode                              : dash
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 128 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Encoded date                             : UTC 2022-06-30 08:24:03
Tagged date                              : UTC 2022-06-30 08:24:03
Source                                   : A3_48000_128000/A3_48000_128000_init.mp4


  


  Has this output where the MP4 have the first audio with variable bitrate

  


  General
Complete name                            : \\Variable\PROXY\A0005_30sec\A0005_30sec.mp4
Format                                   : MPEG-4
Format profile                           : Base Media
Codec ID                                 : isom (isom/iso2/avc1/mp41)
File size                                : 4.14 MiB
Duration                                 : 30 s 96 ms
Overall bit rate mode                    : Variable
Overall bit rate                         : 1 155 kb/s
Movie name                               : MPEGDash_A0005_30sec.mpd
Writing application                      : Lavf59.16.100

Video
ID                                       : 1
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format profile                           : High@L3.1
Format settings                          : CABAC / 2 Ref Frames
Format settings, CABAC                   : Yes
Format settings, Reference frames        : 2 frames
Format settings, GOP                     : M=3, N=30
Codec ID                                 : avc1
Codec ID/Info                            : Advanced Video Coding
Duration                                 : 30 s 96 ms
Source duration                          : 29 s 997 ms
Bit rate mode                            : Constant
Bit rate                                 : 593 kb/s
Nominal bit rate                         : 640 kb/s
Maximum bit rate                         : 640 kb/s
Width                                    : 640 pixels
Height                                   : 360 pixels
Display aspect ratio                     : 16:9
Frame rate mode                          : Constant
Frame rate                               : 29.970 (30000/1001) FPS
Standard                                 : NTSC
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Bit depth                                : 8 bits
Scan type                                : Progressive
Bits/(Pixel*Frame)                       : 0.086
Stream size                              : 2.13 MiB (51%)
Source stream size                       : 2.29 MiB (55%)
Color range                              : Limited
Color primaries                          : BT.709
Transfer characteristics                 : BT.709
Matrix coefficients                      : BT.709
mdhd_Duration                            : 30030
Codec configuration box                  : avcC

Audio #1
ID                                       : 2
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Variable
Bit rate                                 : 126 kb/s
Maximum bit rate                         : 128 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 461 KiB (11%)
Language                                 : English
Default                                  : Yes
Alternate group                          : 1

Audio #2
ID                                       : 3
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 125 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Default                                  : Yes
Alternate group                          : 2

Audio #3
ID                                       : 4
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 125 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Default                                  : Yes
Alternate group                          : 3

Audio #4
ID                                       : 5
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Codec ID                                 : mp4a-40-2
Duration                                 : 30 s 80 ms
Bit rate mode                            : Constant
Bit rate                                 : 125 kb/s
Channel(s)                               : 2 channels
Channel layout                           : L R
Sampling rate                            : 48.0 kHz
Frame rate                               : 46.875 FPS (1024 SPF)
Compression mode                         : Lossy
Stream size                              : 460 KiB (11%)
Language                                 : English
Default                                  : Yes
Alternate group                          : 4


  


  Maybe I'm missing something but,I don't see what.

  


• Google Analytics 4 and GDPR : Everything You Need to Know

  17 mai 2022, par Erin

  Four years have passed since the European General Data Protection Regulation (GDPR, also known as DSGVO in German, and RGPD in French) took effect.

  That’s ample time to get compliant, especially for an organisation as big and innovative as Google. Or is it ? 

  If you are wondering how GDPR affects Google Analytics 4 and what the compliance status is at present, here’s the lowdown. 

  Is Google Analytics 4 GDPR Compliant ?

  No. As of mid-2022, Google Analytics 4 (GA4) isn’t fully GDPR compliant. Despite adding extra privacy-focused features, GA4 still has murky status with the European regulators. After the invalidation of the Privacy Shield framework in 2020, Google is yet to regulate EU-US data protection. At present, the company doesn’t sufficiently protect EU citizens’ and residents’ data against US surveillance laws. This is a direct breach of GDPR.

  Google Analytics and GDPR : a Complex Relationship 

  European regulators have scrutinised Google since GDPR came into effect in 2018.

  While the company took steps to prepare for GDPR provisions, it didn’t fully comply with important regulations around user data storage, transfer and security.

  The relationship between Google and EU regulators got more heated after the Court of Justice of the European Union (CJEU) invalidated the Privacy Shield — a leeway Google used for EU-US data transfers. After 2020, GDPR litigation against Google followed. 

  This post summarises the main milestones in this story and explains the consequences for Google Analytics users. 

  

  2018 : Google Analytics Meets GDPR 

  In 2018, the EU adopted the General Data Protection Regulation (GDPR) — a set of privacy and data security laws, covering all member states. Every business interacting with EU citizens and/or residents had to comply.

  GDPR harmonised data protection laws across member states and put down extra provisions for what constitutes sensitive personal information (or PII). Broadly, PII includes any data about the person’s :

  • Racial or ethnic origin 
  • Employment status 
  • Religious or political beliefs
  • State of health 
  • Genetic or biometric data 
  • Financial records (such as payment method data)
  • Address and phone numbers 

  Businesses were barred from collecting this information without explicit consent (and even with it in some cases). If collected, such sensitive information is also subject to strict requirements on how it should be stored, secured, transferred and used. 

  7 Main GDPR Principles Explained 

  Article 5 of the GDPR lays out seven main GDPR principles for personal data and privacy protection : 

  • Lawfulness, fairness and transparency — data must be obtained legally, collected with consent and in adherence to laws. 
  • Purpose limitation — all personal information must be collected for specified, explicit and legal purposes. 
  • Data minimisation — companies must collect only necessary and adequate data, aligned with the stated purpose. 
  • Accuracy — data accuracy must be ensured at all times. Companies must have mechanisms to erase or correct inaccurate data without delays. 
  • Storage limitation — data must be stored only for as long as the stated purpose suggests. Though there’s no upper time limit on data storage. 
  • Integrity and confidentiality (security) — companies must take measures to ensure secure data storage and prevent unlawful or unauthorised access to it. 
  • Accountability — companies must be able to demonstrate adherence to the above principles. 

  Google claimed to have taken steps to make all of their products GDPR compliant ahead of the deadline. But in practice, this wasn’t always the case.

  In March 2018, a group of publishers admonished Google for not providing them with enough tools for GDPR compliance :

  “[Y]ou refuse to provide publishers with any specific information about how you will collect, share and use the data. Placing the full burden of obtaining new consent on the publisher is untenable without providing the publisher with the specific information needed to provide sufficient transparency or to obtain the requisite specific, granular and informed consent under the GDPR.”

  The proposed Google Analytics GDPR consent form was hard to implement and lacked customisation options. In fact, Google “makes unilateral decisions” on how the collected data is stored and used. 

  Users had no way to learn about or control all intended uses of people’s data — which made compliance with the second clause impossible. 

  Unsurprisingly, Google was among the first companies to face a GDPR lawsuit (together with Facebook). 

  By 2019, French data regulator CNIL, successfully argued that Google wasn’t sufficiently disclosing its data collection across products — and hence in breach of GDPR. After a failed appeal, Google had to pay a €50 million fine and promise to do better. 

  2019 : Google Analytics 4 Announcement 

  Throughout 2019, Google rightfully attempted to resolve some of its GDPR shortcomings across all products, Google Universal Analytics (UA) included. 

  They added a more visible consent mechanism for online tracking and provided extra compliance tips for users to follow. In the background, Google also made tech changes to its data processing mechanism to get on the good side of regulations.

  Though Google addressed some of the issues, they missed others. A 2019 independent investigation found that Google real-time-bidding (RTB) ad auctions still used EU citizens’ and residents’ data without consent, thanks to a loophole called “Push Pages”. But they managed to quickly patch this up before the allegations had made it to court. 

  In November 2019, Google released a beta version of the new product version — Google Analytics 4, due to replace Universal Analytics. 

  GA4 came with a set of new privacy-focused features for ticking GDPR boxes such as :

  • Data deletion mechanism. Users can now request to surgically extract certain data from the Analytics servers via a new interface. 
  • Shorter data retention period. You can now shorten the default retention period to 2 months by default (instead of 14 months) or add a custom limit.  
  • IP Anonymisation. GA4 doesn’t log or store IP addresses by default. 

  Google Analytics also updated its data processing terms and made changes to its privacy policy. 

  Though Google made some progress, Google Analytics 4 still has many limitations — and isn’t GDPR compliant. 

  2020 : Privacy Shield Invalidation Ruling 

  As part of the 2018 GDPR preparations, Google named its Irish entity (Google Ireland Limited) as the “data controller” legally responsible for EEA and Swiss users’ information. 

  The company announcement says : 

  

  Initially, Google assumed that this legal change would help them ensure GDPR compliance as “legally speaking” a European entity was set in charge of European data. 

  Practically, however, EEA consumers’ data was still primarily transferred and processed in the US — where most Google data centres are located. Until 2020, such cross-border data transfers were considered legal thanks to the Privacy Shield framework. 

  But in July 2020, The EU Court of Justice ruled that this framework doesn’t provide adequate data protection to digitally transmitted data against US surveillance laws. Hence, companies like Google can no longer use it. The Swiss Federal Data Protection and Information Commissioner (FDPIC) reached the same conclusion in September 2020. 

  The invalidation of the Privacy Shield framework put Google in a tough position.

   Article 14. f of the GDPR explicitly states : 

  “The controller (the company) that intends to carry out a transfer of personal data to a recipient (Analytics solution) in a third country or an international organisation must provide its users with information on the place of processing and storage of its data”.

  Invalidation of the Privacy Shield framework prohibited Google from moving data to the US. At the same time, GDPR provisions mandated that they must disclose proper data location. 

  But Google Analytics (like many other products) had no a mechanism for : 

  • Guaranteeing intra-EU data storage 
  • Selecting a designated regional storage location 
  • Informing users about data storage location or data transfers outside of the EU 

  And these factors made Google Analytics in direct breach of GDPR — a territory, where they remain as of 2022.

  2020-2022 : Google GDPR Breaches and Fines 

  The 2020 ruling opened Google to GDPR lawsuits from country-specific data regulators.

  Google Analytics in particular was under a heavy cease-fire. 

  • Sweden first fined Google for violating GDPR for no not fulfilling its obligations to request data delisting in 2020. 
  • France rejected Google Analytics 4 IP address anonymisation function as a sufficient measure for protecting cross-border data transfers. Even with it, US intelligence services can still access user IPs and other PII. France declared Google Analytics illegal and pressed a €150 million fine. 
  • Austria also found Google Analytics GDPR non-compliant and proclaimed the service as “illegal”. The authority now seeks a fine too. 

  The Dutch Data Protection Authority and  Norwegian Data Protection Authority also found Google Analytics guilty of a GDPR breach and seek to limit Google Analytics usage. 

  New privacy controls in Google Analytics 4 do not resolve the underlying issue — unregulated, non-consensual EU-US data transfer. 

  Google Analytics GDPR non-compliance effectively opens any website tracking or analysing European visitors to legal persecution.

  In fact, this is already happening. noyb, a European privacy-focused NGO, has already filed over 100 lawsuits against European websites using Google Analytics.

  2022 : Privacy Shield 2.0. Negotiations

  Google isn’t the only US company affected by the Privacy Shield framework invalidation. The ruling puts thousands of digital companies at risk of non-compliance.

  To settle the matter, US and EU authorities started “peace talks” in spring 2022.

  European Commission President Ursula von der Leyen said that they are working with the Biden administration on the new agreement that will “enable predictable and trustworthy data flows between the EU and US, safeguarding the privacy and civil liberties.” 

  However, it’s just the beginning of a lengthy negotiation process. The matter is far from being settled and contentious issues remain as we discussed on Twitter (come say hi !).

  

  For one, the US isn’t eager to modify its surveillance laws and is mostly willing to make them “proportional” to those in place in the EU. These modifications may still not satisfy CJEU — which has the power to block the agreement vetting or invalidate it once again. 

  While these matters are getting hashed out, Google Analytics users, collecting data about EU citizens and/or residents, remain on slippery grounds. As long as they use GA4, they can be subject to GDPR-related lawsuits. 

  To Sum It Up 

  • Google Analytics 4 and Google Universal Analytics are not GDPR compliant because of Privacy Shield invalidation in 2020. 
  • French and Austrian data watchdogs named Google Analytics operations “illegal”. Swedish, Dutch and Norwegian authorities also claim it’s in breach of GDPR. 
  • Any website using GA for collecting data about European citizens and/or residents can be taken to court for GDPR violations (which is already happening). 
  • Privacy Shield 2.0 Framework discussions to regulate EU-US data transfers have only begun and may take years. Even if accepted, the new framework(s) may once again be invalidated by local data regulators as has already happened in the past. 

  Time to Get a GDPR Compliant Google Analytics Alternative 

  Retaining 100% data ownership is the optimal path to GDPR compliance.

  By selecting a transparent web analytics solution that offers 100% data ownership, you can rest assured that no “behind the scenes” data collection, processing or transfers take place. 

  Unlike Google Analytics 4, Matomo offers all of the features you need to be GDPR compliant : 

  • Full data anonymisation 
  • Single-purpose data usage 
  • Easy consent and an opt-out mechanism 
  • First-party cookies usage by default 
  • Simple access to collect data 
  • Fast data removals 
  • EU-based data storage for Matomo Cloud (or storage in the country of your choice with Matomo On-Premise)

  Learn about your audiences in a privacy-centred way and protect your business against unnecessary legal exposure. 

  Start your 21-day free trial (no credit card required) to see how fully GDPR-compliant website analytics works ! 

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