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• What’s new in Piwik 2.16.0 ?

  1er février 2016, par Matthieu Aubry — About, Development, Uncategorized

  In this blog post we showcase what is new in Piwik 2.16.0 and why you should upgrade your Piwik to this latest release !

  Piwik 2.16.0 is currently in Release Candidate and you can already use it by following these simple instructions. Piwik 2.16.0 will be officially released in a few days.

  To see the list of all 250+ changes, read the Piwik 2.16.0 changelog.

  Long Term Support for Piwik 2.X

  Piwik 2.16.0 is our Long Term Support version for Piwik 2. Learn more about Piwik LTS.

  New : Custom Dimensions feature

  With Custom Dimensions you can assign any custom data to your visitors or actions (like pages, events, …) and then visualize the reports of how many visits, conversions, pageviews, etc. there were for each Custom Dimension. They are similar to Custom Variables see the comparison of Custom Dimensions and Custom Variables.

  The new Custom Dimensions plugin is available on the Piwik Marketplace.

  Learn more about creating, tracking, reporting, managing, segmenting custom dimensions in the Custom Dimensions user guide.

  

  

  

  View the list of all visitors who reached a specific goal

  All Goal reports now include a link below the Goal report summary, that lets you see in one click all users that have converted any of your Goals :

  

  Events reports : option to view all columns : min, max and avg values

  By default in Actions > Events report, the columns displayed are “Total events” (Total number of events) and “Total value” (the sum of event values). It is now possible to click on the footer icon to view more detailed columns about event values : minimum event value, maximum event value, and average event value.

  

  Allow zoom to country in realtime visitor map

  In the real time map in Piwik (which displays your users activity appearing in real time !), it is now possible to zoom on a given country :

  

  Export all Records : new ‘all’ option in the Row limit selector

  It is now possible to export all of the data in your reports directly from the user interface ! Select ‘all’ in the row limit selector before exporting your data reports :

  

  New themes on the Marketplace !

  Feel like a change of colors ? Try out the new community submitted Piwik Themes on the Marketplace ! Learn how to install a new theme in Piwik (in only a few clicks).

  

  Let Super User view and edit segments created by other users

  As a Super User of Piwik, it can be very useful to view all Custom Segments created by all users. Starting in Piwik 2.16.0 any Super User can now view all Segments for a given website in the Segment selector :

  • Segments that are shared with All users will now appear below a section “Shared with you :” (a segment can be shared to all users by any admin user by selecting “This segment is visible to All Users” in the Segment editor)
  • Segments that are not shared with anyone are now also visible under the section “Visible to you because you have Super User access :”

  

  New segment ‘deviceBrand’ to segment by Device Brand

  You can now segment by device brands such as Apple, Samsung, LG, Google, Nokia, Sony, Lenovo, Alcatel, etc. The complete list of device brands you can use is listed on the Segmentation developer guide.

  

  New segment ‘actionType’ to view only particular Actions types (pagesviews, downloads, outlinks, events…)

  Use the new “Action type” segment to view only particular actions such as : pageviews, contents, sitesearches, events, outlinks and downloads.

  

  New segment : ‘actionUrl’ to view any actions that matches a given URL

  Use the new “Action URL” segment to view any action that matches a given URL, whether they are Pageviews, Site searches, Contents, Downloads or Events.

  

  New segment operators : “Starts with” and “Ends with”

  The new segment operators “Starts with” and “Ends with” can come handy when creating Custom Segments, and complement well the existing segment operators : Contains, Does not contain, Equals, Not equals, Greater than or equal to, Less than or equal to.

  

  Learn more about Segmentation in our user guides or in the Segmentation developer guide.

  Making Piwik more accessible

  Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to applications or websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality.

  In Piwik 2.16.0, and with the help of high school students from the Catalyst Academy, we have made several improvements that make Piwik more accessible :

  • Menu now include the ARIA metadata (to make menus easier to navigate and use)
  • Page titles and various key tooltips have been improved (to give a better context to the data)
  • Keyboard access has been much improvement and Piwik is starting to be usable with the keyboard ! (this is very useful as many users are not able to use a mouse, and they should be able to view Piwik reports with the keyboard only)
  • ‘Skip to main content’ link (when pressing the TAB key) now skips the cursor to the page content.
  • Search bar was further improved : try it by pressing the ‘f’ key (useful to open any Piwik report or page without using the mouse)

  New user preference : display times either as 24h format or AM/PM format

  Users can now select whether times should be displayed in 24h format (16:20) or in AM/PM format (4:20pm)

  

  Other admins and Super Users are not visible to users with ‘admin’ permissions anymore

  Piwik 2.16.0 just became even more respectful of your privacy : any user you created and assigned an “admin” permission will not be able to view all other usernames anymore. This change was requested by many Piwik users who rightfully preferred not to disclose all usernames to any ‘admin’ user.

  As a result of this change, when a user with ‘admin’ permission (admin user) wants to give additional permission to another user (target user), the admin user will now need to know the target username and enter it in the Manage Users interface :

  

  New Config file viewer

  A new menu entry Administration > Diagnostics > Config file, lets Super Users view all config values in the UI :

  This new screen serves several purposes :

  • help Piwik administrators discover and learn about all the possible config file settings that Piwik offers.
  • let Super Users and Admins easily view any overridden config.ini.php INI setting without having to open the config file on the server.

  

  New report ‘Personal settings > Custom Variables’ displays custom variable usage

  A new report visible to Super Users lets you see how your Custom Variables slots are being used, which ones are still unused, and how many times a given custom variable name was used.

  

  Learn more about Custom Variables.

  Improvements to Heartbeat feature to accurately count time spent on the last page

  The heartbeat feature which lets you accurately track how long do visitors spend on your website, has been improved in 2.16.0. If you would like to measure how long do people spend on your pages (even if they don’t interact with your website or app), then consider using the heartbeat feature. Learn more in our guide Accurately measure the time spent on each page.

  

  New AnonymousPiwikUsageMeasurement plugin
  

  AnonymousPiwikUsageMeasurement plugin was created for those who would like to measure how their Piwik services is being used. This plugin also sends anonymised tracking data to our demo-anonymous.piwik.org which will help us learn how your Piwik is used and how we could improve the application. Learn more about AnonymousPiwikUsageMeasurement plugin.

  

  Show a warning when Piwik is used as a SuperUser via HTTP

  It is highly recommended to use HTTPS (SSL) for your Piwik server. If you are logged in as a Super User and viewing any Administration pages, you will now see a warning notification message at the top of the screen inviting you to use HTTPS :

  

  MySQL 5.7+ support

  The awesome Piwik community has helped us identify several issues with MySQL 5.7 support and Piwik is now fully compatible with the latest MySQL version 5.7+. Piwik is officially compatible with MySQL >= 4.1 and up to Mysql 5.7 ! Piwik is also compatible with MariaDB.

  

  Better detection of new devices and robots

  Our Device Detector library can now detect many new types of devices : smart TVs, new tablets and mobile phones, and more. New bots were added to our list of bots to keep your analytics report meaningful.

  Learn more : What Device Detector is able to detect, About Device Detector.

  New Referrer Spammers

  Every week we keep updating our community-list of referrer spammers. More than 50 new spammers were added since the last Piwik release !

  Note that the list of referrer spammer is automatically updated every week in your Piwik, so you need to wait at most one week to benefit from the very latest list.

  Learn more about Stopping Referrer Spam in Analytics reports.

  

  Ability to support new SMS providers to send Scheduled Reports by text message

  When you create scheduled reports in Piwik, you can specify one or several email addresses (to send reports by email) and you can also configure phone numbers (so your reports are sent to your phone via text message). So far we only support one SMS Provider “Clockwork SMS” but it is now possible for anyone to create a very simple plugin that adds a new SMS Provider to Piwik.

  A new SMS Provider plugin was released on the Marketplace : FreeMobileMessaging. If you have a favorite SMS Provider, we encourage you to create a new plugin for it !

  Piwik Consulting mentions

  A few new mentions of Piwik Consultants were added into Piwik to let users know that they can get Professional Help, and additional services and products. For example a new widget was added to the default dashboard. If you provide your Piwik service to your own clients, maybe you would like to remove the Professional services widget and other ads, see this FAQ : How do I remove from Piwik the links to “Piwik Consultants” or to “Professional Services” ?

  Stability, Reliability and Performance

  Dozens of other bugs were fixed (including several Major bugs) and many small improvements are included in this release. All these changes make Piwik more stable and reliable, as well as easier to troubleshoot and maintain. We are proud to be able to offer Piwik 2.16.0 as our Long Term Support release !

  If you have any feedback, questions, suggestion, or bug to report, please join our Piwik Community Forums.

  We hope you will love this 2.16.0 release as much as we loved making it.

  Happy Analytics !

• What’s new in Piwik 2.16.0 ?

  1er février 2016, par Matthieu Aubry — About, Development, Uncategorized

  In this blog post we showcase what is new in Piwik 2.16.0 and why you should upgrade your Piwik to this latest release !

  Piwik 2.16.0 is currently in Release Candidate and you can already use it by following these simple instructions. Piwik 2.16.0 will be officially released in a few days.

  To see the list of all 250+ changes, read the Piwik 2.16.0 changelog.

  Long Term Support for Piwik 2.X

  Piwik 2.16.0 is our Long Term Support version for Piwik 2. Learn more about Piwik LTS.

  New : Custom Dimensions feature

  With Custom Dimensions you can assign any custom data to your visitors or actions (like pages, events, …) and then visualize the reports of how many visits, conversions, pageviews, etc. there were for each Custom Dimension. They are similar to Custom Variables see the comparison of Custom Dimensions and Custom Variables.

  The new Custom Dimensions plugin is available on the Piwik Marketplace.

  Learn more about creating, tracking, reporting, managing, segmenting custom dimensions in the Custom Dimensions user guide.

  

  

  

  View the list of all visitors who reached a specific goal

  All Goal reports now include a link below the Goal report summary, that lets you see in one click all users that have converted any of your Goals :

  

  Events reports : option to view all columns : min, max and avg values

  By default in Actions > Events report, the columns displayed are “Total events” (Total number of events) and “Total value” (the sum of event values). It is now possible to click on the footer icon to view more detailed columns about event values : minimum event value, maximum event value, and average event value.

  

  Allow zoom to country in realtime visitor map

  In the real time map in Piwik (which displays your users activity appearing in real time !), it is now possible to zoom on a given country :

  

  Export all Records : new ‘all’ option in the Row limit selector

  It is now possible to export all of the data in your reports directly from the user interface ! Select ‘all’ in the row limit selector before exporting your data reports :

  

  New themes on the Marketplace !

  Feel like a change of colors ? Try out the new community submitted Piwik Themes on the Marketplace ! Learn how to install a new theme in Piwik (in only a few clicks).

  

  Let Super User view and edit segments created by other users

  As a Super User of Piwik, it can be very useful to view all Custom Segments created by all users. Starting in Piwik 2.16.0 any Super User can now view all Segments for a given website in the Segment selector :

  • Segments that are shared with All users will now appear below a section “Shared with you :” (a segment can be shared to all users by any admin user by selecting “This segment is visible to All Users” in the Segment editor)
  • Segments that are not shared with anyone are now also visible under the section “Visible to you because you have Super User access :”

  

  New segment ‘deviceBrand’ to segment by Device Brand

  You can now segment by device brands such as Apple, Samsung, LG, Google, Nokia, Sony, Lenovo, Alcatel, etc. The complete list of device brands you can use is listed on the Segmentation developer guide.

  

  New segment ‘actionType’ to view only particular Actions types (pagesviews, downloads, outlinks, events…)

  Use the new “Action type” segment to view only particular actions such as : pageviews, contents, sitesearches, events, outlinks and downloads.

  

  New segment : ‘actionUrl’ to view any actions that matches a given URL

  Use the new “Action URL” segment to view any action that matches a given URL, whether they are Pageviews, Site searches, Contents, Downloads or Events.

  

  New segment operators : “Starts with” and “Ends with”

  The new segment operators “Starts with” and “Ends with” can come handy when creating Custom Segments, and complement well the existing segment operators : Contains, Does not contain, Equals, Not equals, Greater than or equal to, Less than or equal to.

  

  Learn more about Segmentation in our user guides or in the Segmentation developer guide.

  Making Piwik more accessible

  Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to applications or websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality.

  In Piwik 2.16.0, and with the help of high school students from the Catalyst Academy, we have made several improvements that make Piwik more accessible :

  • Menu now include the ARIA metadata (to make menus easier to navigate and use)
  • Page titles and various key tooltips have been improved (to give a better context to the data)
  • Keyboard access has been much improvement and Piwik is starting to be usable with the keyboard ! (this is very useful as many users are not able to use a mouse, and they should be able to view Piwik reports with the keyboard only)
  • ‘Skip to main content’ link (when pressing the TAB key) now skips the cursor to the page content.
  • Search bar was further improved : try it by pressing the ‘f’ key (useful to open any Piwik report or page without using the mouse)

  New user preference : display times either as 24h format or AM/PM format

  Users can now select whether times should be displayed in 24h format (16:20) or in AM/PM format (4:20pm)

  

  Other admins and Super Users are not visible to users with ‘admin’ permissions anymore

  Piwik 2.16.0 just became even more respectful of your privacy : any user you created and assigned an “admin” permission will not be able to view all other usernames anymore. This change was requested by many Piwik users who rightfully preferred not to disclose all usernames to any ‘admin’ user.

  As a result of this change, when a user with ‘admin’ permission (admin user) wants to give additional permission to another user (target user), the admin user will now need to know the target username and enter it in the Manage Users interface :

  

  New Config file viewer

  A new menu entry Administration > Diagnostics > Config file, lets Super Users view all config values in the UI :

  This new screen serves several purposes :

  • help Piwik administrators discover and learn about all the possible config file settings that Piwik offers.
  • let Super Users and Admins easily view any overridden config.ini.php INI setting without having to open the config file on the server.

  

  New report ‘Personal settings > Custom Variables’ displays custom variable usage

  A new report visible to Super Users lets you see how your Custom Variables slots are being used, which ones are still unused, and how many times a given custom variable name was used.

  

  Learn more about Custom Variables.

  Improvements to Heartbeat feature to accurately count time spent on the last page

  The heartbeat feature which lets you accurately track how long do visitors spend on your website, has been improved in 2.16.0. If you would like to measure how long do people spend on your pages (even if they don’t interact with your website or app), then consider using the heartbeat feature. Learn more in our guide Accurately measure the time spent on each page.

  

  New AnonymousPiwikUsageMeasurement plugin
  

  AnonymousPiwikUsageMeasurement plugin was created for those who would like to measure how their Piwik services is being used. This plugin also sends anonymised tracking data to our demo-anonymous.piwik.org which will help us learn how your Piwik is used and how we could improve the application. Learn more about AnonymousPiwikUsageMeasurement plugin.

  

  Show a warning when Piwik is used as a SuperUser via HTTP

  It is highly recommended to use HTTPS (SSL) for your Piwik server. If you are logged in as a Super User and viewing any Administration pages, you will now see a warning notification message at the top of the screen inviting you to use HTTPS :

  

  MySQL 5.7+ support

  The awesome Piwik community has helped us identify several issues with MySQL 5.7 support and Piwik is now fully compatible with the latest MySQL version 5.7+. Piwik is officially compatible with MySQL >= 4.1 and up to Mysql 5.7 ! Piwik is also compatible with MariaDB.

  

  Better detection of new devices and robots

  Our Device Detector library can now detect many new types of devices : smart TVs, new tablets and mobile phones, and more. New bots were added to our list of bots to keep your analytics report meaningful.

  Learn more : What Device Detector is able to detect, About Device Detector.

  New Referrer Spammers

  Every week we keep updating our community-list of referrer spammers. More than 50 new spammers were added since the last Piwik release !

  Note that the list of referrer spammer is automatically updated every week in your Piwik, so you need to wait at most one week to benefit from the very latest list.

  Learn more about Stopping Referrer Spam in Analytics reports.

  

  Ability to support new SMS providers to send Scheduled Reports by text message

  When you create scheduled reports in Piwik, you can specify one or several email addresses (to send reports by email) and you can also configure phone numbers (so your reports are sent to your phone via text message). So far we only support one SMS Provider “Clockwork SMS” but it is now possible for anyone to create a very simple plugin that adds a new SMS Provider to Piwik.

  A new SMS Provider plugin was released on the Marketplace : FreeMobileMessaging. If you have a favorite SMS Provider, we encourage you to create a new plugin for it !

  Piwik PRO mentions

  A few new mentions of Piwik PRO were added into Piwik to let users know that they can get Professional Help, and additional services and products. For example a new widget was added to the default dashboard. If you provide your Piwik service to your own clients, maybe you would like to remove the Piwik PRO widget and other ads, see this FAQ : How do I remove from Piwik the links to “Piwik PRO” or to “Professional Services” ?

  Stability, Reliability and Performance

  Dozens of other bugs were fixed (including several Major bugs) and many small improvements are included in this release. All these changes make Piwik more stable and reliable, as well as easier to troubleshoot and maintain. We are proud to be able to offer Piwik 2.16.0 as our Long Term Support release !

  If you have any feedback, questions, suggestion, or bug to report, please join our Piwik Community Forums.

  We hope you will love this 2.16.0 release as much as we loved making it.

  Happy Analytics !

• Your 6-step guide to increasing acquisition

  2 juillet 2019, par Matomo Core Team — Analytics Tips
  Your 6-step guide to increasing acquisition

  Want to save time and money, as well as increase conversions and acquisition ? Matomo Analytics is here to help with that !

  Let’s start by helping you create a website visitors’ acquisition strategy, without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  To help you craft a strategy for your site, check out the steps below !

  Step one : Get familiar with the Acquisition feature

  The easiest way is to start with Matomo’s Acquisition feature itself. Discover and take action on the marketing channels with the biggest ROI for your business. You’ll learn :

  How to get traffic from external websites : Find out who’s helping you succeed from external websites and convince them to do more of it. Get more traffic by proactively asking for : paid sponsorships ; guest blog posts ; or spending more advertising on the particular website.

  

  About Social Networks : Which social media channels are connecting with the audience you want ? Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  Campaigns : This helps you understand which marketing campaign is working and which isn’t. You can then shift your efforts to effectively gain more visitors with less costs. Keep track of every ad and content piece you show across internal and external channels to see which has the biggest impact on your business objectives.

  Enhanced SEO : Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy. See keyword position rankings, integrate Google, Bing and Yahoo search consoles, and no longer be restricted with “keyword not defined” showing up in your keywords reports.

  >> Watch Acquisition introduction video (playtime : 2.54 minutes)

  Step two : Set your goals and monitor conversion funnels

  Let the Goals feature guide you

  Goals are essential for building your marketing strategy and getting new customers. The more goals you track, the more you learn about behavioural changes and modify pathways to impact acquisitions over time. 

  Are you checking :

  • Which channels are converting the best for your business ?
  • Which cities/countries are most popular ?
  • What devices will attract the most visitors ?
  • How engaged your visitors are before converting ?

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you’ve put in.

  >> Watch Goals introduction video (playtime : 2.04 minutes)

  The Funnels feature leads you to success

  Conversion funnels give you the big picture on whether your acquisition plans are paying off and where they may be falling short. If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  >> Watch Funnels introduction video (playtime : 2.29 minutes)

  

  Step three : Measure the success of every touchpoint in your customer’s journey

  Multi Attribution feature

  Accurately identify channels where visitors first engage with your business, as well as the final channel they came from, before purchasing your product/service. This helps you make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Here you no longer falsely over-estimate investment in failing marketing channels.

  >> Watch Multi Attribution introduction video (playtime : 2.28 minutes)

  Step four : For ecommerce sites, understand who your customers are to increase sales

  Ecommerce feature to significantly increase $ potential

  If your website’s overall purpose is to generate revenue, the Ecommerce feature gives you comprehensive insights into your customer’s purchasing behaviours.

  This heavily reduces your risks when marketing products to potential customers as you’ll understand who to target, what to target them with and where further opportunities exist.

  >> Watch Ecommerce introduction video (playtime : 2.04 minutes)

  

  Step five : Make sure the forms on your website are easy to complete

  Form Analytics feature

  Once you get visitors through the funnel, the forms on your website are the final step to conversion and need special attention. If not done right, you could be missing out on converting a large portion of your visitors.

  Thankfully, you can now identify and fix pain points on the forms that are most important to your business’ success.

  >> Watch Form Analytics introduction video (playtime : 2.39 minutes)

  

  Step six : Discover what a customer journey looks like on a user-by-user basis and bring in key acquisition elements to your strategy

  Visitor Profiles tell you each visitors’ history

  The Profile feature summarises every visit, action and purchase made.

  Better understand :

  • Why your visitors viewed your website.
  • Why your returning visitors continue to view your website.
  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  >> Watch Visitors introduction video (playtime : 1.46 minutes)

  

  To summarise

  This guide will set you on a path to creating a well-planned acquisition strategy. It’s the key to attracting and capturing the attention of potential visitors/leads, and successfully driving them through a funnel/buyer’s journey on your website.

  Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.