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• What is data anonymization in web analytics ?

  11 février 2020, par Joselyn Khor — Analytics Tips, Privacy
  Collecting information via web analytics platforms is needed to help a website grow and improve. When doing so, it’s best to strike a balance between getting valuable insights, and keeping the trust of your users by protecting their privacy.

  This means not collecting or processing any personally identifiable information (PII). But what if your organisation requires you to collect PII ?

  That’s where data anonymization comes in.

  

  What is data anonymization ?

  Data anonymization makes identifiable information unidentifiable. This is done through data processing techniques which remove or modify PII data. So data becomes anonymous and can’t be linked to any individual.

  In the context of web analytics, data anonymization is handy because you can collect useful data while protecting the privacy of website visitors.

  Why is data anonymization important ?

  Through modern threats of identity theft, credit card fraud and the like, data anonymization is a way to protect the identity and privacy of individuals. As well as protect private and sensitive information of organisations. 

  Data anonymization lets you follow the many laws around the world which protect user privacy. These laws provide safeguards around collecting personal data or personally identifiable information (PII), so data anonymization is a good solution to ensure you’re not processing such sensitive information.

  In some cases, implementing data anonymization techniques means you can avoid having to show your users a consent screen. Which means you may not need to ask for consent in order to track data. This is a bonus as consent screens can annoy and stop people from engaging with your site.

  GDPR and data anonymization

  

  The GDPR is a law in the EU that limits the collection and processing of personal data. The aim is to give people more control over their online personal information. Which is why website owners need to follow certain rules to become GDPR compliant and protect user privacy. According to the GDPR, you can be fined up to 4% of your yearly revenue for data breaches or non-compliance. 

  In the case of web analytics, tools can be easily made compliant by following a number of steps. 

  This is why anonymizing data is a big deal.

  Anonymized data isn’t personal data according to the GDPR : 

  “The principles of data protection should therefore not apply to anonymous information, namely information which does not relate to an identified or identifiable natural person or to personal data rendered anonymous in such a manner that the data subject is not or no longer identifiable.”

  This means, you still get the best of both worlds. By anonymizing data, you’re still able to collect useful information like visitor behavioural data.

  US privacy laws and data anonymization

  In the US, there isn’t one single law that governs the protection of personal data, called personally identifiable information (PII). There are hundreds of federal and state laws that protect the personal data of US residents. As well as, industry-specific statutes related to data privacy, like the California Consumer Privacy Act (CCPA) and the Health Insurance Portability and Accountability Act (HIPAA).

  Website owners in the US need to know exactly what laws govern their area of business in order to follow them.

  A general guideline is to protect user privacy regardless of whether you are or aren’t allowed to collect PII. This means anonymizing identifiable information so your website users aren’t put at risk.

  Data anonymization techniques in Matomo Analytics

  If you carry these out, you won’t need to ask your website visitors for tracking consent since anonymized data is no longer considered personal data under the GDPR.

  • Anonymize previously tracked raw data – like visitors/visits
  • Anonymize Visitor IP addresses
  • Anonymize geo-location information (country, region, city)
  • Pseudonymize User ID ( if you don’t want this data to land on your Matomo server, the solution is simply to not set the User ID. Then Matomo will use the normal anonymized IDs)
  • Data can also be anonymized before it’s even sent to Matomo
  • Learn how to further configure privacy settings in a web analytics tool like Matomo
  • 11 ways Matomo Analytics helps you to protect your visitors privacy

  The techniques listed above make it easy for you when using a tool like Matomo, as they are automatically anonymized.

  Tools like Google Analytics on the other hand don’t provide some of the privacy options and leave it up to you to take on the burden of implementation without providing steps.

  Data anonymization tools

  If you’re a website owner who wants to grow your business or learn more about your website visitors, privacy-friendly tools like Matomo Analytics are a great option. By following the easy steps to be GDPR compliant, you can anonymize all data that could put your visitors at risk.

• Dreamcast SD Adapter and DreamShell

  31 décembre 2014, par Multimedia Mike — Sega Dreamcast

  Nope ! I’m never going to let go of the Sega Dreamcast hacking. When I was playing around with Dreamcast hacking early last year, I became aware that there is such a thing as an SD card adapter for the DC that plugs into the port normally reserved for the odd DC link cable. Of course I wanted to see what I could do with it.

  The primary software that leverages the DC SD adapter is called DreamShell. Working with this adapter and the software requires some skill and guesswork. Searching for these topics tends to turn up results from various forums where people are trying to cargo-cult their way to solutions. I have a strange feeling that this post might become the unofficial English-language documentation on the matter.

  Use Cases
  What can you do with this thing ? Undoubtedly, the primary use is for backing up (ripping) the contents of GD-ROMs (the custom optical format used for the DC) and playing those backed up (ripped) copies. Presumably, users of this device leverage the latter use case more than the former, i.e., download ripped games, load them on the SD card, and launch them using DreamShell.

  However, there are other uses such as multimedia playback, system exploration, BIOS reprogramming, high-level programming, and probably a few other things I haven’t figured out yet.

  Delivery
  I put in an order via the dc-sd.com website and in about 2 short months, the item arrived from China. This marked my third lifetime delivery from China and curiously, all 3 of the shipments have pertained to the Sega Dreamcast.

  
  

  

  Click for larger image

  
  

  I thought it was very interesting that this adapter came in such complete packaging. The text is all in Chinese, though the back states “Windows 98 / ME / 2000 / XP, Mac OS 9.1, LINUX2.4”. That’s what tipped me off that they must have just cannibalized some old USB SD card readers and packaging in order to create these. Closer inspection of the internals through the translucent pink case confirms this.

  Usage
  According to its change log, DreamShell has been around for a long time with version 1.0.0 released in February of 2004. The current version is 4.0.0 RC3. There are several downloads available :

  1. DreamShell 4.0 RC 3 CDI Image
  2. DreamShell 4.0 RC 3 + Boot Loader
  3. DreamShell 4.0 RC 3 + Core CDI image

  Option #2 worked for me. It contains a CDI disc image and the DreamShell files in a directory named DS/.

  Burn the CDI to a CD-R in the normal way you would burn a bootable Dreamcast disc from a CDI image. This is open-ended and left as an exercise to the reader, since there are many procedures depending on platform. On Linux, I used a small script I found once called burncdi-dc.sh.

  Then, copy the contents of the DS/ folder to an SD card. As for filesystem, FAT16 and FAT32 are both known to work. The files in DS/ should land in the root of the SD card ; the folder DS/ should not be in the root.

  Plug the SD card into the DC SD adapter and plug the adapter in the link cable port on the back of the Dreamcast. Then, boot the disc. If it works, you will see this minor corruption of the usual Sega licensing screen :

  
  
  

  Then, there will be a brief white-on-black text screen that explains the booting process :
  

  
  
  

  Then, there will be the main DreamShell logo :

  
  
  

  Finally, you will land on the DreamShell main desktop :

  
  
  

  Skepticism
  At first, I was supremely skeptical of the idea that this SD adapter could perform speedily enough to play games reasonably. This was predicated on the observation that my DC coder’s cable that I used to use for homebrew development could not transfer faster than 115200 bits/second, amounting to about 11 kbytes/sec. I assumed that this was a fundamental limitation of the link port.

  In fact, I ripped a few of my Dreamcast discs over a decade ago and still have those rips lying around. So I copied the ISO image of Resident Evil : Code Veronica — the game I personally played most on the DC — to the SD card (anywhere works) and used the “ISO loader” icon seen on the desktop above to launch the game.

  It works :

  
  
  

  The opening FMV plays at full speed. Everything loads as fast as I remember. I was quite surprised.

  Digression : My assumptions about serial speeds have often been mistaken. 10 years ago, I heard stories about how we would soon be able to watch streaming video on our cell phones. I scoffed because I thought the 56K limitation of dialup modems was some sort of fundamental speed-of-light type of limitation for telephony bandwidth, wired or wireless.

  The desktop menu also includes a ‘speedtest’ tool that profiles the write and read performance of your preferred storage medium. For my fastest SD card (a PNY 2 GB card) :

  
  
  

  This is probably more representative of the true adapter bandwidth as reading and writing is a good deal faster through more modern interfaces on PC and Mac with this same card.

  Look at the other options on the speedtest console. Hard drive ? Apparently, it’s possible, but it requires a good deal more hardware hacking than just purchasing this SD adapter.

  Ripping
  As you can see from the Resident Evil screenshot, playing games works quite nicely. How about ripping ? I’m pleased to say that DreamShell has a beautiful ripping interface :

  
  
  

  Enter a name for the disc (or read the disc label), select the storage medium, and let it, well, rip. It indicates which track it’s working on and the Sega logo acts as a progress bar, shading blue as the track rip progresses.

  I’m finally, efficiently, archiving that collection of Sega Dreamcast demo discs ; I’m hoping they’ll eventually find a home at the Internet Archive. How is overall ripping performance ? Usually about 38-40 minutes to rip a full 900-1000 MB. That certainly beats the 27-28 hours that were required when I performed the ripping at 11 kbytes/sec via the DC coders cable.

  All is well until I get a sector reading error :

  
  
  

  That’s when it can come in handy to have 3 DC consoles (see ?! not crazy !).

  Other Uses
  There’s a file explorer. You can browse the filesystem of the SD card, visual memory unit, or the CD portion of the GD-ROM (would be more useful if it accessed the GD area). There are FFmpeg files included. So I threw a random Cinepak file and random MPEG-1 file at it to see what happens. MPEG-1 didn’t do anything, but this Cinepak file from some Sierra game played handily :

  
  
  

  If you must enter strings, it helps to have a Dreamcast keyboard (which I do). Failing that, here’s a glimpse of the onscreen keyboard that DreamShell equips :

  
  
  

  Learning to use it is a game in itself.

  There is an option of installing DreamShell in the BIOS. I did not attempt this. I don’t know if it’s possible (not like there’s a lot of documentation)– perhaps a custom BIOS modchip is needed. But here’s what the screen looks like :

  
  
  

  There is also a plain console to interact with (better have a physical keyboard). There are numerous file manipulation commands and custom system interaction commands. I see one interesting command called ‘addr’ that looks useful for dumping memory regions to a file.

  A Lua language interpreter is also built in. I would love to play with this if I could ascertain whether DreamShell provided Dreamcast-specific APIs.

  Tips And Troubleshooting
  I have 3 Dreamcast consoles, affectionately named Terran, Protoss, and Zerg after the StarCraft II stickers with which they are adorned. Some seem to work better than others. Protoss seemed to be able to boot the DreamShell disc more reliably than the others. However, I was alarmed when it couldn’t boot one morning when it was churning the previous day.

  I think the problem is that it was just cold. That seemed to be the issue. I put in a normal GD-ROM and let it warm up on that disc for awhile and then DreamShell booted fine. So that’s my piece of cargo-culting troubleshooting advice.

• Dreamcast SD Adapter and DreamShell

  31 décembre 2014, par Multimedia Mike — Sega Dreamcast

  Nope ! I’m never going to let go of the Sega Dreamcast hacking. When I was playing around with Dreamcast hacking early last year, I became aware that there is such a thing as an SD card adapter for the DC that plugs into the port normally reserved for the odd DC link cable. Of course I wanted to see what I could do with it.

  The primary software that leverages the DC SD adapter is called DreamShell. Working with this adapter and the software requires some skill and guesswork. Searching for these topics tends to turn up results from various forums where people are trying to cargo-cult their way to solutions. I have a strange feeling that this post might become the unofficial English-language documentation on the matter.

  Use Cases
  What can you do with this thing ? Undoubtedly, the primary use is for backing up (ripping) the contents of GD-ROMs (the custom optical format used for the DC) and playing those backed up (ripped) copies. Presumably, users of this device leverage the latter use case more than the former, i.e., download ripped games, load them on the SD card, and launch them using DreamShell.

  However, there are other uses such as multimedia playback, system exploration, BIOS reprogramming, high-level programming, and probably a few other things I haven’t figured out yet.

  Delivery
  I put in an order via the dc-sd.com website and in about 2 short months, the item arrived from China. This marked my third lifetime delivery from China and curiously, all 3 of the shipments have pertained to the Sega Dreamcast.

  
  

  

  Click for larger image

  
  

  I thought it was very interesting that this adapter came in such complete packaging. The text is all in Chinese, though the back states “Windows 98 / ME / 2000 / XP, Mac OS 9.1, LINUX2.4”. That’s what tipped me off that they must have just cannibalized some old USB SD card readers and packaging in order to create these. Closer inspection of the internals through the translucent pink case confirms this.

  Usage
  According to its change log, DreamShell has been around for a long time with version 1.0.0 released in February of 2004. The current version is 4.0.0 RC3. There are several downloads available :

  1. DreamShell 4.0 RC 3 CDI Image
  2. DreamShell 4.0 RC 3 + Boot Loader
  3. DreamShell 4.0 RC 3 + Core CDI image

  Option #2 worked for me. It contains a CDI disc image and the DreamShell files in a directory named DS/.

  Burn the CDI to a CD-R in the normal way you would burn a bootable Dreamcast disc from a CDI image. This is open-ended and left as an exercise to the reader, since there are many procedures depending on platform. On Linux, I used a small script I found once called burncdi-dc.sh.

  Then, copy the contents of the DS/ folder to an SD card. As for filesystem, FAT16 and FAT32 are both known to work. The files in DS/ should land in the root of the SD card ; the folder DS/ should not be in the root.

  Plug the SD card into the DC SD adapter and plug the adapter in the link cable port on the back of the Dreamcast. Then, boot the disc. If it works, you will see this minor corruption of the usual Sega licensing screen :

  
  
  

  Then, there will be a brief white-on-black text screen that explains the booting process :
  

  
  
  

  Then, there will be the main DreamShell logo :

  
  
  

  Finally, you will land on the DreamShell main desktop :

  
  
  

  Skepticism
  At first, I was supremely skeptical of the idea that this SD adapter could perform speedily enough to play games reasonably. This was predicated on the observation that my DC coder’s cable that I used to use for homebrew development could not transfer faster than 115200 bits/second, amounting to about 11 kbytes/sec. I assumed that this was a fundamental limitation of the link port.

  In fact, I ripped a few of my Dreamcast discs over a decade ago and still have those rips lying around. So I copied the ISO image of Resident Evil : Code Veronica — the game I personally played most on the DC — to the SD card (anywhere works) and used the “ISO loader” icon seen on the desktop above to launch the game.

  It works :

  
  
  

  The opening FMV plays at full speed. Everything loads as fast as I remember. I was quite surprised.

  Digression : My assumptions about serial speeds have often been mistaken. 10 years ago, I heard stories about how we would soon be able to watch streaming video on our cell phones. I scoffed because I thought the 56K limitation of dialup modems was some sort of fundamental speed-of-light type of limitation for telephony bandwidth, wired or wireless.

  The desktop menu also includes a ‘speedtest’ tool that profiles the write and read performance of your preferred storage medium. For my fastest SD card (a PNY 2 GB card) :

  
  
  

  This is probably more representative of the true adapter bandwidth as reading and writing is a good deal faster through more modern interfaces on PC and Mac with this same card.

  Look at the other options on the speedtest console. Hard drive ? Apparently, it’s possible, but it requires a good deal more hardware hacking than just purchasing this SD adapter.

  Ripping
  As you can see from the Resident Evil screenshot, playing games works quite nicely. How about ripping ? I’m pleased to say that DreamShell has a beautiful ripping interface :

  
  
  

  Enter a name for the disc (or read the disc label), select the storage medium, and let it, well, rip. It indicates which track it’s working on and the Sega logo acts as a progress bar, shading blue as the track rip progresses.

  I’m finally, efficiently, archiving that collection of Sega Dreamcast demo discs ; I’m hoping they’ll eventually find a home at the Internet Archive. How is overall ripping performance ? Usually about 38-40 minutes to rip a full 900-1000 MB. That certainly beats the 27-28 hours that were required when I performed the ripping at 11 kbytes/sec via the DC coders cable.

  All is well until I get a sector reading error :

  
  
  

  That’s when it can come in handy to have 3 DC consoles (see ?! not crazy !).

  Other Uses
  There’s a file explorer. You can browse the filesystem of the SD card, visual memory unit, or the CD portion of the GD-ROM (would be more useful if it accessed the GD area). There are FFmpeg files included. So I threw a random Cinepak file and random MPEG-1 file at it to see what happens. MPEG-1 didn’t do anything, but this Cinepak file from some Sierra game played handily :

  
  
  

  If you must enter strings, it helps to have a Dreamcast keyboard (which I do). Failing that, here’s a glimpse of the onscreen keyboard that DreamShell equips :

  
  
  

  Learning to use it is a game in itself.

  There is an option of installing DreamShell in the BIOS. I did not attempt this. I don’t know if it’s possible (not like there’s a lot of documentation)– perhaps a custom BIOS modchip is needed. But here’s what the screen looks like :

  
  
  

  There is also a plain console to interact with (better have a physical keyboard). There are numerous file manipulation commands and custom system interaction commands. I see one interesting command called ‘addr’ that looks useful for dumping memory regions to a file.

  A Lua language interpreter is also built in. I would love to play with this if I could ascertain whether DreamShell provided Dreamcast-specific APIs.

  Tips And Troubleshooting
  I have 3 Dreamcast consoles, affectionately named Terran, Protoss, and Zerg after the StarCraft II stickers with which they are adorned. Some seem to work better than others. Protoss seemed to be able to boot the DreamShell disc more reliably than the others. However, I was alarmed when it couldn’t boot one morning when it was churning the previous day.

  I think the problem is that it was just cold. That seemed to be the issue. I put in a normal GD-ROM and let it warm up on that disc for awhile and then DreamShell booted fine. So that’s my piece of cargo-culting troubleshooting advice.