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• Paid Advertising Performance – target the right customers and invest confidently

  21 avril 2020, par Joselyn Khor — Development, Marketing, Plugins
  You can now analyse the success of your Google Ads campaigns and accounts directly in your Matomo with ease. See what keywords and search queries are leading to clicks for your paid ads and bringing your business the highest ROI, right down to devices and networks – for more effective targeting.

  For many Matomo users, Google Ads is the lifeline for their business. If people are looking for products you sell, you’ll want them to find you first.

  Invest confidently in the right keywords and target the right customers for higher ROI

  You can accurately measure the success of your impressions, clicks, costs, CPC and CPAs and see how they directly relate to the goals you’ve created in your Matomo.

  -> Read the rest of the story on the Form Analytics Marketplace page.

  What does the new Paid Advertising Performance feature look like ?

  The PPC Advertising Performance plugin integrates seamlessly with Matomo’s Row Evolution feature to show you how the performance of your campaigns change over time. This way you can see if the changes you’ve made have a positive or negative effect on sales over time.

  

  The Visitor Profiles feature is also integrated within the plugin so you can get a detailed overview of everyone who clicks on your ads. This will tell you if they have visited your website in the past and to what extent, so you can identify and target more like-minded customers for more sales when setting up your next campaign.

  

  Where do I get the Paid Advertising Performance feature ?

  Paid Advertising Performance is available on the Matomo Marketplace :

  Get the Paid Advertising Performance feature here

  Learn more from the PaidAdvertisingPerformance user guide and FAQs.

• Neutral net or neutered

  4 juin 2013, par Mans — Law and liberty

  In recent weeks, a number of high-profile events, in the UK and elsewhere, have been quickly seized upon to promote a variety of schemes for monitoring or filtering Internet access. These proposals, despite their good intentions of protecting children or fighting terrorism, pose a serious threat to fundamental liberties. Although at a glance the ideas may seem like a reasonable price to pay for the prevention of some truly hideous crimes, there is more than first meets the eye. Internet regulation in any form whatsoever is the thin end of a wedge at whose other end we find severely restricted freedom of expression of the kind usually associated with oppressive dictatorships. Where the Internet was once a novelty, it now forms an integrated part of modern society ; regulating the Internet means regulating our lives.

  Terrorism

  Following the brutal murder of British soldier Lee Rigby in Woolwich, attempts were made in the UK to revive the controversial Communications Data Bill, also dubbed the snooper’s charter. The bill would give police and security services unfettered access to details (excluding content) of all digital communication in the UK without needing so much as a warrant.

  The powers afforded by the snooper’s charter would, the argument goes, enable police to prevent crimes such as the one witnessed in Woolwich. True or not, the proposal would, if implemented, also bring about infrastructure for snooping on anyone at any time for any purpose. Once available, the temptation may become strong to extend, little by little, the legal use of these abilities to cover ever more everyday activities, all in the name of crime prevention, of course.

  In the emotional aftermath of a gruesome act, anything with the promise of preventing it happening again may seem like a good idea. At times like these it is important, more than ever, to remain rational and carefully consider all the potential consequences of legislation, not only the intended ones.

  Hate speech

  Hand in hand with terrorism goes hate speech, preachings designed to inspire violence against people of some singled-out nation, race, or other group. Naturally, hate speech is often to be found on the Internet, where it can reach large audiences while the author remains relatively protected. Naturally, we would prefer for it not to exist.

  To fulfil the utopian desire of a clean Internet, some advocate mandatory filtering by Internet service providers and search engines to remove this unwanted content. Exactly how such censoring might be implemented is however rarely dwelt upon, much less the consequences inadvertent blocking of innocent material might have.

  Pornography

  Another common target of calls for filtering is pornography. While few object to the blocking of child pornography, at least in principle, the debate runs hotter when it comes to the legal variety. Pornography, it is claimed, promotes violence towards women and is immoral or generally offensive. As such it ought to be blocked in the name of the greater good.

  The conviction last week of paedophile Mark Bridger for the abduction and murder of five-year-old April Jones renewed the debate about filtering of pornography in the UK ; his laptop was found to contain child pornography. John Carr of the UK government’s Council on Child Internet Safety went so far as suggesting a default blocking of all pornography, access being granted to an Internet user only once he or she had registered with some unspecified entity. Registering people wishing only to access perfectly legal material is not something we do in a democracy.

  The reality is that Google and other major search engines already remove illegal images from search results and report them to the appropriate authorities. In the UK, the Internet Watch Foundation, a non-government organisation, maintains a blacklist of what it deems ‘potentially criminal’ content, and many Internet service providers block access based on this list.

  While well-intentioned, the IWF and its blacklist should raise some concerns. Firstly, a vigilante organisation operating in secret and with no government oversight acting as the nation’s morality police has serious implications for freedom of speech. Secondly, the blocks imposed are sometimes more far-reaching than intended. In one incident, an attempt to block the cover image of the Scorpions album Virgin Killer hosted by Wikipedia (in itself a dubious decision) rendered the entire related article inaccessible as well as interfered with editing.

  Net neutrality

  Content filtering, or more precisely the lack thereof, is central to the concept of net neutrality. Usually discussed in the context of Internet service providers, this is the principle that the user should have equal, unfiltered access to all content. As a consequence, ISPs should not be held responsible for the content they deliver. Compare this to how the postal system works.

  The current debate shows that the principle of net neutrality is important not only at the ISP level, but should also include providers of essential services on the Internet. This means search engines should not be responsible for or be required to filter results, email hosts should not be required to scan users’ messages, and so on. No mandatory censoring can be effective without infringing the essential liberties of freedom of speech and press.

  Social networks operate in a less well-defined space. They are clearly not part of the essential Internet infrastructure, and they require that users sign up and agree to their terms and conditions. Because of this, they can include restrictions that would be unacceptable for the Internet as a whole. At the same time, social networks are growing in importance as means of communication between people, and as such they have a moral obligation to act fairly and apply their rules in a transparent manner.

  Facebook was recently under fire, accused of not taking sufficient measures to curb ‘hate speech,’ particularly against women. Eventually they pledged to review their policies and methods, and reducing the proliferation of such content will surely make the web a better place. Nevertheless, one must ask how Facebook (or another social network) might react to similar pressure from, say, a religious group demanding removal of ‘blasphemous’ content. What about demands from a foreign government ? Only yesterday, the Turkish prime minister Erdogan branded Twitter ‘a plague’ in a TV interview.

  Rather than impose upon Internet companies the burden of law enforcement, we should provide them the latitude to set their own policies as well as the legal confidence to stand firm in the face of unreasonable demands. The usual market forces will promote those acting responsibly.

  Further reading

  • Tory-Labour pact could save data bill, says Lord Howard
  • Internet companies warn May over ‘snooper’s charter’
  • Snooper’s charter ‘should be replaced by strengthening of existing powers’
  • Exclusive : ‘Snooper’s charter’ would not have prevented Woolwich attack, says MI5
  • Search engines urged to block more online porn sites
  • Why technology must be the solution to child abuse material online
  • Google must take more action to police explicit content, says Vince Cable
  • Facebook bows to campaign groups over ‘hate speech’
  • Facebook sexism campaign attracts thousands online
  • Türkischer Ministerpräsident : Twitter ist eine Plage
  • Valls : « La traque sur Internet doit être une priorité pour nous »
  • La Cnil, futur juge d’Internet
  • “National security matter” : Third agency caught unilaterally blocking web sites

• Small Time DevOps

  1er janvier 2021, par Multimedia Mike — General

  When you are a certain type of nerd who has been on the internet for long enough, you might run the risk of accumulating a lot of projects and websites. Website-wise, I have this multimedia.cx domain on which I host a bunch of ancient static multimedia documents as well as this PHP/MySQL-based blog. Further, there are 3 other PHP/MySQL-based blogs hosted on subdomains. Also, there is the wiki, another PHP/MySQL web app. A few other custom PHP- and Python-based apps are running around on the server as well.

  While things largely run on auto-pilot, I need to concern myself every now and then with their ongoing upkeep.

  If you ask N different people about the meaning of the term ‘DevOps’, you will surely get N different definitions. However, whenever I have to perform VM maintenance, I like to think I am at least dipping my toes into the DevOps domain. At the very least, the job seems to be concerned with making infrastructure setup and upgrades reliable and repeatable.

  Even if it’s not fully automated, at the very least, I have generated a lot of lists for how to make things work (I’m a big fan of Trello’s Kanban boards for this), so it gets easier every time (ideally, anyway).

  Infrastructure History

  For a solid decade, from 2004 to 2014, everything was hosted on shared, cPanel-based web hosting. In mid-2014, I moved from the shared hosting over to my own VPSs, hosted on DigitalOcean. I must have used Ubuntu 14.04 at the time, as I look down down the list of Ubuntu LTS releases. It was with much trepidation that I undertook this task (knowing that anything that might go wrong with the stack, from the OS up to the apps, would all be firmly my fault), but it turned out not to be that bad. The earliest lesson you learn for such a small-time setup is to have a frontend VPS (web server) and a backend VPS (database server). That way, a surge in HTTP requests has no chance of crashing the database server due to depleted memory.

  At the end of 2016, I decided to refresh the VMs. I brought them up to Ubuntu 16.04 at the time.

  Earlier this year, I decided it would be a good idea to refresh the VMs again since it had been more than 3 years. The VMs were getting long in the tooth. Plus, I had seen an article speculating that Azure, another notable cloud hosting environment, might be getting full. It made me feel like I should grab some resources while I still could (resource-hoarding was in this year).

  I decided to use 18.04 for these refreshed VMs, even though 20.04 was available. I think I was a little nervous about 20.04 because I heard weird things about something called snap packages being the new standard for distributing software for the platform and I wasn’t ready to take that plunge.

  Which brings me to this month’s VM refresh in which I opted to take the 20.04 plunge.

  Oh MediaWiki

  I’ve been the maintainer and caretaker of the MultimediaWiki for 15 years now (wow ! Where does the time go ?). It doesn’t see a lot of updating these days, but I know it still serves as a resource for lots of obscure technical multimedia information. I still get requests for new accounts because someone has uncovered some niche technical data and wants to make sure it gets properly documented.

  MediaWiki is quite an amazing bit of software and it undergoes constant development and improvement. According to the version history, I probably started the MultimediaWiki with the 1.5 series. As of this writing, 1.35 is the latest and therefore greatest lineage.

  This pace of development can make it a bit of a chore to keep up to date. This was particularly true in the old days of the shared hosting when you didn’t have direct shell access and so it’s something you put off for a long time.

  Honestly, to be fair, the upgrade process is pretty straightforward :

  1. Unpack a set of new files on top of the existing tree
  2. Run a PHP script to perform any database table upgrades

  Pretty straightforward, assuming that there are no hiccups along the way, right ? And the vast majority of the time, that’s the case. Until it’s not. I had an upgrade go south about a year and a half ago (I wasn’t the only MW installation to have the problem at the time, I learned). While I do have proper backups, it still threw me for a loop and I worked for about an hour to restore the previous version of the site. That experience understandably left me a bit gun-shy about upgrading the wiki.

  But upgrades must happen, especially when security notices come out. Eventually, I created a Trello template with a solid, 18-step checklist for upgrading MW as soon as a new version shows up. It’s still a chore, just not so nerve-wracking when the steps are all enumerated like that.

  As I compose the post, I think I recall my impetus for wanting to refresh from the 16.04 VM. 16.04 used PHP 7.0. I wanted to upgrade to the latest MW, but if I tried to do so, it warned me that it needed PHP 7.4. So I initialized the new 18.04 VM as described above… only to realize that PHP 7.2 is the default on 18.04. You need to go all the way to 20.04 for 7.4 standard. I’m sure it’s possible to install later versions of PHP on 16.04 or 18.04, but I appreciate going with the defaults provided by the distro.

  I figured I would just stay with MediaWiki 1.34 series and eschew 1.35 series (requiring PHP 7.4) for the time being… until I started getting emails that 1.34 would go end-of-life soon. Oh, and there are some critical security updates, but those are only for 1.35 (and also 1.31 series which is still stubbornly being maintained for some reason).

  So here I am with a fresh Ubuntu 20.04 VM running PHP 7.4 and MediaWiki 1.35 series.

  How Much Process ?

  Anyone who decides to host on VPSs vs, say, shared hosting is (or ought to be) versed on the matter that all your data is your own problem and that glitches sometimes happen and that your VM might just suddenly disappear. (Indeed, I’ve read rants about VMs disappearing and taking entire un-backed-up websites with them, and also watched as the ranters get no sympathy– “yeah, it’s a VM ; the data is your responsibility”) So I like to make sure I have enough notes so that I could bring up a new VM quickly if I ever needed to.

  But the process is a lot of manual steps. Sometimes I wonder if I need to use some automation software like Ansible in order to bring a new VM to life. Why do that if I only update the VM once every 1-3 years ? Well, perhaps I should update more frequently in order to ensure the process is solid ?

  Seems like a lot of effort for a few websites which really don’t see much traffic in the grand scheme of things. But it still might be an interesting exercise and might be good preparation for some other websites I have in mind.

  Besides, if I really wanted to go off the deep end, I would wrap everything up in containers and deploy using D-O’s managed Kubernetes solution.

  The post Small Time DevOps first appeared on Breaking Eggs And Making Omelettes.