Recherche avancée
Médias (91)
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MediaSPIP Simple : futur thème graphique par défaut ?
26 septembre 2013, par
Mis à jour : Octobre 2013
Langue : français
Type : Video
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avec chosen
13 septembre 2013, par
Mis à jour : Septembre 2013
Langue : français
Type : Image
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sans chosen
13 septembre 2013, par
Mis à jour : Septembre 2013
Langue : français
Type : Image
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config chosen
13 septembre 2013, par
Mis à jour : Septembre 2013
Langue : français
Type : Image
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SPIP - plugins - embed code - Exemple
2 septembre 2013, par
Mis à jour : Septembre 2013
Langue : français
Type : Image
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GetID3 - Bloc informations de fichiers
9 avril 2013, par
Mis à jour : Mai 2013
Langue : français
Type : Image
Autres articles (87)
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Organiser par catégorie
17 mai 2013, parDans MédiaSPIP, une rubrique a 2 noms : catégorie et rubrique.
Les différents documents stockés dans MédiaSPIP peuvent être rangés dans différentes catégories. On peut créer une catégorie en cliquant sur "publier une catégorie" dans le menu publier en haut à droite ( après authentification ). Une catégorie peut être rangée dans une autre catégorie aussi ce qui fait qu’on peut construire une arborescence de catégories.
Lors de la publication prochaine d’un document, la nouvelle catégorie créée sera proposée (...) -
Ecrire une actualité
21 juin 2013, parPrésentez les changements dans votre MédiaSPIP ou les actualités de vos projets sur votre MédiaSPIP grâce à la rubrique actualités.
Dans le thème par défaut spipeo de MédiaSPIP, les actualités sont affichées en bas de la page principale sous les éditoriaux.
Vous pouvez personnaliser le formulaire de création d’une actualité.
Formulaire de création d’une actualité Dans le cas d’un document de type actualité, les champs proposés par défaut sont : Date de publication ( personnaliser la date de publication ) (...) -
Récupération d’informations sur le site maître à l’installation d’une instance
26 novembre 2010, parUtilité
Sur le site principal, une instance de mutualisation est définie par plusieurs choses : Les données dans la table spip_mutus ; Son logo ; Son auteur principal (id_admin dans la table spip_mutus correspondant à un id_auteur de la table spip_auteurs)qui sera le seul à pouvoir créer définitivement l’instance de mutualisation ;
Il peut donc être tout à fait judicieux de vouloir récupérer certaines de ces informations afin de compléter l’installation d’une instance pour, par exemple : récupérer le (...)
Sur d’autres sites (4286)
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avcodec/x86/vvc : add avg and avg_w AVX2 optimizations
23 janvier 2024, par Wu Jianhuaavcodec/x86/vvc : add avg and avg_w AVX2 optimizations
The avg/avg_w is based on dav1d.
See https://code.videolan.org/videolan/dav1d/-/blob/master/src/x86/mc_avx2.asmvvc_avg_8_2x2_c : 71.6
vvc_avg_8_2x2_avx2 : 26.8
vvc_avg_8_2x4_c : 140.8
vvc_avg_8_2x4_avx2 : 34.6
vvc_avg_8_2x8_c : 410.3
vvc_avg_8_2x8_avx2 : 41.3
vvc_avg_8_2x16_c : 769.3
vvc_avg_8_2x16_avx2 : 60.3
vvc_avg_8_2x32_c : 1669.6
vvc_avg_8_2x32_avx2 : 105.1
vvc_avg_8_2x64_c : 1978.3
vvc_avg_8_2x64_avx2 : 425.8
vvc_avg_8_2x128_c : 6536.8
vvc_avg_8_2x128_avx2 : 1315.1
vvc_avg_8_4x2_c : 155.6
vvc_avg_8_4x2_avx2 : 26.1
vvc_avg_8_4x4_c : 250.3
vvc_avg_8_4x4_avx2 : 31.3
vvc_avg_8_4x8_c : 831.8
vvc_avg_8_4x8_avx2 : 41.3
vvc_avg_8_4x16_c : 1461.1
vvc_avg_8_4x16_avx2 : 57.1
vvc_avg_8_4x32_c : 2821.6
vvc_avg_8_4x32_avx2 : 105.1
vvc_avg_8_4x64_c : 3615.8
vvc_avg_8_4x64_avx2 : 412.6
vvc_avg_8_4x128_c : 11962.6
vvc_avg_8_4x128_avx2 : 1274.3
vvc_avg_8_8x2_c : 215.8
vvc_avg_8_8x2_avx2 : 29.1
vvc_avg_8_8x4_c : 430.6
vvc_avg_8_8x4_avx2 : 37.6
vvc_avg_8_8x8_c : 1463.3
vvc_avg_8_8x8_avx2 : 51.8
vvc_avg_8_8x16_c : 2630.1
vvc_avg_8_8x16_avx2 : 97.6
vvc_avg_8_8x32_c : 5813.8
vvc_avg_8_8x32_avx2 : 196.6
vvc_avg_8_8x64_c : 6687.3
vvc_avg_8_8x64_avx2 : 487.8
vvc_avg_8_8x128_c : 13178.6
vvc_avg_8_8x128_avx2 : 1290.6
vvc_avg_8_16x2_c : 443.8
vvc_avg_8_16x2_avx2 : 28.3
vvc_avg_8_16x4_c : 1253.3
vvc_avg_8_16x4_avx2 : 32.1
vvc_avg_8_16x8_c : 2236.3
vvc_avg_8_16x8_avx2 : 44.3
vvc_avg_8_16x16_c : 5127.8
vvc_avg_8_16x16_avx2 : 63.3
vvc_avg_8_16x32_c : 6573.3
vvc_avg_8_16x32_avx2 : 223.6
vvc_avg_8_16x64_c : 30311.8
vvc_avg_8_16x64_avx2 : 437.8
vvc_avg_8_16x128_c : 25693.3
vvc_avg_8_16x128_avx2 : 1266.8
vvc_avg_8_32x2_c : 954.6
vvc_avg_8_32x2_avx2 : 32.1
vvc_avg_8_32x4_c : 2359.6
vvc_avg_8_32x4_avx2 : 39.6
vvc_avg_8_32x8_c : 5703.6
vvc_avg_8_32x8_avx2 : 57.1
vvc_avg_8_32x16_c : 9967.6
vvc_avg_8_32x16_avx2 : 107.1
vvc_avg_8_32x32_c : 21327.6
vvc_avg_8_32x32_avx2 : 272.6
vvc_avg_8_32x64_c : 39240.8
vvc_avg_8_32x64_avx2 : 529.6
vvc_avg_8_32x128_c : 52580.8
vvc_avg_8_32x128_avx2 : 1338.8
vvc_avg_8_64x2_c : 1647.3
vvc_avg_8_64x2_avx2 : 38.8
vvc_avg_8_64x4_c : 5130.1
vvc_avg_8_64x4_avx2 : 58.8
vvc_avg_8_64x8_c : 6529.3
vvc_avg_8_64x8_avx2 : 88.3
vvc_avg_8_64x16_c : 19913.6
vvc_avg_8_64x16_avx2 : 162.3
vvc_avg_8_64x32_c : 39360.8
vvc_avg_8_64x32_avx2 : 295.8
vvc_avg_8_64x64_c : 49658.3
vvc_avg_8_64x64_avx2 : 784.1
vvc_avg_8_64x128_c : 108513.1
vvc_avg_8_64x128_avx2 : 1977.1
vvc_avg_8_128x2_c : 3226.1
vvc_avg_8_128x2_avx2 : 61.1
vvc_avg_8_128x4_c : 10280.3
vvc_avg_8_128x4_avx2 : 94.6
vvc_avg_8_128x8_c : 18079.3
vvc_avg_8_128x8_avx2 : 155.3
vvc_avg_8_128x16_c : 45121.8
vvc_avg_8_128x16_avx2 : 285.3
vvc_avg_8_128x32_c : 48651.8
vvc_avg_8_128x32_avx2 : 581.6
vvc_avg_8_128x64_c : 165078.6
vvc_avg_8_128x64_avx2 : 1942.8
vvc_avg_8_128x128_c : 339103.1
vvc_avg_8_128x128_avx2 : 4332.6
vvc_avg_10_2x2_c : 144.3
vvc_avg_10_2x2_avx2 : 26.8
vvc_avg_10_2x4_c : 142.6
vvc_avg_10_2x4_avx2 : 45.3
vvc_avg_10_2x8_c : 478.1
vvc_avg_10_2x8_avx2 : 38.1
vvc_avg_10_2x16_c : 518.3
vvc_avg_10_2x16_avx2 : 58.1
vvc_avg_10_2x32_c : 2059.8
vvc_avg_10_2x32_avx2 : 93.1
vvc_avg_10_2x64_c : 2383.8
vvc_avg_10_2x64_avx2 : 714.8
vvc_avg_10_2x128_c : 4498.3
vvc_avg_10_2x128_avx2 : 1466.3
vvc_avg_10_4x2_c : 228.6
vvc_avg_10_4x2_avx2 : 26.8
vvc_avg_10_4x4_c : 378.3
vvc_avg_10_4x4_avx2 : 30.6
vvc_avg_10_4x8_c : 866.8
vvc_avg_10_4x8_avx2 : 44.6
vvc_avg_10_4x16_c : 1018.1
vvc_avg_10_4x16_avx2 : 58.1
vvc_avg_10_4x32_c : 3590.8
vvc_avg_10_4x32_avx2 : 128.8
vvc_avg_10_4x64_c : 4200.8
vvc_avg_10_4x64_avx2 : 663.6
vvc_avg_10_4x128_c : 8450.8
vvc_avg_10_4x128_avx2 : 1531.8
vvc_avg_10_8x2_c : 369.3
vvc_avg_10_8x2_avx2 : 28.3
vvc_avg_10_8x4_c : 513.8
vvc_avg_10_8x4_avx2 : 32.1
vvc_avg_10_8x8_c : 1720.3
vvc_avg_10_8x8_avx2 : 49.1
vvc_avg_10_8x16_c : 1894.8
vvc_avg_10_8x16_avx2 : 71.6
vvc_avg_10_8x32_c : 3931.3
vvc_avg_10_8x32_avx2 : 148.1
vvc_avg_10_8x64_c : 7964.3
vvc_avg_10_8x64_avx2 : 613.1
vvc_avg_10_8x128_c : 15540.1
vvc_avg_10_8x128_avx2 : 1585.1
vvc_avg_10_16x2_c : 877.3
vvc_avg_10_16x2_avx2 : 27.6
vvc_avg_10_16x4_c : 955.8
vvc_avg_10_16x4_avx2 : 29.8
vvc_avg_10_16x8_c : 3419.6
vvc_avg_10_16x8_avx2 : 62.6
vvc_avg_10_16x16_c : 3826.8
vvc_avg_10_16x16_avx2 : 54.3
vvc_avg_10_16x32_c : 7655.3
vvc_avg_10_16x32_avx2 : 86.3
vvc_avg_10_16x64_c : 30011.1
vvc_avg_10_16x64_avx2 : 692.6
vvc_avg_10_16x128_c : 47894.8
vvc_avg_10_16x128_avx2 : 1580.3
vvc_avg_10_32x2_c : 944.3
vvc_avg_10_32x2_avx2 : 29.8
vvc_avg_10_32x4_c : 2022.6
vvc_avg_10_32x4_avx2 : 35.1
vvc_avg_10_32x8_c : 6148.8
vvc_avg_10_32x8_avx2 : 51.3
vvc_avg_10_32x16_c : 12601.6
vvc_avg_10_32x16_avx2 : 70.8
vvc_avg_10_32x32_c : 15958.6
vvc_avg_10_32x32_avx2 : 124.3
vvc_avg_10_32x64_c : 31784.6
vvc_avg_10_32x64_avx2 : 757.3
vvc_avg_10_32x128_c : 63892.8
vvc_avg_10_32x128_avx2 : 1711.3
vvc_avg_10_64x2_c : 1890.8
vvc_avg_10_64x2_avx2 : 34.3
vvc_avg_10_64x4_c : 6267.3
vvc_avg_10_64x4_avx2 : 42.6
vvc_avg_10_64x8_c : 12778.1
vvc_avg_10_64x8_avx2 : 67.8
vvc_avg_10_64x16_c : 22304.3
vvc_avg_10_64x16_avx2 : 116.8
vvc_avg_10_64x32_c : 30777.1
vvc_avg_10_64x32_avx2 : 201.1
vvc_avg_10_64x64_c : 60169.1
vvc_avg_10_64x64_avx2 : 1454.3
vvc_avg_10_64x128_c : 124392.8
vvc_avg_10_64x128_avx2 : 3648.6
vvc_avg_10_128x2_c : 3650.1
vvc_avg_10_128x2_avx2 : 41.1
vvc_avg_10_128x4_c : 22887.8
vvc_avg_10_128x4_avx2 : 64.1
vvc_avg_10_128x8_c : 14622.6
vvc_avg_10_128x8_avx2 : 111.6
vvc_avg_10_128x16_c : 62207.6
vvc_avg_10_128x16_avx2 : 186.3
vvc_avg_10_128x32_c : 59761.3
vvc_avg_10_128x32_avx2 : 374.6
vvc_avg_10_128x64_c : 117504.3
vvc_avg_10_128x64_avx2 : 2684.6
vvc_avg_10_128x128_c : 236767.6
vvc_avg_10_128x128_avx2 : 15278.1
vvc_avg_12_2x2_c : 78.6
vvc_avg_12_2x2_avx2 : 26.1
vvc_avg_12_2x4_c : 254.1
vvc_avg_12_2x4_avx2 : 30.6
vvc_avg_12_2x8_c : 261.8
vvc_avg_12_2x8_avx2 : 39.1
vvc_avg_12_2x16_c : 527.6
vvc_avg_12_2x16_avx2 : 57.3
vvc_avg_12_2x32_c : 1089.1
vvc_avg_12_2x32_avx2 : 93.8
vvc_avg_12_2x64_c : 2337.6
vvc_avg_12_2x64_avx2 : 707.1
vvc_avg_12_2x128_c : 4582.1
vvc_avg_12_2x128_avx2 : 1414.6
vvc_avg_12_4x2_c : 129.6
vvc_avg_12_4x2_avx2 : 26.8
vvc_avg_12_4x4_c : 427.3
vvc_avg_12_4x4_avx2 : 30.6
vvc_avg_12_4x8_c : 529.6
vvc_avg_12_4x8_avx2 : 36.6
vvc_avg_12_4x16_c : 1022.1
vvc_avg_12_4x16_avx2 : 57.3
vvc_avg_12_4x32_c : 1987.6
vvc_avg_12_4x32_avx2 : 84.3
vvc_avg_12_4x64_c : 4147.6
vvc_avg_12_4x64_avx2 : 706.3
vvc_avg_12_4x128_c : 8469.3
vvc_avg_12_4x128_avx2 : 1448.3
vvc_avg_12_8x2_c : 253.6
vvc_avg_12_8x2_avx2 : 27.6
vvc_avg_12_8x4_c : 836.3
vvc_avg_12_8x4_avx2 : 32.1
vvc_avg_12_8x8_c : 1074.6
vvc_avg_12_8x8_avx2 : 45.1
vvc_avg_12_8x16_c : 3616.8
vvc_avg_12_8x16_avx2 : 71.6
vvc_avg_12_8x32_c : 3823.6
vvc_avg_12_8x32_avx2 : 140.1
vvc_avg_12_8x64_c : 7764.8
vvc_avg_12_8x64_avx2 : 656.1
vvc_avg_12_8x128_c : 15896.1
vvc_avg_12_8x128_avx2 : 1232.8
vvc_avg_12_16x2_c : 462.1
vvc_avg_12_16x2_avx2 : 26.8
vvc_avg_12_16x4_c : 1732.1
vvc_avg_12_16x4_avx2 : 29.1
vvc_avg_12_16x8_c : 2097.6
vvc_avg_12_16x8_avx2 : 62.6
vvc_avg_12_16x16_c : 6753.1
vvc_avg_12_16x16_avx2 : 47.8
vvc_avg_12_16x32_c : 7373.1
vvc_avg_12_16x32_avx2 : 80.8
vvc_avg_12_16x64_c : 15046.3
vvc_avg_12_16x64_avx2 : 621.1
vvc_avg_12_16x128_c : 52574.6
vvc_avg_12_16x128_avx2 : 1417.1
vvc_avg_12_32x2_c : 1712.1
vvc_avg_12_32x2_avx2 : 29.8
vvc_avg_12_32x4_c : 2036.8
vvc_avg_12_32x4_avx2 : 37.6
vvc_avg_12_32x8_c : 4017.6
vvc_avg_12_32x8_avx2 : 44.1
vvc_avg_12_32x16_c : 8018.6
vvc_avg_12_32x16_avx2 : 70.8
vvc_avg_12_32x32_c : 15637.6
vvc_avg_12_32x32_avx2 : 124.3
vvc_avg_12_32x64_c : 31143.3
vvc_avg_12_32x64_avx2 : 830.3
vvc_avg_12_32x128_c : 75706.8
vvc_avg_12_32x128_avx2 : 1604.8
vvc_avg_12_64x2_c : 3230.3
vvc_avg_12_64x2_avx2 : 33.6
vvc_avg_12_64x4_c : 4139.6
vvc_avg_12_64x4_avx2 : 45.1
vvc_avg_12_64x8_c : 8201.6
vvc_avg_12_64x8_avx2 : 67.1
vvc_avg_12_64x16_c : 25632.3
vvc_avg_12_64x16_avx2 : 110.3
vvc_avg_12_64x32_c : 30744.3
vvc_avg_12_64x32_avx2 : 200.3
vvc_avg_12_64x64_c : 105554.8
vvc_avg_12_64x64_avx2 : 1325.6
vvc_avg_12_64x128_c : 235254.3
vvc_avg_12_64x128_avx2 : 3132.6
vvc_avg_12_128x2_c : 6194.3
vvc_avg_12_128x2_avx2 : 55.1
vvc_avg_12_128x4_c : 7583.8
vvc_avg_12_128x4_avx2 : 79.3
vvc_avg_12_128x8_c : 14635.6
vvc_avg_12_128x8_avx2 : 104.3
vvc_avg_12_128x16_c : 29270.8
vvc_avg_12_128x16_avx2 : 194.3
vvc_avg_12_128x32_c : 60113.6
vvc_avg_12_128x32_avx2 : 346.3
vvc_avg_12_128x64_c : 197030.3
vvc_avg_12_128x64_avx2 : 2779.6
vvc_avg_12_128x128_c : 432809.6
vvc_avg_12_128x128_avx2 : 5513.3
vvc_w_avg_8_2x2_c : 84.3
vvc_w_avg_8_2x2_avx2 : 42.6
vvc_w_avg_8_2x4_c : 156.3
vvc_w_avg_8_2x4_avx2 : 58.8
vvc_w_avg_8_2x8_c : 310.6
vvc_w_avg_8_2x8_avx2 : 73.1
vvc_w_avg_8_2x16_c : 942.1
vvc_w_avg_8_2x16_avx2 : 113.3
vvc_w_avg_8_2x32_c : 1098.8
vvc_w_avg_8_2x32_avx2 : 202.6
vvc_w_avg_8_2x64_c : 2414.3
vvc_w_avg_8_2x64_avx2 : 467.6
vvc_w_avg_8_2x128_c : 4763.8
vvc_w_avg_8_2x128_avx2 : 1333.1
vvc_w_avg_8_4x2_c : 140.1
vvc_w_avg_8_4x2_avx2 : 49.8
vvc_w_avg_8_4x4_c : 276.3
vvc_w_avg_8_4x4_avx2 : 58.1
vvc_w_avg_8_4x8_c : 524.3
vvc_w_avg_8_4x8_avx2 : 72.3
vvc_w_avg_8_4x16_c : 1108.1
vvc_w_avg_8_4x16_avx2 : 111.8
vvc_w_avg_8_4x32_c : 2149.8
vvc_w_avg_8_4x32_avx2 : 199.6
vvc_w_avg_8_4x64_c : 12288.1
vvc_w_avg_8_4x64_avx2 : 509.3
vvc_w_avg_8_4x128_c : 8398.6
vvc_w_avg_8_4x128_avx2 : 1319.6
vvc_w_avg_8_8x2_c : 271.1
vvc_w_avg_8_8x2_avx2 : 44.1
vvc_w_avg_8_8x4_c : 503.3
vvc_w_avg_8_8x4_avx2 : 61.8
vvc_w_avg_8_8x8_c : 1031.1
vvc_w_avg_8_8x8_avx2 : 93.8
vvc_w_avg_8_8x16_c : 2009.8
vvc_w_avg_8_8x16_avx2 : 163.1
vvc_w_avg_8_8x32_c : 4161.3
vvc_w_avg_8_8x32_avx2 : 292.1
vvc_w_avg_8_8x64_c : 7940.6
vvc_w_avg_8_8x64_avx2 : 592.1
vvc_w_avg_8_8x128_c : 16802.3
vvc_w_avg_8_8x128_avx2 : 1287.6
vvc_w_avg_8_16x2_c : 762.6
vvc_w_avg_8_16x2_avx2 : 53.6
vvc_w_avg_8_16x4_c : 1486.3
vvc_w_avg_8_16x4_avx2 : 67.1
vvc_w_avg_8_16x8_c : 1907.8
vvc_w_avg_8_16x8_avx2 : 96.8
vvc_w_avg_8_16x16_c : 3883.6
vvc_w_avg_8_16x16_avx2 : 151.3
vvc_w_avg_8_16x32_c : 7974.8
vvc_w_avg_8_16x32_avx2 : 285.8
vvc_w_avg_8_16x64_c : 25160.6
vvc_w_avg_8_16x64_avx2 : 589.8
vvc_w_avg_8_16x128_c : 58328.1
vvc_w_avg_8_16x128_avx2 : 1169.8
vvc_w_avg_8_32x2_c : 1009.1
vvc_w_avg_8_32x2_avx2 : 65.6
vvc_w_avg_8_32x4_c : 2091.1
vvc_w_avg_8_32x4_avx2 : 96.8
vvc_w_avg_8_32x8_c : 3997.8
vvc_w_avg_8_32x8_avx2 : 156.3
vvc_w_avg_8_32x16_c : 8216.8
vvc_w_avg_8_32x16_avx2 : 269.6
vvc_w_avg_8_32x32_c : 21746.1
vvc_w_avg_8_32x32_avx2 : 635.3
vvc_w_avg_8_32x64_c : 31564.8
vvc_w_avg_8_32x64_avx2 : 1010.6
vvc_w_avg_8_32x128_c : 114373.3
vvc_w_avg_8_32x128_avx2 : 2013.6
vvc_w_avg_8_64x2_c : 2067.3
vvc_w_avg_8_64x2_avx2 : 97.6
vvc_w_avg_8_64x4_c : 3901.1
vvc_w_avg_8_64x4_avx2 : 154.8
vvc_w_avg_8_64x8_c : 7911.6
vvc_w_avg_8_64x8_avx2 : 268.8
vvc_w_avg_8_64x16_c : 16508.8
vvc_w_avg_8_64x16_avx2 : 501.8
vvc_w_avg_8_64x32_c : 38770.3
vvc_w_avg_8_64x32_avx2 : 1287.6
vvc_w_avg_8_64x64_c : 110350.6
vvc_w_avg_8_64x64_avx2 : 1890.8
vvc_w_avg_8_64x128_c : 141354.6
vvc_w_avg_8_64x128_avx2 : 3839.6
vvc_w_avg_8_128x2_c : 7012.1
vvc_w_avg_8_128x2_avx2 : 159.3
vvc_w_avg_8_128x4_c : 8146.8
vvc_w_avg_8_128x4_avx2 : 272.6
vvc_w_avg_8_128x8_c : 24596.8
vvc_w_avg_8_128x8_avx2 : 501.1
vvc_w_avg_8_128x16_c : 35918.1
vvc_w_avg_8_128x16_avx2 : 948.8
vvc_w_avg_8_128x32_c : 68799.6
vvc_w_avg_8_128x32_avx2 : 1963.1
vvc_w_avg_8_128x64_c : 133862.1
vvc_w_avg_8_128x64_avx2 : 3833.6
vvc_w_avg_8_128x128_c : 348427.8
vvc_w_avg_8_128x128_avx2 : 7682.8
vvc_w_avg_10_2x2_c : 118.6
vvc_w_avg_10_2x2_avx2 : 73.1
vvc_w_avg_10_2x4_c : 189.1
vvc_w_avg_10_2x4_avx2 : 89.3
vvc_w_avg_10_2x8_c : 382.8
vvc_w_avg_10_2x8_avx2 : 179.8
vvc_w_avg_10_2x16_c : 658.3
vvc_w_avg_10_2x16_avx2 : 185.1
vvc_w_avg_10_2x32_c : 1409.3
vvc_w_avg_10_2x32_avx2 : 290.8
vvc_w_avg_10_2x64_c : 2906.8
vvc_w_avg_10_2x64_avx2 : 793.1
vvc_w_avg_10_2x128_c : 6292.6
vvc_w_avg_10_2x128_avx2 : 1696.8
vvc_w_avg_10_4x2_c : 178.8
vvc_w_avg_10_4x2_avx2 : 80.1
vvc_w_avg_10_4x4_c : 581.6
vvc_w_avg_10_4x4_avx2 : 97.6
vvc_w_avg_10_4x8_c : 693.3
vvc_w_avg_10_4x8_avx2 : 128.1
vvc_w_avg_10_4x16_c : 1436.6
vvc_w_avg_10_4x16_avx2 : 179.8
vvc_w_avg_10_4x32_c : 2409.1
vvc_w_avg_10_4x32_avx2 : 292.3
vvc_w_avg_10_4x64_c : 4925.3
vvc_w_avg_10_4x64_avx2 : 746.1
vvc_w_avg_10_4x128_c : 10664.6
vvc_w_avg_10_4x128_avx2 : 1647.6
vvc_w_avg_10_8x2_c : 359.3
vvc_w_avg_10_8x2_avx2 : 80.1
vvc_w_avg_10_8x4_c : 925.6
vvc_w_avg_10_8x4_avx2 : 97.6
vvc_w_avg_10_8x8_c : 1360.6
vvc_w_avg_10_8x8_avx2 : 121.8
vvc_w_avg_10_8x16_c : 3490.3
vvc_w_avg_10_8x16_avx2 : 203.3
vvc_w_avg_10_8x32_c : 5266.1
vvc_w_avg_10_8x32_avx2 : 325.8
vvc_w_avg_10_8x64_c : 11127.1
vvc_w_avg_10_8x64_avx2 : 747.8
vvc_w_avg_10_8x128_c : 31058.3
vvc_w_avg_10_8x128_avx2 : 1424.6
vvc_w_avg_10_16x2_c : 624.8
vvc_w_avg_10_16x2_avx2 : 84.6
vvc_w_avg_10_16x4_c : 1389.6
vvc_w_avg_10_16x4_avx2 : 109.1
vvc_w_avg_10_16x8_c : 2688.3
vvc_w_avg_10_16x8_avx2 : 137.1
vvc_w_avg_10_16x16_c : 5387.1
vvc_w_avg_10_16x16_avx2 : 224.6
vvc_w_avg_10_16x32_c : 10776.3
vvc_w_avg_10_16x32_avx2 : 312.1
vvc_w_avg_10_16x64_c : 18069.1
vvc_w_avg_10_16x64_avx2 : 858.6
vvc_w_avg_10_16x128_c : 43460.3
vvc_w_avg_10_16x128_avx2 : 1411.6
vvc_w_avg_10_32x2_c : 1232.8
vvc_w_avg_10_32x2_avx2 : 99.1
vvc_w_avg_10_32x4_c : 4017.6
vvc_w_avg_10_32x4_avx2 : 134.1
vvc_w_avg_10_32x8_c : 9306.3
vvc_w_avg_10_32x8_avx2 : 208.1
vvc_w_avg_10_32x16_c : 8424.6
vvc_w_avg_10_32x16_avx2 : 349.3
vvc_w_avg_10_32x32_c : 20787.8
vvc_w_avg_10_32x32_avx2 : 655.3
vvc_w_avg_10_32x64_c : 40972.1
vvc_w_avg_10_32x64_avx2 : 904.8
vvc_w_avg_10_32x128_c : 85670.3
vvc_w_avg_10_32x128_avx2 : 1751.6
vvc_w_avg_10_64x2_c : 2454.1
vvc_w_avg_10_64x2_avx2 : 132.6
vvc_w_avg_10_64x4_c : 5012.6
vvc_w_avg_10_64x4_avx2 : 215.6
vvc_w_avg_10_64x8_c : 10811.3
vvc_w_avg_10_64x8_avx2 : 361.1
vvc_w_avg_10_64x16_c : 33349.1
vvc_w_avg_10_64x16_avx2 : 904.1
vvc_w_avg_10_64x32_c : 41892.3
vvc_w_avg_10_64x32_avx2 : 1220.6
vvc_w_avg_10_64x64_c : 66983.3
vvc_w_avg_10_64x64_avx2 : 2622.1
vvc_w_avg_10_64x128_c : 246508.8
vvc_w_avg_10_64x128_avx2 : 3316.8
vvc_w_avg_10_128x2_c : 7791.6
vvc_w_avg_10_128x2_avx2 : 198.8
vvc_w_avg_10_128x4_c : 10534.3
vvc_w_avg_10_128x4_avx2 : 337.3
vvc_w_avg_10_128x8_c : 21142.3
vvc_w_avg_10_128x8_avx2 : 614.8
vvc_w_avg_10_128x16_c : 40968.6
vvc_w_avg_10_128x16_avx2 : 1160.6
vvc_w_avg_10_128x32_c : 113043.3
vvc_w_avg_10_128x32_avx2 : 1644.6
vvc_w_avg_10_128x64_c : 230658.3
vvc_w_avg_10_128x64_avx2 : 5065.3
vvc_w_avg_10_128x128_c : 335236.3
vvc_w_avg_10_128x128_avx2 : 6450.3
vvc_w_avg_12_2x2_c : 185.3
vvc_w_avg_12_2x2_avx2 : 43.6
vvc_w_avg_12_2x4_c : 340.3
vvc_w_avg_12_2x4_avx2 : 55.8
vvc_w_avg_12_2x8_c : 632.3
vvc_w_avg_12_2x8_avx2 : 70.1
vvc_w_avg_12_2x16_c : 728.3
vvc_w_avg_12_2x16_avx2 : 108.1
vvc_w_avg_12_2x32_c : 1392.6
vvc_w_avg_12_2x32_avx2 : 176.8
vvc_w_avg_12_2x64_c : 2618.3
vvc_w_avg_12_2x64_avx2 : 757.3
vvc_w_avg_12_2x128_c : 6408.8
vvc_w_avg_12_2x128_avx2 : 1435.1
vvc_w_avg_12_4x2_c : 349.3
vvc_w_avg_12_4x2_avx2 : 44.3
vvc_w_avg_12_4x4_c : 607.1
vvc_w_avg_12_4x4_avx2 : 52.6
vvc_w_avg_12_4x8_c : 1134.8
vvc_w_avg_12_4x8_avx2 : 70.1
vvc_w_avg_12_4x16_c : 1378.1
vvc_w_avg_12_4x16_avx2 : 115.3
vvc_w_avg_12_4x32_c : 2599.3
vvc_w_avg_12_4x32_avx2 : 174.3
vvc_w_avg_12_4x64_c : 4474.8
vvc_w_avg_12_4x64_avx2 : 656.1
vvc_w_avg_12_4x128_c : 11319.6
vvc_w_avg_12_4x128_avx2 : 1373.1
vvc_w_avg_12_8x2_c : 595.8
vvc_w_avg_12_8x2_avx2 : 44.3
vvc_w_avg_12_8x4_c : 1164.3
vvc_w_avg_12_8x4_avx2 : 56.6
vvc_w_avg_12_8x8_c : 2019.6
vvc_w_avg_12_8x8_avx2 : 80.1
vvc_w_avg_12_8x16_c : 4071.6
vvc_w_avg_12_8x16_avx2 : 139.3
vvc_w_avg_12_8x32_c : 4485.1
vvc_w_avg_12_8x32_avx2 : 250.6
vvc_w_avg_12_8x64_c : 8404.8
vvc_w_avg_12_8x64_avx2 : 735.8
vvc_w_avg_12_8x128_c : 35679.8
vvc_w_avg_12_8x128_avx2 : 1252.6
vvc_w_avg_12_16x2_c : 1114.8
vvc_w_avg_12_16x2_avx2 : 46.6
vvc_w_avg_12_16x4_c : 2240.1
vvc_w_avg_12_16x4_avx2 : 62.6
vvc_w_avg_12_16x8_c : 13174.6
vvc_w_avg_12_16x8_avx2 : 88.6
vvc_w_avg_12_16x16_c : 5334.6
vvc_w_avg_12_16x16_avx2 : 144.3
vvc_w_avg_12_16x32_c : 8378.1
vvc_w_avg_12_16x32_avx2 : 234.6
vvc_w_avg_12_16x64_c : 21300.8
vvc_w_avg_12_16x64_avx2 : 761.8
vvc_w_avg_12_16x128_c : 32786.8
vvc_w_avg_12_16x128_avx2 : 1432.8
vvc_w_avg_12_32x2_c : 2154.3
vvc_w_avg_12_32x2_avx2 : 61.1
vvc_w_avg_12_32x4_c : 4299.8
vvc_w_avg_12_32x4_avx2 : 83.1
vvc_w_avg_12_32x8_c : 7964.8
vvc_w_avg_12_32x8_avx2 : 132.6
vvc_w_avg_12_32x16_c : 13321.6
vvc_w_avg_12_32x16_avx2 : 234.6
vvc_w_avg_12_32x32_c : 21149.3
vvc_w_avg_12_32x32_avx2 : 433.3
vvc_w_avg_12_32x64_c : 43666.6
vvc_w_avg_12_32x64_avx2 : 876.6
vvc_w_avg_12_32x128_c : 83189.8
vvc_w_avg_12_32x128_avx2 : 1756.6
vvc_w_avg_12_64x2_c : 3829.8
vvc_w_avg_12_64x2_avx2 : 83.1
vvc_w_avg_12_64x4_c : 8588.1
vvc_w_avg_12_64x4_avx2 : 127.1
vvc_w_avg_12_64x8_c : 17027.6
vvc_w_avg_12_64x8_avx2 : 310.6
vvc_w_avg_12_64x16_c : 29797.8
vvc_w_avg_12_64x16_avx2 : 415.6
vvc_w_avg_12_64x32_c : 43854.3
vvc_w_avg_12_64x32_avx2 : 773.3
vvc_w_avg_12_64x64_c : 137767.3
vvc_w_avg_12_64x64_avx2 : 1608.6
vvc_w_avg_12_64x128_c : 316428.3
vvc_w_avg_12_64x128_avx2 : 3249.8
vvc_w_avg_12_128x2_c : 8824.6
vvc_w_avg_12_128x2_avx2 : 130.3
vvc_w_avg_12_128x4_c : 17173.6
vvc_w_avg_12_128x4_avx2 : 219.3
vvc_w_avg_12_128x8_c : 21997.8
vvc_w_avg_12_128x8_avx2 : 397.3
vvc_w_avg_12_128x16_c : 43553.8
vvc_w_avg_12_128x16_avx2 : 790.1
vvc_w_avg_12_128x32_c : 89792.1
vvc_w_avg_12_128x32_avx2 : 1497.6
vvc_w_avg_12_128x64_c : 226573.3
vvc_w_avg_12_128x64_avx2 : 3153.1
vvc_w_avg_12_128x128_c : 332090.1
vvc_w_avg_12_128x128_avx2 : 6499.6Signed-off-by : Wu Jianhua <toqsxw@outlook.com>
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How to Measure Marketing Effectiveness : A Step-by-Step Guide
22 février 2024, par ErinAre you struggling to prove that your marketing efforts are having a measurable impact on your company’s performance ? We get it.
You would think that digital marketing would make it easier to track the effectiveness of your marketing efforts. But in many ways, it’s harder than ever. With so many channels and strategies competing against each other, it can feel impossible to pin down the campaign that caused a conversion.
That leaves you in a tricky spot as a marketing manager. It can be hard to know which campaigns to persevere with and harder still to prove your worth to stakeholders.
Thankfully, there are several strategies you can use to measure the success of your campaigns and put a value on your efforts. So, if you want to learn how you can measure the effectiveness of your marketing, improve the ROI of your efforts and prove your value as an employee, read on.
What is marketing effectiveness ?
Marketing effectiveness measures how successful a marketing strategy or campaign is and the extent to which it achieves goals and business objectives.
It’s a growing concern for brands, with research showing that 61.2% say measuring marketing effectiveness has become a more prominent factor in decision-making over the last three years. In other words, it’s becoming critical for marketers to know how to measure their effectiveness.
But it’s getting harder to do so. A combination of factors, including channel fragmentation, increasingly convoluted customer journeys, and the deprecation of third-party cookies, makes it hard for marketing teams to measure marketing performance.
Why you need to measure marketing effectiveness
Imagine ploughing thousands of dollars into a campaign and not being confident that your efforts bore fruit. It’s unthinkable, right ? If you care about optimising campaigns and improving your worth as a marketer, measuring marketing effectiveness is necessary.
Optimise marketing campaigns
Do you know how effectively each campaign generates conversions and drives revenue ? No ? Then, you need to measure marketing effectiveness.
Doing so could also shine a light on ways to improve your campaigns. One paid ad campaign may suffer from a poor return on ad spend caused by high CPCs. Targeting less competitive keywords could dramatically reduce your costs.
Improve ROI
Today, marketing budgets make up almost 10% of a company’s total revenue, up from 6.4% in 2021. With so much revenue at stake, you’ve got to deliver a return on that investment.
Measuring marketing effectiveness can help you identify the campaigns or strategies delivering the highest ROI so you can invest more heavily into them. On the other side of the same coin, you can use the data to strike off any campaigns that aren’t pulling their weight — increasing your ROI even further.
Demonstrate value
Let’s get selfish for a second. Whether you’re an in-house marketing manager or work for an agency, the security of your paycheck depends on your ability to deliver high-ROI campaigns.
Measuring your marketing effectiveness lets you showcase your value to your company and clients. It helps you build stronger relationships that can lead to bigger and better opportunities in the future.
We should take this opportunity to point out that a good tool for measuring marketing effectiveness is equally important. You probably think Google Analytics will do the job, right ? But when you start implementing the strategies we discuss below, there’s a good chance you’ll have data quality issues.
That was the case for full-service marketing agency MHP/Team SI, which found Google Analytics’ data sampling severely limited the quantity and quality of insights they could collect. It was only by switching to Matomo, a platform that doesn’t use data sampling, that the agency could deliver the insights its clients needed to grow.
Further reading :
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How to measure marketing effectiveness
Measuring marketing effectiveness is not always easy, especially if you have long buying cycles and a lack of good-quality data. Make things as easy as possible by following the steps below :
Know what success looks like
You can’t tell whether your campaigns are effective if you don’t know what you are trying to achieve. That’s why the first step in measuring marketing effectiveness is to set a clear goal.
So, ask yourself what success looks like for each campaign you launch.
Remember, a campaign doesn’t have to drive leads to be considered effective. If all you wanted to do was raise brand awareness or increase organic traffic, you could achieve both goals without recording a single conversion.
We’d wager that’s probably not true for most marketing managers. It’s much more likely you want to achieve something like the following :
- Generating 100 new customers
- Increasing revenue by 20%
- Selling $5,000 of your new product line
- Reducing customer churn by 50%
- Achieving a return on ad spend of 150%
Conventional goal-setting wisdom applies here. So, ensure your goals are measurable, timely, relevant and achievable.
Track conversions
Setting up conversion tracking in your web analytics platform is vital to measuring marketing effectiveness accurately.
What you count as a conversion event will depend on the goals you’ve set above. It doesn’t have to be a sale, mind you. Downloading an ebook or signing up for a webinar are worthy conversion goals, especially if you know they increase the chances of a customer converting.
Whichever platform you choose, ensure it can meet your current and future needs. This is one of the reasons open-source content management system Concrete CMS opted for Matomo when choosing a new website analytics platform. The flexibility of the Matomo platform gave Concrete CMS the adaptability it needed for future growth.
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Get the web insights you need, without compromising data accuracy.
Decide on an attribution model
Marketing attribution is a way of measuring the impact of different channels and touchpoints across the customer journey. If you can assign a value to each conversion, you can use a marketing attribution model to quantify the value of your channels and campaigns.
While most web analytics platforms simply credit the last touchpoint, marketing attribution offers a more comprehensive view by considering all interactions along the customer journey. This distinction is important because relying solely on the last touchpoint can lead to skewed insights and misallocation of resources and budget.
By adopting a marketing attribution approach, you can make more informed decisions, optimizing your campaigns and maximizing your return on investment.
There are several different attribution models you can use to give credit to your various campaigns. These include :
- First interaction : Gives all the credit to the first channel in the customer journey.
- Last interaction : Gives all the credit to the last channel in the customer journey.
- Last non-direct attribution : Gives all credit to the final touchpoint in the customer journey, except for direct interactions. In those cases, credit is given to the touchpoint just before the direct one.
- Linear attribution : Distributes credit equally across all touchpoints.
- Position-based attribution : Attributes 40% credit to the first and last touchpoints and distributes the remaining 20% evenly across all other touchpoints.
Consider carefully which attribution model to use, as this can significantly impact your marketing effectiveness calculation by giving certain campaigns too much credit.
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Get the web insights you need, without compromising data accuracy.
Analyse KPIs
Tracking KPIs is essential if you want to quantify the impact of your marketing campaigns. But which metrics should you track ?
To improve brand awareness or traffic, so-called vanity metrics like sessions, returning visitors, and organic traffic may suffice as KPIs.
However, that’s not going to be the case for most marketers, whose performance is tied to revenue and ROI. If that’s you, put vanity metrics to one side and focus on the following conversion metrics instead :
- Conversion rate : the percentage of users who complete a desired action.
- Return on ad spend : the revenue earned for every dollar spent on a campaign.
- Return on investment : a broader calculation than ROAS, typically calculated across all your marketing efforts.
- Customer lifetime value : the total amount a customer will spend throughout their relationship with your company.
- Customer acquisition cost : the cost to acquire each customer on average.
Your analytics platform and advertising tools should track most of these KPIs by default. Matomo, for instance, automatically calculates your conversion rate in the Goals report.
How to present your marketing effectiveness
Calculating your marketing effectiveness is one thing, but it’s important to share this information with stakeholders — whether those are executives in your company or your agency’s clients.
Follow the steps below to create an insightful and compelling marketing report :
- Set the scene. There’s no guarantee that the people reading your report will know your goals. So, add context at the start of the reporting by spelling out what you are trying to achieve and why.
- Select the right data. You don’t want to overwhelm the reader with facts and figures, but you do need to provide hard evidence of your success. Include the KPIs you used to measure your success and show how these have changed over time. You can also support your report with audience insights such as heatmaps or customer surveys.
- Tell a story with your presentation. Give your presentation a narrative arc with a beginning, middle, and end. Start with what you want to achieve, describe how you plan to achieve it and end with the results. Support your story with graphs and other visual aids that hold your reader’s attention.
- Provide a concise summary. Not everyone will read your presentation cover to cover. With that in mind, provide a summary of your report at the start or end that shows what you achieved and quantifies your marketing effectiveness.
How to improve marketing effectiveness
Don’t settle for simply measuring your marketing effectiveness. Use the following strategies to make future campaigns as effective as possible.
Understand customer behaviour
More effective marketing campaigns start by deeply understanding your customers, who they are, and how they behave. This allows you to take an audience-first approach to your marketing efforts and design campaigns around the unique needs of your customers.
Gather as much first-party data as you can. Surveys, focus groups, and other market research techniques can help you learn more about who your customers are, but don’t disregard the quantitative data you can gather from your web analytics platform.
Using Heatmaps, Session Recordings and behavioural analytics tools, you can learn exactly how customers behave when they land on your site, where they focus their attention and which pages they look at first.
These insights can help you turn an average campaign into an exceptional one. For example, a heatmap may highlight the need to move CTA buttons above the fold to increase conversions. A session recording could pinpoint the problems users have when filling out your website’s forms.
Further reading :
Optimise landing pages
Developing a culture of testing and experimentation is a great way to improve your marketing effectiveness. Let’s dive into A/B testing.
By tweaking various elements of your landing pages, you can squeeze every last conversion from your campaigns.
We have a guide on conversion funnel optimisation, which we recommend you check out, but I’ll briefly list some of the optimisations you could test :
- Making your CTAs actionable and compelling
- Integrating images and videos
- Adding testimonials and other forms of social proof
- Reducing form fields
Use a different attribution model
It might be that some campaigns, strategies or traffic sources aren’t getting the love they deserve. By changing your attribution model, you can significantly change the perceived effectiveness of certain campaigns.
Let’s say you use a last-touch attribution model, for instance. Only the last channel customers will get credit for each conversion, meaning top-of-the-funnel campaigns like SEO may be deemed less effective than they are.
It’s why you must continually test, tweak and validate your chosen model — and why changing it can be so powerful.
Measure your marketing effectiveness with Matomo
Measuring your marketing effectiveness is hard work. But it’s vital to optimise campaigns, improve your ROI and demonstrate your value.
The good news is that Matomo makes things a lot easier thanks to its comprehensive conversion tracking, attribution modelling capabilities and behavioural insight features like Heatmaps, A/B Testing and Session Recordings.
Take steps today to start measuring (and improving) the effectiveness of your marketing with our 21-day free trial. No credit card required.
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21 day free trial. No credit card required.
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7 Best Marketing Attribution Software in 2024
22 février 2024, par ErinIt can be hard to accurately track the impact of your marketing efforts across marketing channels and campaigns. That’s where marketing attribution software comes in.
It goes beyond basic web analytics solutions that just look at the final click. Instead, it shows how different channels, content, and ads are performing at every step of the buyer’s journey, which gives a more accurate picture than just focusing on the last click.
In this guide, we’ll cover the basics of marketing attribution, list the top marketing attribution software and explain how the issue of privacy is transforming the web analytics industry.
What is marketing attribution ?
Marketing attribution is the process of assigning credit to each touchpoint in a buyer’s journey that leads to a desired action (such as a conversion or sale) in order to understand the effectiveness of various marketing channels and campaigns in influencing the customer’s decision-making process.
Marketers use software tools like website analytics to to track and analyse customer interactions across different touchpoints, allowing them to attribute conversions or sales to specific marketing efforts and optimise their strategies and budgets accordingly.
Why is marketing attribution so important ?
If you don’t track your campaigns correctly, it’s easy to spend thousands (or even millions) in an ineffective way. A 2022 survey by Australian marketing agency Next&Co revealed their clients wasted AU$5.46 billion in ineffective ad spend.
That’s 41% of all the ad spend tracked by Next&Co in 2022. A wasted marketing spend percentage this high isn’t exactly a recipe for a high marketing return on investment (ROI). And yet, it’s the average.
Why is that ?
Most companies don’t actively track the results of their marketing campaigns actively enough.
By improving your marketing attribution, you can determine which channels, ads, and campaigns work and which don’t. Then, you can move the budget from ineffective channels to effective ones.
Even if you can only identify half of your wastage, this could be 20% or more of your total spend. Just imagine what your bottom line would look like if your marketing budget were 20% more effective.
That’s the power that marketing attribution, when done right, brings to the table. It’s the road to a higher marketing ROI.
Common marketing attribution models and how they’re different
The default model for attributing completed goals in most analytics tools is either the last interaction or the last non-direct interaction.
However, some multi-touch models can help you get a more holistic view of the impact of your marketing efforts.
- Last interaction model : attributes the conversion to the final interaction or referring source (campaign or ad).
- Last non-direct interaction model : attributes the conversion to the final touchpoint that was not a direct visit to your website. (For example, if a search ad took them to a product page, the user bookmarked it and returned directly the next day to finish the purchase. The credit would go to the search ad as it’s the last non-direct touchpoint.)
- First interaction model : attributes the conversion to the first referring event alone.
- Linear model : gives equal value to every touchpoint throughout the customer journey.
- Time decay model : gives more value to touchpoints the closer they were to the actual sale.
- Position-based model : gives more value to the first and last touchpoints — often 40% each, while splitting 20% among the rest.
You can read our guide dedicated to marketing attribution models for more details on these models.
Types of marketing attribution software and the impact of privacy regulations
Until recently, digital advertising was the “scientific” advertisers’ utopia. Everything could be measured, with cookies from giants like Google and Facebook stalking every user across the web.
But with the advent of regulations like GDPR and the CCPA, you can no longer blindly trust Google Analytics or the Meta Pixel without consequences.
Multi-channel attribution tools with third-party cookies and GDPR
Google, Meta, and other companies used to track and combine user data from their own platforms and websites across the web that installed their tags. These third-party cookies have long been under fire and have caused several GDPR fines.
The alternative : analytics platforms with first-party cookies
In a post-GDPR digital marketing landscape, a compliant-by-default web analytics platform like Matomo is a more reliable and accurate alternative.
Plus, with a platform like Matomo, you don’t need to rely on data from digital advertising platforms like Facebook Ads and Google Ads. You can accurately track referral sources using our campaign tracking parameters.
7 best marketing attribution software in 2024
Below is the list of our favourite marketing attribution tools in 2024. If you find and use one that suits your needs correctly, you can quickly boost your marketing performance.
1. Matomo — Accurate and easiest to set up for marketing attribution
Matomo is a privacy-friendly web analytics suite that empowers you to accurately attribute marketing efforts and gain valuable insights while prioritising user privacy and compliance.
Matomo integrates with e-commerce platforms like WooCommerce and Magenta. That makes it easy for B2C marketing teams to track the revenue impact of their campaigns.
You can also compare a variety of attribution models against each other. B2B teams can use our API to integrate Matomo with their CRM.
Pros :
- Relies on first-party cookies for tracking, ensuring accurate data collection and attribution of user actions
- Includes additional features like Heatmaps, Session Recordings, Form Analytics, A/B Testing, and more
- Easy to set up and use
- Features most common multi-touch attribution models
Cons :
- Limited to owned channels (website and e-commerce store) due to first-party cookies and data (but you can integrate other data sources through a CRM)
Pricing
The self-hosted version is free. The cloud hosted version starts at $19 per month and includes a 21-day free trial. No credit card requierd.
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2. WhatConverts — Great option for leads-based businesses with high ad spend
WhatConverts is a marketing attribution tool with a focus on lead tracking. With most web analytics setups, it adds call and text tracking to the typical form-only tracking.
Pros :
- Reliable call and text tracking
- Revenue attribution to specific leads (and, by extension, campaigns and ads)
Cons :
- Focused exclusively on leads — little utility for e-commerce companies
Pricing
The cheapest plan starts at $30/month but does not include analytics integrations or form tracking. To access this and advanced flow tracking and attribution features, you need the Elite plan, which starts at $160/month.
3. HubSpot Marketing Hub — Ideal CRM for larger B2B companies
HubSpot is a marketing CRM with attribution features for tracking and analysis.
The platform is very broad — encompassing CRM, email automation and other tools — which makes it challenging to use effectively. The price tag is also quite steep for smaller companies and marketing teams.
Pros :
- Concretely tracks revenue to multiple different touchpoints and marketing channels
- Includes several different multi-touch attribution models
- Allows offline conversion tracking
Cons :
- The price point is too high for smaller teams
- Cam be difficult to set up effectively
Pricing
Since marketing attribution is only included in HubSpot Marketing Hub’s Professional and Enterprise plans, pricing starts at $800/month (paid annually). If you commit for a year but pay monthly, the price is $890/month for the professional plan. This goes up with additional add-ons and as your contacts increase as well.
4. ActiveCampaign — Good CRM option for small B2B companies
ActiveCampaign is a CRM and marketing automation platform that can help you trace leads and revenue back to their source.
Although it has a similar scope of features to HubSpot, it is more affordable and slightly easier to use for beginners.
Pros :
- Tracks sales revenue back to specific marketing touchpoints
- Powerful marketing automation features
Cons :
- B2B companies may need to purchase two plans, one ActiveCampaign marketing and one CRM.
Pricing
Unlike HubSpot, ActiveCampaign offers a much more affordable plan, starting at $29/month billed annually (for up to 1,000 contacts). The marketing and sales CRM bundle starts at $93/month with up to five users.
5. Salesforce Data Cloud for Marketing — Ideal CRM for enterprises
Salesforce is a robust and feature-rich CRM that many enterprises rely on for their sales teams.
That makes Salesforce’s marketing attribution platform a logical choice for existing Salesforce users.
Pros :
- Uses prospect and sales data from CRM to attribute revenue
- Revenue prediction analytics
- Lead scoring to help your sales team focus on high-value leads
Cons :
- Difficult to set up and use
- Clunky and aged user interface
- Relatively high price point
Pricing
The limited Marketing Cloud Account Engagement Growth plan starts at $1,250/month, billed annually. To access advanced cross-channel journeys, you need the Pro plan, which starts at $2,750 monthly.
6. Terminus — Great for account-based marketing
If your marketing team uses an account-based marketing (ABM) approach, Terminus might be the right option for you.
It offers ABM tools like target account event tracking and revenue attribution tools for your marketing campaigns.
Pros :
- Advanced multi-channel revenue attribution tools with a wide range of reports
- Track intent touchpoints back to target accounts
- Reliable revenue predictions help you focus your marketing activities
Cons :
- Complex and difficult to set up, understand and use effectively
- Lacks native integrations with many common advertising platforms and analytics tools
Pricing
Terminus offers no standard pricing plans. You must contact their sales team for a custom quote based on your needs.
7. Adobe Analytics — An analytics for enterprises
Adobe Analytics is part of the Adobe Experience Cloud, with plenty of big data analysis tools for enterprises. Although the platform is quite powerful, it is equally complex and difficult to use. The price point is also prohibitive for many smaller companies.
Pros :
- Very extensive reporting tools
- Predictive analytics give you solid leading indicator for future campaign performance
- Track multiple digital touchpoints across the entire customer journey
Cons :
- Like Google Analytics, Adobe Analytics aggregates your visitor data by default, making compliant “consent-free tracking” — tracking user actions without asking for consent — impossible according to GDPR. (See more differences in Matomo’s comparison against Adobe Analytics and Google Analytics.)
- Prohibitively expensive for most smaller companies
- Very steep learning curve for setting up and using it correctly
Pricing
Adobe Analytics uses usage-based pricing — which means they adjust the pricing based on the traffic volume to your website. Still, their lower price points aren’t exactly SMB-friendly — multiple sources put Adobe’s lowest starting price point at $2,000–2,500 per month.
Get accurate marketing attribution with Matomo (without privacy concerns)
Matomo allows you to do marketing attribution effectively and accurately without compromising your users’ privacy. By default, we only use first-party cookies and offer consent-free tracking – meaning no more annoying cookie consent banners (excluding in Germany and the UK).
If you want to boost your marketing performance without disregarding your users’ privacy, get started with our 21-day free trial. No credit card required. It’s time to make more informed decisions about your marketing campaigns.
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