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• How to increase conversions to meet your business goals

  8 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
   Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals.

  Conversion Rate Optimization

  When we talk about optimizing websites to improve and increase conversions, we’re really talking about conversion rate optimization (CRO).

  CRO is the process of learning what the most valuable content/aspect of your website is and how to best optimize this for your visitors to increase its chance to convert. It typically involves generating ideas for elements on your site or app that can be improved, learning which pathways visitors are most likely going to take to conversion and then validating those assumptions through A/B testing and multivariate testing to transform learning into actionable insights.

  Conversion Rate

  The conversion rate is expressed as a % and the goal for any business should be to increase the % of conversions for any given goal e.g. in February a website had 200 newsletter sign-ups from 1,000 visitors on its sign-up page, a conversion rate of 20%. CRO should be used to increase the sign-up rate from 20% to 25%, and then eventually from 25% to 30% and so on.

  CRO cheat sheet

  You need to consider your website or business’ objectives (bigger picture) as well as your website goals (smaller achievements). Whatever the aim of your website, it’s crucial for this to be your starting point. Figure out what you want your website to do and what you want visitors to get from it. When you do that, you’ll know what conversions to focus on.
  

  • Define your business/website’s objectives. Do you want the website to drive sales ? Is the website a hub to raise awareness for a charity ? Do you want to increase readership for your news site ?
  • Define what your conversion goals are. This helps you narrow your focus so you follow a path to meet your overall objectives. By defining these, you clarify for yourself the next actions you should take, such as wanting to funnel users through to a sign up landing page. Then you’ll need to optimize and test your sign up landing page. If conversions are low, then tweak it and measure the results until you find you’ve increased conversion rates.
  • Conversion goals can include :
    • Purchases in your ecommerce store
    • eBook downloads
    • Sign ups to your mailing list
    • Visitors successfully filling in a contact form
  • Figure out what your Key Performance Indicators (KPIs) are and the metrics you need to focus on to achieve them.

  How to increase conversions with Matomo

  1. Set goals
  2. Heatmaps
  3. Session Recordings
  4. A/B test
  5. Form Analytics
  6. Funnels
  7. Behaviour

  1. Set goals

  “Make Sure Goals Are Clearly Understood. To prove the value of an analytics-focused company, any project you take on needs to have clear goals. If you don’t have a goal in mind you’ll fail. Everyone involved in the project needs to be aligned around the goals.”

  A goal is the measure of a successful action that you want your visitors to take. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that lead to conversions over time.

  

  You’ll understand which channels and campaigns (SEO, PPC, newsletter, blogging etc.) are converting the best for your business, which cities/countries are most popular, what devices are working and how engaged your visitors are before converting. Learn more

  2. Set Heatmaps

  This is vital to show how your visitors are engaging with your website, blog pages, signup and sales pages. If you want to learn how your visitors really engage with your website to increase conversions, Heatmaps lets you see the results visually without any guesswork.

  

  By showing where your visitors try to click, move the mouse or how far down they’re scrolling on each page, you can effortlessly discover how your visitors truly engage with your most important web pages. Rather than guessing, rely on facts to prove if the changes you make actually improve your website or not. Learn more

  How to improve conversion rates with Heatmaps :

  • If you’ve got important information that will sell your service/product or bring you loyal followers, make sure it’s in the hot zones as shown in your heatmaps.
  • Try to rearrange parts of your pages to see if that increases engagement.
  • Make it easy for people to take important actions by having the CTA above-the-fold where 100% of visitors see it. Make sure you don’t clutter this section with too many messages or actions.
  • You can also identify areas to add links as heatmaps shows where people want to click.
  • Find what content is most popular on the page

  3. Session Recordings

  This is a conversion research technique where you learn what your users are trying to do and make sure your website is optimized to give them what they want. With Session Recordings you can playback all the interactions your visitors took on your website, such as clicks, mouse movements, scrolls, resizes, form interactions and page changes in a video. Truly understand how real visitors are using your website and what experiences they’re having.

  Also, by understanding what’s working you’re increasing the usability of your website, Session Recordings allow you to identify problem areas as well as where users are getting stuck. Learn more

  

  How to improve conversion rates with Session Recordings : For example, on a product landing page, you see your visitor highlighting specific words and putting it into search. With this you can observe what they’re trying to find and what they’re actually interested in. As you tweak the page to ensure what the visitor wants can be easily found, you’re taking steps to increase the chance for more conversions.

  4. A/B Testing

  Test anything and test anywhere to increase your conversions. Grow your website by comparing different versions of your landing pages to determine what works best for your users. Subtle tweaks across different versions of your landing pages can have a significant impact on converting incoming traffic.

  

  The changes for each landing page could be :

  • A different headline
  • Less copy vs more copy
  • Different calls-to-action
  • Colour schemes, forms, fonts, links, testimonials,
  • Or, it could be an entirely different page layout altogether.

  The idea is to see if either page A or page B (or C or D) was most successful in getting your visitors to the next step in the conversion funnel. Learn more

  How Matomo used A/B Testing : For our sign up page we tested three different CTAs and found how phrasing words differently could help improve conversion rates. Both “Start improving your websites” and “Start converting more users now” were stronger CTAs and converted 7% more than, “Start my free 30-day trial”.

  5. Form Analytics

  Form Analytics gives you powerful insights into how your visitors interact with your forms (like cart, sign-up and checkout forms).

  

  Online forms can come in thousands of different variations. It’s an area on your website that if not done right, could lead to you missing out on converting a large portion of your visitors. Rely on facts when you change your forms. Learn more

  How to improve conversion rates with Form Analytics : By proving whether your form is doing better when you change it and by how much. This lets you consistently increase form submission rates (conversions) on your website which is crucial to the success of your business.

  6. Funnels

  At a glance you will learn the steps (actions, events and pages) your users go through to the desired outcomes you want them to achieve whether it’s a sale, sign-up or any other particular goal you have defined.

  

  Looking at the entire conversion funnel and focusing on usability, you’ll be able to identify where your visitors are having problems, where they aren’t understanding the flow of your webpages and identify obstacles that get in the way of your users reaching that end goal. Learn more

  How to improve conversion rates with Funnels : Learn what makes your visitors take action (or what stops them) in progressing to the next step in the conversion funnel. At each step, you’ll discover what content/layout resonates with your visitors and you can optimize your website to have the greatest impact on your business.

  TRY IT FOR FREE

  7. Behaviour

  This is one of the most important features to help you optimize your website for conversions. Learning visitor behaviour is a driving force to increase conversions. How ? It lets you identify where you could be taking action to increase conversions. You get to learn first-hand what content or feature on your site is or isn’t working for your visitors. 

  

  Engagement is essential to help increase conversion rates. If your visitors aren’t interested in the content on your site, then there’s very little chance they’ll be interested in what you have to offer. Learn more

  How to improve conversion rates with Behaviour : Get started by reducing bounce rates on important pages, testing messaging on your most popular entry pages, testing on the highest exit pages to reduce visitors leaving the site, learning pathways through Users Flow and Transitions to see if users are taking pathways that lead them to conversions or are the journeys currently long or go in odd directions. Discover how your visitors are responding to your content. The happier your visitors are to stay on your site, the more likely they’ll be able to move through the journey to help you achieve the goals you’ve set for your site.

  TRY IT FOR FREE

  Do privacy-focused industries need conversion optimization ?

  For industries that place extra emphasis on privacy and security, Matomo is a complete analytics tool that can cater for all your needs. You get the full benefits of a web analytics and conversion optimization platform as well as peace of mind knowing Matomo places emphasis on security/privacy and adheres strictly to GDPR.

  If you operate in a data sensitive industry like in government, healthcare, finance, education etc. you can rest assured knowing your user’s privacy is respected and that you will have 100% data ownership.

  Other conversion optimization metrics in Matomo to look at :

  Get a good indication that your conversion optimization efforts are working by knowing where to look and this starts by going through the metrics in your analytics. Below we list how you can make a start.

  “Best” metrics are hard to determine so you’ll need to ask yourself what you want your site to do. How do you want your users to behave or what kind of customer journey do you want them to have ?

  You can start with :

  • Decreasing abandonment rate
  • Decreasing bounce rate
  • Increasing interactions per visit
  • Reducing exit rates on pages that significantly impact your visitors to leave your site
  • Constantly test and learn what content resonates with your visitors
  • Look to advance more users through each stage of the conversion funnel
  • Improve your forms to increase submission rates
  • Always improve the conversion rate % for your goals e.g. if you currently have a 5% conversion rate for selling a product, aim for 10% ; if 30% of your visitors are downloading your e-book, then aim for 40%, then 50% and so on.

  Through optimizing your messaging, content or your page layouts, you will increase conversions by getting your visitors through a clear pathway to meet your website’s goal.

  TRY IT FOR FREE

• How to install a Matomo premium feature

  31 janvier 2018, par InnoCraft

  You may have noticed over the last few months that many fantastic new features have been launched on the Matomo Marketplace. As some of them are paid premium features, you may wonder if the process to install them is straightforward, if you can test them before, and whether there is any support behind it. No worries – we’ve got you covered ! This blog post will answer some questions you may have about getting your first premium plugin.

  So why are there some premium features ?

  Researching, building, documenting, testing and maintaining quality products take years of experience and months of hard work by the team behind the scenes. When you purchase a premium plugin, you get a fully working product and you directly help the Matomo core engineers to grow and fund the new Free Matomo versions and cool features.

  However, it is important for us to mention that Matomo will always be free, it is a Free software under GPLv3 license and it will always be the same.
  Want to know more about this ? Check out our FAQ about why there are premium features.

  Can I test a premium feature before a purchase ?

  Absolutely. There are two ways in order to do that :

  1. InnoCraft Matomo Cloud
  2. Matomo Marketplace

  1. InnoCraft Matomo Cloud

  The easiest way is to create a free trial account (one minute of your time) on our Matomo cloud service. You will then have the possibility to test all the premium features during a 30-day trial period. No credit card is required.

  

  Every premium feature can be trialled for free on the Matomo Cloud

  2. Matomo Marketplace

  The second way is to get the premium feature from the Matomo Marketplace. We have an easy and hassle-free 30-day money back guarantee period on each feature. This means that if you are not happy with a premium feature and you are within the 30-day period, then you will get a full refund for it. Guaranteed !

  How to purchase and install a premium feature ?

  Step 1 : Purchasing the feature

  In order to get a premium feature, just add it to the cart :

  

  Once done, go to your cart and complete the checkout process to confirm the order.

  When the order is confirmed, you immediately get your license key on the order confirmation page. You also receive the license key by email.

  Step 2 : Activating the feature in your Matomo

  Now that you have received the license key, it is time to activate the plugin in your Matomo :

  • Log in to your Matomo and go to “Administration => Marketplace
  • Copy / paste the license key into the license field at the top of the page and click “Activate”

  

  • The key will now be activated and you will see a couple of new buttons.

  

  • To install the premium feature(s) you just purchased in one click, simply click on “Install purchased plugins”. Alternatively, you can scroll down in the Marketplace to the premium feature you purchased and click on “Install”. You can also download the ZIP file on https://shop.matomo.org/my-account/downloads

  And that’s it. The installation of a premium feature is as easy as copy/pasting the license key and clicking a button. Because one license key is linked to all purchased premium features, you only need to enter the license key once. The next time you purchase a premium feature, you simply click on “Install” to have it up and running.

  Updating a premium feature

  Updates for premium features work just like regular plugin updates. When there is a new update available, you will see a notification in the Matomo UI and also receive an email (if enabled under “General Settings”). To upgrade the feature simply click on “Update” and you’re done.

  Which support is provided for each of those premium features ?

  Premium features represent most of our day to day activity, so you can be 100% sure that we will do our maximum in order to answer any of your questions regarding them. To be 100% transparent, we often receive answers from our customers telling us how impressed they are by the quality of the service we are offering.

  Have any questions ?

  We are happy to answer any questions you may have so feel free to get in touch with us.

  Thanks !

  The post How to install a Matomo premium feature appeared first on Analytics Platform - Matomo.

• "File doesn't exist" - streamio FFMPEG on screenshot after create method

  3 mai 2013, par dodgerogers747

  I have videos being directly uploaded to S3 using Amazon's CORS configuration. Videos are uploaded via a dedicated S3 form, once they have been uploaded successfully the URL of the video is appended to the @video.file hidden_field via javascript and then the video saves.

  I can't get this after_save method to work which takes a screenshot of the video and saves it to S3 via carrierwave after the video has been saved as a rails object. ( It was previously working using a carrierwave video upload instance )

  It errors out withErrno::ENOENT - No such file or directory - the file 'http://bucket-name.s3.amazonaws.com/uploads/video/file/secure-random-hex/video_name.m4v' does not exist: I have tried running this method as a class method to call it from the console but it always comes back with the same error, even though the video exists.

  My bucket is set to public, read and write. How come it doesn't think the file exists ?

  If anyone needs more code just shout, thanks in advance.

  application trace

  Started POST "/videos" for 127.0.0.1 at 2013-05-03 10:48:07 -0700
  
  Processing by VideosController#create as JS
  
    Parameters: {"utf8"=>"✓", "authenticity_token"=>"MAHxrVcmPDtVIMfDWZBwL0YnzaAaAe1PTGip5M4OVoY=", "video"=>{"user_id"=>"5", "file"=>"http://bucket-name.s3.amazonaws.com/uploads/video/file/secure-random-hex/video.m4v"}}
  
    User Load (0.3ms)  SELECT `users`.* FROM `users` WHERE `users`.`id` = 5 LIMIT 1
  
     (0.1ms)  BEGIN
  
    SQL (20.5ms)  INSERT INTO `videos` (`created_at`, `file`, `question_id`, `screenshot`, `updated_at`, `user_id`) VALUES ('2013-05-03 17:48:07', 'http://teebox-network.s3.amazonaws.com/uploads/video/file/secure-random-hex/video.m4v', NULL, NULL, '2013-05-03 17:48:07', 5)
  
     (44.0ms)  ROLLBACK
  
  Completed 500 Internal Server Error in 71ms
  
  
  
  Errno::ENOENT - No such file or directory - the file 'http://teebox-network.s3.amazonaws.com/uploads/video/file/secure-random-hex/video.m4v' does not exist:
  
    (gem) streamio-ffmpeg-0.9.0/lib/ffmpeg/movie.rb:10:in `initialize'
  
    app/models/video.rb:25:in `new'
  
    app/models/video.rb:25:in `take_screenshot'

  video.rb

    attr_accessible :user_id, :question_id, :file, :screenshot
  
    belongs_to :question
  
    belongs_to :user
  
  
  
    default_scope order('created_at DESC')
  
  
  
    after_create :take_screenshot
  
  
  
    mount_uploader :screenshot, ImageUploader
  
  
  
    validates_presence_of :user_id, :file
  
  
  
    def take_screenshot
  
      FFMPEG.ffmpeg_binary = '/opt/local/bin/ffmpeg'
  
      movie = FFMPEG::Movie.new("#{self.file}")
  
      self.screenshot = movie.screenshot("#{Rails.root}/public/uploads/tmp/screenshots/#{File.basename(self.file)}.jpg", seek_time: 2 )
  
      self.save!
  
    end

  videos/_form.html.erb

  <form action="http://bucket-name.s3.amazonaws.com" data-remote="true" class="direct-upload" enctype="multipart/form-data" method="post">
  
    <input type="hidden" />
  
    <input type="hidden" value="ACCESS_KEY" />
  
    <input type="hidden" value="public-read" />
  
    <input type="hidden" />
  
    <input type="hidden" />
  
    <input type="hidden" value="201" />
  
    <input type="file" />
  
  </form>
  
  
  
  &lt;%= form_for @video, html: { multipart: true, id: "new_video" }, remote: true do |f| %>
  
          &lt;% if @video.errors.any? %>
  
      <div>
  
      <h2>&lt;%= pluralize(@video.errors.count, "error") %> prohibited this post from being saved:</h2>
  
  
  
    <ul>
  
      &lt;% @video.errors.full_messages.each do |msg| %>
  
          <li>&lt;%= msg %></li>
  
          &lt;% end %>
  
      </ul>
  
      </div>
  
  &lt;% end %>
  
  
  
      &lt;%= f.hidden_field :user_id, value: current_user.id %>
  
      &lt;%= f.hidden_field :file %><br />
  
  
  
      &lt;% end %>

  ImageUploader

  class ImageUploader < CarrierWave::Uploader::Base
  
  
  
    include CarrierWave::RMagick
  
  
  
     include Sprockets::Helpers::RailsHelper
  
     include Sprockets::Helpers::IsolatedHelper
  
  
  
    storage :fog
  
  
  
    before :store, :remember_cache_id
  
    after :store, :delete_tmp_dir
  
  
  
      def cache_dir
  
        Rails.root.join('public/uploads/tmp/') 
  
      end
  
  
  
      def remember_cache_id(new_file)
  
        @cache_id_was = cache_id
  
      end
  
  
  
      def delete_tmp_dir(new_file)
  
        if @cache_id_was.present? && @cache_id_was =~ /\A[\d]{8}\-[\d]{4}\-[\d]+\-[\d]{4}\z/
  
          FileUtils.rm_rf(File.join(root, cache_dir, @cache_id_was))
  
        end
  
      end
  
  
  
    process resize_and_pad: [306, 150, '#000']
  
  
  
    def store_dir
  
      "uploads/#{model.class.to_s.underscore}/#{mounted_as}/#{model.id}"
  
    end
  
  
  
    def extension_white_list
  
      %w(jpg)
  
      # %w(ogg ogv 3gp mp4 m4v webm mov)
  
    end