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• libavutil : document side effects of macros

  10 juillet 2014, par Christophe Gisquet

  libavutil : document side effects of macros
  Signed-off-by : Michael Niedermayer <michaelni@gmx.at>
  

  • [DH] libavutil/intreadwrite.h

• 10 Proven Ways Heatmap Software Improves Website Conversions

  20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmap
  

  Heatmap software is critical in improving website conversions. Why ? Because it provides customer-centric insights. 

  In the online market, businesses that are customer-centric are 60% more profitable than businesses that are not.

  Using heatmaps to track factors such as usability, compare A/B landing pages and content engagement across channels optimises online conversions by addressing issues faced by real users. 

  How heatmaps benefit your customers

  Customer experience is one of the most important factors in business success. 

  Website heatmap software like Matomo offers unique insights into customer behaviour that is then used to improve their experience, usability and engagement. 

  Data analysis captures information on how many people complete a sales funnel or bounce from a website. Behavioural analytics like heatmaps can show you why they bounce.

  This benefits your customers (and therefore your bottom line) because it puts the focus on them and their needs.

  10 ways heatmap software helps increase website conversions

  #1. Improve UX/Usability 

  Heatmap analytics improve usability by identifying where you are losing customers on your website.

  Forrester research indicates that improving user experience can improve conversions by up to 400%, and on average every $1 spent on UX has a return of $100. 

  For example, you may have a CTA button but customers never click it to reach the payment page. 

  Heatmaps show you how customers interact with your website naturally so that you can adjust it according to their needs.

  Using heatmap analytics to improve usability boosts conversions because it improves customer experiences. 88% of online consumers say that they wouldn’t even bother returning to a website after a bad experience. 

  #2. Website design and content structure 

  Another way that heatmaps can improve conversions is to analyse your website design and content structure. 

  You might be wondering how often a specific ad or a banner was displayed and viewed by your visitors on any of your pages and how often a visitor actually interacted with them. These two parts of the analysis are called content impression and content interaction.

  Ideally, your website elements such as banners, listings, buttons and thumbnails will entice customers to click and find out more. 

  Heatmaps and click maps analyse

  1. How many impressions the content has (e.g. a banner), and
  2. What percent of users that see the content click on it 

  For example, you may have a banner with high impressions but low click-through rates. Tracking content interactions optimises your website by showing which elements or CTAs need more visibility. 

  #3. A/B testing

  Heatmaps provide invaluable data on which landing pages are converting the best. Not only that, but session recordings and heatmap data can show you exactly why one is converting better so that you can replicate the results to increase conversions on other landing pages.

  Tracking heatmap updates on different versions of the same sales page will help confirm creative solutions faster than feedback alone. 

  Ultimately this kind of comparison increases your ROI faster because you are not guessing why some customers are converting and others are not. 

  #4. Conversion Funnel

  Using heatmap software in sales funnels lets you visualise user behaviour at each stage of the conversion process. 

  For example, if many customers are dropping off a payment page, heatmaps can indicate whether it is a usability issue such as pop ups, lack of clarity with payment buttons or something web developers haven’t seen from the back end. 

  These analytics improve conversions by reducing friction in sales funnels as much as possible. 

  #5. Content engagement across channels 

  Optimising websites across all channels is now expected for online businesses. 

  Bad mobile optimisation annoys 48% of online shoppers, and if your web page takes longer than 3 seconds to load, 53% of visitors will simply click away. 

  You can use heatmaps to improve engagement by tracking mouse activity, clicks and scrolling. This helps improve conversions by confirming 

  • How invested a user is in the page 
  • How easy it is to navigate your website and content on different devices 
  • What is your most viewed content and what to push more of 
  • How users generally move through your website on different devices 
  • How clear your messaging is (e.g. high click through rate but low engagement could indicate they aren’t finding what they’re looking for once they click on a CTA)

  #6. Above the fold analysis 

  Although a well-used web development term, above the fold is still one of the most important factors in heatmap analysis. 

  Above the fold analysis gives you insight into a customer’s first impression of a page. 

  An example of above-the-fold heatmaps in action could be a page with a video explanation. Say you have a landing page with a video below the fold that explains why someone should buy and has a CTA button underneath. If there are a lot of page visitors but very few people scrolling below the fold, you can see why hardly any visitors are watching the video or engaging with the CTA button. 

  Insights like this would inform further development such as including important video content above the fold or updating header copy to encourage visitors to scroll down the page more often.

  

  #7. Session recording

  Recording features go hand in hand with heatmap visualisations. Recording features like Session Recording shows the flow of each user’s time on your website. 

  For example, a session recording replays all clicks, mouse movements, scrolls, window resizes, form interactions, and page changes (e.g. when a popup appears).

  #8. Scroll heatmap 

  A scroll heatmap shows the percentage of people that have seen a part of the page. 

  For example, the top of a website page will be the “hottest” in a scroll heatmap, and it naturally gets “colder” further down.

  Tracking this shows whether customers are staying on the page, whether they are only seeing information above the fold, and whether sales pages are engaging. 

  It is an effective strategy for improving sales pages because it shows where customers are losing interest and which elements receive the most engagement.

  

  #9. Records clicks 

  With a click heatmap, you can find out what your visitors think is clickable on a webpage.

  This improves conversions in two ways. 

  Firstly, it shows whether customers are clicking where you expect them to. For example, if you create a “buy now” or “free trial” button but nobody ever pushes it, it informs your back end developers that it needs an upgrade. 

  Secondly, it indicates any user experience issues. If there are a lot of clicks on an element that doesn’t link anywhere, it shows that it either needs to be changed or have a link included because customers are trying to engage with it. 

  For even more accurate data, combine click maps with hover maps. This shows where users are paying attention but not clicking through. 

  #10. Records mouse movement/hovering

  Is your website distracting users from the ultimate goal of converting ? Does your website have a logical flow and next step ? Recording mouse movement and attention will help you answer questions like these. 

  Mouse move and hover heatmaps identify where your website visitors engage on the page. Are they naturally drawn to your CTAs ? Is the sidebar taking their attention away from the primary content ? 

  This data increases the likelihood of conversions because it shows where you need to remove distractions or draw their attention in. 

  

  Final thoughts on heatmap analytics 

  Heatmap analytics benefit both you and your customers. By identifying issues that stop them from buying and optimise their engagement, you’ll have happy customers and happy stakeholders. 

  Next, check out these guides on heatmap software and using user behaviour analytics to increase conversions and improve customer experience !

  The Ultimate Guide to Heatmap Software

  How to use Behavioural Analytics to Improve Website Performance

  Heatmap Video

  Session Recording Video

• Neutral net or neutered

  4 juin 2013, par Mans — Law and liberty

  In recent weeks, a number of high-profile events, in the UK and elsewhere, have been quickly seized upon to promote a variety of schemes for monitoring or filtering Internet access. These proposals, despite their good intentions of protecting children or fighting terrorism, pose a serious threat to fundamental liberties. Although at a glance the ideas may seem like a reasonable price to pay for the prevention of some truly hideous crimes, there is more than first meets the eye. Internet regulation in any form whatsoever is the thin end of a wedge at whose other end we find severely restricted freedom of expression of the kind usually associated with oppressive dictatorships. Where the Internet was once a novelty, it now forms an integrated part of modern society ; regulating the Internet means regulating our lives.

  Terrorism

  Following the brutal murder of British soldier Lee Rigby in Woolwich, attempts were made in the UK to revive the controversial Communications Data Bill, also dubbed the snooper’s charter. The bill would give police and security services unfettered access to details (excluding content) of all digital communication in the UK without needing so much as a warrant.

  The powers afforded by the snooper’s charter would, the argument goes, enable police to prevent crimes such as the one witnessed in Woolwich. True or not, the proposal would, if implemented, also bring about infrastructure for snooping on anyone at any time for any purpose. Once available, the temptation may become strong to extend, little by little, the legal use of these abilities to cover ever more everyday activities, all in the name of crime prevention, of course.

  In the emotional aftermath of a gruesome act, anything with the promise of preventing it happening again may seem like a good idea. At times like these it is important, more than ever, to remain rational and carefully consider all the potential consequences of legislation, not only the intended ones.

  Hate speech

  Hand in hand with terrorism goes hate speech, preachings designed to inspire violence against people of some singled-out nation, race, or other group. Naturally, hate speech is often to be found on the Internet, where it can reach large audiences while the author remains relatively protected. Naturally, we would prefer for it not to exist.

  To fulfil the utopian desire of a clean Internet, some advocate mandatory filtering by Internet service providers and search engines to remove this unwanted content. Exactly how such censoring might be implemented is however rarely dwelt upon, much less the consequences inadvertent blocking of innocent material might have.

  Pornography

  Another common target of calls for filtering is pornography. While few object to the blocking of child pornography, at least in principle, the debate runs hotter when it comes to the legal variety. Pornography, it is claimed, promotes violence towards women and is immoral or generally offensive. As such it ought to be blocked in the name of the greater good.

  The conviction last week of paedophile Mark Bridger for the abduction and murder of five-year-old April Jones renewed the debate about filtering of pornography in the UK ; his laptop was found to contain child pornography. John Carr of the UK government’s Council on Child Internet Safety went so far as suggesting a default blocking of all pornography, access being granted to an Internet user only once he or she had registered with some unspecified entity. Registering people wishing only to access perfectly legal material is not something we do in a democracy.

  The reality is that Google and other major search engines already remove illegal images from search results and report them to the appropriate authorities. In the UK, the Internet Watch Foundation, a non-government organisation, maintains a blacklist of what it deems ‘potentially criminal’ content, and many Internet service providers block access based on this list.

  While well-intentioned, the IWF and its blacklist should raise some concerns. Firstly, a vigilante organisation operating in secret and with no government oversight acting as the nation’s morality police has serious implications for freedom of speech. Secondly, the blocks imposed are sometimes more far-reaching than intended. In one incident, an attempt to block the cover image of the Scorpions album Virgin Killer hosted by Wikipedia (in itself a dubious decision) rendered the entire related article inaccessible as well as interfered with editing.

  Net neutrality

  Content filtering, or more precisely the lack thereof, is central to the concept of net neutrality. Usually discussed in the context of Internet service providers, this is the principle that the user should have equal, unfiltered access to all content. As a consequence, ISPs should not be held responsible for the content they deliver. Compare this to how the postal system works.

  The current debate shows that the principle of net neutrality is important not only at the ISP level, but should also include providers of essential services on the Internet. This means search engines should not be responsible for or be required to filter results, email hosts should not be required to scan users’ messages, and so on. No mandatory censoring can be effective without infringing the essential liberties of freedom of speech and press.

  Social networks operate in a less well-defined space. They are clearly not part of the essential Internet infrastructure, and they require that users sign up and agree to their terms and conditions. Because of this, they can include restrictions that would be unacceptable for the Internet as a whole. At the same time, social networks are growing in importance as means of communication between people, and as such they have a moral obligation to act fairly and apply their rules in a transparent manner.

  Facebook was recently under fire, accused of not taking sufficient measures to curb ‘hate speech,’ particularly against women. Eventually they pledged to review their policies and methods, and reducing the proliferation of such content will surely make the web a better place. Nevertheless, one must ask how Facebook (or another social network) might react to similar pressure from, say, a religious group demanding removal of ‘blasphemous’ content. What about demands from a foreign government ? Only yesterday, the Turkish prime minister Erdogan branded Twitter ‘a plague’ in a TV interview.

  Rather than impose upon Internet companies the burden of law enforcement, we should provide them the latitude to set their own policies as well as the legal confidence to stand firm in the face of unreasonable demands. The usual market forces will promote those acting responsibly.

  Further reading

  • Tory-Labour pact could save data bill, says Lord Howard
  • Internet companies warn May over ‘snooper’s charter’
  • Snooper’s charter ‘should be replaced by strengthening of existing powers’
  • Exclusive : ‘Snooper’s charter’ would not have prevented Woolwich attack, says MI5
  • Search engines urged to block more online porn sites
  • Why technology must be the solution to child abuse material online
  • Google must take more action to police explicit content, says Vince Cable
  • Facebook bows to campaign groups over ‘hate speech’
  • Facebook sexism campaign attracts thousands online
  • Türkischer Ministerpräsident : Twitter ist eine Plage
  • Valls : « La traque sur Internet doit être une priorité pour nous »
  • La Cnil, futur juge d’Internet
  • “National security matter” : Third agency caught unilaterally blocking web sites