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• How to increase engagement and convert them into customers

  8 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing

  Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions.

  Discover how engaged people are with your website by uncovering behavioural patterns that tell you how well your site and content is or isn’t performing. This insight helps you re-evaluate, adapt and optimise your content and strategy. The more engaged they are, the more likely you’ll be able to guide them on a predetermined journey that results in more conversions ; and helps you reach the goals you’ve set for your business. 

  Why is visitor engagement important ?

  It’s vital to measure engagement if you have anything content related that plays a role in your customer’s journey. Some websites may find more value in figuring out how engaging their entire site is, while others may only want to zone in on, say, a blogging section, e-newsletters, social media channels or sign-up pages.

  In the larger scheme of things, engagement can be seen as what’s running your site. Every aspect of the buyer’s journey requires your visitors to be engaged. Whether you’re trying to attract, convert or build a loyal audience base, you need to know your content is optimised to maintain their attention and encourage them along the path to purchase, conversion or loyalty.

  How to increase engagement with Matomo

  You need to know what’s going right or wrong to eventually be able to deliver more riveting content your visitors can’t help but be drawn to. Learn how to apply Matomo’s easy-to-use features to increase engagement :

  1. The Behaviour feature
  2. Heatmaps
  3. A/B Testing
  4. Media Analytics
  5. Transitions
  6. Custom reports
  7. Other metrics to keep an eye on

  1. Look at the Behaviour feature

  It allows you to learn how visitors are responding to your content. This information is gathered by drawing insight from features such as site search, downloads, events and content interactions. Learn more

  

  Matomo’s top five ways to increase engagement with the Behaviour feature :

  Behaviour -> Pages
  Get complete insights on what pages your users engage with, what pages provide little value to your business and see the results of entry and exit pages. If important content is generating low traffic, you need to place it where it can be seen. Spend time where it matters and focus on the content that will engage with your users and see how it eventually converts them into customers.

  Behaviour -> Site search
  Site search tracks how people use your website’s internal search engine. You can see :

  • What search keywords visitors used on your website’s internal search.
  • Which of those keywords resulted in no results (what content your visitors are looking for but cannot find).
  • What pages visitors visited immediately after a search.
  • What search categories visitors use (if your website employs search categories).

  Behaviour -> Downloads
  What are users wanting to take away with them ? They could be downloading .pdfs, .zip files, ebooks, infographics or other free/paid resources. For example, if you were working for an education institution and created valuable information packs for students that you made available online in .pdf format. To see an increase in downloads meant students were finding the .pdfs and realising the need to download them. No downloads could mean the information packs weren’t being found which would be problematic.

  Behaviour -> Events
  Tracking events is a very useful way to measure the interactions your users have with your website content, which are not directly page views or downloads.

  How have Events been used effectively ? A great example comes from one of our customers, Catalyst. They wanted to capture and measure the user interaction of accordions (an area of content that expands or closes depending on how a user interacts with it) to see if people were actually getting all the information available to them on this one page. By creating an Event to record which accordion had been opened, as well as creating events for other user interactions, they were able to figure out which content got the most engagement and which got the least. Being able to see how visitors navigated through their website helped them optimise the site to ensure people were getting the relevant information they were craving.

  Behaviour -> Content interactions
  Content tracking allows you to track interaction within the content of your web page. Go beyond page views, bounce rates and average time spent on page with your content. Instead, you can analyse content interaction rates based on mouse clicking and configuring scrolling or hovering behaviours to see precisely how engaged your users are. If interaction rates are low, perhaps you need to restructure your page layout to grab your user’s attention sooner. Possibly you will get more interaction when you have more images or banner ads to other areas of your business.

  

  Watch this video to learn about the Behaviour feature

  2. Set up Heatmaps

  Effortlessly discover how your visitors truly engage with your most important web pages that impact the success of your business. Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page.

  

  You don’t need to waste time digging for key metrics or worry about putting together tables of data to understand how your visitors are interacting with your website. Heatmaps make it easy and fast to discover where your users are paying their attention, where they have problems, where useless content is and how engaging your content is. Get insights that you cannot get from traditional reports. Learn more

  
  TRY IT FOR FREE
  

  3. Carry out A/B testing

  With A/B Testing you reduce risk in your decision-making and can test what your visitors are responding well to. 

  

  Ever had discussions with colleagues about where to place content on a landing page ? Or discussed what the call-to-action should be and assumed you were making the best decisions ? The truth is, you never know what really works the best (and what doesn’t) unless you test it. Learn more

  How to increase engagement with A/B Testing : Test, test and test. This is a surefire way to learn what content is leading your visitors on a path to conversion and what isn’t.

  4. Media Analytics

  Tells you how visitors are engaging with your video or audio content, and whether they’re leading to your desired conversions. Track :

  • How many plays your media gets and which parts they viewed
  • Finish rates
  • How your media was consumed over time
  • How media was consumed on specific days
  • Which locations your users were viewing your content from
  • Learn more

  

  How to increase engagement with Media Analytics : These metrics give a picture of how audiences are behaving when it comes to your content. By showing insights such as, how popular your media content is, how engaging it is and which days content will be most viewed, you can tailor content strategies to produce content people will actually find interesting and watch/listen.

  Matomo example : When we went through the feature video metrics on our own site to see how our videos were performing, we noticed our Acquisition video had a 95% completion rate. Even though it was longer than most videos, the stats showed us it had, by far, the most engagement. By using Media Analytics to get insights on the best and worst performing videos, we gathered useful info to help us better allocate resources effectively so that in the future, we’re producing more videos that will be watched.

  5. Investigate transitions

  See which page visitors are entering the site from and where they exit to. Transitions shows engagement on each page and whether the content is leading them to the pages you want them to be directed to.

  

  This gives you a greater understanding of user pathways. You may be assuming visitors are finding your content from one particular pathway, but figure out users are actually coming through other channels you never thought of. Through Transitions, you may discover and capitalise on new opportunities from external sites.

  How to increase engagement with Transitions : Identify clearly where users may be getting distracted to click away and where other pages are creating opportunity to click-through to conversion. 

  6. Create Custom Reports

  You can choose from over 200 dimensions and metrics to get the insights you need as well as various visualisation options. This makes understanding the data incredibly easy and you can get the insights you need instantly for faster results without the need for a developer. Learn more

  

  How to increase engagement with Custom Reports : Set custom reports to see when content is being viewed and figure out how engaged users are by looking at different hours of the day or which days of the week they’re visiting your website. For example, you could be wondering what hour of the day performed best for converting your customers. Understanding these metrics helps you figure out the best time to schedule your blog posts, pay-per-click advertising, edms or social media posts knowing that your visitors are more likely to convert at different times.

  
  TRY IT FOR FREE
  

  7. Other metrics to key an eye on …

  A good indication of a great experience and of engagement is whether your readers, viewers or listeners want to do it again and again.

  “Best” metrics are hard to determine so you’ll need to ask yourself what you want to do or what you want your site to do. How do you want your users to behave or what kind of buyer’s journey do you want them to have ?

  Want to know where to start ? Look at …

  • Bounce rate – a high bounce rate isn’t great as people aren’t finding what they’re looking for and are leaving without taking action. (This offers great opportunities as you can test to see why people are bouncing off your site and figure out what you need to change.)
  • Time on site – a long time on site is usually a good indication that people are spending time reading, navigating and being engaged with your website. 
  • Frequency of visit – how often do people come back to interact with the content on your website ? The higher the % of your visitors that come back time and time again will show how engaged they are with your content.
  • Session length/average session duration – how much time users spend on site each session
  • Pages per session – is great to show engagement because it shows visitors are happy going through your website and learn more about your business.

  Key takeaway

  Whichever stage of the buyer’s journey your visitors are in, you need to ensure your content is optimised for engagement so that visitors can easily spend time on your website.

  “Every single visit by every single visitor is no longer judged as a success or a failure at the end of 29 min (max) session in your analytics tool. Every visit is not a ‘last-visit’, rather it becomes a continuous experience leading to a win-win outcome.” – Avinash Kaushik

  As you can tell, one size does not fit all when it comes to analysing and measuring engagement, but with a toolkit of features, you can make sure you have everything you need to experiment and figure out the metrics that matter to the success of your business and website.

  Concurrently, these gentle nudges for visitors to consume more and more content encourages them along their path to purchase, conversion or loyalty. They get a more engaging website experience over time and you get happy visitors/customers who end up coming back for more.

  
  TRY IT FOR FREE
  

  Want to learn how to increase conversions with Matomo ? Look out for the final in this series : part 3 ! We’ll go through how you can boost conversions and meet your business goals with web analytics. 

• Availability of WebM (VP8) Video Hardware IP Designs

  10 janvier 2011, par noreply@blogger.com (John Luther)

  Hello from the frigid city of Oulu, in the far north of Finland. Our WebM hardware development team, formerly part of On2 Technologies, is now up-to-speed and working hard on a number of video efforts for WebM.
  

  • VP8 (the video codec used in WebM) hardware decoder IP is available from Google for semiconductor companies who want to support high-quality WebM playback in their chipsets.
  • The Oulu team will release the first VP8 video hardware encoder IP in the first quarter of 2011. We have the IP running in an FPGA environment, and rigorous testing is underway. Once all features have been tested and implemented, the encoder will be launched as well.

  WebM video hardware IPs are implemented and delivered as RTL (VHDL/Verilog) source code, which is a register-level hardware description language for creating digital circuit designs. The code is based on the Hantro brand video IP from On2, which has been successfully deployed by numerous chipset companies around the world. Our designs support VP8 up to 1080p resolution and can run 30 or 60fps, depending on the foundry process and hardware clock frequency.

  The WebM/VP8 hardware decoder implementation has already been licensed to over twenty partners and is proven in silicon. We expect the first commercial chips to integrate our VP8 decoder IP to be available in the first quarter of 2011. For example, Chinese semiconductor maker Rockchip last week demonstrated full WebM hardware playback on their new RK29xx series processor at CES in Las Vegas (video below).
  

  
  Note : To view the video in WebM format, ensure that you’ve enrolled in the YouTube HTML5 trial and are using a WebM-compatible browser. You can also view the video on YouTube.

  Hardware implementations of the VP8 encoder also bring exciting possibilities for WebM in portable devices. Not only can hardware-accelerated devices play high-quality WebM content, but hardware encoding also enables high-resolution, real-time video communications apps on the same devices. For example, when VP8 video encoding is fully off-loaded to a hardware accelerator, you can run 720p or even 1080p video conferencing at full framerate on a portable device with minimal battery use.

  The WebM hardware video IP team will be focusing on further developing the VP8 hardware designs while also helping our semiconductor partners to implement WebM video compression in their chipsets. If you have any questions, please visit our Hardware page.

  Happy New Year to the WebM community !

  Jani Huoponen, Product Manager
  Aki Kuusela, Engineering Manager

  

• Uploading video to Twitter sometimes doesn't work

  22 juillet 2021, par K-s S-k

  I have a very difficult situation. I've already spent 2 days and couldn't find a solution. Project on Laravel. I want to upload videos to Twitter using the Twitter API endpoints. But sometimes I am getting this error :

  


  


  file is currently unsupported

  


  


  I did everything as recommended in the official documentation Video specifications and recommendations. I get an error when I set an audio codec is aac in my video file, despite the fact that it is recommended in the official documentation, but when I set the audio codec to mp3, the video is uploaded, but the sound quality is very poor, and sometimes there is no sound at all. Please forgive me if this is awkward to read, but I want to provide all of my code. Because I don't know how to solve this anymore and I think it might help.

  


  <?php

namespace App\Jobs;

use App\Models\PublishedContent;
use Atymic\Twitter\Facades\Twitter;
use GuzzleHttp\Client as GuzzleClient;
use GuzzleHttp\Exception\GuzzleException;
use Illuminate\Bus\Queueable;
use Illuminate\Support\Facades\Log;
use Illuminate\Support\Facades\File;
use Illuminate\Queue\SerializesModels;
use Illuminate\Queue\InteractsWithQueue;
use Illuminate\Contracts\Queue\ShouldQueue;
use Illuminate\Foundation\Bus\Dispatchable;
use Illuminate\Support\Str;


class PublishToTwitter implements ShouldQueue
{
    use Dispatchable, InteractsWithQueue, Queueable, SerializesModels;

    /**
     * @var
     */
    protected $publishingData;

    /**
     * Create a new job instance.
     *
     * @param $publishingData
     */
    public function __construct($publishingData)
    {
        $this->publishingData = $publishingData;
    }

    /**
     * Execute the job.
     *
     * @return void
     */
    public function handle()
    {
        $publishingData = $this->publishingData;

        if (is_array($publishingData)) {
            $publishingResult = $this->publishing(...array_values($publishingData));
            sendNotification($publishingResult['message'], $publishingResult['status'], 'Twitter', $publishingResult['link'], $publishingData['post_name'], $publishingData['user']);
        } else {
            $scheduledData = processingScheduledPost($publishingData);
            $postName = $scheduledData['scheduleData']['post_name'];
            $postContent = $scheduledData['scheduleData']['post_content'];
            $userToken = json_decode($publishingData->user_token,true);
            $requestToken = [
                'token'  => $userToken['oauth_token'],
                'secret' => $userToken['oauth_token_secret'],
            ];
            $publishingResult = $this->publishing($scheduledData['file'], $postName, $postContent, $requestToken);
            $publishingResult['status'] && PublishedContent::add($scheduledData['craft'], $scheduledData['file'], "twitter_share");
            sendResultToUser($publishingData, $scheduledData['user'], $publishingResult['message'], $postName, $publishingResult['link'], $publishingResult['publishing_status'], $scheduledData['social_media']);
            sendNotification($publishingResult['message'], $publishingResult['status'], 'Twitter', $publishingResult['link'], $postName, $scheduledData['user']);
        }
    }

    /**
     * @param $file
     * @param $postName
     * @param $postContent
     * @param $requestToken
     * @return array
     */
    private function publishing($file, $postName, $postContent, $requestToken): array
    {
        $result = [
            'status' => false,
            'link' => null,
            'message' => 'Your content can\'t successfully published on Twitter. This file is not supported for publishing.',
            'publishing_status' => 'error'
        ];

        if ((($file->refe_type !== 'text') || $file->refe_file_path) && !checkIfFileExist($file->refe_file_path)) {
            $result['message'] = 'Missing or invalid file.';
            return $result;
        }

        $filePath = $file->refe_file_path;
        $fileSize = $file->content_length;
        $tempFileName = 'temp-' . $file->refe_file_name;
        $ext = $file->file_type;
        $mediaCategory = 'tweet_' . $file->refe_type;
        $mediaType = $file->refe_type . '/' . $ext;
        $remoteFile = file_get_contents($filePath);
        $tempFolder = public_path('/storage/uploads/temp');

        if (!file_exists($tempFolder)) {
            mkdir($tempFolder, 0777, true);
        }

        $tempFile = public_path('/storage/uploads/temp/' . $tempFileName);
        File::put($tempFile, $remoteFile);
        $convertedFileName = 'converted-' . $file->refe_file_name;
        $convertedFile = public_path('/storage/uploads/temp/' . $convertedFileName);
        $command = 'ffmpeg -y -i '.$tempFile.' -b:v 5000k -b:a 380k -c:a aac -profile:a aac_low -threads 1 '.$convertedFile.'';
        exec($command);
        @File::delete($tempFile);

        try {
            $twitter = Twitter::usingCredentials($requestToken['token'], $requestToken['secret']);
            if ($file->refe_type === 'text') {
                $twitter->postTweet([
                    'status' => urldecode($postContent),
                    'format' => 'json',
                ]);

                $result['link'] = 'https://twitter.com/home';
                $result['status'] = true;
                $result['message'] = 'Your content successfully published on Twitter. You can visit to Twitter and check it.';
                $result['publishing_status'] = 'done';
            } else if ($file->refe_type === 'video' || $file->refe_type === 'image') {
                if ($file->refe_type === 'video') {
                    $duration = getVideoDuration($file->refe_file_path);

                    if ($duration > config('constant.sharing_configs.max_video_duration.twitter')) {
                        throw new \Exception('The duration of the video file must not exceed 140 seconds.');
                    }
                }

                $isFileTypeSupported = checkPublishedFileType('twitter', $file->refe_type, strtolower($ext));
                $isFileSizeSupported = checkPublishedFileSize('twitter', $file->refe_type, $fileSize, strtolower($ext));

                if (!$isFileTypeSupported) {
                    throw new \Exception('Your content can\'t successfully published on Twitter. This file type is not supported for publishing.');
                }

                if (!$isFileSizeSupported) {
                    throw new \Exception('Your content can\'t successfully published on Twitter. The file size is exceeded.');
                }

                if ($file->refe_type === 'video') $fileSize = filesize($convertedFile);

                if (strtolower($ext) === 'gif') {
                    $initMedia = $twitter->uploadMedia([
                        'command' => 'INIT',
                        'total_bytes' => (int)$fileSize
                    ]);
                } else {
                    $initMedia = $twitter->uploadMedia([
                        'command' => 'INIT',
                        'media_type' => $mediaType,
                        'media_category' => $mediaCategory,
                        'total_bytes' => (int)$fileSize
                    ]);
                }

                $mediaId = (int)$initMedia->media_id_string;

                $fp = fopen($convertedFile, 'r');
                $segmentId = 0;

                while (!feof($fp)) {
                    $chunk = fread($fp, 1048576);

                    $twitter->uploadMedia([
                        'media_data' => base64_encode($chunk),
                        'command' => 'APPEND',
                        'segment_index' => $segmentId,
                        'media_id' => $mediaId
                    ]);

                    $segmentId++;
                }

                fclose($fp);

                $twitter->uploadMedia([
                    'command' => 'FINALIZE',
                    'media_id' => $mediaId
                ]);

                if ($file->refe_type === 'video') {
                    $waits = 0;

                    while ($waits <= 4) {
                        // Authorizing header for Twitter API
                        $oauth = [
                            'command' => 'STATUS',
                            'media_id' => $mediaId,
                            'oauth_consumer_key' => config('twitter.consumer_key'),
                            'oauth_nonce' => Str::random(42),
                            'oauth_signature_method' => 'HMAC-SHA1',
                            'oauth_timestamp' => time(),
                            'oauth_token' => $requestToken['token'],
                            'oauth_version' => '1.0'
                        ];

                        // Generate an OAuth 1.0a HMAC-SHA1 signature for an HTTP request
                        $baseInfo = $this->buildBaseString('https://upload.twitter.com/1.1/media/upload.json', 'GET', $oauth);
                        // Getting a signing key
                        $compositeKey = rawurlencode(config('twitter.consumer_secret')) . '&' . rawurlencode($requestToken['secret']);
                        // Calculating the signature
                        $oauthSignature = base64_encode(hash_hmac('sha1', $baseInfo, $compositeKey, true));
                        $oauth['oauth_signature'] = $oauthSignature;
                        $headers['Authorization'] = $this->buildAuthorizationHeader($oauth);

                        try {
                            $guzzle = new GuzzleClient([
                                'headers' => $headers
                            ]);
                            $response = $guzzle->request( 'GET', 'https://upload.twitter.com/1.1/media/upload.json?command=STATUS&media_id=' . $mediaId);
                            $uploadStatus = json_decode($response->getBody()->getContents());
                        } catch (\Exception | GuzzleException $e) {
                            dd($e->getMessage(), $e->getLine(), $e->getFile());
                        }

                        if (isset($uploadStatus->processing_info->state)) {
                            switch ($uploadStatus->processing_info->state) {
                                case 'succeeded':
                                    $waits = 5; // break out of the while loop
                                    break;
                                case 'failed':
                                    File::delete($tempFile);
                                    Log::error('File processing failed: ' . $uploadStatus->processing_info->error->message);
                                    throw new \Exception('File processing failed: ' . $uploadStatus->processing_info->error->message);
                                default:
                                    sleep($uploadStatus->processing_info->check_after_secs);
                                    $waits++;
                            }
                        } else {
                            throw new \Exception('There was an unknown error uploading your file');
                        }
                    }
                }

                $twitter->postTweet(['status' => urldecode($postContent), 'media_ids' => $initMedia->media_id_string]);
                @File::delete($convertedFile);
                $result['link'] = 'https://twitter.com/home';
                $result['status'] = true;
                $result['message'] = 'Your content successfully published on Twitter. You can visit to Twitter and check it.';
                $result['publishing_status'] = 'done';
            }
        } catch (\Exception $e) {
            dd($e->getMessage());
            $result['message'] = $e->getMessage();
            return $result;
        }

        return $result;
    }

    /**
     * @param $baseURI
     * @param $method
     * @param $params
     * @return string
     *
     * Creating the signature base string
     */
    protected function buildBaseString($baseURI, $method, $params): string
    {
        $r = array();
        ksort($params);
        foreach($params as $key=>$value){
            $r[] = "$key=" . rawurlencode($value);
        }
        return $method . "&" . rawurlencode($baseURI) . '&' . rawurlencode(implode('&', $r));
    }

    /**
     * @param $oauth
     * @return string
     *
     * Collecting parameters
     */
    protected function buildAuthorizationHeader($oauth): string
    {
        $r = 'OAuth ';
        $values = array();
        foreach($oauth as $key=>$value)
            $values[] = "$key=\"" . rawurlencode($value) . "\"";
        $r .= implode(', ', $values);
        return $r;
    }
}



  


  I would be very grateful if someone would help me.