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• Exceeded GA’s 10M hits data limit, now what ?

  21 juin 2019, par Joselyn Khor
  Exceeded GA’s 10M hits data limit, now what ? Matomo has the answers

  “Your data volume (1XXM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we will stop processing new data on XXX 21, 2019. Learn more about possible solutions.”

  Yikes. Alarm bells were ringing when a Google Analytics free user came to us faced with this notice. Let’s call him ‘Mark’. Mark had reached the limits on the data he could collect through Google Analytics and was shocked by the limited options available to fix the problem, without blowing the budget. The thoughts racing through his head were :

  • “What happens to all my data ?”
  • “What if Google starts charging USD150K now ?”

  Then he came across Matomo and decided to get in touch with our support team …

  “Can you fix this issue ?” he asked us.

  “Absolutely !” we said.

  We’ll get back to helping Mark in a minute. For now let’s go over why this was such a dilemma for him.

  In order to resolve this data limits issue, one of the solutions was for him to upgrade to Google Analytics 360, which meant shelling out USD150,000 per year for their 1 billion hits per month option. Going from free to USD150,000 was too much of a stretch for a growing company.

  “Your data volume (1XXM hits) exceeds the limit of 10M hits per month …”, what did this message mean ?

  With the free version, Mark could collect up to 10 million “hits” per month, per account. Going over meant Google Analytics could stop collecting any more data for free as outlined in their Terms.

  Google Analytics’ Terms of Service (2018, sec. 2) states, “Subject to Section 15, the Service is provided without charge to You for up to 10 million Hits per month per account.”[1]

  In general, what’s a "hit" ?

  Data being sent to Google Analytics. It can be a transaction, event, social interaction or pageview - these all produce what Google calls a “hit”.

  

  And their Analytics Help Data Limits (n.d.) support page makes clear that : “If a property sends more hits per month to Analytics than allowed by the Analytics Terms of Service, there is no assurance that the excess hits will be processed. If the property’s hit volume exceeds this limit, a warning may be displayed in the user interface and you may be prevented from accessing reports.”[2]

  

  Possible solutions

  So the possible solutions given by Google Analytics’ Data Limits support page were (also shown in image below) :

  • To pay USD150K to upgrade to Google Analytics 360
  • To send fewer hits by setting up sampling
  • Or choose the slightly less relevant option to upgrade mobile app tracking to Google Analytics for Firebase.

  Without the means to pay, the free version was fast becoming inaccessible for Mark as he was facing a future where he risked no longer having access to up-to-date data used in his business’ reporting.

  Mark was facing a problem that potentially didn’t have a cost-effective solution.

  

  So what can you really do about it ?

  This is where we can help provide some assistance. If you’re reading this article, we’ll assume you can relate to Mark and share with you the advice on options we gave him.

  Options :

  One option posed by Google is for you to send fewer hits by auditing your data collection processes

  If you really don’t have the budget, you’ll need to reassess your data collection priorities and go over your strategies to see what is necessary to track, and what isn’t.

  • Make sure you know what you’re tracking and why. Look at what websites are being tracked by Google and into what properties.
  • Go through what data you’re tracking and decide what is or isn’t of value.
  • Set up data sampling, this however, will lead to inaccurate data.

  From here you can start to course correct. If you’ve found data you’re not using for analysis, get rid of these events/pageviews in your Google Analytics.

  But the limitations here are that eventually, you’re going to run out of irrelevant metrics and everything you’re tracking will be essential. So you’ll hit another brick wall and return to the same situation.

  Option 2 – Ignore and continue using the free version of Google Analytics

  With this option, you’ll have to bear the business risks involved by basing decisions off of analytics reports that may or may not be updated. In this case, you may still get contacted about exceeding the limits. As the free service is provided for only up to 10 million hits, once you’ve gone over them, you’re violating what’s stipulated in the Terms of Service. 

  There’s also the warning that “… you may be prevented from accessing reports” (Data limits, n.d.). So while we may not know for certain what Google Analytics will do, in this case it may be better to be safe rather than sorry by acting quickly to resolve it. 

  Option 3 –The Matomo solution. Upgrade to a web analytics platform that can handle your demanding data requirements

  Save money while continuing to gain valuable insights by moving over to Matomo Analytics (recommended)

  This is where you can save up to USD130,000 a year. As well as that, the transition from Google Analytics to the Matomo Cloud is a seamless experience as setup and maintenance is taken care of by our experts.

  For example, you can get up to 15M pageviews for USD1,612.50/month (or USD19,350/year) on the Essentials plan.

  Or even 25M pageviews for USD2400/month (or USD24000/year) on the Business plan – which offers additional web analytics and conversion optimization resources.

  Matomo Cloud is a great option if you’re looking for a secure, cost-effective and powerful analytics solution. You also get what Google Analytics could never offer you : full control and ownership of your own data and privacy. 

  No need to worry about losing your Google Analytics data because …

  Now you can import your historic Google Analytics data directly into your Matomo with the Google Analytics Importer tool. Simply follow the step-by-step guide to get started for free.

  Along with savings you can get :

  • A solution for the data limits issue forever. You choose the right plan to suit your data needs and adapt as you continue growing
  • 100% accurate data (no data sampling)
  • 100% data ownership of all your information without signing away your data to a third party
  • Powerful web analytics and conversion optimization features
  • Matomo Tag Manager
  • Easy setup
  • Support from Matomo’s specialists

  Learn more about Matomo Cloud pricing.

  

  Or go for Matomo On-Premise

  If you have the in-house infrastructure to support self-hosting Matomo on your own servers then there’s also the option of Matomo On-Premise. Here you’ll get full security knowing the data is on your own servers. 

  Setup will also require technical knowledge. There will also be costs associated with acquiring your own servers, and keeping up with regular maintenance and updates. With On-Premise you get maximum flexibility, with no data limits whatsoever. But if you’re coming over from Google Analytics and don’t have the infrastructure and team to host On-Premise, the Matomo Cloud could be right for you.

  Learn more about Matomo On-Premise.

  Where do you go from here ?

  Getting 10 millions hits per month is no small feat, it’s actually pretty fantastic. But if it means having to shell out USD150,000 just to be able to continue with Google Analytics, we feel your problem could be fixed with Matomo Cloud. You could then put the rest of the money you save to better use.

  If you choose Matomo, you now have the option to : 

  • Raise your data limits for a fraction of Google Analytics 360’s price
  • Get a comprehensive range of analytics features for the most impactful insights to ensure your website continues excelling
  • Get data that’s not sampled – meaning 100% accuracy in your reports
  • Migrate your data easily with the help of Matomo’s support team

  We’ll have you covered. 

  By sharing with you the options and advice we gave to Mark, we hope you’ll be able to find a solution that makes your life easier and solves the issue of data restrictions forever.

  The team at Matomo is here to help you every step of the way to ensure a stress-free transition from Google Analytics if that is what works best for you.

  For next steps, why not check out our pricing page to see what could suit your needs !

  References :

  [1] Terms of Service. (2018, July 24). In Google Analytics Terms of Service. Retrieved June 12, 2019, from https://www.google.com/analytics/terms/us.html

  [2] Data limits. (n.d.). In Analytics Help Data limits. Retrieved June 12, 2019, from https://support.google.com/analytics/answer/1070983?hl=en

• How to play synchronised multichannel Audio and Video in a C# WPF application ?

  27 mars 2019, par AlexS

  I have video of approximate length 2 mins, and i need to be able to switch between audio streams accompanying the video during playback and even apply varying digital filtering and gain changes to the active audio stream during playback.

  NAudio can cope with the mutlichannel audio, filtering and switching between streams, but there is no support for synchronization with a video.

  How do programmers achieve synchronization, without embedding the audio into the video container directly ?

  Thanks

• Parsing The Clue Chronicles

  30 décembre 2018, par Multimedia Mike — Game Hacking

  A long time ago, I procured a 1999 game called Clue Chronicles : Fatal Illusion, based on the classic board game Clue, a.k.a. Cluedo. At the time, I was big into collecting old, unloved PC games so that I could research obscure multimedia formats.

  
  
  

  Surveying the 3 CD-ROMs contained in the box packaging revealed only Smacker (SMK) videos for full motion video which was nothing new to me or the multimedia hacking community at the time. Studying the mix of data formats present on the discs, I found a selection of straightforward formats such as WAV for audio and BMP for still images. I generally find myself more fascinated by how computer games are constructed rather than by playing them, and this mix of files has always triggered a strong “I could implement a new engine for this !” feeling in me, perhaps as part of the ScummVM project which already provides the core infrastructure for reimplementing engines for 2D adventure games.

  Tying all of the assets together is a custom high-level programming language. I have touched on this before in a blog post over a decade ago. The scripts are in a series of files bearing the extension .ini (usually reserved for configuration scripts, but we’ll let that slide). A representative sample of such a script can be found here :

  clue-chronicles-scarlet-1.txt

  What Is This Language ?
  At the time I first analyzed this language, I was still primarily a C/C++-minded programmer, with a decent amount of Perl experience as a high level language, and had just started to explore Python. I assessed this language to be “mildly object oriented with C++-type comments (‘//’) and reliant upon a number of implicit library functions”. Other people saw other properties. When I look at it nowadays, it reminds me a bit more of JavaScript than C++. I think it’s sort of a Rorschach test for programming languages.

  Strangely, I sort of had this fear that I would put a lot of effort into figuring out how to parse out the language only for someone to come along and point out that it’s a well-known yet academic language that already has a great deal of supporting code and libraries available as open source. Google for “spanish dolphins far side comic” for an illustration of the feeling this would leave me with.

  It doesn’t matter in the end. Even if such libraries exist, how easy would they be to integrate into something like ScummVM ? Time to focus on a workable approach to understanding and processing the format.

  Problem Scope
  So I set about to see if I can write a program to parse the language seen in these INI files. Some questions :

  1. How large is the corpus of data that I need to be sure to support ?
  2. What parsing approach should I take ?
  3. What is the exact language format ?
  4. Other hidden challenges ?

  To figure out how large the data corpus is, I counted all of the INI files on all of the discs. There are 138 unique INI files between the 3 discs. However, there are 146 unique INI files after installation. This leads to a hidden challenge described a bit later.

  What parsing approach should I take ? I worried a bit too much that I might not be doing this the “right” way. I’m trying to ignore doubts like this, like how “SQL Shame” blocked me on a task for a little while a few years ago as I concerned myself that I might not be using the purest, most elegant approach to the problem. I know I covered language parsing a lot time ago in university computer science education and there is a lot of academic literature to the matter. But sometimes, you just have to charge in and experiment and prototype and see what falls out. In doing so, I expect to have a better understanding of the problems that need to solved and the right questions to ask, not unlike that time that I wrote a continuous integration system from scratch because I didn’t actually know that “continuous integration” was the keyword I needed.

  Next, what is the exact language format ? I realized that parsing the language isn’t the first and foremost problem here– I need to know exactly what the language is. I need to know what the grammar are keywords are. In essence, I need to reverse engineer the language before I write a proper parser for it. I guess that fits in nicely with the historical aim of this blog (reverse engineering).

  Now, about the hidden challenges– I mentioned that there are 8 more INI files after the game installs itself. Okay, so what’s the big deal ? For some reason, all of the INI files are in plaintext on the CD-ROM but get compressed (apparently, according to file size ratios) when installed to the hard drive. This includes those 8 extra INI files. I thought to look inside the CAB installation archive file on the CD-ROM and the files were there… but all in compressed form. I suspect that one of the files forms the “root” of the program and is the launching point for the game.

  Parsing Approach
  I took a stab at parsing an INI file. My approach was to first perform lexical analysis on the file and create a list of 4 types : symbols, numbers, strings, and language elements ([]{}()=., :). Apparently, this is the kind of thing that Lex/Flex are good at. This prototyping tool is written in Python, but when I port this to ScummVM, it might be useful to call upon the services of Lex/Flex, or another lexical analyzer, for there are many. I have a feeling it will be easier to use better tools when I understand the full structure of the language based on the data available.
  
  The purpose of this tool is to explore all the possibilities of the existing corpus of INI files. To that end, I ran all 138 of the plaintext files through it, collected all of the symbols, and massaged the results, assuming that the symbols that occurred most frequently are probably core language features. These are all the symbols which occur more than 1000 times among all the scripts :

     6248 false
     5734 looping
     4390 scripts
     3877 layer
     3423 sequentialscript
     3408 setactive
     3360 file
     3257 thescreen
     3239 true
     3008 autoplay
     2914 offset
     2599 transparent
     2441 text
     2361 caption
     2276 add
     2205 ge
     2197 smackanimation
     2196 graphicscript
     2196 graphic
     1977 setstate
     1642 state
     1611 skippable
     1576 desc
     1413 delayscript
     1298 script
     1267 seconds
     1019 rect
  

  About That Compression
  I have sorted out at least these few details of the compression :

  bytes 0-3    "COMP" (a pretty strong sign that this is, in fact, compressed data)
  bytes 4-11   unknown
  bytes 12-15  size of uncompressed data
  bytes 16-19  size of compressed data (filesize - 20)
  bytes 20-    compressed payload
  

  The compression ratios are on the same order of gzip. I was hoping that it was stock zlib data. However, I have been unable to prove this. I wrote a Python script that scrubbed through the first 100 bytes of payload data and tried to get Python’s zlib.decompress to initialize– no luck. It’s frustrating to know that I’ll have to reverse engineer a compression algorithm that deals with just 8 total text files if I want to see this effort through to fruition.

  Update, January 15, 2019
  Some folks expressed interest in trying to sort out the details of the compression format. So I have posted a followup in which I post some samples and go into deeper details about things I have tried :

  Reverse Engineering Clue Chronicles Compression

  The post Parsing The Clue Chronicles first appeared on Breaking Eggs And Making Omelettes.