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• Matomo NAMED 2023 Hi-Tech Awards finalist

  1er août 2023, par Lance — Press Releases

  WELLINGTON, N.Z., April 20, 2023 – InnoCraft, the makers of world-leading open-source web analytics platform Matomo, has been named an ASX Hi-Tech Emerging Company of the Year finalist in the 2023 Hi-Tech Awards. 



  Matomo founder Matthieu Aubry says, “At Matomo, we believe in empowering individuals and organizations to make informed decisions about their digital presence. By providing an open-source website analytics platform, we have created a more transparent and trustworthy digital ecosystem. We are proud to be recognised as a finalist for the Hi-Tech Awards, and we will continue to work towards a more open and ethical digital landscape, and grow the business in New Zealand and worldwide.”



  About Matomo

  Matomo, launched in 2007 as an open-source, privacy-friendly Google Analytics alternative, is trusted by over 1.5 million websites in 220 countries and has been translated in over 50 languages. Matomo tracks and analyses online visits and traffic to give users a deeper understanding of their website visitors to drive conversions and revenue ; while keeping businesses compliant with privacy laws worldwide, such as the EU’s General Data Protection Regulation (GDPR) and The California Consumer Privacy Act (CCPA).

  Aubry says Matomo is performing extremely well internationally as consumers and organizations look for privacy-focused analytics solutions, with several European countries already ruling the use of Google Analytics illegal due to data transfers to the US. In addition, Matomo’s user increase was recognized earlier this year with W3Tech’s award for the best web analytics software in its Web Technologies of the Year 2022 – with previous winners including Google Analytics and Facebook Pixel.



  A record number of companies entered the 2023 Hi-Tech Awards, with entries coming in from across the country and from all areas of the Hi-Tech sector. This depth is reflected in the line-up of finalists this year, according to David Downs, Chair of the Hi-Tech Trust, who says the standard of entries continue to grow every year.

”

  The hi-tech sector continues to flourish and it’s fantastic to see the success that so many of our companies enjoy on the international stage. This sector continues to prove its resilience and is at the forefront of our export economy in turbulent times,” says Downs.



  The Hi-Tech Awards Gala Dinner will take place on Friday, the 23rd of June, in Christchurch. 


   

• 4 Ways to Embed User Privacy & Data Security in Your Business

  15 juillet 2022, par Erin — Privacy

  Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data. 

  Yet, there’s a fine line between being a customer-centred company and a privacy-violating one. 

  Due to ubiquitous online tracking, 62% of Americans now believe that it’s impossible to go about their daily lives without companies collecting data about them. Still, despite the importance of privacy in business for consumers, companies are reluctant to act. Privacy initiatives often stay on the back burner due to perceived complexity. That’s true to some extent.

  Privacy in business does assume complex technical changes to your data management. But to be a privacy-centred organisation, you also need to re-think your processes, practices, and culture. 

  Here are four ways to start your journey to better user privacy and data security. 

  1. Revise Your Data Collection Process to Gain Consumer Trust 

  The public is wary of sharing data with businesses because they are suspicious of its subsequent usage. 

  However, not all data collection is bad or wrong. In many cases, you need specific data for service delivery, compliance, or good-natured personalisation. 

  That’s exactly what consumers expect. Almost half of US consumers say they’d trust a company that limits the amount of personal information requested and only asks for data relevant to its products/services. 

  By limiting data collection and offering transparent data usage terms, you can : 

  • Reassure reluctant users to try your product or service — hence, boost conversions and sales. 
  • Retain existing audiences by gaining their trust, which leads to loyalty and higher customer lifetime value (CLV). 

  To gain consumers’ trust, implement proper consent and opt-out mechanisms. Then create educational materials about how you are collecting and using their data.

  2. Perform Data Mapping to Determine Where Sensitive Data Rests 

  Businesses are already pressed with an expanded cyber-security radar, courtesy of remote work, digital payment processing, IoT device adoption, etc. Yet, 41% of the executives don’t think their security initiatives have kept up with the digital transformations.

  Loopholes in security eventually result in a data breach. The average cost of a data breach looms at $4.24 million globally. The sum includes regulatory fines and containment costs, plus indirect losses in the form of reduced brand equity and market share. 

  Lax data protection in business also undermines consumer trust : 87% of consumers wouldn’t transact with a company if they had qualms with its security practices. 

  To improve your security posture, analyse where you are storing sensitive consumer data, who has access to it (internally and externally), and how you are protecting it. Then work with cybersecurity specialists on implementing stronger consumer security mechanisms (e.g. auto-log offs, secure password policy, etc) and extra internal security policies (if needed). 

  At the same time, start practising data minimisation. Ensure that all collected data is : 

  • Adequate – sufficient to meet your stated objectives 
  • Relevant – is rationally linked to the objectives 
  • Limited – no unnecessary data is collected or stored
  • Timely – data is periodically reviewed and removed when unnecessary 

  

  These principles prevent data hoarding. Also, they help improve your security posture and regulatory compliance by reducing the volume of information you need to safeguard.

  3. Do an Inventory of Your Business Tools

  Data leaks and consumer privacy breaches often occur through third parties. Because Google Analytics was deemed in breach of European GDPR in France, Austria and Italy, businesses using it are vulnerable to lawsuits (which are already happening). 

  Investigate your corporate toolkit to determine “weak links” – tools with controversial privacy policies, murky data collection practices, and poor security. 

  Treat it as a journey and pick your battles. By relying on Big Tech products for years, you might have overlooked better alternatives. 

  For example :

  • Matomo is a privacy-centred Google Analytics alternative. Our web analytics is compliant with GDPR, CCPA, and other global privacy laws. Unlike Google Analytics, we don’t exploit any data you collect and provide full transparency into how and where it’s stored. Or if you want a simple analytics solution, Fathom is another great privacy-friendly option.

  

  • For online data storage, you can choose Proton Drive or Nextcloud (open-source). Or host your corporate data with a local cloud hosting provider to avoid cross-border data transfers.

  

  Aim to progressively replace Google products with more privacy-centred alternatives. 

  4. Cultivate a Privacy-Centred Corporate Culture 

  To make privacy a competitive advantage, you need every team member (at every level) to respect its importance. 

  This is a continuous process of inspiring and educating your people. Find “privacy ambassadors” who are willing to lead the conversations, educate others, and provide resources for leading the change. 

  On an operational level, incorporate privacy principles around data minimisation, bounded collection, and usage into your Code of Conduct, standard operating procedures (SOPs), and other policies. 

  Creating a privacy-centric culture takes effort, but it pays off well. Cisco estimates that for each dollar spent on privacy, an average organisation gets $2.70 in associated benefits. Almost half (47%) of organisations gain 2X returns on their privacy initiatives.

  Moving Forward with a Data Privacy Programme 

  Privacy has become a strong differentiator for brands. Consumers crave transparency and ethical data usage. Regulators mandate limited data collection and proper security mechanisms.

  But sweeping changes are hard to implement. So start small and go one step at a time. Understand which first-party data your company collects and how it is stored.

  Then look into the tools and technologies you are using for data collection. Do these provide sufficient privacy controls ? How are they using data collected on your behalf ? Finally, move to wider transformations, pertaining to data management, cybersecurity, and cultural practices. 

  Be consistent with your effort — and eventually, all the pieces will fall into place. 

• How to convert rtmp hevc video stream to srt av1 endpoint with ffmpeg ?

  20 juin 2024, par Lulík

  i want use ffmpeg to listen rtmp stream and send to srt endpoint.

  


  Flow : smartphone (camera) -> laptop (ffmpeg script) -> desktop (obs studio)

  


  ffmpeg script show warning message and in obs stuido i can see any video only audio.

  


  Thank you in advance.

  


  Console output while running script (error in the end is bcs i stoped sending data from phone) :

  


  ffmpeg version git-2024-06-20-8d6014d Copyright (c) 2000-2024 the FFmpeg developers
  built with gcc 12 (Debian 12.2.0-14)
  configuration: --enable-libsvtav1 --enable-libsrt
  libavutil      59. 24.100 / 59. 24.100
  libavcodec     61.  8.100 / 61.  8.100
  libavformat    61.  3.104 / 61.  3.104
  libavdevice    61.  2.100 / 61.  2.100
  libavfilter    10.  2.102 / 10.  2.102
  libswscale      8.  2.100 /  8.  2.100
  libswresample   5.  2.100 /  5.  2.100
Input #0, flv, from 'rtmp://192.168.0.194/s/streamKey':
  Duration: 00:00:00.00, start: 0.000000, bitrate: N/A
  Stream #0:0: Video: hevc (Main), yuv420p(tv, smpte170m/bt470bg/smpte170m), 1080x1920, 10240 kb/s, 30 fps, 120 tbr, 1k tbn
  Stream #0:1: Audio: aac (LC), 44100 Hz, stereo, fltp, 131 kb/s
Stream mapping:
  Stream #0:0 -> #0:0 (hevc (native) -> av1 (libsvtav1))
  Stream #0:1 -> #0:1 (aac (native) -> mp2 (native))
Press [q] to stop, [?] for help
Svt[info]: -------------------------------------------
Svt[info]: SVT [version]:   SVT-AV1 Encoder Lib 595a874
Svt[info]: SVT [build]  :   GCC 12.2.0   64 bit
Svt[info]: LIB Build date: Jun 20 2024 14:25:08
Svt[info]: -------------------------------------------
Svt[info]: Number of logical cores available: 12
Svt[info]: Number of PPCS 76
Svt[info]: [asm level on system : up to avx2]
Svt[info]: [asm level selected : up to avx2]
Svt[info]: -------------------------------------------
Svt[info]: SVT [config]: main profile   tier (auto) level (auto)
Svt[info]: SVT [config]: width / height / fps numerator / fps denominator       : 1080 / 1920 / 120 / 1
Svt[info]: SVT [config]: bit-depth / color format                   : 8 / YUV420
Svt[info]: SVT [config]: preset / tune / pred struct                    : 10 / PSNR / random access
Svt[info]: SVT [config]: gop size / mini-gop size / key-frame type          : 641 / 16 / key frame
Svt[info]: SVT [config]: BRC mode / rate factor                     : CRF / 35 
Svt[info]: SVT [config]: AQ mode / variance boost                   : 2 / 0
Svt[info]: -------------------------------------------
Svt[warn]: Failed to set thread priority: Invalid argument
Output #0, mpegts, to 'srt://192.168.0.167:9998?mode=caller':
  Metadata:
    encoder         : Lavf61.3.104
  Stream #0:0: Video: av1, yuv420p(tv, smpte170m/bt470bg/smpte170m, progressive), 1080x1920, q=2-31, 120 fps, 90k tbn
      Metadata:
        encoder         : Lavc61.8.100 libsvtav1
  Stream #0:1: Audio: mp2, 44100 Hz, stereo, s16, 384 kb/s
      Metadata:
        encoder         : Lavc61.8.100 mp2
[mpegts @ 0x55ec921d9540] Stream 0, codec av1, is muxed as a private data stream and may not be recognized upon reading.
[in#0/flv @ 0x55ec9219cc40] Error during demuxing: Input/output error1990.7kbits/s speed=0.967x    
[out#0/mpegts @ 0x55ec922247c0] video:4431KiB audio:1138KiB subtitle:0KiB other streams:0KiB global headers:0KiB muxing overhead: 6.374870%
frame=  723 fps= 31 q=35.0 Lsize=    5923KiB time=00:00:24.12 bitrate=2011.3kbits/s speed=1.04x


  


  I send video stream from mobile app over rtmp encoded with hevc to my laptop where running script ffmpeg -f flv -listen 1 -i rtmp://192.168.0.194/s/streamKey -c:v libsvtav1 -f mpegts srt://192.168.0.167:9998?mode=caller. On the desktop i have obs with media source input srt://192.168.0.167:9998?mode=listener.

  


  When i run ffmpeg script without video codec option (-c:v libsvtav1) its working fine and in obs i can see video from my phone camera. With the option i can not see video only audio.
I clearly dont understand warning message : [mpegts @ 0x55ec921d9540] Stream 0, codec av1, is muxed as a private data stream and may not be recognized upon reading..
Do I need specify codec (av1) in obs media source or my ffmpeg script is wrong ?