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• How to Check Website Traffic As Accurately As Possible

  18 août 2023, par Erin — Analytics Tips

  If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. 

  It’s a great way to get a quick dopamine hit when things are up, but you can also use traffic levels to identify issues, learn more about your users or benchmark your performance. That means you need a reliable and easy way to check your website traffic over time — as well as a way to check out your competitors’ traffic levels, too. 

  In this article, we’ll show you how to do just that. You’ll learn how to check website traffic for both your and your competitor’s sites and discover why some methods of checking website traffic are better than others. 

  Why check website traffic ? 

  Dopamine hits aside, it’s important to constantly monitor your website’s traffic for several reasons.

  

  Benchmark site performance

  Keeping regular tabs on your traffic levels is a great way to track your website’s performance over time. It can help you plan for the future or identify problems. 

  For instance, growing traffic levels may mean expanding your business’s offering or investing in more inventory. On the flip side, decreasing traffic levels may suggest it’s time to revamp your marketing strategies or look into issues impacting your SEO. 

  Analyse user behaviour

  Checking website traffic and user behaviour lets marketing managers understand how users interact with your website. Which pages are they visiting ? Which CTAs do they click on ? What can you do to encourage users to take the actions you want ? You can also identify issues that lead to high bounce rates and other problems. 

  The better you understand user behaviour, the easier it will be to give them what they want. For example, you may find that users spend more time on your landing pages than they do your blog pages. You could use that information to revise how you create blog posts or focus on creating more landing pages. 

  Improve the user experience

  Once you understand how users behave on your website, you can use that information to fix errors, update your content and improve the user experience for the site. 

  You can even personalise the experience for customers, leading to significant growth. Research shows companies that grow faster derive 40% more of their revenue from personalisation. 

  That could come in the form of sweeping personalisations — like rearranging your website’s navigation bar based on user behaviour — or individual personalisation that uses analytics to transform sections or entire pages of your site based on user behaviour. 

  Optimise marketing strategies

  You can use website traffic reports to understand where users are coming from and optimise your marketing plan accordingly. You may want to double down on organic traffic, for instance, or invest more in PPC advertising. Knowing current traffic estimates and how these traffic levels have trended over time can help you benchmark your campaigns and prioritise your efforts. 

  Increasing traffic levels from other countries can also help you identify new marketing opportunities. If you start seeing significant traffic levels from a neighbouring country or a large market, it could be time to take your business international and launch a cross-border campaign. 

  Filter unwanted traffic

  A not-insignificant portion of your site’s traffic may be coming from bots and other unwanted sources. These can compromise the quality of your analytics and make it harder to draw insights. You may not be able to get rid of this traffic, but you can use analytics tools to remove it from your stats. 

  How to check website traffic on Matomo

  If you want to check your website’s traffic, you’d be forgiven for heading to Google Analytics first. It’s the most popular analytics tool on the market, after all. But if you want a more reliable assessment of your website’s traffic, then we recommend using Matomo alongside Google Analytics. 

  The Matomo web analytics platform is an open-source solution that helps you collect accurate data about your website’s traffic and make more informed decisions as a result — all while enhancing the customer experience and ensuring GDPR compliance and user privacy. 

  Matomo also offers multiple ways to check website traffic :

  • Visits log report
  • Real-time visitor map
  • Visits in real-time report

  Let’s look at all of them one by one. 

  The visits log report is a unique rundown of all of the individual visitors to your site. This offers a much more granular view than other tools that just show the total number of visitors for a given period. 

  

  You can access the visits log report by clicking on the reporting menu, then clicking Visitor and Visits Log. From there, you’ll be able to scroll through every user session and see the following information :

  • The location of the user
  • The total number of actions they took
  • The length of time on site
  • How they arrived at your site
  • And the device they used to access your site 

  This may be overwhelming if your site receives thousands of visitors at a time. But it’s a great way to understand users at an individual level and appreciate the lifetime activity of specific users. 

  The Real-time visitor map is a visual display of users’ location for a given timeframe. If you have an international website, it’s a fantastic way to see exactly where in the world your traffic comes from.

  

  You can access the Real-time Visitor Map by clicking Visitor in the main navigation menu and then Real-time Map. The map itself is colour-coded. Larger orange bubbles represent recent visits, and smaller dark orange and grey bubbles represent older visits. The map will refresh every five seconds, and new users appear with a flashing effect. 

  If you run TV or radio adverts, Matomo’s Real-time Map provides an immediate read on the effectiveness of your campaign. If your map lights up in the minutes following your ad, you know it’s been effective. It can also help you identify the source of bot attacks, too. 

  Finally, the Visits in Real-time report provides a snapshot of who is browsing your website. You can access this report under Visitors > Real-time and add it to your custom dashboards as a widget. 

  Open the report, and you’ll see the real-time flow of your site’s users and counters for visits and pageviews over the last 30 minutes and 24 hours. The report refreshes every five seconds with new users added to the top of the report with a fade-in effect.

  

  The report provides a snapshot of each visitor, including :

  • Whether they are new or a returning 
  • Their country
  • Their browser
  • Their operating system
  • The number of actions they took
  • The time they spent on the site
  • The channel they came in from
  • Whether the visitor converted a goal

  3 other ways to check website traffic

  You don’t need to use Matomo to check your website traffic. Here are three other tools you can use instead. 

  How to check website traffic on Google Analytics

  Google Analytics is usually the first starting point for anyone looking to check their website traffic. It’s free to use, incredibly popular and offers a wide range of traffic reports. 

  Google Analytics lets you break down historical traffic data almost any way you wish. You can split traffic by acquisition channel (organic, social media, direct, etc.) by country, device or demographic.

  

  It also provides real-time traffic reports that give you a snapshot of users on your site right now and over the last 30 minutes. 

  

  Google Analytics may be one of the most popular ways to check website traffic, but it could be better. Google Analytics 4 is difficult to use compared to its predecessor, and it also limits the amount of data you can track in accordance with privacy laws. If users refuse your cookie consent, Google Analytics won’t record these visits. In other words, you aren’t getting a complete view of your traffic by using Google Analytics alone. 

  That’s why it’s important to use Google Analytics alongside other web analytics tools (like Matomo) that don’t suffer from the same privacy issues. That way, you can make sure you track every single user who visits your site. 

  How to check website traffic on Google Search Console

  Google Search Console is a free tool from Google that lets you analyse the search traffic that your site gets from Google. 

  The top-line report shows you how many times your website has appeared in Google Search, how many clicks it has received, the average clickthrough rate and the average position of your website in the search results. 

  

  Google Search Console is a great way to understand what you rank for and how much traffic your organic rankings generate. It will also show you which pages are indexed in Google and whether there are any crawling errors. 

  Unfortunately, Google Search Console is limited if you want to get a complete view of your traffic. While you can analyse search traffic in a huge amount of detail, it will not tell you how users who access your website directly or via social media behave. 

  How to check website traffic on Similarweb

  Similarweb is a website analysis tool that estimates the total traffic of any site on the internet. It is one of the best tools for estimating how much traffic your competitors receive. 

  What’s great about Similarweb is that it estimates total traffic, not just traffic from search engines like many SEO tools. It even breaks down traffic by different channels, allowing you to see how your website compares against your competitors. 

  

  As you can see from the image above, Similarweb provides an estimate of total visits, bounce rate, the average number of pages users view per visit and the average duration on the site. The company also has a free browser extension that lets you check website traffic estimates as you browse the web. 

  You can use Similarweb for free to a point. But to really get the most out of this tool, you’ll need to upgrade to a premium plan which starts at $125 per user per month. 

  The price isn’t the only downside of using Similarweb to check the traffic of your own and your competitor’s websites. Ultimately, Similarweb is only an estimate — even if it’s a reasonably accurate one — and it’s no match for a comprehensive analytics tool. 

  7 website traffic metrics to track

  Now that you know how to check your website’s traffic, you can start to analyse it. You can use plenty of metrics to assess the quality of your website traffic, but here are some of the most important metrics to track. 

  • New visitors : These are users who have never visited your website before. They are a great sign that your marketing efforts are working and your site is reaching more people. But it’s also important to track how they behave on the website to ensure your site caters effectively to new visitors. 
  • Returning visitors : Returning visitors are coming back to your site for a reason : either they like the content you’re creating or they want to make a purchase. Both instances are great. The more returning visitors, the better. 
  • Bounce rate : This is a measure of how many users leave your website without taking action. Different analytics tools measure this metric differently.
  • Session duration : This is the length of time users spend on your website, and it can be a great gauge of whether they find your site engaging. Especially when combined with the metric below. 
  • Pages per session : This measures how many different pages users visit on average. The more pages they visit and the longer users spend on your website, the more engaging it is. 
  • Traffic source : Traffic can come from a variety of sources (organic, direct, social media, referral, etc.) Tracking which sources generate the most traffic can help you analyse and prioritise your marketing efforts. 
  • User demographics : This broad metric tells you more about who the users are that visit your website, what device they use, what country they come from, etc. While the bulk of your website traffic will come from the countries you target, an influx of new users from other countries can open the door to new opportunities.

  Why do my traffic reports differ ?

  If you use more than one of the methods above to check your website traffic, you’ll quickly realise that every traffic report differs. In some cases, the reasons are obvious. Any tool that estimates your traffic without adding code to your website is just that : an estimate. Tools like Similarweb will never offer the accuracy of analytics platforms like Matomo and Google Analytics. 

  But what about the differences between these analytics platforms themselves ? While each platform has a different way of recording user behaviour, significant differences in website traffic reports between analytics platforms are usually a result of how each platform handles user privacy. 

  A platform like Google Analytics requires users to accept a cookie consent banner to track them. If they accept, great. Google collects all of the data that any other analytics platform does. It may even collect more. If users reject cookie consent banners, however, then Google Analytics can’t track these visitors at all. They simply won’t show up in your traffic reports. 

  That doesn’t happen with all analytics platforms, however. A privacy-focused alternative like Matomo doesn’t require cookie consent banners (apart from in the United Kingdom and Germany) and can therefore continue to track visitors even after they have rejected a cookie consent screen from Google Analytics. This means that virtually all of your website traffic will be tracked regardless of whether users accept a cookie consent banner or not. And it’s why traffic reports in Matomo are often much higher than they are in Google Analytics.

  

  Given that around half (47.32%) of adults in the European Union refuse to allow the use of personal data tracking for advertising purposes and that 95% of people will reject additional cookies when it is easy to do so, this means you could have vastly different traffic reports — and be missing out on a significant amount of user data. 

  If you’re serious about using web analytics to improve your website and optimise your marketing campaigns, then it is essential to use another analytics platform alongside Google Analytics. 

  Get more accurate traffic reports with Matomo

  There are several methods to check website traffic. Some, like Similarweb, can provide estimates on your competitors’ traffic levels. Others, like Google Analytics, are free. But data doesn’t lie. Only privacy-focused analytics solutions like Matomo can provide accurate reports that account for every visitor. 

  Join over one million organisations using Matomo to accurately check their website traffic. Try it for free alongside GA today. No credit card required. 

• Issues with processing media on windows Azure

  23 septembre 2015, par Ahmed Mujtaba

  I have a website built on ASP.NET web forms that works as a media portal for users to upload videos. I’m using ffmpeg encoders to produce video contents to be streamed in the browser. I’m using the web deploy method to publish the site on the Azure server. The website get’s deployed properly however I get following issues in the live site.

  1. Video never get’s encoded and published. I get some sort of error.

  2. Video get’s published but the process of uploading and encoding the video is way too slow on the web server.

  My project solution contains upload.ashx that handles the upload requests and makes the call to encode.ashx which is responsible for the encoding and publishing of the videos. I tried to remotely debug the site but the debugger never get’s to encode.ashx.

  I was wondering if these issues can be resolved by having the website deployed with a VM ?

  Script that uploads the video file :

   var filesuploaded = 0;
  
      var faileduploaded = 0;
  
  
  
      $(function () {
  
          var uploader = new plupload.Uploader({
  
              runtimes: 'gears,html5,flash,silverlight,browserplus',
  
              browse_button: '<%= pickfiles.ClientID %>',
  
              container: 'container',
  
              max_file_size: '<%= MaxMediaSize %>mb',
  
              url: '<%=Config.GetUrl() %>videos/upload/upload.ashx',
  
              flash_swf_url: '<%=Config.GetUrl() %>plupload/js/plupload.flash.swf',
  
              silverlight_xap_url: '<%=Config.GetUrl() %>plupload/js/plupload.silverlight.xap',
  
              chunk_size: '4mb',
  
              <%= UniqueNames %>
  
              filters: [
  
              { title: '<%= AllowedFormatsDisplay %>', extensions: '<%= AllowedFormats %>'}],
  
              headers: { UName: '<%=UserName %>', MTP: '<%= MediaType %>' }
  
          });
  
          //uploader.bind('Init', function (up, params) {
  
          //    $('#filelist').html("<div>Current runtime: " + params.runtime + "</div>");
  
          //});
  
  
  
          uploader.init();
  
  
  
          $('#uploadfiles').click(function (e) {
  
              uploader.start();
  
              e.preventDefault();
  
              $("#uploadfiles").hide();
  
              $("#&lt;%= embd.ClientID %>").hide();
  
          });
  
  
  
          uploader.bind('FilesAdded', function (up, files) {
  
              $("#uploadfiles").show();
  
              $("#&lt;%= msg.ClientID %>").html("");
  
              var count=0;
  
              $.each(files, function (i, file) {
  
                  $('#filelist').append(
  
                      '<div class="item_pad_4 bx_br_bt">' + (count + 1) + ': ' + file.name + ' (' + plupload.formatSize(file.size) + ')  <b></b></div>' );
  
                  count++;
  
              });
  
              var maxupload = &lt;%= MaxVideoUploads %>;
  
              if(count > maxupload) 
  
              {               
  
                  $.each(files, function(i, file) {
  
                      uploader.removeFile(file);
  
                  });
  
  
  
                  $('#filelist').html("");
  
                  $("#uploadfiles").hide();
  
                  Display_Message("#&lt;%= msg.ClientID %>", "Can't upload more than " + maxupload + " records at once!", 1, 1);
  
                  return false;
  
              }
  
              else {
  
                  $("#tfiles").html(count);
  
                  $("#uploadfiles").removeClass("disabled");
  
                  $("#&lt;%= pickfiles.ClientID %>").hide();
  
              }
  
              up.refresh(); // Reposition Flash/Silverlight
  
          });
  
  
  
          uploader.bind('UploadProgress', function (up, file) {
  
              $('#' + file.id + " b").html(file.percent + "%");
  
          });
  
  
  
          uploader.bind('Error', function (up, err) {
  
              $('#filelist').append("<div>Error: " + err.code +
  
                  ", Message: " + err.message +
  
                  (err.file ? ", File: " + err.file.name : "") +
  
                  "</div>"
  
              );
  
              up.refresh(); // Reposition Flash/Silverlight
  
          });
  
  
  
          var failedstatus = 0;
  
          uploader.bind('FileUploaded', function (up, file, info) {
  
              // encode started
  
              if (info.response != "failed" &amp;&amp; info.response != "") {
  
                  EncodeVD(file.id, info.response, file.size);
  
                  Display_Message('#' + file.id, "Please wait for final processing", 0, 1);
  
                  if (failedstatus == 0)
  
                      Redirect(info.response);
  
                  filesuploaded++;
  
              }
  
              else {
  
                  Display_Message('#' + file.id, "Response is: " + info.response, 0, 1);
  
              }
  
          });
  
      });
  
      var redcnt = 0;
  
      function Redirect(filename) {
  
          var IntervalID = setInterval(function () {
  
              redcnt++;
  
              if (redcnt > 2) {
  
                  clearInterval(IntervalID);
  
                  var tfiles = $("#tfiles").html();
  
                  if(tfiles == faileduploaded) { // break further processing all videos failed to upload
  
                  }
  
                  else if (filesuploaded >= tfiles) {
  
                      document.location = "&lt;%=ConfirmPageUrl %>?fn=" + filename + "&amp;gid=&lt;%=GalleryID %>&amp;uvids=" + $("#tfiles").html() + "&amp;mpid=" + $("#maxpid").html().trim() + "&lt;%=GroupParam %>";
  
                  }
  
          }
  
          }, 2000);
  
  }
  
  function EncodeVD(mid, mfile, msize) {
  
      var params = '&lt;%= EncodingParams %>&amp;fn=' + mfile;
  
          $.ajax({
  
              type: 'GET',
  
              url: '&lt;%= Encoding_Handler_Path %>',
  
              data: params,
  
              async: true,
  
              success: function (msg) {
  
                  if (msg == "Success" || msg == "") {
  
                      $('#' + mid).html('<strong>Uploading Completed Successfully - Wait for Processing.');
  
                  }
  
                  else {
  
                      failedstatus = 1;
  
                      faileduploaded++;
  
                      Display_Message('#' + mid, "Response is: " + msg, 0, 1);
  
                  }
  
              }
  
          });
  
      }
  
  </strong>

  Server side code for processing the file upload :

   private int MediaType = 0; // 0 : video, 1: audio
  
  
  
      public void ProcessRequest (HttpContext context) {
  
          try
  
          {
  
              context.Response.ContentType = "text/plain";
  
              context.Response.Write(ProcessMedia(context));
  
          }
  
          catch (Exception ex)
  
          {
  
              context.Response.Write("error|" + ex.Message);
  
          }
  
      }
  
  
  
      public string ProcessMedia(HttpContext context)
  
      {
  
          if (context.Request.Files.Count > 0)
  
          {
  
              int chunk = context.Request["chunk"] != null ? int.Parse(context.Request["chunk"]) : 0;
  
              string fileName = context.Request["name"] != null ? context.Request["name"] : string.Empty;
  
              //string _fileName = fileName.Remove(fileName.LastIndexOf(".")) + "-" + Guid.NewGuid().ToString().Substring(0, 6) + "" + fileName.Remove(0, fileName.LastIndexOf("."));
  
              HttpPostedFile fileUpload = context.Request.Files[0];
  
  
  
              string upath = "";
  
              if (context.Request.Headers["UName"] != null)
  
                  upath = context.Request.Headers["UName"].ToString();
  
  
  
              //if (CloudSettings.EnableCloudStorage && upath != "")
  
              //    _fileName = upath.Substring(0, 3) + "-" + _fileName; // avoid duplication in cloud storage
  
  
  
              if (context.Request.Headers["MTP"] != null)
  
                  MediaType = Convert.ToInt32(context.Request.Headers["MTP"]);
  
  
  
              //string extensions = "";
  
              //if (MediaType == 0)
  
              //    extensions = Site_Settings.Video_Allowed_Formats;
  
              //else
  
              //    extensions = Site_Settings.Audio_Allowed_Formats;
  
  
  
              //bool sts = UtilityBLL.Check_File_Extension(extensions, fileName.ToLower());
  
              //if (sts == false)
  
              //{
  
              //    return "Invalid format, please upload proper video!"; // Invalid video format, please upload proper video
  
              //}
  
  
  
              int allowable_size_mb = 0;
  
              if (MediaType == 0)
  
              {
  
                  allowable_size_mb = Site_Settings.Video_Max_Size;
  
              }
  
              else
  
              {
  
                  allowable_size_mb = Site_Settings.Audio_Max_Size;
  
              }
  
              int UploadSize = allowable_size_mb * 1000000;
  
              if (fileUpload.ContentLength > UploadSize)
  
              {
  
                  return "Video Limit Exceeds";
  
              }
  
  
  
              string uploadPath = "";
  
              // check whether audio / mp3 encoding enabled
  
              if (this.MediaType == 1)
  
              {
  
                  // audio encoding
  
                  if (fileName.EndsWith(".mp3"))
  
                  {
  
                      // upload mp3 directly in mp3 path instead of default path
  
                      if (upath == "")
  
                          uploadPath = UrlConfig.MP3_Path(); // source video path
  
                      else
  
                          uploadPath = UrlConfig.MP3_Path(upath); // source video path
  
                  }
  
                  else
  
                  {
  
                      // default path
  
                      if (upath == "")
  
                          uploadPath = UrlConfig.Source_Video_Path(); // source video path
  
                      else
  
                          uploadPath = UrlConfig.Source_Video_Path(upath); // source video path
  
                  }
  
              }
  
              else
  
              {//azure
  
                  // default path
  
                  if (upath == "")
  
                      uploadPath = UrlConfig.Source_Video_Path(); // source video path
  
                  else
  
                      uploadPath = UrlConfig.Source_Video_Path(upath); // source video path
  
              }
  
  
  
              FileStream fs;
  
              using (fs = new FileStream(Path.Combine(uploadPath, fileName), chunk == 0 ? FileMode.Create : FileMode.Append))
  
              {
  
                  byte[] buffer = new byte[fileUpload.InputStream.Length];
  
                  fileUpload.InputStream.Read(buffer, 0, buffer.Length);
  
  
  
                  fs.Write(buffer, 0, buffer.Length);
  
              }
  
              return fileName; // "Success";
  
          }
  
          else
  
          {
  
              return "failed";
  
          }
  
  
  
          return "";
  
      }
  
      public bool IsReusable {
  
          get {
  
              return false;
  
          }
  
      }

  code in encode.aspx responsible for encoding the video :

  private string EncodeMedia(HttpContext context)
  
  {
  
      string sourcepath = "";
  
      string publishedpath = "";
  
      string mp3path = "";
  
      string thumbpath = "";
  
      if (this.UserName != "")
  
      {//azure
  
          sourcepath = UrlConfig.Source_Video_Path(this.UserName);
  
          publishedpath = UrlConfig.Published_Video_Path(this.UserName);
  
          mp3path = UrlConfig.MP3_Path(this.UserName);
  
          thumbpath = UrlConfig.Thumbs_Path(this.UserName);
  
      }
  
      else
  
      {
  
          sourcepath = UrlConfig.Source_Video_Path();
  
          publishedpath = UrlConfig.Published_Video_Path();
  
          mp3path = UrlConfig.MP3_Path();
  
          thumbpath = UrlConfig.Thumbs_Path();
  
      }
  
      if (this.FileName.EndsWith(".mp3") && this.MediaType == 1)
  
      {
  
          // mp3 and audio format
  
          if (!File.Exists(mp3path + "/" + this.FileName))
  
          {
  
              return "Audio file not found!";
  
          }
  
      }
  
      else
  
      {
  
          // rest normal video and audio encoding
  
          if (!File.Exists(sourcepath + "/" + this.FileName))
  
          {
  
              return "Source file not found!";
  
          }
  
      }
  
  
  
      if (CloudSettings.EnableCloudStorage && this.UserName != "")
  
          this.FileName = this.UserName.Substring(0, 3) + "-" + this.FileName; // avoid duplication in cloud storage
  
  
  
  
  
      //double f_contentlength = 0;
  
      //if (Site_Settings.Feature_Packages == 1)
  
      //{
  
      //    if (Config.GetMembershipAccountUpgradeType() != 1)
  
      //    {
  
      //        // Check whether user have enough space to upload content
  
      //        // Restriction only for normal or premium users
  
      //        f_contentlength = (double)fileUpload.ContentLength / 1000000;
  
      //        string media_field_name = "space_video";
  
      //        if (MediaType == 1)
  
      //            media_field_name = "space_audio";
  
      //        if (!User_PackagesBLL.Check_User_Space_Status(upath, media_field_name, f_contentlength) && !isAdmin)
  
      //        {
  
      //            // insufficient credits to upload content
  
      //            return "Insufficient credits to upload media file"; //   Response.Redirect(Config.GetUrl("myaccount/packages.aspx?status=" + media_field_name), true);
  
      //        }
  
      //    }
  
      //}
  
  
  
      this.backgroundpublishing = true; // should be true on direct encoding
  
      // Video Processing
  
      string flv_filename = "";
  
      string original_filename = "";
  
      string thumb_filename = "";
  
      string duration = "";
  
      int duration_sec = 0;
  
  
  
      // set video actions : 1 -> on, 0 -> off
  
      int isenabled = 1;
  
      int ispublished = 1;
  
      int isreviewed = 1;
  
      int isresponse = 0;
  
      if (Response_VideoID > 0)
  
          isresponse = 1;
  
  
  
      string flv_url = "none";
  
      string thumb_url = "none";
  
      string org_url = "none";
  
      string _embed = "";
  
  
  
      string errorcode = "0";
  
      VideoInfo info = null;
  
  
  
      if (Site_Settings.Content_Approval == 0)
  
          isreviewed = 0;
  
  
  
  
  
      // check whether audio / mp3 encoding enabled
  
      if (this.FileName.EndsWith(".mp3") && this.MediaType==1)
  
      {
  
          // audio encoding
  
          // mp3 file already
  
          // so no encoding happens
  
          MediaHandler _minfo = new MediaHandler();
  
          _minfo.FFMPEGPath = Encoding_Settings.FFMPEGPATH;
  
          _minfo.FileName = FileName;
  
          _minfo.InputPath = mp3path;
  
          info = _minfo.Get_Info();
  
  
  
          flv_filename = FileName;
  
          original_filename = FileName;
  
          duration = info.Duration;
  
          duration_sec = info.Duration_Sec;
  
          isenabled = 1; // enabled
  
      }
  
      else if (this.directpublishing)
  
      {            
  
  
  
          // publish video
  
          ArrayList itags = new ArrayList();
  
          MHPEncoder encoder = new MHPEncoder();
  
          //if (this.FileName.EndsWith(".mpeg") || this.FileName.EndsWith(".mpg")) // use mpg compatible ffmpeg encoder
  
          //    encoder.FfmpegPath = HttpContext.Current.Server.MapPath(HttpContext.Current.Request.ApplicationPath) + "\\ffmpeg\\ffmpegbk\\ffmpeg.exe";
  
              //encoder.ThumbFfmpegPath = Encoding_Settings.FFMPEGPATH; // use normal ffmpeg encoder for thumbs processing
  
  
  
          //azure
  
          encoder.FfmpegPath = Encoding_Settings.FFMPEGPATH; // use normal ffmpeg encoder
  
          encoder.FlvToolPath = Encoding_Settings.FLVTOOLPATH; // set meta information for flv videos
  
          encoder.Mp4BoxPath = Encoding_Settings.MP4BoxPath; // set meta information for mp4 videos
  
          encoder.SourcePath = sourcepath;
  
          encoder.SourceFileName = this.FileName;
  
  
  
          // No cloud storage on direct encoding
  
          //if (CloudSettings.EnableCloudStorage)
  
          //    encoder.EnableCloudStorage = true;
  
  
  
  
  
          if (MediaType == 1)
  
          {
  
              // audio encoding
  
              itags.Add("14");
  
              encoder.iTags = itags;
  
              encoder.GrabThumbs = false;
  
              encoder.PublishedPath = mp3path;
  
  
  
              //_vprocess.OutputPath = this.MP3Path;
  
              //_vprocess.isAudio = true;
  
          }
  
          else
  
          {
  
              // video encoding
  
              itags.Add(EncoderSettings.DefaultITagValue.ToString()); // 5 for 360p mp4 encoding    
  
              //itags.Add(7);   // this will call 7 case settings to publish next video ending with _7.mp4 instead of _5.mp4
  
              // so there will be 2 videos with different resoultions published at the end of the process?
  
              // yesmake sure use proper settings first test it directly via command.     
  
              //okay i got it. But i'm gonna have to use a different media players to incroporate those settings
  
              // once published you can load different videos for different user by checking _7.mp4 (end) va
  
             //okay got it.
  
  
  
              //azure
  
              encoder.PublishedPath = publishedpath;
  
              encoder.iTags = itags;
  
              encoder.ThumbsDirectory = thumbpath;
  
              encoder.TotalThumbs = 15;
  
  
  
              //_vprocess.ThumbPath = this.ThumbPath;
  
              //_vprocess.OutputPath = this.FLVPath;
  
              //if (Config.isPostWaterMark())
  
              //{
  
              //    // script for posting watermark on video
  
              //    _vprocess.WaterMarkPath = Server.MapPath(Request.ApplicationPath) + "\\contents\\watermark";
  
              //    _vprocess.WaterMarkImage = "watermark.gif";
  
  
  
              //}
  
          }
  
          int deleteoption = Site_Settings.Video_Delete_Original;
  
          if (deleteoption == 1)
  
          {
  
              encoder.DeleteSource = true;
  
          }
  
          // background processing
  
          if (this.backgroundpublishing && this.MediaType==0)
  
          {
  
              encoder.BackgroundProcessing = true;
  
              // get information from source video in order to store it in database
  
              MediaHandler _minfo = new MediaHandler();
  
              //if (this.FileName.EndsWith(".mpeg") || this.FileName.EndsWith(".mpg")) // use mpg compatible ffmpeg encoder
  
              //    encoder.FfmpegPath = HttpContext.Current.Server.MapPath(HttpContext.Current.Request.ApplicationPath) + "\\ffmpeg\\ffmpegbk\\ffmpeg.exe";
  
              //else
  
                  _minfo.FFMPEGPath = Encoding_Settings.FFMPEGPATH;
  
  
  
              _minfo.FileName = FileName;
  
              _minfo.InputPath = sourcepath;
  
              info = _minfo.Get_Info();
  
          }
  
          // encode video processing
  
          Video_Information vinfo = encoder.Process();
  
          if (vinfo.ErrorCode > 0)
  
          {
  
              errorcode = vinfo.ErrorCode.ToString();
  
              ErrorLgBLL.Add_Log("Encoding Failed Log", "", "encoding error: " + vinfo.ErrorCode.ToString() + "<br />Description: " + vinfo.ErrorDescription.ToString());
  
               //return vinfo.ErrorDescription;
  
          }
  
          // Double check validation
  
          // if published video exist
  
          // if thumb exist
  
          // then proceed further
  
  
  
          if (MediaType == 0)
  
          {
  
              if (!File.Exists(encoder.PublishedPath + "/" + vinfo.FLVVideoName))
  
              {
  
                  return "Video failed to published properly.";
  
              }
  
              if (!File.Exists(encoder.ThumbsDirectory + "/" + vinfo.ThumbFileName))
  
              {
  
                  return "Thumbs failed to grab from video properly.";
  
              }
  
          }
  
          else
  
          {
  
              if (vinfo.FLVVideoName == "")
  
              {
  
                  vinfo.FLVVideoName = this.FileName.Remove(this.FileName.LastIndexOf(".")) + "_14.mp3"; // mp3 file path name
  
              }
  
              if (!File.Exists(encoder.PublishedPath + "/" + vinfo.FLVVideoName))
  
              {
  
                  return "Audio failed to published properly.";
  
              }
  
          }
  
          // Now thumbs and video published, procceed for data processing
  
          // get information from vinfo object
  
          if (this.backgroundpublishing &amp;&amp; this.MediaType == 0)
  
          {
  
              string OutputFileName = this.FileName.Remove(this.FileName.LastIndexOf("."));
  
              flv_filename = OutputFileName + "_" + EncoderSettings.DefaultITagValue + "." + EncoderSettings.Return_Output_Extension(EncoderSettings.DefaultITagValue);
  
              original_filename = vinfo.OriginalVideoName;
  
              thumb_filename = OutputFileName + "_008.jpg"; // info.ThumbFileName;
  
              duration = info.Duration;
  
              duration_sec = info.Duration_Sec;
  
          }
  
          else
  
          {
  
              flv_filename = vinfo.FLVVideoName;
  
              original_filename = vinfo.OriginalVideoName;
  
              thumb_filename = vinfo.ThumbFileName;
  
              duration = vinfo.Duration;
  
              duration_sec = vinfo.Duration_Sec;
  
              isenabled = vinfo.isEnabled;
  
          }
  
  
  
          // No cloud storage on direct encoding.
  
          // Note cloude storage only works if background processing is disabled
  
          // Or works in cased of sheduled processing
  
          if (CloudSettings.EnableCloudStorage &amp;&amp; errorcode == "0")
  
          {
  
              flv_url = "amazon";
  
              org_url = "https://s3.amazonaws.com/" + CloudSettings.OriginalVideoBucketName + "/" + this.FileName;
  
              thumb_url = "https://s3.amazonaws.com/" + CloudSettings.ThumbsBucketName + "/" + thumb_filename;
  
  
  
          }
  
  
  
      }
  
      else
  
      {
  
          // set publishing status off.
  
          ispublished = 0;
  
          original_filename = this.FileName;
  
      }
  
  
  
      // Store video information in database
  
      string ipaddress = context.Request.ServerVariables["REMOTE_ADDR"].ToString();
  
  
  
      // Store media information in database
  
      Video_Struct vd = new Video_Struct();
  
      vd.CategoryID = 0; // store categoryname or term instead of category id
  
      vd.Categories = Categories;
  
      vd.UserName = UserName;
  
      vd.Title = "";
  
      vd.Description = "";
  
      vd.Tags = Tags;
  
      vd.Duration = duration;
  
      vd.Duration_Sec = duration_sec;
  
      vd.OriginalVideoFileName = original_filename;
  
      vd.VideoFileName = flv_filename;
  
      vd.ThumbFileName = thumb_filename;
  
      vd.isPrivate = Privacy;
  
      vd.AuthKey = PAuth;
  
      vd.isEnabled = isenabled;
  
      vd.Response_VideoID = Response_VideoID; // video responses
  
      vd.isResponse = isresponse;
  
      vd.isPublished = ispublished;
  
      vd.isReviewed = isreviewed;
  
      vd.FLV_Url = flv_url;
  
      vd.Thumb_Url = thumb_url;
  
      vd.Org_Url = org_url;
  
      vd.Embed_Script = _embed;
  
      vd.isExternal = 0; // website own video, 1: embed video
  
      vd.IPAddress = ipaddress;
  
      vd.Type = MediaType;
  
      vd.YoutubeID = "";
  
      vd.isTagsreViewed = 1;
  
      vd.Mode = 0; // filter videos based on website sections
  
      //vd.ContentLength = f_contentlength;
  
      vd.GalleryID = GID;
  
      vd.ErrorCode = Convert.ToInt32(errorcode);
  
      long videoid = VideoBLL.Process_Info(vd, false);
  
  
  
      // Process tags
  
      if (Tags != "")
  
      {
  
          int tag_type = 0; // represent videos
  
          if (MediaType == 1)
  
              tag_type = 4; // represent audio file
  
          TagsBLL.Process_Tags(Tags, tag_type, 0);
  
      }
  
  
  
      if (Response_VideoID > 0)
  
      {
  
          VideoBLL.Update_Responses(Response_VideoID);
  
      }
  
  
  
      return "Success";
  
  }

• 16 Website Metrics to Track If You Want to Grow Your Business

  9 avril 2024, par Erin

  Conversion rate.

  Bounce rate.

  Sessions.

  There are dozens of metrics to keep up with in web analytics. It can be confusing at times trying to keep up with everything.

  But, if you want to improve your website performance and grow your business, you need to know what they are and how they work.

  Why ?

  Because what you measure gets managed. This is true in your personal life and business. You must track various website metrics to help your business reach new heights.

  In this guide, you’ll learn about the most important website metrics, why they’re important and how to track them to grow your brand.

  What are website metrics ?

  Your website is your digital headquarters.

  It’s not a static place. Instead, it’s a vibrant, interactive hub your visitors and customers can engage with daily.

  Every time a user interacts with your website, you can track what’s happening.

  Website metrics help you measure how much your visitors and customers interact with your website. 

  These engagement metrics help you understand what your visitors are doing, where they’re coming from, how they’re moving on your website and how long they stay. They can even give you insights into what their goals are.

  

  If you aren’t tracking your website metrics, you won’t know how effective your website is.

  By paying close attention to your key metrics within a web analytics platform like Matomo, you’ll be able to see how well your marketing is doing and how your visitors are engaging so you can improve the user experience and increase conversions.

  16 website metrics to track

  Here are the top 16 website metrics you need to be tracking if you want to grow your business :

  1. Pageviews

  A pageview is the number of times a web page has been viewed. 

  Many pageviews can indicate a successful search engine optimisation (SEO) or marketing campaign — it can be used to show positive results for these initiatives.

  It can also help you determine various issues on individual pages. For instance, performance issues or poor website structure can cause visitors to get lost or confused while navigating your website.

  

  2. Average time on page

  Average time on a page is simply the time visitors spend on a specific page (not the entire website) ; tracking users’ time on various pages throughout your website can give you insights that can help you improve certain pages.

  If you get tons of traffic to a particular page, but the average time a visitor stays on that page is minimal, the content may need some work.

  Tracking this data can help determine if your website is engaging for your visitors or if you need to modify certain aspects to increase your visitors’ stay. Increasing the average time on the page will help boost your conversions and search engine rankings.

  3. Actions per visit

  Actions per visit is a key metric that tracks the average number of actions a visitor takes every time they visit your website. This data can help you track your audience engagement and the effectiveness of your content across your entire website.

  An action is any activity performed by your visitors on your website like :

  • Outlinks
  • Downloads
  • Page views
  • Internal site searches

  The higher your actions per visit, the more engaging your audience finds your website content. A side effect of increased actions is staying longer on the site and more likely to convert to your email list as a subscriber or pay for products as a customer.

  4. Bounce rate

  Like a bouncy ball, your website’s bounce rate measures how many users entered your site and “bounced” out without clicking on another page. This metric can be extremely helpful in determining user interest in your content. 

  You might be getting many visitors to your website, but if they “bounce” after visiting the first page they land on, that’s a great indicator that your content is not resonating with your audience.

  Remember, this metric should be taken with a grain of salt. 

  Your bounce rate may indicate that visitors are finding the exact information that they wanted and leaving pleased, so it’s not a black-and-white metric.

  For example, if you have a landing page with a high bounce rate, then that’s likely not a sign of a good user experience. But, if you have a knowledge base article and they just need to find some quick information, then it could be a good indicator.

  5. Conversions

  The first step in tracking conversions is defining what a conversion is for your website. 

  Do you want your audience to :

  • View a blog post
  • Purchase a product
  • Download an eBook
  • Sign up for a consultation call

  Determine what that conversion is and track how often users take that action on your website.

  This helps you understand if your marketing and content strategies are working toward your pre-defined conversion goal.

  

  6. Conversion rate

  A conversion rate is the percentage of visits that triggered a conversion. Knowing this metric lets you plan, budget, and forecast future growth.

  For example, 5% of your website visitors take action and convert to customers. With this information, you can make better informed financial decisions regarding your marketing efforts on your website to help increase traffic and future conversions.

  While there are basic conversion rate benchmarks to strive toward, it ultimately depends on your goals and the specific conversions you decide to track that are best for your business. 

  That being said, Matomo has some best practices to help you optimise your conversion rates, no matter what conversion metric you are tracking.

  7. Exit rate

  While “bounce rate” and “exit rate” are similar, “exit rate” is the percentage of visits to a website that ended on a particular page.

  Knowing which pages have the highest percentage of visitors exiting your website gives you key information on the pages that may need to be improved.

  If you see that your “exit rate” is highest on pages before the checkout (or other CTA’s you have established), you will want to dive into what’s causing visitors to leave from that page. For example, maybe it’s the content, the copy or even a broken link.

  This is a great metric to help determine where you have breakdowns between you and your visitors. Improving your exit rate can help guide visitors through your website funnel more easily and boost your conversion rates. 

  

  8. Top pages

  The top pages on your website are the pages that receive the most visits. Understanding what your top pages are can be crucial in planning and guiding your marketing strategies moving forward.

  Your top pages can help you determine the most engaging content for your audience. This can be extremely helpful in guiding your visitors to certain pages that other users find more valuable.

  It also helps you determine if you need to focus more attention on different parts of your website to increase user engagement in those areas.

  For example, maybe your most-viewed pages have less copy and more photos or videos. Understanding this lets you know that incorporating more media into other pages will boost future engagement.

  9. Traffic sources

  Your traffic sources are the channels that are driving visitors to your website. The four most common traffic sources are :

  • Direct Entry : Typing your website URL into their browser or visiting via a bookmark they saved
  • Websites/Referral : Clicking on a link to your site from another website
  • Search Engines : Using search engines (Google, Bing or Yahoo) to find your website
  • Campaigns : Visitors directed to your website through specific marketing campaigns, such as email newsletters, Google Ads, promotional links, etc.
  • Social Networks : Visitors accessing your website by clicking on links shared on social media platforms like Facebook, X (Twitter), LinkedIn, etc.

  Understanding where your visitors are coming from can help you focus your marketing efforts on the traffic sources with the highest conversion rates. 

  Suppose your email marketing campaign isn’t driving any traffic to your website, but your ad campaign is responsible for over 25% of your conversions. In that case, you might consider doubling your advertising efforts.

  10. Form average time spent

  Forms are a crucial part of your website’s marketing strategy. Forms can help you :

  • Learn more about your visitors
  • Gather feedback from your audience
  • Convert visitors into email subscribers
  • And more

  Form average time spent is the average amount of time a visitor spends on a specific form on your website. The time is calculated as the difference between the first interaction with a form field (for example, a field focus) and the last interaction with a form.

  Want to convert more visitors into leads ? Then, you need to understand your form analytics better. Learn more here.

  11. Play rate

  If you want to keep your audience engaged (and convert more visitors), you need to publish different types of media.

  But if your video or audio content isn’t performing well, then you’re wasting your time.

  That’s where play rate comes in. It’s calculated by analysing visitors who watched or listened to a specific media after they have visited a web page.

  With play rate, you can track any video, podcast, or audiobook plays.

  You can easily track it within Matomo’s Media Analytics. The best part ? This feature works out of the box, so you don’t need to configure it to start leveraging the analytics.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  12. Returning visitors

  Returning visitors are users who visit your website more than once over a specific time.

  You will want to measure the number of returning visitors to your website, as this information can give you additional insights into your marketing strategies, company branding and content.

  It can also help you better understand your customer base, giving you a clearer sense of their top desires and pain points.

  13. Device type

  Device type tracks the different devices visitors use to visit your website. These could be :

  • Tablets
  • Mobile phones
  • Desktop computers

  Knowing what your visitors are using to access your website can help you improve the overall user experience.

  For example, if 80% of your visitors use mobile phones, you could think about optimising your web pages to format with mobile devices. 

  

  14. Top exit pages

  Top exit pages are the pages that a visitor leaves your website from the most.

  Each web page will have a specific exit rate percentage based on how many people leave the website on a particular page.

  This can be quite helpful in understanding how visitors interact with your website. It can also help you uncover and fix any issues with your website you may not be aware of.

  For instance, one of your product pages has the highest exit rate on your website. By looking into why that is, you discover that your “Add to Cart” button isn’t functioning correctly, and your visitors can’t buy that particular product, so they exit out of frustration.

  15. Marketing attribution

  Marketing attribution (multi-touch attribution) helps you see which touchpoints have the greatest impact on conversions.

  Within Matomo, revenue attribution involves assigning credit for revenue across multiple touchpoints that contribute to a conversion.

  Matomo’s multi-touch attribution models use different weighting factors, like linear or time decay, to allocate credit to each touchpoint based on its influence.

  Matomo’s multi-touch attribution reports provide insights into how revenue is distributed across different touchpoints, marketing channels, campaigns, and actions. These reports allow you to analyse the contribution of each touchpoint to revenue generation and identify the most influential interactions in the customer journey.

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  16. Event tracking

  Every website has multiple actions a user can perform called “events”. These could be downloading a template, submitting contact information, signing up for a newsletter or clicking a link.

  Tracking events can give you additional context into what your visitors are interested in or don’t care about. This allows you to target them better through those events, potentially creating new, unique conversions and boosting the growth of your business.

  It can also lead to discovering potential issues within your website if you notice visitors aren’t taking action on certain CTAs, such as broken links or lack of content on certain pages. By uncovering these issues, you can quickly fix them to increase your conversions.

  

  Start tracking your website metrics with Matomo today

  There’s much to consider when creating and running your website, such as the design, copy and flow. 

  While these are necessary, tracking your website’s data is one of the most important aspects of running a site. It’s crucial in helping you optimise your site’s performance and create a great experience for your visitors.

  Every interaction a visitor has on your site is unique and leaves valuable clues you can use to improve all aspects of your site experience. 

  Understanding what your visitors like, what website performance issues they’re running into and how they interact across your website is crucial to improving your marketing and sales efforts.

  While tracking this much data can feel overwhelming, having all your key metrics in one place and broken down into easy-to-understand benchmarks can help alleviate the stress and headache of data tracking. 

  That’s where a web analytics platform like Matomo comes in.

  With Matomo, you can easily track, store and analyse every piece of data on your website automatically to improve your site performance and user experience and drive conversions. 

  With Matomo, you can take back control with a platform that gives you 100% data ownership.

  Used on over 1 million websites in over 190 countries, Matomo gives you :

  • Accurate data (no data sampling)
  • Privacy-friendly and GDPR-compliant analytics
  • Open-source access to create a custom solution for you

  Try Matomo for free for 21 days now. No credit card required. 

  Try Matomo for Free

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