Recherche avancée

Médias (0)

Mot : - Tags -/images

Aucun média correspondant à vos critères n’est disponible sur le site.

Autres articles (65)

  • Personnaliser en ajoutant son logo, sa bannière ou son image de fond

    5 septembre 2013, par

    Certains thèmes prennent en compte trois éléments de personnalisation : l’ajout d’un logo ; l’ajout d’une bannière l’ajout d’une image de fond ;

  • Support de tous types de médias

    10 avril 2011

    Contrairement à beaucoup de logiciels et autres plate-formes modernes de partage de documents, MediaSPIP a l’ambition de gérer un maximum de formats de documents différents qu’ils soient de type : images (png, gif, jpg, bmp et autres...) ; audio (MP3, Ogg, Wav et autres...) ; vidéo (Avi, MP4, Ogv, mpg, mov, wmv et autres...) ; contenu textuel, code ou autres (open office, microsoft office (tableur, présentation), web (html, css), LaTeX, Google Earth) (...)

  • MediaSPIP v0.2

    21 juin 2013, par

    MediaSPIP 0.2 est la première version de MediaSPIP stable.
    Sa date de sortie officielle est le 21 juin 2013 et est annoncée ici.
    Le fichier zip ici présent contient uniquement les sources de MediaSPIP en version standalone.
    Comme pour la version précédente, il est nécessaire d’installer manuellement l’ensemble des dépendances logicielles sur le serveur.
    Si vous souhaitez utiliser cette archive pour une installation en mode ferme, il vous faudra également procéder à d’autres modifications (...)

Sur d’autres sites (3218)

  • What is last click attribution ? A beginner’s guide

    10 mars 2024, par Erin

    Imagine you just finished a successful marketing campaign. You reached new highs in campaign revenue. Your conversion was higher than ever. And you did it without dramatically increasing your marketing budget.

    So, you start planning your next campaign with a bigger budget.

    But what do you do ? Where do you invest the extra money ?

    You used several marketing tactics and channels in the last campaign. To solve this problem, you need to track marketing attribution — where you give conversion credit to a channel (or channels) that acted as a touchpoint along the buyer’s journey.

    One of the most popular attribution models is last click attribution.

    In this article, we’ll break down what last click attribution is, its advantages and disadvantages, and examples of how you can use it to gain insights into the marketing strategies driving your growth.

    What is last click attribution ?

    Last click, or last interaction, is a marketing attribution model that seeks to give all credit for a conversion to the final touchpoint in the buyer’s journey. It assumes the customer’s last interaction with your brand (before the sale) was the most influential marketing channel for the conversion decision.

    What is last click attribution?

    Example of last click attribution

    Let’s say a woman named Jill stumbles across a fitness equipment website through an Instagram ad. She explores the website, looking at a few fitness bands and equipment, but she doesn’t buy anything.

    A few days later, Jill was doing a workout but wished she had equipment to use.

    So, she Googles the name of the company she checked out earlier to take a look at the fitness bands it offers. She’s not sure which one to get, but she signs up for a 10% discount by entering her email.

    A few days later, she sees an ad on Facebook and visits the site but exits before purchasing. 

    The next day, Jill gets an email from the store stating that her discount code is expiring. She clicks on the link, plugs in the discount code, and buys a fitness band for $49.99.

    Under the last click attribution model, the fitness company would attribute full credit for the sale to their email campaign while ignoring all other touchpoints (the Instagram ad, Jill’s organic Google search, and the Facebook ad).

    3 advantages of last click attribution

    Last click attribution is one of the most popular methods to credit a conversion. Here are the primary advantages of using it to measure your marketing efforts :

    Advantages of Last Click Attribution

    1. Easiest attribution method for beginners

    If something’s too complicated, many people simply won’t touch it.

    So, when you start diving into attribution, you might want to keep it simple. Fortunately, last click attribution is a wonderful method for beginner marketers to try out. And when you first begin tracking your marketing efforts, it’s one of the easiest methods to grasp. 

    2. It can have more impact on revenue

    Attribution and conversions go hand in hand. But conversions aren’t just about making a sale or generating more revenue. We often need to track the conversions that take place before a sale.

    This could include gaining a new follower on Instagram or capturing an email subscriber with a new lead magnet.

    If you’re trying to attribute why someone converted into a follower or lead, you may want to ditch last click for something else.

    But when you’re looking strictly at revenue-generating conversions, last click can be one of the most impactful methods for giving credit to a conversion.

    3. It helps you understand bottom-of-funnel conversions

    If SEO is your focus, chances are pretty good that you aren’t looking for a direct sale right out of the gate. You likely want to build your authority, inform and educate your audience, and then maybe turn them into a lead.

    However, when your primary focus isn’t generating traffic or leads but turning your leads into customers, then you’re focused on the bottom of your sales funnel.

    Last click can be helpful to use in bottom-of-funnel (BoFu) conversions since it often means following a paid ad or sales email that allows you to convert your warm audience member.

    If you’re strictly after revenue, you may not need to pay as much attention to the person who reads your latest blog post. After they read the article, they may have seen a social media post. And then, maybe they saw your email with a discount to buy now — which converted them into a paying customer.

    3 challenges of last click attribution

    Last click attribution is a simple way to start analysing the channels that impact your conversions. But it’s not perfect.

    Here are a few challenges of last click attribution you should keep in mind :

    Challenges of last click attribution.

    1. It ignores all other touchpoints

    Last click attribution is a single-touch attribution model. This type of model declares that a single channel gets 100% of the credit for a sale.

    But this can overlook impactful contributions from other channels.

    Multi-touch attribution seeks to give credit to multiple channels for each conversion. This is a more holistic approach.

    2. It fragments the customer journey

    Most customers need a few touchpoints before they’ll make a purchase.

    Maybe it’s reading a blog post via Google, checking out a social media post on Instagram, and receiving a nurture email.

    If you look only at the last touchpoint before a sale, then you ignore the impact of the other channels. This leads to a fragmented customer journey. 

    Imagine this : You tell your marketing leaders that Facebook ads are responsible for your success because they were the last touch for 65% of conversions. So, you pour your entire budget into Facebook ads.

    What happens ?

    Your sales drop by 60% in one month. This happens because you ignored the traffic you were generating from SEO blog posts that led to that conversion — the nurturing that took place in email marketing.

    3. Say goodbye to brand awareness marketing

    Without a brand, you can’t have a sustainable business.

    Some marketing activities, like brand awareness campaigns, are meant to fuel brand awareness to build a business that lasts for years.

    But if you’re going to use last click attribution to measure the effectiveness of your marketing efforts, then you’re going to diminish the impact of brand awareness.

    Your brand, as a whole, has the ability to generate multiples of your current revenue by simply reaching more people and creating unique brand experiences with new audiences.

    Last click attribution can’t easily measure brand awareness activities, which means their importance is often ignored.

    Last click attribution vs. other attribution models

    Last click attribution is just one type of attribution model. Here are five other common marketing attribution models you might want to consider :

    Image of six different attribution models

    First interaction

    We’ve already touched on last click interaction as a marketing attribution model. But one of the most common models does the opposite.

    First interaction, or first touch, gives full credit to the first channel that brought a lead in. 

    First interaction is best used for top-of-funnel (ToFU) conversions, like user acquisition.

    Last non-direct interaction

    A similar model to last click attribution is one called last non-direct interaction. But one major difference is that it excludes all direct traffic from the calculation. Instead, it assigns full conversion credit to the channel that precedes it.

    For instance, let’s say you see someone comes to your website via a Facebook ad but doesn’t purchase. Then one week later, they go directly to your website through a bookmark they saved and they complete a purchase. Instead of giving attribution to the direct traffic touchpoint (entering your site through a saved bookmark), you attribute the conversion to the previous channel.

    In this case, the Facebook ad gets the credit.

    Last non-direct attribution is best used for BoFu conversions.

    Linear

    Another common attribution model is called linear attribution. Here, you split the credit for a conversion equally across every single touchpoint.

    This means if someone clicks on your blog post in Google, TikTok post, email, and a Facebook ad, then the credit for the conversion is equally split between each of these channels.

    This model is helpful for looking at both BoFu and ToFu activities.

    Time decay

    Time decay is an attribution model that more accurately credits conversions across different touchpoints. This means the closer a channel is to a conversion, the more weight is given to it.

    The time decay model assumes that the closer a channel is to a conversion, the greater that channel’s impact is on a sale.

    Position based

    Position-based, also called U-shaped attribution, is an interesting model that gives multiple channels credit for a conversion.

    But it doesn’t give equal credit to channels or weighted credit to the channels closest to the conversion.

    Instead, it gives the most credit to the first and last interactions.

    In other words, it emphasises the conversion of someone to a lead and, eventually, a customer.

    It gives the first and last interaction 40% of the credit for a conversion and then splits the remaining 20% across the other touchpoints in the customer journey.

    If you’re ever unsure about which attribution model to use, with Matomo, you can compare them to determine the one that best aligns with your goals and accurately reflects conversion paths. 

    Matomo comparing linear, first click, and last click attribution models in the marketing attribution dashboard

    In the above screenshot from Matomo, you can see how last-click compares to first-click and linear models to understand their respective impacts on conversions.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    Use Matomo to track last click attribution

    If you want to improve your marketing, you need to start tracking your efforts. Without marketing attribution, you will never be certain which marketing activities are pushing your business forward.

    Last click attribution is one of the most popular ways to get started with attribution since it, very simply, gives full credit to the last interaction for a conversion.

    If you want to start tracking last click attribution (or any other previously mentioned attribution model), sign up for Matomo’s 21-day free trial today. No credit card required.

  • ffmpeg converting .vob to .mp4 --- colors are washed out

    28 mai 2021, par Blattla

    I am very new to ffmpeg. Currently I am trying to convert old family movies from vob to mp4.
After getting some help I used this command :

    


    ffmpeg -i 1998.vob -codec:v libx264 -crf 17 -pix_fmt yuv420p -codec:a aac -movflags +faststart 1998.mp4


    


    Two things that still bug me. The output is almost 20% larger than the input and the colors are washed out. Although the movies are old and of low quality (grainy, rather flat colors, ...) the colors in the output movie are less intense than in the original one. Larger file size would be ok for me but do you have any idea which part of my command might cause the color issue ?

    


    ffmpeg version 4.4 Copyright (c) 2000-2021 the FFmpeg developers
  built with Apple clang version 12.0.0 (clang-1200.0.32.29)
  configuration: --prefix=/usr/local/Cellar/ffmpeg/4.4_1 --enable-shared --enable-pthreads --enable-version3 --enable-avresample --cc=clang --host-cflags= --host-ldflags= --enable-ffplay --enable-gnutls --enable-gpl --enable-libaom --enable-libbluray --enable-libdav1d --enable-libmp3lame --enable-libopus --enable-librav1e --enable-librubberband --enable-libsnappy --enable-libsrt --enable-libtesseract --enable-libtheora --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libxvid --enable-lzma --enable-libfontconfig --enable-libfreetype --enable-frei0r --enable-libass --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libspeex --enable-libsoxr --enable-libzmq --enable-libzimg --disable-libjack --disable-indev=jack --enable-videotoolbox
  libavutil      56. 70.100 / 56. 70.100
  libavcodec     58.134.100 / 58.134.100
  libavformat    58. 76.100 / 58. 76.100
  libavdevice    58. 13.100 / 58. 13.100
  libavfilter     7.110.100 /  7.110.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  9.100 /  5.  9.100
  libswresample   3.  9.100 /  3.  9.100
  libpostproc    55.  9.100 / 55.  9.100
Input #0, mpeg, from '1995.vob':
  Duration: 00:00:14.64, start: 0.232178, bitrate: 1676252 kb/s
  Stream #0:0[0x1bf]: Data: dvd_nav_packet
  Stream #0:1[0x1e0]: Video: mpeg2video (Main), yuv420p(tv, bt470bg, top first), 704x576 [SAR 12:11 DAR 4:3], 25 fps, 25 tbr, 90k tbn, 50 tbc
    Side data:
      cpb: bitrate max/min/avg: 9548800/0/0 buffer size: 1835008 vbv_delay: N/A
  Stream #0:2[0x80]: Audio: ac3, 48000 Hz, stereo, fltp, 256 kb/s
File '999.mp4' already exists. Overwrite? [y/N] y
Stream mapping:
  Stream #0:1 -> #0:0 (mpeg2video (native) -> h264 (libx264))
  Stream #0:2 -> #0:1 (ac3 (native) -> aac (native))
Press [q] to stop, [?] for help
[libx264 @ 0x7ff666814400] using SAR=12/11
[libx264 @ 0x7ff666814400] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX FMA3 BMI2 AVX2
[libx264 @ 0x7ff666814400] profile High, level 3.0, 4:2:0, 8-bit
[libx264 @ 0x7ff666814400] 264 - core 161 r3049 55d517b - H.264/MPEG-4 AVC codec - Copyleft 2003-2021 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=6 lookahead_threads=1 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250 keyint_min=25 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=17.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
Output #0, mp4, to '999.mp4':
  Metadata:
    encoder         : Lavf58.76.100
  Stream #0:0: Video: h264 (avc1 / 0x31637661), yuv420p(tv, bt470bg, top coded first (swapped)), 704x576 [SAR 12:11 DAR 4:3], q=2-31, 25 fps, 12800 tbn
    Metadata:
      encoder         : Lavc58.134.100 libx264
    Side data:
      cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: N/A
  Stream #0:1: Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 128 kb/s
    Metadata:
      encoder         : Lavc58.134.100 aac
frame=    1 fps=0.0 q=0.0 size=       0kB time=00:00:00.00 bitrate=N/A speed=   frame=   59 fps=0.0 q=22.0 size=     256kB time=00:00:02.04 bitrate=1024.2kbits/frame=   75 fps= 72 q=22.0 size=    1024kB time=00:00:02.68 bitrate=3120.9kbits/frame=   95 fps= 61 q=22.0 size=    2048kB time=00:00:03.45 bitrate=4854.6kbits/frame=  112 fps= 54 q=22.0 size=    2816kB time=00:00:04.18 bitrate=5517.2kbits/frame=  131 fps= 51 q=22.0 size=    4096kB time=00:00:04.92 bitrate=6809.0kbits/frame=  149 fps= 48 q=22.0 size=    4864kB time=00:00:05.65 bitrate=7048.3kbits/frame=  169 fps= 47 q=22.0 size=    6144kB time=00:00:06.42 bitrate=7838.3kbits/frame=  183 fps= 44 q=22.0 size=    6912kB time=00:00:07.04 bitrate=8043.1kbits/frame=  203 fps= 43 q=22.0 size=    7936kB time=00:00:07.80 bitrate=8326.3kbits/frame=  221 fps= 42 q=22.0 size=    8960kB time=00:00:08.51 bitrate=8623.2kbits/frame=  240 fps= 42 q=22.0 size=    9984kB time=00:00:09.28 bitrate=8813.5kbits/frame=  261 fps= 41 q=22.0 size=   11264kB time=00:00:10.06 bitrate=9164.0kbits/frame=  278 fps= 40 q=22.0 size=   12288kB time=00:00:10.81 bitrate=9306.9kbits/frame=  294 fps= 40 q=22.0 size=   13568kB time=00:00:11.45 bitrate=9702.3kbits/frame=  311 fps= 39 q=22.0 size=   14592kB time=00:00:12.09 bitrate=9882.4kbits/frame=  329 fps= 39 q=22.0 size=   15616kB time=00:00:12.86 bitrate=9944.5kbits/frame=  347 fps= 39 q=22.0 size=   16640kB time=00:00:13.56 bitrate=10046.8kbitsframe=  366 fps= 38 q=22.0 size=   17920kB time=00:00:14.33 bitrate=10240.0kbitsframe=  385 fps= 38 q=22.0 size=   19200kB time=00:00:15.12 bitrate=10398.9kbitsframe=  400 fps= 38 q=22.0 size=   20224kB time=00:00:15.63 bitrate=10594.9kbitsframe=  418 fps= 38 q=22.0 size=   21504kB time=00:00:16.34 bitrate=10780.1kbitsframe=  431 fps= 37 q=22.0 size=   22528kB time=00:00:16.89 bitrate=10922.7kbitsframe=  447 fps= 37 q=22.0 size=   23808kB time=00:00:17.53 bitrate=11122.0kbitsframe=  466 fps= 37 q=22.0 size=   25088kB time=00:00:18.26 bitrate=11254.5kbitsframe=  479 fps= 36 q=22.0 size=   25856kB time=00:00:18.81 bitrate=11257.1kbitsframe=  497 fps= 36 q=22.0 size=   27136kB time=00:00:19.54 bitrate=11375.8kbitsframe=  513 fps= 36 q=22.0 size=   28416kB time=00:00:20.16 bitrate=11546.8kbitsframe=  530 fps= 36 q=22.0 size=   29440kB time=00:00:20.92 bitrate=11523.9kbitsframe=  546 fps= 36 q=22.0 size=   30464kB time=00:00:21.56 bitrate=11570.9kbitsframe=  564 fps= 36 q=22.0 size=   31744kB time=00:00:22.10 bitrate=11766.1kbitsframe=  580 fps= 36 q=19.0 size=   32512kB time=00:00:22.80 bitrate=11678.8kbitsframe=  598 fps= 36 q=22.0 size=   33792kB time=00:00:23.57 bitrate=11743.1kbitsframe=  614 fps= 35 q=22.0 size=   34560kB time=00:00:24.25 bitrate=11672.0kbitsframe=  630 fps= 35 q=22.0 size=   35328kB time=00:00:24.85 bitrate=11644.6kbitsframe=  646 fps= 35 q=22.0 size=   36096kB time=00:00:25.42 bitrate=11628.3kbitsframe=  662 fps= 35 q=22.0 size=   37376kB time=00:00:26.17 bitrate=11697.1kbitsframe=  682 fps= 35 q=22.0 size=   38400kB time=00:00:26.90 bitrate=11693.6kbitsframe=  699 fps= 35 q=22.0 size=   39424kB time=00:00:27.66 bitrate=11672.2kbitsframe=  719 fps= 35 q=22.0 size=   40704kB time=00:00:28.41 bitrate=11734.5kbitsframe=  736 fps= 35 q=22.0 size=   41728kB time=00:00:29.14 bitrate=11730.3kbitsframe=  753 fps= 35 q=22.0 size=   42752kB time=00:00:29.71 bitrate=11785.2kbitsframe=  764 fps= 35 q=22.0 size=   43520kB time=00:00:30.20 bitrate=11802.0kbitsframe=  776 fps= 35 q=22.0 size=   44544kB time=00:00:30.72 bitrate=11878.4kbitsframe=  786 fps= 34 q=22.0 size=   45312kB time=00:00:31.06 bitrate=11950.4kbitsframe=  799 fps= 34 q=22.0 size=   46080kB time=00:00:31.57 bitrate=11955.9kbitsframe=  815 fps= 34 q=22.0 size=   47104kB time=00:00:32.14 bitrate=12002.6kbitsframe=  830 fps= 34 q=22.0 size=   48128kB time=00:00:32.78 bitrate=12024.2kbitsframe=  839 fps= 33 q=22.0 size=   48640kB time=00:00:33.15 bitrate=12019.2kbitsframe=  847 fps= 33 q=22.0 size=   49152kB time=00:00:33.49 bitrate=12021.9kbitsframe=  858 fps= 33 q=22.0 size=   49920kB time=00:00:33.98 bitrate=12033.5kbitsframe=  867 fps= 32 q=22.0 size=   50688kB time=00:00:34.30 bitrate=12104.6kbitsframe=  880 fps= 32 q=22.0 size=   51456kB time=00:00:34.88 bitrate=12085.1kbitsframe=  898 fps= 32 q=22.0 size=   52480kB time=00:00:35.54 bitrate=12096.2kbitsframe=  913 fps= 32 q=22.0 size=   53504kB time=00:00:36.18 bitrate=12114.1kbitsframe=  923 fps= 32 q=22.0 size=   54016kB time=00:00:36.54 bitrate=12108.7kbitsframe=  940 fps= 32 q=22.0 size=   55040kB time=00:00:37.20 bitrate=12118.9kbitsframe=  958 fps= 32 q=22.0 size=   55808kB time=00:00:37.90 bitrate=12059.8kbitsframe=  975 fps= 32 q=22.0 size=   56832kB time=00:00:38.61 bitrate=12057.2kbitsframe=  994 fps= 32 q=22.0 size=   58112kB time=00:00:39.38 bitrate=12088.3kbitsframe= 1012 fps= 32 q=22.0 size=   59136kB time=00:00:40.02 bitrate=12104.6kbitsframe= 1026 fps= 32 q=22.0 size=   59904kB time=00:00:40.64 bitrate=12075.1kbitsframe= 1038 fps= 31 q=22.0 size=   60928kB time=00:00:41.21 bitrate=12109.9kbitsframe= 1046 fps= 31 q=22.0 size=   61440kB time=00:00:41.53 bitrate=12117.6kbitsframe= 1057 fps= 31 q=22.0 size=   61952kB time=00:00:41.87 bitrate=12119.0kbitsframe= 1071 fps= 31 q=22.0 size=   62976kB time=00:00:42.45 bitrate=12152.2kbitsframe= 1083 fps= 31 q=22.0 size=   63488kB time=00:00:42.90 bitrate=12123.0kbitsframe= 1096 fps= 31 q=22.0 size=   64256kB time=00:00:43.41 bitrate=12125.0kbitsframe= 1110 fps= 31 q=22.0 size=   65280kB time=00:00:44.09 bitrate=12127.5kbitsframe= 1126 fps= 31 q=22.0 size=   66048kB time=00:00:44.62 bitrate=12123.5kbitsframe= 1131 fps= 30 q=19.0 size=   66560kB time=00:00:44.86 bitrate=12153.6kbitsframe= 1147 fps= 30 q=22.0 size=   67584kB time=00:00:45.46 bitrate=12178.4kbitsframe= 1155 fps= 30 q=22.0 size=   68096kB time=00:00:45.88 bitrate=12156.6kbitsframe= 1167 fps= 30 q=22.0 size=   68864kB time=00:00:46.33 bitrate=12174.9kbitsframe= 1175 fps= 30 q=22.0 size=   69376kB time=00:00:46.59 bitrate=12198.0kbitsframe= 1184 fps= 30 q=22.0 size=   70144kB time=00:00:46.93 bitrate=12243.3kbitsframe= 1196 fps= 30 q=22.0 size=   70912kB time=00:00:47.44 bitrate=12243.8kbitsframe= 1211 fps= 30 q=22.0 size=   71936kB time=00:00:48.06 bitrate=12260.7kbitsframe= 1226 fps= 30 q=22.0 size=   73216kB time=00:00:48.66 bitrate=12325.7kbitsframe= 1240 fps= 29 q=22.0 size=   73984kB time=00:00:49.17 bitrate=12325.3kbitsframe= 1256 fps= 29 q=22.0 size=   75264kB time=00:00:49.85 bitrate=12366.9kbitsframe= 1271 fps= 29 q=22.0 size=   76032kB time=00:00:50.43 bitrate=12350.4kbitsframe= 1280 fps= 29 q=22.0 size=   76800kB time=00:00:50.81 bitrate=12380.9kbitsframe= 1288 fps= 29 q=22.0 size=   77312kB time=00:00:51.13 bitrate=12385.4kbitsframe= 1295 fps= 29 q=22.0 size=   77824kB time=00:00:51.39 bitrate=12405.3kbitsframe= 1303 fps= 29 q=22.0 size=   78080kB time=00:00:51.73 bitrate=12364.0kbitsframe= 1316 fps= 29 q=22.0 size=   78848kB time=00:00:52.28 bitrate=12353.2kbitsframe= 1331 fps= 29 q=22.0 size=   79872kB time=00:00:52.86 bitrate=12377.3kbitsframe= 1349 fps= 29 q=22.0 size=   80896kB time=00:00:53.56 bitrate=12371.2kbitsframe= 1364 fps= 29 q=22.0 size=   81920kB time=00:00:54.14 bitrate=12394.5kbitsframe= 1379 fps= 29 q=22.0 size=   82944kB time=00:00:54.74 bitrate=12412.5kbitsframe= 1396 fps= 29 q=22.0 size=   83968kB time=00:00:55.38 bitrate=12420.5kbitsframe= 1417 fps= 29 q=22.0 size=   84992kB time=00:00:56.27 bitrate=12371.9kbitsframe= 1438 fps= 29 q=22.0 size=   86016kB time=00:00:57.10 bitrate=12338.5kbitsframe= 1458 fps= 29 q=22.0 size=   87040kB time=00:00:57.92 bitrate=12310.6kbitsframe= 1478 fps= 29 q=22.0 size=   88064kB time=00:00:58.64 bitrate=12301.4kbitsframe= 1498 fps= 29 q=22.0 size=   89088kB time=00:00:59.47 bitrate=12270.4kbits[mp4 @ 0x7ff666813200] Starting second pass: moving the moov atom to the beginning of the file
frame= 1500 fps= 28 q=-1.0 Lsize=   91853kB time=00:00:59.98 bitrate=12543.2kbits/s speed=1.13x    
video:90866kB audio:941kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 0.049858%
[libx264 @ 0x7ff666814400] frame I:12    Avg QP:18.57  size:116766
[libx264 @ 0x7ff666814400] frame P:426   Avg QP:20.52  size: 87768
[libx264 @ 0x7ff666814400] frame B:1062  Avg QP:23.56  size: 51088
[libx264 @ 0x7ff666814400] consecutive B-frames:  2.5%  6.4%  9.0% 82.1%
[libx264 @ 0x7ff666814400] mb I  I16..4:  1.0% 87.7% 11.3%
[libx264 @ 0x7ff666814400] mb P  I16..4:  0.5% 23.0%  4.2%  P16..4: 25.2% 30.8% 16.1%  0.0%  0.0%    skip: 0.1%
[libx264 @ 0x7ff666814400] mb B  I16..4:  0.1%  1.3%  0.6%  B16..8: 37.5% 21.2%  9.4%  direct:28.6%  skip: 1.4%  L0:31.5% L1:22.8% BI:45.8%
[libx264 @ 0x7ff666814400] 8x8 transform intra:80.8% inter:75.0%
[libx264 @ 0x7ff666814400] coded y,uvDC,uvAC intra: 97.5% 95.0% 63.3% inter: 90.0% 62.4% 12.3%
[libx264 @ 0x7ff666814400] i16 v,h,dc,p: 36% 46%  6% 12%
[libx264 @ 0x7ff666814400] i8 v,h,dc,ddl,ddr,vr,hd,vl,hu: 14% 16% 25%  5%  6%  7%  7%  8% 12%
[libx264 @ 0x7ff666814400] i4 v,h,dc,ddl,ddr,vr,hd,vl,hu: 10% 29% 12%  6%  7%  6% 10%  7% 13%
[libx264 @ 0x7ff666814400] i8c dc,h,v,p: 36% 30% 20% 14%
[libx264 @ 0x7ff666814400] Weighted P-Frames: Y:29.3% UV:14.1%
[libx264 @ 0x7ff666814400] ref P L0: 39.8% 15.4% 21.2% 19.9%  3.8%
[libx264 @ 0x7ff666814400] ref B L0: 76.4% 19.1%  4.5%
[libx264 @ 0x7ff666814400] ref B L1: 90.7%  9.3%
[libx264 @ 0x7ff666814400] kb/s:12406.19
[aac @ 0x7ff666815c00] Qavg: 181.322


    


  • Getting small file size from ffmpeg [duplicate]

    20 février 2020, par sukach

    I am not an ffmpeg expert. I am trying to get some movies converted to a smaller DIVX file for a cheap portable DVD player for a family trip. The movies are for my kids so I’m not too concerned about quality.

    The DVD player is a 10.1", 1024x600 screen. It says it supports DIVX/MPEG2 files. It took me a lot of experimentation to get the right ffmpeg settings to even get it to work, but I found another answer that provided a very complex set of parameters that ultimately worked.

    I have converted about 20 movies with this setting and every one results in a file size of 1.1GB. I have tried different file sizes and crf settings and it is the same every time.

    Here is an example. First, the original file :

    General
    Complete name                            : Charlotte's Web.m4v
    Format                                   : MPEG-4
    Format profile                           : Base Media / Version 2
    Codec ID                                 : mp42 (isom/iso2/avc1/mp41)
    File size                                : 4.17 GiB
    Duration                                 : 1 h 36 min
    Overall bit rate mode                    : Variable
    Overall bit rate                         : 6 161 kb/s
    Movie name                               : Charlotte's Web
    Performer                                : Julia Roberts, Steve Buscemi, John Cleese, Oprah Winfrey, Cedric the Entertainer, Reba McEntire, Kathy Bates, Robert Redford, Thomas Haden Church, André Benjamin, Dominic Scott Kay, Sam Shepard, Abraham Benrubi, Dakota Fanning, Kevin Anderson, Essie Davis, Siobhan Fallon, Louis Corbett, Robyn Arthur, Julian O'Donnell, Gary Basaraba, Nate Mooney, Nicholas Bell, Beau Bridges, Teague Rook, Julia Zemiro, Denise Kirby, Robert Plazek, Joseph Lotesto, Michael Roland, Don Bridges, Ian Watkin, Joel McCrary, Brian Stepanek, Fred Tatasciore, Bradley White, Maia Kirkpatrick, Jennessa Rose, Briana Hodge, Dale Azzopardi, Geoff Burgess, Ella Scott Lynch, Greg Marian, Stefano Mazzeo, Elizabeth Saunders
    Director                                 : Gary Winick
    Actor                                    : Julia Roberts / Steve Buscemi / John Cleese / Oprah Winfrey / Cedric the Entertainer / Reba McEntire / Kathy Bates / Robert Redford / Thomas Haden Church / André Benjamin / Dominic Scott Kay / Sam Shepard / Abraham Benrubi / Dakota Fanning / Kevin Anderson / Essie Davis / Siobhan Fallon / Louis Corbett / Robyn Arthur / Julian O'Donnell / Gary Basaraba / Nate Mooney / Nicholas Bell / Beau Bridges / Teague Rook / Julia Zemiro / Denise Kirby / Robert Plazek / Joseph Lotesto / Michael Roland / Don Bridges / Ian Watkin / Joel McCrary / Brian Stepanek / Fred Tatasciore / Bradley White / Maia Kirkpatrick / Jennessa Rose / Briana Hodge / Dale Azzopardi / Geoff Burgess / Ella Scott Lynch / Greg Marian / Stefano Mazzeo / Elizabeth Saunders
    Screenplay by                            : Karey Kirkpatrick / Susannah Grant / Earl Hamner / Jr. / E.B. White
    Producer                                 : Julia Pistor / Jordan Kerner / Paul Neesan / Edgar M. Bronfman / Bernard Williams / Tony Winley
    Genre                                    : Comedy
    ContentType                              : Short Film
    Description                              : Wilbur the pig is scared of the end of the season, because he knows that come that time, he will end up on the dinner table. He hatches a plan with Charlotte, a spider that lives in his pen, to ensure that this will never happen.
    Recorded date                            : UTC 2006-12-15 11:00:00
    Encoded date                             : UTC 2017-01-23 02:37:54
    Tagged date                              : UTC 2017-01-24 01:19:52
    Writing application                      : HandBrake 1.0.1 2016122900
    Cover                                    : Yes
    LongDescription                          : Wilbur the pig is scared of the end of the season, because he knows that come that time, he will end up on the dinner table. He hatches a plan with Charlotte, a spider that lives in his pen, to ensure that this will never happen.
    ContentRating                            : mpaa|G|100|

    Video
    ID                                       : 1
    Format                                   : AVC
    Format/Info                              : Advanced Video Codec
    Format profile                           : High@L4
    Format settings                          : CABAC / 4 Ref Frames
    Format settings, CABAC                   : Yes
    Format settings, ReFrames                : 4 frames
    Codec ID                                 : avc1
    Codec ID/Info                            : Advanced Video Coding
    Duration                                 : 1 h 36 min
    Bit rate                                 : 5 691 kb/s
    Width                                    : 1 920 pixels
    Height                                   : 1 080 pixels
    Display aspect ratio                     : 16:9
    Frame rate mode                          : Variable
    Frame rate                               : 23.976 (24000/1001) FPS
    Minimum frame rate                       : 23.974 FPS
    Maximum frame rate                       : 23.981 FPS
    Color space                              : YUV
    Chroma subsampling                       : 4:2:0
    Bit depth                                : 8 bits
    Scan type                                : Progressive
    Bits/(Pixel*Frame)                       : 0.114
    Stream size                              : 3.86 GiB (92%)
    Writing library                          : x264 core 148 r2708 86b7198
    Encoding settings                        : cabac=1 / ref=3 / deblock=1:-1:-1 / analyse=0x3:0x113 / me=hex / subme=7 / psy=1 / psy_rd=1.00:0.15 / mixed_ref=1 / me_range=16 / chroma_me=1 / trellis=1 / 8x8dct=1 / cqm=0 / deadzone=21,11 / fast_pskip=1 / chroma_qp_offset=-3 / threads=6 / lookahead_threads=1 / sliced_threads=0 / nr=0 / decimate=1 / interlaced=0 / bluray_compat=0 / constrained_intra=0 / bframes=3 / b_pyramid=2 / b_adapt=1 / b_bias=0 / direct=1 / weightb=1 / open_gop=0 / weightp=2 / keyint=240 / keyint_min=24 / scenecut=40 / intra_refresh=0 / rc_lookahead=40 / rc=crf / mbtree=1 / crf=22.0 / qcomp=0.60 / qpmin=0 / qpmax=69 / qpstep=4 / vbv_maxrate=25000 / vbv_bufsize=31250 / crf_max=0.0 / nal_hrd=none / filler=0 / ip_ratio=1.40 / aq=1:1.00
    Encoded date                             : UTC 2017-01-23 02:37:54
    Tagged date                              : UTC 2017-01-23 02:37:54
    Color range                              : Limited
    Color primaries                          : BT.709
    Transfer characteristics                 : BT.709
    Matrix coefficients                      : BT.709
    Menus                                    : 4

    Here is the first encode settings :

    ffmpeg -i "$1" -sn -c:a libmp3lame -ar 48000 -ab 128k -ac 2 -c:v mpeg4 -crf 24 -vtag DIVX -vf scale=1024x600:force_original_aspect_ratio=decrease -mbd rd -flags +mv4+aic -trellis 2 -cmp 2 -subcmp 2 -g 30 -vb 1500k "$2"

    And the resulting mediainfo :

    General
    Complete name                            : Charlotte's Web (2006) - DIVX.avi
    Format                                   : AVI
    Format/Info                              : Audio Video Interleave
    Format profile                           : OpenDML
    File size                                : 1.11 GiB
    Duration                                 : 1 h 36 min
    Overall bit rate                         : 1 644 kb/s
    Movie name                               : Charlotte's Web
    Director                                 : Julia Roberts, Steve Buscemi, John Cleese, Oprah Winfrey, Cedric the Entertainer, Reba McEntire, Kathy Bates, Robert Redford, Thomas Haden Church, André Benjamin, Dominic Scott Kay, Sam Shepard, Abraham Benrubi, Dakota Fanning, Kevin Anderson, Essie Davis, Siobhan Fallon, Louis Corbett, Robyn Arthur, Julian O'Donnell, Gary Basaraba, Nate Mooney, Nicholas Bell, Beau Bridges, Teague Rook, Julia Zemiro, Denise Kirby, Robert Plazek, Joseph Lotesto, Michael Roland, Don Bridges, Ian Watkin, Joel McCrary, Brian Stepanek, Fred Tatasciore, Bradley White, Maia Kirkpatrick, Jennessa Rose, Briana Hodge, Dale Azzopardi, Geoff Burgess, Ella Scott Lynch, Greg Marian, Stefano Mazzeo, Elizabeth Saunders
    Genre                                    : Comedy
    Recorded date                            : UTC 2006-12-15 11:00:00
    Writing application                      : Lavf57.56.100

    Video
    ID                                       : 0
    Format                                   : MPEG-4 Visual
    Format profile                           : Simple@L1
    Format settings, BVOP                    : No
    Format settings, QPel                    : No
    Format settings, GMC                     : No warppoints
    Format settings, Matrix                  : Default (H.263)
    Codec ID                                 : DIVX
    Codec ID/Info                            : Project Mayo
    Codec ID/Hint                            : DivX 4
    Duration                                 : 1 h 36 min
    Bit rate                                 : 1 500 kb/s
    Width                                    : 1 024 pixels
    Height                                   : 576 pixels
    Display aspect ratio                     : 16:9
    Frame rate                               : 23.976 (24000/1001) FPS
    Color space                              : YUV
    Chroma subsampling                       : 4:2:0
    Bit depth                                : 8 bits
    Scan type                                : Progressive
    Compression mode                         : Lossy
    Bits/(Pixel*Frame)                       : 0.106
    Stream size                              : 1.02 GiB (91%)
    Writing library                          : Lavc57.64.100

    Here was my attempt at a smaller file size (lower crf and smaller scale setting) :

    ffmpeg -i "Charlotte's Web.m4v" -sn -c:a libmp3lame -ar 48000 -ab 128k -ac 2 -c:v mpeg4 -crf 30 -vtag DIVX -vf scale=800:480 -mbd rd -flags +mv4+aic -trellis 2 -cmp 2 -subcmp 2 -g 30 -vb 1500k "Charlotte's Web (2006) - DIVX 2.avi"

    And the resulting mediainfo :

    General
    Complete name                            : Charlotte's Web (2006) - DIVX 2.avi
    Format                                   : AVI
    Format/Info                              : Audio Video Interleave
    Format profile                           : OpenDML
    File size                                : 1.11 GiB
    Duration                                 : 1 h 36 min
    Overall bit rate                         : 1 643 kb/s
    Movie name                               : Charlotte's Web
    Director                                 : Julia Roberts, Steve Buscemi, John Cleese, Oprah Winfrey, Cedric the Entertainer, Reba McEntire, Kathy Bates, Robert Redford, Thomas Haden Church, André Benjamin, Dominic Scott Kay, Sam Shepard, Abraham Benrubi, Dakota Fanning, Kevin Anderson, Essie Davis, Siobhan Fallon, Louis Corbett, Robyn Arthur, Julian O'Donnell, Gary Basaraba, Nate Mooney, Nicholas Bell, Beau Bridges, Teague Rook, Julia Zemiro, Denise Kirby, Robert Plazek, Joseph Lotesto, Michael Roland, Don Bridges, Ian Watkin, Joel McCrary, Brian Stepanek, Fred Tatasciore, Bradley White, Maia Kirkpatrick, Jennessa Rose, Briana Hodge, Dale Azzopardi, Geoff Burgess, Ella Scott Lynch, Greg Marian, Stefano Mazzeo, Elizabeth Saunders
    Genre                                    : Comedy
    Recorded date                            : UTC 2006-12-15 11:00:00
    Writing application                      : Lavf57.56.100

    Video
    ID                                       : 0
    Format                                   : MPEG-4 Visual
    Format profile                           : Simple@L1
    Format settings, BVOP                    : No
    Format settings, QPel                    : No
    Format settings, GMC                     : No warppoints
    Format settings, Matrix                  : Default (H.263)
    Codec ID                                 : DIVX
    Codec ID/Info                            : Project Mayo
    Codec ID/Hint                            : DivX 4
    Duration                                 : 1 h 36 min
    Bit rate                                 : 1 499 kb/s
    Width                                    : 800 pixels
    Height                                   : 480 pixels
    Display aspect ratio                     : 16:9
    Frame rate                               : 23.976 (24000/1001) FPS
    Color space                              : YUV
    Chroma subsampling                       : 4:2:0
    Bit depth                                : 8 bits
    Scan type                                : Progressive
    Compression mode                         : Lossy
    Bits/(Pixel*Frame)                       : 0.163
    Stream size                              : 1.02 GiB (91%)
    Writing library                          : Lavc57.64.100

    Same file size but lower resolution.

    Any ideas on what the best settings to achieve my goal ?