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• how to implement streaming feautre on our website

  14 février 2023, par Mohamed Taha

  we are building a website -for education purpose -and want to add streaming function on it

  


  our website like a social media platform so someone want to strat streaming (the media will be either from camera or screen sharing )

  


  from where i can start

  


  i have searched about this topic and i arrived at knowing the theortical steps to stream video
_ capture ,encoding , mixin ,send to server
but though i don't know where to start too

  


  i found tool called FFmpeg can do this but on windows platform and i think won't help.

  


• The Ultimate List of Alternatives to Google Products

  2 août 2022, par Erin — Privacy

  For many businesses, Google products can play an integral part in the productivity, function and even success of the company. This is because Google has designed their digital ecosystem to infiltrate every aspect of your work and personal life at low-to-no cost.

  On the surface, this seems like a no-brainer. Why not have a cost-effective and seamlessly connected tech stack ? It’s the complete package. 

  From Gmail to Google Analytics, it becomes hard to untangle yourself from this intricate web Google has managed to spin. But like a web, you know there’s also a catch.

  This leads us to the big question… Why stop ?

  In this blog, we’ll cover :

  Why de-Google ?

  Google products are convenient and seemingly free. However, in recent years, Google’s name has become synonymous with privacy breaches, data leaks and illegal under the General Data Protection Regulation (GDPR).

  As their track record shows a glaring disregard for data protection, a growing list of EU member countries like Austria, France, Denmark and Italy have banned Google products, such as Google Analytics, Google Workspace and Google Chromebook.

  Google offers free products and services, but not out of altruism. There’s a trade-off. By using Google’s “free” products, your customers’ and your own online activity becomes a commodity that can be sold to advertisers.

  When the risks of using Google products are considered, it becomes clear the need to plot a pathway to de-Google your business. If you’re wondering how in the world to uncoil from this web, fortunately, there are plenty of privacy-friendly, secure alternatives to Google products that you can choose.

  Disclaimer : Below, we’ve tried our best to provide a comprehensive list of alternatives to Google products for businesses, but because you know your business best, we’d also encourage you to do your own research to ensure the tool will suit your unique needs.

  Best Google alternative tools for business

  Overall business tools

  Google Workspace alternatives

  Google Workspace isn’t GDPR compliant by default, so businesses are at risk of fines and reputational damage. More EU countries are reaching the same conclusion that Google products are violating EU law. Data Protection Authorities from Norway and Denmark have deemed Google Workspace illegal in accordance with the GDPR. 

  Nextcloud

  Nextcloud is an open-source and self-hosted productivity platform that offers a suite of services to replace the major features found in Google Workspace, such as Google Drive, Calendar, Docs, Forms and Tasks. 

  You can share files and collaborate without worrying about data being shared with unauthorised individuals or companies. As a self-hosted suite, you’re in full control of where your data is, who has access to it and can comply with the strictest of data protection legislations.

  

  Zoho

  Zoho is a Google Workspace alternative built on the same principles as Google’s productivity suite. It offers a suite of online office tools, including email, calendar and task management, but with an emphasis on privacy protection. Zoho doesn’t rely on advertising revenue to support their business which means your personal data will never be sold or used for targeted ads. 

  With over 75 million users globally, Zoho offers data encryption at rest and at transit, multi-factor authentication and complies with strict security standards set by HIPAA, the Cloud Security Alliance and the GDPR.

  

  Gmail alternatives

  Google only encrypts emails via STARTTLS. In other words, your data isn’t end-to-end encrypted and can be decrypted by them at any time. Gmail also has a history of allowing third-party app developers that work with Gmail to access private and personal Gmail messages for their own market research purposes.

  ProtonMail

  ProtonMail is a secure, open-source email service that provides end-to-end encryption, so only the sender and receiver can access the messages. Proton deliberately doesn’t possess the key needed to decrypt any part of the message, so you know your sensitive business information is always private. 

  To protect users from digital surveillance, they also provide enhanced tracking protections and don’t rely on ads, so your data isn’t mined for advertising purposes. Not only that, you can also sync ProtonMail with a host of other Google alternative products, such as Proton Calendar and Proton Drive.

  

  Mailfence

  Mailfence is a highly secure communications and planning platform that offers a complete email suite, as well as, Documents, a Calendar and Groups. It provides end-to-end encryption and comes with a built-in data loss prevention system that prevents unauthorised access to your sensitive information. 

  Mailfence is completely ad-free and promises to never commercialise its databases or share data with third parties for targeted ads.

  

  Tutanota

  Tutanota is an open-source email service known as one of the first to offer end-to-end encryption. It boasts a user-friendly interface and offers a fast, simple and secure email service that works on web and mobile platforms. Stringent security, in addition to TOTP and U2F for two-factor authentication means you control who has access to your email and messages. 

  It requires no phone number or personal information to register for a free account. In addition, Tutanota doesn’t earn money through ads, its servers are based in Europe and it is fully GDPR compliant.

  

  Google Calendar alternatives

  Calendars can contain a lot of personal information (who you are meeting, location, contact info, etc.), which is well worth keeping private. 

  Proton Calendar

  With Proton Calendar all event details – participants, locations, event names, descriptions and notes are end-to-end encrypted. It has a clean and easy-to-use interface, and you get a full set of advanced features to replace Google Calendar, such as the ability to create events and reminders, add multiple calendars and set up repeating events. You can easily sync all your calendars between mobile and desktop apps.

  

  Mailfence Calendar

  Mailfence Calendar lets you manage, schedule and track your events and meetings. Similar to Google Calendar, you can invite people to events using their Mailfence email IDs, but it doesn’t track your location or email address.

  

  Tutanota Calendar

  Tutanota Calendar offers built-in encryption, so no one else can decrypt and read your information.

  You can keep track of your appointments and meetings in a secure environment that only you have access to. You get features, such as day/week/month view, all-day events, recurring events, upcoming events view and shared calendars. You can also sync it with other apps such as Outlook.

  

  Nextcloud Calendar app

  Nextcloud also offers a Calendar app which easily syncs events from different devices with your Nextcloud account. You can integrate it with other Nextcloud apps like Contacts, Talk and Tasks.

  

  Google Drive alternatives

  The GDPR emphasises end-to-end encryption as a safeguard against data leaks, but Google Drive isn’t end-to-end encrypted, so Google has access to the data on its servers. 

  In their privacy policy, they also state that this data can be analysed for advertising purposes, so although you’re using “free” Cloud storage, users need to be aware that they’re paying for this by giving Google access to any and all data stored in Google Drive.

  Proton Drive

  Proton Drive is a secure and private Cloud storage service that provides you with an easy-to-use, customisable and secure file management system.

  It uses end-to-end encryption to secure your data and keep it safe from prying eyes. As you have full control over your data, you can decide how long it’s stored and who has access to it. You can also choose how much of your information is shared with other users.

  

  Nextcloud

  Nextcloud works on your own server, so you can access and share your data wherever you are. It’s a file hosting service that lets you store files, sync them across your devices and collaborate with others on projects. 

  It also provides encryption for all the files that you store on its servers, so you can rest assured that no one can see your information without your permission.

  

  Syncthing

  Syncthing is a free, open-source file synchronisation program that allows you to store and access your files wherever you are. It’s designed to be fast, secure and easy to use, making it a great alternative to Google Drive. 

  With Syncthing, you can sync files across multiple computers and mobile devices at once. So if you create, delete or modify files on one machine, they will automatically be replicated on other devices. Data is saved directly to a location you choose, so you can securely backup your data without needing a third-party cloud service.

  Google Docs alternatives

  Google states they can “collect information” from Google-hosted content such as Docs by means of automated scanning. 

  Not only does this stoke spying fears, it also raises concerns over who holds power over your content. If they look through your docs and decide that you’ve violated their terms of service, you can get locked out of your Google Docs – as was the case when a National Geographic crime reporter had her story “frozen” by Google.

  LibreOffice

  LibreOffice is a free, open-source office suite with all the features you need to create and edit documents, presentations and spreadsheets. It’s compatible with many different languages and all Microsoft Office file formats. 

  Unlike Google Docs, LibreOffice doesn’t store your documents on the Cloud. As it runs on your own computer, you maintain complete control and the data is kept as private and as secure as you wish. LibreOffice also has an online version that works with most web browsers and can be used on Windows, Mac and Linux operating systems. 

  The open-source nature ensures security as the code is constantly improved and scouted for vulnerabilities.

  

  Nextcloud Office

  Like Google Docs, Nextcloud Office lets you create new documents and spreadsheets and collaborate with teammates or colleagues. But unlike Google Docs, Nextcloud doesn’t collect any data on who is using its platform, or what they’re doing on it. You can even encrypt the files you store in Nextcloud, so no one else can see them unless you give them access to your account.

  

  Google Keep alternative

  Standard Notes

  Standard Notes is an open-source online notebook app that offers a variety of useful features, such as tasks, to-dos and spreadsheets. 

  Unlike Google Keep, which has access to your notes, Standard Notes is end-to-end encrypted, which protects all your information and keeps it securely synced across all your devices. Standard Notes supports text, images and audio notes. As open-source software, they value transparency and trust and don’t rely on tracking or intrusive ads.

  

  Google Chrome alternatives

  Google Chrome is notorious for stalking users and collecting information for their own gains. Their browser fuels their data gathering infrastructure by being able to collect info about your search history, location, personal data and product interaction data for “personalisation” purposes – essentially to build a profile of you to sell to advertisers.

  Firefox

  Firefox is one of the most secure browsers for privacy and is trusted by 220 million users. It easily compares with Chrome in terms of ease of use and performance. 

  On top of that it offers enhanced privacy protections, so you get a browser that doesn’t stalk you and isn’t riddled with ads.

  

• How to increase engagement and convert them into customers

  8 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing

  Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions.

  Discover how engaged people are with your website by uncovering behavioural patterns that tell you how well your site and content is or isn’t performing. This insight helps you re-evaluate, adapt and optimise your content and strategy. The more engaged they are, the more likely you’ll be able to guide them on a predetermined journey that results in more conversions ; and helps you reach the goals you’ve set for your business. 

  Why is visitor engagement important ?

  It’s vital to measure engagement if you have anything content related that plays a role in your customer’s journey. Some websites may find more value in figuring out how engaging their entire site is, while others may only want to zone in on, say, a blogging section, e-newsletters, social media channels or sign-up pages.

  In the larger scheme of things, engagement can be seen as what’s running your site. Every aspect of the buyer’s journey requires your visitors to be engaged. Whether you’re trying to attract, convert or build a loyal audience base, you need to know your content is optimised to maintain their attention and encourage them along the path to purchase, conversion or loyalty.

  How to increase engagement with Matomo

  You need to know what’s going right or wrong to eventually be able to deliver more riveting content your visitors can’t help but be drawn to. Learn how to apply Matomo’s easy-to-use features to increase engagement :

  1. The Behaviour feature
  2. Heatmaps
  3. A/B Testing
  4. Media Analytics
  5. Transitions
  6. Custom reports
  7. Other metrics to keep an eye on

  1. Look at the Behaviour feature

  It allows you to learn how visitors are responding to your content. This information is gathered by drawing insight from features such as site search, downloads, events and content interactions. Learn more

  

  Matomo’s top five ways to increase engagement with the Behaviour feature :

  Behaviour -> Pages
  Get complete insights on what pages your users engage with, what pages provide little value to your business and see the results of entry and exit pages. If important content is generating low traffic, you need to place it where it can be seen. Spend time where it matters and focus on the content that will engage with your users and see how it eventually converts them into customers.

  Behaviour -> Site search
  Site search tracks how people use your website’s internal search engine. You can see :

  • What search keywords visitors used on your website’s internal search.
  • Which of those keywords resulted in no results (what content your visitors are looking for but cannot find).
  • What pages visitors visited immediately after a search.
  • What search categories visitors use (if your website employs search categories).

  Behaviour -> Downloads
  What are users wanting to take away with them ? They could be downloading .pdfs, .zip files, ebooks, infographics or other free/paid resources. For example, if you were working for an education institution and created valuable information packs for students that you made available online in .pdf format. To see an increase in downloads meant students were finding the .pdfs and realising the need to download them. No downloads could mean the information packs weren’t being found which would be problematic.

  Behaviour -> Events
  Tracking events is a very useful way to measure the interactions your users have with your website content, which are not directly page views or downloads.

  How have Events been used effectively ? A great example comes from one of our customers, Catalyst. They wanted to capture and measure the user interaction of accordions (an area of content that expands or closes depending on how a user interacts with it) to see if people were actually getting all the information available to them on this one page. By creating an Event to record which accordion had been opened, as well as creating events for other user interactions, they were able to figure out which content got the most engagement and which got the least. Being able to see how visitors navigated through their website helped them optimise the site to ensure people were getting the relevant information they were craving.

  Behaviour -> Content interactions
  Content tracking allows you to track interaction within the content of your web page. Go beyond page views, bounce rates and average time spent on page with your content. Instead, you can analyse content interaction rates based on mouse clicking and configuring scrolling or hovering behaviours to see precisely how engaged your users are. If interaction rates are low, perhaps you need to restructure your page layout to grab your user’s attention sooner. Possibly you will get more interaction when you have more images or banner ads to other areas of your business.

  

  Watch this video to learn about the Behaviour feature

  2. Set up Heatmaps

  Effortlessly discover how your visitors truly engage with your most important web pages that impact the success of your business. Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page.

  

  You don’t need to waste time digging for key metrics or worry about putting together tables of data to understand how your visitors are interacting with your website. Heatmaps make it easy and fast to discover where your users are paying their attention, where they have problems, where useless content is and how engaging your content is. Get insights that you cannot get from traditional reports. Learn more

  
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  3. Carry out A/B testing

  With A/B Testing you reduce risk in your decision-making and can test what your visitors are responding well to. 

  

  Ever had discussions with colleagues about where to place content on a landing page ? Or discussed what the call-to-action should be and assumed you were making the best decisions ? The truth is, you never know what really works the best (and what doesn’t) unless you test it. Learn more

  How to increase engagement with A/B Testing : Test, test and test. This is a surefire way to learn what content is leading your visitors on a path to conversion and what isn’t.

  4. Media Analytics

  Tells you how visitors are engaging with your video or audio content, and whether they’re leading to your desired conversions. Track :

  • How many plays your media gets and which parts they viewed
  • Finish rates
  • How your media was consumed over time
  • How media was consumed on specific days
  • Which locations your users were viewing your content from
  • Learn more

  

  How to increase engagement with Media Analytics : These metrics give a picture of how audiences are behaving when it comes to your content. By showing insights such as, how popular your media content is, how engaging it is and which days content will be most viewed, you can tailor content strategies to produce content people will actually find interesting and watch/listen.

  Matomo example : When we went through the feature video metrics on our own site to see how our videos were performing, we noticed our Acquisition video had a 95% completion rate. Even though it was longer than most videos, the stats showed us it had, by far, the most engagement. By using Media Analytics to get insights on the best and worst performing videos, we gathered useful info to help us better allocate resources effectively so that in the future, we’re producing more videos that will be watched.

  5. Investigate transitions

  See which page visitors are entering the site from and where they exit to. Transitions shows engagement on each page and whether the content is leading them to the pages you want them to be directed to.

  

  This gives you a greater understanding of user pathways. You may be assuming visitors are finding your content from one particular pathway, but figure out users are actually coming through other channels you never thought of. Through Transitions, you may discover and capitalise on new opportunities from external sites.

  How to increase engagement with Transitions : Identify clearly where users may be getting distracted to click away and where other pages are creating opportunity to click-through to conversion. 

  6. Create Custom Reports

  You can choose from over 200 dimensions and metrics to get the insights you need as well as various visualisation options. This makes understanding the data incredibly easy and you can get the insights you need instantly for faster results without the need for a developer. Learn more

  

  How to increase engagement with Custom Reports : Set custom reports to see when content is being viewed and figure out how engaged users are by looking at different hours of the day or which days of the week they’re visiting your website. For example, you could be wondering what hour of the day performed best for converting your customers. Understanding these metrics helps you figure out the best time to schedule your blog posts, pay-per-click advertising, edms or social media posts knowing that your visitors are more likely to convert at different times.

  
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  7. Other metrics to key an eye on …

  A good indication of a great experience and of engagement is whether your readers, viewers or listeners want to do it again and again.

  “Best” metrics are hard to determine so you’ll need to ask yourself what you want to do or what you want your site to do. How do you want your users to behave or what kind of buyer’s journey do you want them to have ?

  Want to know where to start ? Look at …

  • Bounce rate – a high bounce rate isn’t great as people aren’t finding what they’re looking for and are leaving without taking action. (This offers great opportunities as you can test to see why people are bouncing off your site and figure out what you need to change.)
  • Time on site – a long time on site is usually a good indication that people are spending time reading, navigating and being engaged with your website. 
  • Frequency of visit – how often do people come back to interact with the content on your website ? The higher the % of your visitors that come back time and time again will show how engaged they are with your content.
  • Session length/average session duration – how much time users spend on site each session
  • Pages per session – is great to show engagement because it shows visitors are happy going through your website and learn more about your business.

  Key takeaway

  Whichever stage of the buyer’s journey your visitors are in, you need to ensure your content is optimised for engagement so that visitors can easily spend time on your website.

  “Every single visit by every single visitor is no longer judged as a success or a failure at the end of 29 min (max) session in your analytics tool. Every visit is not a ‘last-visit’, rather it becomes a continuous experience leading to a win-win outcome.” – Avinash Kaushik

  As you can tell, one size does not fit all when it comes to analysing and measuring engagement, but with a toolkit of features, you can make sure you have everything you need to experiment and figure out the metrics that matter to the success of your business and website.

  Concurrently, these gentle nudges for visitors to consume more and more content encourages them along their path to purchase, conversion or loyalty. They get a more engaging website experience over time and you get happy visitors/customers who end up coming back for more.

  
  TRY IT FOR FREE
  

  Want to learn how to increase conversions with Matomo ? Look out for the final in this series : part 3 ! We’ll go through how you can boost conversions and meet your business goals with web analytics.