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• How to track Google AdWords campaigns with Matomo

  19 décembre 2017, par InnoCraft

  In 2016, Google AdWords was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it ? Would you like to know how to track users coming from AdWords with Matomo (Piwik) efficiently ? This is what this article is about.

  

  What you need to know about Google AdWords

  By default, each ad you create in Google AdWords is not tracked. Even worse than that, every click on your ad is identified in Matomo (Piwik) as an organic result coming from Google with the following value : “Keyword not defined”.

  To make it simple, if you do not track your AdWords campaigns both your paid and organic traffic will be biased within your Matomo (Piwik) account. It will be impossible for you to measure your return on investment and it means that you are throwing your money down the drain.

  In order to avoid this, we will show you how to track Google AdWords traffic into Matomo (Piwik).

  How to track paid Google AdWords campaigns into Matomo

  If you want to analyze Google AdWords campaigns within Matomo (Piwik) properly, you need to add additional tracking parameters to the final URL of each of your ads.

  We recommend using the following tool to add the needed additional tracking parameters : https://matomo.org/docs/tracking-campaigns-url-builder/

  You will then be able to push additional data to Matomo (Piwik) such as :

  • pk_campaign : the name of your ad campaign
  • pk_kwd : the keyword associated to this campaign
  • pk_source : the source of your campaign
  • pk_medium : the type of source, in our case either cpc, cpm, cpa
  • pk_content : the content of your ad

  If your campaign URL looks like this : https://your-website.com/, your campaign URL will then look like this after adding the campaign parameters :

  https://your-website.com/?pk_campaign=Name-Of-Your-Campaign&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  As each ad URL can be fired by different keywords and can correspond to different campaigns or headlines, you will need to customize the campaign parameters for each URL.

  Customizing all of your URLs individually would take you a lot of time under circumstances. That’s why you should know, that each URL parameter can be filled automatically in AdWords with a feature called “Tracking template”.

  Simplifying the campaign URL parameters with tracking templates

  You can define tracking templates either at the account, campaign or ad group level. For example, by using a tracking template at the account level, all your campaigns will have the same landing page with the URL parameters you defined in the tracking template. By defining it at the campaign level, it means that all your ad groups within the campaign will have the same landing page and so on and so forth. Any tracking template defined in a campaign, will overwrite a tracking template defined at the account level.

  Tracking template at the account level

  To edit the template at the account level, you need to click on “Settings”, then click on the “Account” settings tab and define your tracking template pattern. For example :

  https://your-website.com/?url={lpurl}&pk_campaign=AdWords&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  

  This will apply to all your URLs within your account. So it is only useful if your website domain is the same across all your ads. The URL parameter is compulsory here.

  It can be limiting to have a static value for “pk_campaign” and “pk_kwd” so Google allows you to use dynamic insertion, such as follows :

  https://your-landing-page.com/?url={lpurl}&pk_campaign={campaignid}&pk_kwd={keyword}&pk_source=google&pk_medium=cpc&pk_content={creative}

  The “keyword” means that the data is automatically replaced with the keyword which fired the ad within your account.

  Visit the following page if you want to know more about the different dynamic tags that AdWords supports : https://support.google.com/adwords/answer/6305348#urlinsertion

  Tracking template at the campaign level

  If you wish to define a tracking template at the campaign level, you will find this option within the “Campaign” settings under the campaign URL options :

  

  Tracking template at the Ad Group level

  You can also set it at the Ad Group level within the “Ad Group” settings :

  

  As Google mentions : “If you set up URL options at the campaign level, ad group level, or ad level, those settings will override the account-level options“.

  Now that your URLs are properly configured, you will be able to analyze AdWords traffic performances within Matomo (Piwik) once a click is coming from those sources.

  

  Did you like this article ? If yes, do not hesitate to share it or give us your feedback about the topic you would like us to write about.

• Easy Tricks for Finding WebM Videos in YouTube

  9 août 2010, par noreply@blogger.com (John Luther)

  Since the WebM project launch, YouTube has been encoding videos uploaded at 720p or higher resolution in the WebM format. Today, the one million most popular videos of any size on YouTube are also available in the WebM format.

  We have instructions on our project site for finding these videos but they require adding a special parameter onto the end of each search query. All of the browsers that support WebM can create search shortcuts with custom parameters, however, so we’ve compiled instructions for making it very simple to search for WebM videos in YouTube.

  Important : First, make sure you have a supported browser and are enrolled in the YouTube HTML5 beta by going to http://youtube.com/html5 and clicking Enter the HTML5 Beta.

  Creating a WebM Search Shortcut

  Firefox 4 Beta :
  

  1. Select Bookmarks > Organize Bookmarks. A bookmark manager dialog opens.
  2. In the left column, choose a location for the new bookmark you’re creating. Next, choose Organize > New Bookmark (on MacOS click the gear icon). The new bookmark dialog opens.
  3. In the Name box, type WebM.
  4. In the Location box, type http://youtube.com/results?search_query=%s&webm=1.
  5. In the Keyword box, type webm.
  6. Click Add.

  Google Chrome Early Release Channel :
  

  1. On Windows and Linux, click the Chrome wrench icon in the toolbar and select Options. On MacOS, select Chrome > Preferences.
  2. On the Basics tab, click the Manage button in the Default Search section.
  3. On Windows and Linux, click Add. On MacOS X, click the plus (+) button.
  4. In the Name box, type WebM.
  5. In the Keyword box, type webm.
  6. In the URL box, type http://youtube.com/results?search_query=%s&webm=1.
  7. Click OK.

  Opera 10.60 and later :
  

  1. Go to http://youtube.com.
  2. Right-click in the YouTube search box at the top of the page and select Create Search. On MacOS, use Ctrl+click if you don’t a secondary mouse button enabled.
  3. In the Name box, type WebM.
  4. In the Keyword box, type webm.
  5. In the Address box, type http://youtube.com/results?search_query=%s&webm=1.
  6. Click OK.

  
  

  
  Now you’re ready to search. In the location box of the browser, type webm monster trucks. The YouTube search results page will open with a selection of monster truck videos encoded in the WebM format. When watching a video, look for the HTML5 WebM indicator in the player control bar.

  If you can’t find WebM videos it is most likely a browser cookie problem. Your enrollment in the YouTube HTML5 beta test is stored in a browser cookie (not in your YouTube or Google account), and that cookie can expire. Visit http://youtube.com/html5 and opt-in again to re-set the cookie.

  Directly Accessing WebM Videos by URL

  To find out if any YouTube video is available in WebM, simply add &html5=True (make sure True is capitalized) to the end of the video URL. If there is a WebM version of the video, it will open instead of the Flash version. For example :
  

  • Flash version : http://www.youtube.com/watch?v=Dz6gFokvOr0
  • WebM version : http://www.youtube.com/watch?v=Dz6gFokvOr0&html5=True

  

• Easy Tricks for Finding WebM Videos in YouTube

  9 août 2010, par noreply@blogger.com (John Luther)

  Since the WebM project launch, YouTube has been encoding videos uploaded at 720p or higher resolution in the WebM format. Today, the one million most popular videos of any size on YouTube are also available in the WebM format.

  We have instructions on our project site for finding these videos but they require adding a special parameter onto the end of each search query. All of the browsers that support WebM can create search shortcuts with custom parameters, however, so we’ve compiled instructions for making it very simple to search for WebM videos in YouTube.

  Important : First, make sure you have a supported browser and are enrolled in the YouTube HTML5 beta by going to http://youtube.com/html5 and clicking Enter the HTML5 Beta.

  Creating a WebM Search Shortcut

  Firefox 4 Beta :
  

  1. Select Bookmarks > Organize Bookmarks. A bookmark manager dialog opens.
  2. In the left column, choose a location for the new bookmark you’re creating. Next, choose Organize > New Bookmark (on MacOS click the gear icon). The new bookmark dialog opens.
  3. In the Name box, type WebM.
  4. In the Location box, type http://youtube.com/results?search_query=%s&webm=1.
  5. In the Keyword box, type webm.
  6. Click Add.

  Google Chrome Early Release Channel :
  

  1. On Windows and Linux, click the Chrome wrench icon in the toolbar and select Options. On MacOS, select Chrome > Preferences.
  2. On the Basics tab, click the Manage button in the Default Search section.
  3. On Windows and Linux, click Add. On MacOS X, click the plus (+) button.
  4. In the Name box, type WebM.
  5. In the Keyword box, type webm.
  6. In the URL box, type http://youtube.com/results?search_query=%s&webm=1.
  7. Click OK.

  Opera 10.60 and later :
  

  1. Go to http://youtube.com.
  2. Right-click in the YouTube search box at the top of the page and select Create Search. On MacOS, use Ctrl+click if you don’t a secondary mouse button enabled.
  3. In the Name box, type WebM.
  4. In the Keyword box, type webm.
  5. In the Address box, type http://youtube.com/results?search_query=%s&webm=1.
  6. Click OK.

  
  

  
  Now you’re ready to search. In the location box of the browser, type webm monster trucks. The YouTube search results page will open with a selection of monster truck videos encoded in the WebM format. When watching a video, look for the HTML5 WebM indicator in the player control bar.

  If you can’t find WebM videos it is most likely a browser cookie problem. Your enrollment in the YouTube HTML5 beta test is stored in a browser cookie (not in your YouTube or Google account), and that cookie can expire. Visit http://youtube.com/html5 and opt-in again to re-set the cookie.

  Directly Accessing WebM Videos by URL

  To find out if any YouTube video is available in WebM, simply add &html5=True (make sure True is capitalized) to the end of the video URL. If there is a WebM version of the video, it will open instead of the Flash version. For example :
  

  • Flash version : http://www.youtube.com/watch?v=Dz6gFokvOr0
  • WebM version : http://www.youtube.com/watch?v=Dz6gFokvOr0&html5=True