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• Data Privacy Day 2021 : Five ways to embrace privacy into your business

  27 janvier 2021, par Matomo Core Team — Community, Privacy

  Welcome to Data Privacy Day 2021 !

  This year we are excited to announce that we are participating as a #PrivacyAware Champion for DPD21 through the National Cyber Security Alliance. This means that on this significant day we are in partnership with hundreds of other organisations and businesses to share a unified message that empowers individuals to “Own Your Privacy” and for organisations to “Respect Privacy.”

  "Last year dawned a new era in the way many businesses operate from a traditional office work setting to a remote working from home environment for employees. This now means it’s more important than ever for your employees to understand how to take ownership of their privacy when working online."

  As a Data Privacy Day #PrivacyAware Champion we would like to provide some practical tips and share examples of how the Matomo team helps employees be privacy aware.

  

  Five ways to embrace privacy into your business

  1. Create a privacy aware culture within your business

  • Get leadership involved.
  • Appoint privacy ambassadors within your team. 
  • Create a privacy awareness campaign where you educate employees on your company privacy policy. 
  • Share messages about privacy around the office/or in meetings online, on internal message boards, in company newsletters, or emails. 
  • Teach new employees their role in your privacy culture and reinforce throughout their career.

  2. Organise privacy awareness training for your employees

  • Invite outside speakers to talk to employees about why privacy matters. 
  • Engage staff by asking them to consider how privacy and data security applies to the work they do on a daily basis.
  • Encourage employees to complete online courses to gain a better understanding of how to avoid privacy risks.

  3. Help employees manage their individual privacy

  • Better security and privacy behaviours at home will translate to better security and privacy practices at work. 
  • Teach employees how to update their privacy and security settings on personal accounts.
  • Use NCSA’s privacy settings page to help them get started

  4. Add privacy to the employee’s toolbox

  • Give your employees actual tools they can use to improve their privacy, such as company-branded camera covers or privacy screens for their devices, or virtual private networks (VPNs) to secure their connections.

  5. Join Matomo and we’ll be your web analytics experts

  • At Matomo, ensuring our users and customers that their privacy is protected is not only a core component of the work we do, it’s why we do what we do ! Find out how.

  Want to find out more about data privacy download your free DPD 2021 Champion Toolkit and read our post on “Why is privacy important”.

  Team Matomo

  2021 Data Privacy Day Toolkit

  Your guide to Data Privacy Day, January 28, 2021

  Free Download

• How to use web analytics to acquire new customers

  2 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Are you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  Attracting the right visitors to your website

  To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

  So, how do you attract audiences to your site with a web analytics tool like Matomo ?

  1. Figure out who your audience is through the Visitor Profiles feature. 
  2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired. 
  3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

  How Matomo helps businesses acquire new customers 

  1. Use the Acquisitions feature
  2. Use funnels
  3. Study Visitor Profiles
  4. Focus on SEO efforts
  5. Look at the Multi Attribution feature
  6. Set goals
  7. Set Advanced eCommerce reporting

  1. Use the Acquisitions feature

  Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

  

  This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

  • Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.

  • Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  • Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

  

  Watch this video to learn about the Acquisitions feature

  2. Use funnels

  Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

  

  If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

  How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

  3. Study Visitor Profiles

  Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

  

  Better understand :

  • Why your visitors viewed your website.

  • Why your returning visitors continue to view your website.

  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

  TRY IT FOR FREE

  4. Focus on SEO efforts

  Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

  Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

  As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

  How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

  5. Look at the Multi Attribution feature

  Multi Attribution lets you measure the success of every touchpoint in the customer journey.

  

  Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

  No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

  6. Set your Goals

  What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.

  

  Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

  7. Set Advanced Ecommence reporting

  If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

  

  When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

  Key takeaway

  Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

  TRY IT FOR FREE

  Want to learn how to increase engagement with Matomo ? Click here. We’ll go through how you can boost engagement on your website via web analytics.

• heroku paperclip video error Av::UnableToDetect (Unable to detect any supported library) :

  6 janvier 2021, par nourza

  I am trying to upload video to my website with paperclip and it work perfectly locally but in heroku I got this error

  


   ActionController::RoutingError (No route matches [GET] "/videos/original/missing.png"):
2021-01-06T19:53:12.425050+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/actionpack-4.2.11.1/lib/action_dispatch/middleware/debug_exceptions.rb:21:in `call'
2021-01-06T19:53:12.425050+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/actionpack-4.2.11.1/lib/action_dispatch/middleware/show_exceptions.rb:30:in `call'
2021-01-06T19:53:12.425050+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/railties-4.2.11.1/lib/rails/rack/logger.rb:38:in `call_app'
2021-01-06T19:53:12.425052+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/railties-4.2.11.1/lib/rails/rack/logger.rb:20:in `block in call'
2021-01-06T19:53:12.425052+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/activesupport-4.2.11.1/lib/active_support/tagged_logging.rb:68:in `block in tagged'
2021-01-06T19:53:12.425052+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/activesupport-4.2.11.1/lib/active_support/tagged_logging.rb:26:in `tagged'
2021-01-06T19:53:12.425053+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/activesupport-4.2.11.1/lib/active_support/tagged_logging.rb:68:in `tagged'
2021-01-06T19:53:12.425053+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/railties-4.2.11.1/lib/rails/rack/logger.rb:20:in `call'
2021-01-06T19:53:12.425053+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/actionpack-4.2.11.1/lib/action_dispatch/middleware/request_id.rb:21:in `call'
2021-01-06T19:53:12.425054+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/rack-1.6.13/lib/rack/methodoverride.rb:22:in `call'
2021-01-06T19:53:12.425055+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/rack-1.6.13/lib/rack/runtime.rb:18:in `call'
2021-01-06T19:53:12.425055+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/activesupport-4.2.11.1/lib/active_support/cache/strategy/local_cache_middleware.rb:28:in `call'
2021-01-06T19:53:12.425055+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/actionpack-4.2.11.1/lib/action_dispatch/middleware/static.rb:120:in `call'
2021-01-06T19:53:12.425056+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/rack-1.6.13/lib/rack/sendfile.rb:113:in `call'
2021-01-06T19:53:12.425057+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/actionpack-4.2.11.1/lib/action_dispatch/middleware/ssl.rb:24:in `call'
2021-01-06T19:53:12.425057+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/railties-4.2.11.1/lib/rails/engine.rb:518:in `call'
2021-01-06T19:53:12.425061+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/railties-4.2.11.1/lib/rails/application.rb:165:in `call'
2021-01-06T19:53:12.425061+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/rack-1.6.13/lib/rack/content_length.rb:15:in `call'
2021-01-06T19:53:12.425061+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/puma-5.1.1/lib/puma/configuration.rb:246:in `call'
2021-01-06T19:53:12.425062+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/puma-5.1.1/lib/puma/request.rb:76:in `block in handle_request'
2021-01-06T19:53:12.425062+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/puma-5.1.1/lib/puma/thread_pool.rb:337:in `with_force_shutdown'
2021-01-06T19:53:12.425062+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/puma-5.1.1/lib/puma/request.rb:75:in `handle_request'
2021-01-06T19:53:12.425063+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/puma-5.1.1/lib/puma/server.rb:431:in `process_client'
2021-01-06T19:53:12.425063+00:00 app[web.1]: vendor/bundle/ruby/2.6.0/gems/puma-5.1.1/lib/puma/thread_pool.rb:145:in `block in spawn_thread'
2021-01-06T19:53:12.425063+00:00 app[web.1]: 
2021-01-06T19:53:12.425064+00:00 app[web.1]: 
2021-01-06T19:53:12.458808+00:00 heroku[router]: at=info method=GET path="/videos/original/missing.png" host=www.mobileimplantlab.ca request_id=a7661465-ee4e-49d4-b694-27814e4fb23b fwd="24.85.18.207" dyno=web.1 connect=0ms service=71ms status=404 bytes=222 protocol=https
2021-01-06T19:53:30.751932+00:00 app[web.1]: Started POST "/galleries" for 24.85.18.207 at 2021-01-06 19:53:30 +0000
2021-01-06T19:53:30.768629+00:00 app[web.1]: Processing by GalleriesController#create as HTML
2021-01-06T19:53:30.768802+00:00 app[web.1]: Parameters: {"utf8"=>"✓", "authenticity_token"=>"YFGiYYWmgDb+foSNMk1u1o2H2bp11nqwjAVzc4jqeGYDxoG6zLNGyFxBMvUrqxhBUAt+pex21VI+NqRGucRGOQ==", "gallery"=>{"product_name"=>"", "title1"=>"", "title2"=>"", "title3"=>"", "title4"=>"", "title5"=>"", "videotitle"=>"", "video"=>#, @original_filename="IMG_2826.mp4", @content_type="video/mp4", @headers="Content-Disposition: form-data; name=\"gallery[video]\"; filename=\"IMG_2826.mp4\"\r\nContent-Type: video/mp4\r\n">}, "commit"=>"Submit"}
2021-01-06T19:53:30.790290+00:00 app[web.1]: User Load (5.8ms)  SELECT  "users".* FROM "users" WHERE "users"."id" = $1  ORDER BY "users"."id" ASC LIMIT 1  [["id", 1]]
2021-01-06T19:53:30.836411+00:00 app[web.1]: [paperclip] Trying to link /tmp/RackMultipart20210106-4-baa646.mp4 to /tmp/847606d3771b12aa2d91db7647fe3a4920210106-4-1m2r6hc.mp4
2021-01-06T19:53:30.844138+00:00 app[web.1]: [paperclip] Trying to link /tmp/847606d3771b12aa2d91db7647fe3a4920210106-4-1m2r6hc.mp4 to /tmp/847606d3771b12aa2d91db7647fe3a4920210106-4-fg47sn.mp4
2021-01-06T19:53:30.858332+00:00 app[web.1]: Command :: file -b --mime '/tmp/847606d3771b12aa2d91db7647fe3a4920210106-4-fg47sn.mp4'
2021-01-06T19:53:30.938505+00:00 app[web.1]: [AV] Running command: if command -v avprobe 2>/dev/null; then echo "true"; else echo "false"; fi
2021-01-06T19:53:30.960650+00:00 app[web.1]: [AV] Running command: if command -v ffmpeg 2>/dev/null; then echo "true"; else echo "false"; fi
2021-01-06T19:53:30.973770+00:00 app[web.1]: Completed 500 Internal Server Error in 204ms (ActiveRecord: 14.0ms)
2021-01-06T19:53:30.975178+00:00 app[web.1]: 
2021-01-06T19:53:30.975180+00:00 app[web.1]: Av::UnableToDetect (Unable to detect any supported library):
2021-01-06T19:53:30.975180+00:00 app[web.1]: app/controllers/galleries_controller.rb:8:in `create


  


  here is my model

  


  class Gallery < ActiveRecord::Base
  has_attached_file :image1, :styles => { :medium => "300x300>", :thumb => "100x100>" }, :default_url => "/images/:style/missing.png"
  validates_attachment_content_type :image1, :content_type => /\Aimage\/.*\Z/
  has_attached_file :image2, :styles => { :medium => "300x300>", :thumb => "100x100>" }, :default_url => "/images/:style/missing.png"
  validates_attachment_content_type :image2, :content_type => /\Aimage\/.*\Z/
  has_attached_file :image3, :styles => { :medium => "300x300>", :thumb => "100x100>" }, :default_url => "/images/:style/missing.png"
  validates_attachment_content_type :image3, :content_type => /\Aimage\/.*\Z/
  has_attached_file :image4, :styles => { :medium => "300x300>", :thumb => "100x100>" }, :default_url => "/images/:style/missing.png"
  validates_attachment_content_type :image4, :content_type => /\Aimage\/.*\Z/
  has_attached_file :image5, :styles => { :medium => "300x300>", :thumb => "100x100>" }, :default_url => "/images/:style/missing.png"
  validates_attachment_content_type :image5, :content_type => /\Aimage\/.*\Z/
  has_attached_file :video, :styles => {
     :medium => { :geometry => "500x500", :format => 'jpg' },
     :thumb => { :geometry => "100x100", :format => 'jpg' }
  }, :processors => [:transcoder]

validates_attachment_content_type :video,
    :content_type => [
      "video/mp4", 
      "video/quicktime",
      "video/3gpp",
      "video/x-ms-wmv",
      "video/mov",
      "video/flv",
      ],
    :message => "Sorry! We do not accept the attached file type"

end


  


  I have these gems for it

  


  gem "paperclip"
gem 'paperclip-av-transcoder'
gem "paperclip-ffmpeg", "~> 1.2.0"


  


  I did few research on this issue and it said that i have to add this to my heroku buildpack but when i add it my heroku website crashed. so I remove it. Is there any other solution ?
https://github.com/jonathanong/heroku-buildpack-ffmpeg-latest.git

  


  Thanks in advance