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• iOS 17’s Impact on Marketing : Navigating Privacy Changes

  22 septembre 2023, par Erin — Analytics Tips, Marketing

  In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has introduced new privacy features that are set to have a profound impact on marketers and how they track and analyse user behaviour. 

  In this blog, we will explore what iOS 17 is, how it affects tracking, which tracking parameters are impacted, what remains unaffected, and most importantly, how marketers can future-proof their campaign tracking URLs.

  What is iOS 17 ?

  iOS 17 is the latest update to Apple’s mobile operating system, used on millions of iPhones worldwide. While iOS updates often bring new features and improvements, iOS 17 has made waves in the digital marketing community due to its emphasis on user privacy.

  How does iOS 17 affect tracking ?

  One of the key features of iOS 17 that concerns marketers is its impact on tracking. Apple’s new update aims to enhance user privacy by limiting the information that can be tracked and collected by third-party entities, particularly through query parameters in URLs. This means that certain tracking mechanisms that marketers have relied on for years are now rendered ineffective on iOS 17 devices.

  Campaign tracking URLs, also known as tracking parameters or UTM parameters, are special codes added to the end of URLs. They are used by marketers to track various aspects of a user’s interaction with a digital marketing campaign. These parameters provide valuable data, such as the source of traffic, the medium through which users arrived and specific campaign details.

  For example, with Matomo (mtm) tracking parameters, a campaign tracking URL might look like this :

  https://www.example.com/products/example_product?mtm_campaign=summer-sale

  

  Understanding the impact of iOS 17 on campaign tracking URLs is essential for marketers who rely on this data to measure the effectiveness of their marketing campaigns.

  Which campaign tracking parameters are affected by iOS 17 ?

  Several tracking parameters commonly used by marketers will no longer work as expected on iOS 17. Some of these include :

  • Facebook (fbclid) : Employed for tracking Facebook advertising campaigns. 
  • Instagram (igshid) : Used to track user interactions with Instagram ads.
  • Google Ads (gclid) : Used to track Google Ads campaigns. 
  • Twitter (twclid) : Used to track user interactions with Twitter ads. 
  • Microsoft Ads (msclkid) : Employed for tracking Microsoft Ads campaigns. 
  • Mailchimp (mc_eid) : Used by Mailchimp for email campaign tracking. 

  These changes are significant, as they disrupt many of the common tracking methods that marketers rely on to measure the effectiveness of their campaigns.

  Which campaign tracking parameters are not affected by iOS 17 ?

  While many tracking parameters have been impacted, there are still some that remain unaffected on iOS 17. However, it’s important to note that the status of these parameters might change in the future as Apple continues to prioritise user privacy. Some of the tracking parameters that are still working as of now include :

  • Matomo (mtm) : Matomo campaign tracking parameters. 
  • Google Analytics (UTMs) : Google Analytics campaign tracking parameters.
  • Pinterest (epik) : Used for tracking Pinterest campaigns. 
  • Klaviyo (_kx) : Klaviyo for email marketing tracking. 
  • TikTok (tt-) : Used for tracking TikTok ad interactions. 
  • Hubspot (hsa) : Used for tracking Hubspot campaigns. 

  While these parameters offer some reprieve for marketers, it’s essential to keep a close eye on any potential changes in their functionality as Apple continues to roll out privacy-friendly features.

  How are Matomo users impacted ?

  Fortunately, Matomo, as a leading privacy-friendly web analytics solution, remains unaffected by the changes introduced by iOS 17. Specifically :

  For Matomo users who rely on mtm or UTMs

  If you’re using Matomo or GA tracking parameters, you can rest assured that iOS 17’s changes won’t affect your tracking capabilities in Matomo.

  Attention to gclids (Google Ads) and msclkid (Bing Ads)

  If you use Google Ads or Bing Ads tracking parameters with Matomo’s Advertising Conversion Export feature for tracking, iOS 17 presents a challenge. Your gclids and msclkids may not provide the same level of tracking accuracy on Apple mobile devices. This is a critical consideration, especially if your ad campaigns target mobile users.

  To stay informed about changes in the digital marketing landscape, including updates related to iOS 17, sign up for our newsletter where we regularly provide updates and insights on adapting your tracking and marketing strategies to ensure compliance and respect user privacy.

  How to future-proof your campaign tracking

  Given the impact of iOS 17 on tracking, it’s crucial for marketers to adapt and future-proof their campaign tracking strategies. Here are some steps you can take to mitigate the affects of iOS 17 on your marketing campaigns :

  Monitor platform updates

  Expect updates from advertising and analytics platforms in response to Apple’s privacy changes. These platforms are likely to develop alternative tracking methods or adapt existing ones to comply with iOS 17’s restrictions. Stay informed about these updates and incorporate them into your tracking strategy.

  Prioritise privacy-friendly tech stacks

  In the ever-evolving digital marketing landscape, it’s crucial to prioritise privacy-friendly tech stacks. Privacy-friendly tracking tools like Matomo are essential for maintaining trust and respecting user privacy.

  Matomo ensures the privacy of your users and analytics data. When using Matomo, you retain control of your data ; nobody else does. This commitment to user privacy aligns with the changing digital marketing landscape, where privacy is taking centre stage.

  Transition from affected campaign tracking parameters

  If you’ve been using tools like Mailchimp, whose campaign tracking URLs have been affected by iOS 17, consider transitioning to the campaign tracking URL parameters of your analytics solution. Whether you choose Matomo or Google Analytics, these solutions can help you understand how your email marketing campaigns are performing.

  Focus on data privacy compliance

  Embrace data privacy compliance practices. As privacy regulations evolve, it’s essential to prioritise transparency in data collection. Ensure that your tracking methods align with privacy standards to maintain trust with your audience.

  Regularly review and adapt

  The digital marketing landscape is dynamic, and iOS 17 is just one example of how quickly things can change. Regularly review your tracking methods and adapt to new developments in the industry. Staying agile and informed is key to long-term success.

  Marketers’ path forward

  iOS 17 has reshaped mobile user privacy, challenging marketers to adapt. While some tracking parameters are affected, savvy marketers can still thrive by embracing unique tracking solutions, staying informed about platform updates, and prioritising data privacy. 

  Explore Matomo for privacy-friendly analytics and navigate this evolving landscape successfully with our 21-day free trial – no credit card required. 

• Matomo’s 2021 Year in Review

  13 décembre 2021, par erin — Community

  2021 has been an exciting year at Matomo !

  We’re grateful for all community members who reported feedback and suggestions, our awesome team of translators for their work, and our Premium features customers and Matomo Cloud hosting customers for their amazing support. 

  We wanted to share some quick highlights to remind you of the exciting things that happened in 2021.

  Matomo continues to develop

  In 2021 we released a number of new features including :

  • SEO Web Vitals

  The new SEO Web Vitals feature helps you track your critical website performance metrics, which are a core element of SEO best practice.

  

  • Advertising Conversion Export 

  Measure the performance of your ads without giving up privacy.

  This exciting new feature supports privacy and compliance requirements by eliminating the need to put third-party advertising tracking codes on your site. Now marketers can easily import conversion data from Matomo into Google Ads, Microsoft Advertising or Yandex Ads.

  • Tracking Spam Prevention 

  Say goodbye to spammers & bots making your data inaccurate and say hello to reliable data. 

  This powerful plugin provides our self-hosting users various options to prevent spammers and bots from making data inaccurate so you can rely on your data again.

  • In 2021 we moved from Matomo 4.1.0 to Matomo 4.6.0, with our new releases delivering over 600 updates to improve the stability and functionality of the product.

  Some of our team’s favourite updates in 2021 included :

  • • Graphs now show a difference for data of “unfinished” and “complete” periods, with unfinished periods now indicated by a dashed line.
    • Improvements to Matomo Tag Manager’s debugger – now you can simply enter the URL in a form and click Debug.
    • Dashboards now show proportional evolution comparison for incomplete periods (rather than absolute values).
     
  • We also rolled out general bug fixes in Matomo Mobile 2.5 for iOS and Android.
  • Continuous improvements to Matomo for WordPress. 

  In other news

  • Au revoir, tracking consent. France’s data protection authority, Commission nationale de l’informatique et des libertés (CNIL), announced that Matomo is now exempt from tracking consent in France (under conditions).
  • We lowered the pricing for Matomo Cloud, the starting price is now 19 EUR or 19 USD per month.
  • For our self-hosting users, we introduced a 30-day Free Trial for Marketplace Premium Plugins. 

  If you haven’t explored our Marketplace yet, some of our most popular plugins include :

  • • Form Analytics
    • Search Engine Keyword Performance
    • Heatmaps and Session Recordings
     
  • Out of a substantial list of 320 products, Matomo was recognised by Capterra as a leading global Web Analytics Software solution for 2021.

  Matomo Community working together

  MatomoCamp 2021 was a massive success thanks to our passionate community, sponsors and speakers. This virtual event was run by the Matomo Community, for the Matomo Community. 

  

  Some of the most popular sessions included :

  • How to stay compliant with privacy regulations with Matomo 
  • Use Matomo properly for SEO (German)
  • How does risk for a DPO differ from classical risk perceptions ?
  • Are we there yet ? The present & future of surveillance societies
  • How to manage a Matomo with millions of pageviews per month ?

  All MatomoCamp sessions are now available on-demand. Enjoy !

  More people are choosing ethical analytics 

  We surpassed the incredible milestone of 30K active Matomo for WordPress installations.

  How can you get involved in 2022 ?

  Our mission at Matomo is :

  “To create, as a community, the leading open digital analytics platform, that gives every user full control of their data”

  Join our mission by writing about Matomo on your blog, website, Twitter, talk at conferences or let your friends and colleagues know what is Matomo. 

  Use the Matomo forum if you have any questions or feedback (free support), or purchase a Support Plan to get professional support and guidance.

  To improve Matomo in your language, consider contributing to translations.

  You can also support our efforts by purchasing Premium Features for Matomo or try our Matomo Cloud solution.

  Thank you for being part of our Matomo community, we wish you all the best for 2022 !

• Webcam - Publishing and Archiving on line video files

  11 novembre 2014, par Emmanuel Brunet

  I want to publish an ASF live video stream over the internet and also copy the backup to disk (without sound to spare disk space)

  I’m running debian 7.7 wheezy / ffmpeg 2.2 and ffserver 1.2.9.

  ---

  The IP camera video streams specifications are

  Input #0, asf, from 'http://account:password@webcam/videostream.asf':
  
    Duration: N/A, start: 0.000000, bitrate: 32 kb/s
  
      Stream #0:0: Video: mjpeg (MJPG / 0x47504A4D), yuvj422p(pc), 640x480, 50 tbr, 1k tbn, 1k tbc
  
      Stream #0:1: Audio: adpcm_ima_wav ([17][0][0][0] / 0x0011), 8000 Hz, 1 channels, s16p, 32 kb/s

  To achieve this I have set up a /etc/ffserver.conf configuration

  Port 11000
  
  
  
  BindAddress 0.0.0.0
  
  
  
  MaxClients 1000
  
  
  
  MaxBandwidth 40000
  
  
  
  CustomLog -
  
  
  
  <feed>
  
  File /tmp/feed1.ffm
  
  FileMaxSize 200K
  
  ACL allow localhost
  
  ACL allow 192.168.1.1 192.168.255.255
  
  
  
  </feed>
  
  
  
  
  
  # --------------------------- ASF ----------------------
  
  
  
  <stream>
  
  Feed feed1.ffm
  
  Format asf
  
  
  
  AVOptionVideo flags +global_header
  
  VideoFrameRate 25
  
  VideoSize 640x480
  
  VideoBitRate 1024
  
  VideoBufferSize 1024
  
  StartSendOnKey
  
  NoAudio
  
  </stream>
  
  
  
  # ------------ Server status -------------------
  
  
  
  <stream>
  
  Format status
  
  
  
  # Only allow local people to get the status
  
  ACL allow localhost
  
  ACL allow 192.168.0.0 192.168.255.255
  
  
  
  #FaviconURL http://pond1.gladstonefamily.net:8080/favicon.ico
  
  </stream>
  
  
  
  
  
  # ---------- Redirect --------------------
  
  
  
  <redirect>
  
  URL http://www.ffmpeg.org/
  
  </redirect>

  To connect the feed I run

  to start the ffserver

  ffserver -f /etc/ffserver.conf

  to collect the stream from the camera

  ffmpeg -i http://account:password@webcam/videostream.asf -c:v libx264 -an http://localhost:11000/feed1.ffm

  and all works like a charm.

  ---

  My questions are :

  • How in the same time having the stream saved to disk ?

  (as done by the command)

  ffmpeg -i http://account:password@webcam/videostream.asf -preset veryfast -t 00:60:00 -b:v 512K -c:v libx264 -pix_fmt yuv420p -an /var/backup/videos/YYY-MM-DD.mp4

  Note that the output .mp4 file names should rotate to get multiple timestamped output archives

  • How can I published video over RTSP ?

  I’ve found examples on the internet but none worked for me

  Thanks in advance

  regards