Recherche avancée

Sur d’autres sites (3790)

• How Media Analytics for Piwik gives you the insights you need to measure how effective your video and audio marketing is – Part 1

  31 janvier 2017, par InnoCraft — Community

  Do you have video or audio content on your website or in your app ? If you answered this with yes, you should continue reading and learn everything about our Media Analytics premium feature.

  When you produce video or audio content, you are either spending money or time or often both money and time on your content in the hope of increasing conversions or sales. This means you have to know how your media is being used, when it is used, for how long and by whom. You can simply not afford not to know how this content affects your overall business goals as you are likely losing money and time by not making the most out of it. Would you be able to answer any of the above questions ? Do you know whether you can justify the cost and time for producing them, which videos work better than others and how they support your marketing strategy ? Luckily, getting all these insights is now so trivial it is almost a crime to not measure it.

  Getting Media Analytics and Installation

  Media Analytics can be purchased from the Piwik Marketplace where you find all sorts of free plugins as well as several premium features such as A/B Testing or Funnel. After the purchase you will receive a license key that you can enter in your Piwik to install and update the plugin with just one click.

  The feature will in most cases automatically start tracking your media content and you don’t even need to change the tracking code on your website. Currently supported players are for example YouTube, Vimeo, HTML 5, JW Player, VideoJS and many more players. You can also easily extend it by adding a custom media player or simply by letting us know which player you use and we will add support for it for you.

  By activating this feature, you get more than 15 new media reports, even more exportable widgets, new segments, APIs, and more. We will cover some of those features in this blog post and in part 2. For a full list of features check out the Media Analytics page on the Piwik Marketplace.

  Media Overview

  As the name says, it gives you an overview over your media usage and how it performs over time. You can choose any media metrics in the big evolution graph and the sparklines below give you an overview over all important metrics in a glance.

  

  It lets you for example see how often media was shown to your users, how often users start playing your media, for how long they watched it, how often they finished it, and more. If you see some spikes there, you should definitely have a deeper look at the other reports. When you hover a metric, it will show you a tooltip explaining how the data for this is collected and what it means.

  Real-Time Media

  On the Real-Time page you can see how your content is being used by your visitors right now, for example within the last 30 minutes, last 60 minutes and last 24 hours.

  It shows you how many plays you had in the last minutes, for how long they played it, and it shows you currently most popular media titles. This is great to discover which media content performs best right now and lets you make decisions based on user behaviour that is happening right now.

  

  Below you can see our Audience Real-Time Map that shows you from where in the world your media is being played. A bigger circle indicates that a media play happened more recently and of course you can zoom in down to countries and regions.

  

  All the reports update every few seconds so you can always have a look at it and see in just a second how your content is doing and how certain marketing campaigns affect it. All these real-time reports can be also added as widgets to any of your Piwik Dashboards and they can be exported for example as an iframe.

  Video, Audio and Media Player reports

  Those reports come with so many features, we need a separate blog post and cover this in part 2.

  Events

  Media Analytics will automatically track events so you can see how often users pressed for example play or pause, how often they resumed a video and how often they finished a video. This helps you better understand how your media is being used.

  

  For example in the past we noticed a couple of videos with lots of pause and resume events. We then had a look at the Audience Log – which we will cover next – to better understand why visitors paused the videos so often. We then realized they did this especially for videos that were served from a specific server and because the videos were loading so slow, users often pressed pause to let the media buffer, then played the media for a few seconds and then paused it again as they had to wait for the video to load. Moving those videos to another, faster server showed us immediate results in the number of pauses going down and on average visitors watched the videos for much longer.

  Audience Log

  At InnoCraft, we understand that not only aggregated metrics matter but also that you often need the ability to dig into your data and “debug” certain behaviours to understand the cause for some unusual high or low metrics. For example you may find out that many of your users often pause a video, then you wonder how each individual user behaved so you can better understand the why.

  

  The audience log shows you a detailed log of every visitor. You can chronologically see every action a visitor has performed during their whole visit. If you click on the visitor profile link, you can even see all visits of a specific visitor, and all actions they have ever performed on your website.

  This lets you ultimately debug and understand your visitors and see exactly which actions they performed before playing your media, which media they played, how they played your media, and how they behaved after playing your media.

  The visitor log of course also shows important information about each visitor like where they came from (referrer), their location, software, device and much more information.

  Audience Map

  The Audience Map is similar to the Real-Time Map but it shows you the locations of your visitors based on a selected date range and not in real time. The darker the blue, the more visitors from that country, region or city have interacted with your media.

  

  Coming in part 2

  In the next part we will cover which video, audio and media player reports Media Analytics provides, how segmenting gives you insights into different personas, and how nicely it integrates into Piwik.

  How to get Media Analytics and related features

  You can get Media Analytics on the Piwik Marketplace. If you want to learn more about this feature, you might be also interested in the Media Analytics User Guide and the Media Analytics FAQ.

• How to Check Website Traffic As Accurately As Possible

  18 août 2023, par Erin — Analytics Tips

  If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. 

  It’s a great way to get a quick dopamine hit when things are up, but you can also use traffic levels to identify issues, learn more about your users or benchmark your performance. That means you need a reliable and easy way to check your website traffic over time — as well as a way to check out your competitors’ traffic levels, too. 

  In this article, we’ll show you how to do just that. You’ll learn how to check website traffic for both your and your competitor’s sites and discover why some methods of checking website traffic are better than others. 

  Why check website traffic ? 

  Dopamine hits aside, it’s important to constantly monitor your website’s traffic for several reasons.

  

  Benchmark site performance

  Keeping regular tabs on your traffic levels is a great way to track your website’s performance over time. It can help you plan for the future or identify problems. 

  For instance, growing traffic levels may mean expanding your business’s offering or investing in more inventory. On the flip side, decreasing traffic levels may suggest it’s time to revamp your marketing strategies or look into issues impacting your SEO. 

  Analyse user behaviour

  Checking website traffic and user behaviour lets marketing managers understand how users interact with your website. Which pages are they visiting ? Which CTAs do they click on ? What can you do to encourage users to take the actions you want ? You can also identify issues that lead to high bounce rates and other problems. 

  The better you understand user behaviour, the easier it will be to give them what they want. For example, you may find that users spend more time on your landing pages than they do your blog pages. You could use that information to revise how you create blog posts or focus on creating more landing pages. 

  Improve the user experience

  Once you understand how users behave on your website, you can use that information to fix errors, update your content and improve the user experience for the site. 

  You can even personalise the experience for customers, leading to significant growth. Research shows companies that grow faster derive 40% more of their revenue from personalisation. 

  That could come in the form of sweeping personalisations — like rearranging your website’s navigation bar based on user behaviour — or individual personalisation that uses analytics to transform sections or entire pages of your site based on user behaviour. 

  Optimise marketing strategies

  You can use website traffic reports to understand where users are coming from and optimise your marketing plan accordingly. You may want to double down on organic traffic, for instance, or invest more in PPC advertising. Knowing current traffic estimates and how these traffic levels have trended over time can help you benchmark your campaigns and prioritise your efforts. 

  Increasing traffic levels from other countries can also help you identify new marketing opportunities. If you start seeing significant traffic levels from a neighbouring country or a large market, it could be time to take your business international and launch a cross-border campaign. 

  Filter unwanted traffic

  A not-insignificant portion of your site’s traffic may be coming from bots and other unwanted sources. These can compromise the quality of your analytics and make it harder to draw insights. You may not be able to get rid of this traffic, but you can use analytics tools to remove it from your stats. 

  How to check website traffic on Matomo

  If you want to check your website’s traffic, you’d be forgiven for heading to Google Analytics first. It’s the most popular analytics tool on the market, after all. But if you want a more reliable assessment of your website’s traffic, then we recommend using Matomo alongside Google Analytics. 

  The Matomo web analytics platform is an open-source solution that helps you collect accurate data about your website’s traffic and make more informed decisions as a result — all while enhancing the customer experience and ensuring GDPR compliance and user privacy. 

  Matomo also offers multiple ways to check website traffic :

  • Visits log report
  • Real-time visitor map
  • Visits in real-time report

  Let’s look at all of them one by one. 

  The visits log report is a unique rundown of all of the individual visitors to your site. This offers a much more granular view than other tools that just show the total number of visitors for a given period. 

  

  You can access the visits log report by clicking on the reporting menu, then clicking Visitor and Visits Log. From there, you’ll be able to scroll through every user session and see the following information :

  • The location of the user
  • The total number of actions they took
  • The length of time on site
  • How they arrived at your site
  • And the device they used to access your site 

  This may be overwhelming if your site receives thousands of visitors at a time. But it’s a great way to understand users at an individual level and appreciate the lifetime activity of specific users. 

  The Real-time visitor map is a visual display of users’ location for a given timeframe. If you have an international website, it’s a fantastic way to see exactly where in the world your traffic comes from.

  

  You can access the Real-time Visitor Map by clicking Visitor in the main navigation menu and then Real-time Map. The map itself is colour-coded. Larger orange bubbles represent recent visits, and smaller dark orange and grey bubbles represent older visits. The map will refresh every five seconds, and new users appear with a flashing effect. 

  If you run TV or radio adverts, Matomo’s Real-time Map provides an immediate read on the effectiveness of your campaign. If your map lights up in the minutes following your ad, you know it’s been effective. It can also help you identify the source of bot attacks, too. 

  Finally, the Visits in Real-time report provides a snapshot of who is browsing your website. You can access this report under Visitors > Real-time and add it to your custom dashboards as a widget. 

  Open the report, and you’ll see the real-time flow of your site’s users and counters for visits and pageviews over the last 30 minutes and 24 hours. The report refreshes every five seconds with new users added to the top of the report with a fade-in effect.

  

  The report provides a snapshot of each visitor, including :

  • Whether they are new or a returning 
  • Their country
  • Their browser
  • Their operating system
  • The number of actions they took
  • The time they spent on the site
  • The channel they came in from
  • Whether the visitor converted a goal

  3 other ways to check website traffic

  You don’t need to use Matomo to check your website traffic. Here are three other tools you can use instead. 

  How to check website traffic on Google Analytics

  Google Analytics is usually the first starting point for anyone looking to check their website traffic. It’s free to use, incredibly popular and offers a wide range of traffic reports. 

  Google Analytics lets you break down historical traffic data almost any way you wish. You can split traffic by acquisition channel (organic, social media, direct, etc.) by country, device or demographic.

  

  It also provides real-time traffic reports that give you a snapshot of users on your site right now and over the last 30 minutes. 

  

  Google Analytics may be one of the most popular ways to check website traffic, but it could be better. Google Analytics 4 is difficult to use compared to its predecessor, and it also limits the amount of data you can track in accordance with privacy laws. If users refuse your cookie consent, Google Analytics won’t record these visits. In other words, you aren’t getting a complete view of your traffic by using Google Analytics alone. 

  That’s why it’s important to use Google Analytics alongside other web analytics tools (like Matomo) that don’t suffer from the same privacy issues. That way, you can make sure you track every single user who visits your site. 

  How to check website traffic on Google Search Console

  Google Search Console is a free tool from Google that lets you analyse the search traffic that your site gets from Google. 

  The top-line report shows you how many times your website has appeared in Google Search, how many clicks it has received, the average clickthrough rate and the average position of your website in the search results. 

  

  Google Search Console is a great way to understand what you rank for and how much traffic your organic rankings generate. It will also show you which pages are indexed in Google and whether there are any crawling errors. 

  Unfortunately, Google Search Console is limited if you want to get a complete view of your traffic. While you can analyse search traffic in a huge amount of detail, it will not tell you how users who access your website directly or via social media behave. 

  How to check website traffic on Similarweb

  Similarweb is a website analysis tool that estimates the total traffic of any site on the internet. It is one of the best tools for estimating how much traffic your competitors receive. 

  What’s great about Similarweb is that it estimates total traffic, not just traffic from search engines like many SEO tools. It even breaks down traffic by different channels, allowing you to see how your website compares against your competitors. 

  

  As you can see from the image above, Similarweb provides an estimate of total visits, bounce rate, the average number of pages users view per visit and the average duration on the site. The company also has a free browser extension that lets you check website traffic estimates as you browse the web. 

  You can use Similarweb for free to a point. But to really get the most out of this tool, you’ll need to upgrade to a premium plan which starts at $125 per user per month. 

  The price isn’t the only downside of using Similarweb to check the traffic of your own and your competitor’s websites. Ultimately, Similarweb is only an estimate — even if it’s a reasonably accurate one — and it’s no match for a comprehensive analytics tool. 

  7 website traffic metrics to track

  Now that you know how to check your website’s traffic, you can start to analyse it. You can use plenty of metrics to assess the quality of your website traffic, but here are some of the most important metrics to track. 

  • New visitors : These are users who have never visited your website before. They are a great sign that your marketing efforts are working and your site is reaching more people. But it’s also important to track how they behave on the website to ensure your site caters effectively to new visitors. 
  • Returning visitors : Returning visitors are coming back to your site for a reason : either they like the content you’re creating or they want to make a purchase. Both instances are great. The more returning visitors, the better. 
  • Bounce rate : This is a measure of how many users leave your website without taking action. Different analytics tools measure this metric differently.
  • Session duration : This is the length of time users spend on your website, and it can be a great gauge of whether they find your site engaging. Especially when combined with the metric below. 
  • Pages per session : This measures how many different pages users visit on average. The more pages they visit and the longer users spend on your website, the more engaging it is. 
  • Traffic source : Traffic can come from a variety of sources (organic, direct, social media, referral, etc.) Tracking which sources generate the most traffic can help you analyse and prioritise your marketing efforts. 
  • User demographics : This broad metric tells you more about who the users are that visit your website, what device they use, what country they come from, etc. While the bulk of your website traffic will come from the countries you target, an influx of new users from other countries can open the door to new opportunities.

  Why do my traffic reports differ ?

  If you use more than one of the methods above to check your website traffic, you’ll quickly realise that every traffic report differs. In some cases, the reasons are obvious. Any tool that estimates your traffic without adding code to your website is just that : an estimate. Tools like Similarweb will never offer the accuracy of analytics platforms like Matomo and Google Analytics. 

  But what about the differences between these analytics platforms themselves ? While each platform has a different way of recording user behaviour, significant differences in website traffic reports between analytics platforms are usually a result of how each platform handles user privacy. 

  A platform like Google Analytics requires users to accept a cookie consent banner to track them. If they accept, great. Google collects all of the data that any other analytics platform does. It may even collect more. If users reject cookie consent banners, however, then Google Analytics can’t track these visitors at all. They simply won’t show up in your traffic reports. 

  That doesn’t happen with all analytics platforms, however. A privacy-focused alternative like Matomo doesn’t require cookie consent banners (apart from in the United Kingdom and Germany) and can therefore continue to track visitors even after they have rejected a cookie consent screen from Google Analytics. This means that virtually all of your website traffic will be tracked regardless of whether users accept a cookie consent banner or not. And it’s why traffic reports in Matomo are often much higher than they are in Google Analytics.

  

  Given that around half (47.32%) of adults in the European Union refuse to allow the use of personal data tracking for advertising purposes and that 95% of people will reject additional cookies when it is easy to do so, this means you could have vastly different traffic reports — and be missing out on a significant amount of user data. 

  If you’re serious about using web analytics to improve your website and optimise your marketing campaigns, then it is essential to use another analytics platform alongside Google Analytics. 

  Get more accurate traffic reports with Matomo

  There are several methods to check website traffic. Some, like Similarweb, can provide estimates on your competitors’ traffic levels. Others, like Google Analytics, are free. But data doesn’t lie. Only privacy-focused analytics solutions like Matomo can provide accurate reports that account for every visitor. 

  Join over one million organisations using Matomo to accurately check their website traffic. Try it for free alongside GA today. No credit card required. 

• Data Privacy Day 2020

  27 janvier 2020, par Matthieu Aubry — Privacy
  It’s January 28th which means it’s Data Privacy Day !

  Today is an important day for the Matomo team as we reflect on our mission and our goals for 2020. This year I wanted to send a video message to all Matomo users, community members and customers. 

  Check it out (full transcript below)

  

  A video message from Matomo founder, Matthieu Aubry

  Privacy-friendly alternatives

  • NoMoreGoogle :
    a comprehensive list giving you options for other privacy-friendly alternatives.
  • Switching.Software :
    Ethical alternatives to popular sites and apps.
  • Web browser :
    Firefox
    Brave
    Vivaldi
  • Search engine :
    DuckDuckGo
    Qwant
  • File sharing :
    Nextcloud
  • Email provider :
    ProtonMail
    Mailfence
    Tutanota

  Video transcript

  Hey everyone,

  Matthieu here, Founder of Matomo.

  Today is one of the most significant days of the year for the Matomo team – it’s Data Privacy Day. And so I wanted to quickly reflect on our mission and the significance of this day. 

  In today’s busy online world where data is king, this day is an important reminder of being vigilant in protecting our personal information online.

  Matomo began 12 years ago as an open-source alternative to Google Analytics – the goal was, and still is to give full control of data back to users. 

  In 2020, we are determined to see through this commitment. We will keep building a powerful and ethical web analytics platform that focuses on privacy protection, data ownership, and provides value to all Matomo users and customers.

  And what’s fantastic is to see the rise of other quality software companies offering privacy-friendly alternatives for web browsers, search engines, file sharing, email providers, all with a similar mission. And with these products now widely available, we encourage you to take back control of all your online activities and begin this new decade with a resolution to stay safe online.

  I’ll provide you with some links below the video to check out these privacy-friendly alternatives. If you have a website and want to gain valuable insights on the visitors while owning your data, join us ! 

  Matomo Analytics On-Premise is and always will be free to download and install on your own servers and on your own terms.

  Also feel free to join our active community or spread the word to your friends and network about the importance of data privacy.

  Thank you all and wishing you a great 2020 !

  For more information on how Matomo protects the privacy of your users, visit : https://matomo.org/privacy/

  Do you have privacy concerns ?

  What better day than today to speak up ! What privacy concerns have you experienced ?

  Contact Support