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• 4 Ways to Embed User Privacy & Data Security in Your Business

  15 juillet 2022, par Erin — Privacy

  Customer analytics undeniably plays a vital role for businesses. Product improvements, interface personalisation, content improvements, and creative advertising thrive on data. 

  Yet, there’s a fine line between being a customer-centred company and a privacy-violating one. 

  Due to ubiquitous online tracking, 62% of Americans now believe that it’s impossible to go about their daily lives without companies collecting data about them. Still, despite the importance of privacy in business for consumers, companies are reluctant to act. Privacy initiatives often stay on the back burner due to perceived complexity. That’s true to some extent.

  Privacy in business does assume complex technical changes to your data management. But to be a privacy-centred organisation, you also need to re-think your processes, practices, and culture. 

  Here are four ways to start your journey to better user privacy and data security. 

  1. Revise Your Data Collection Process to Gain Consumer Trust 

  The public is wary of sharing data with businesses because they are suspicious of its subsequent usage. 

  However, not all data collection is bad or wrong. In many cases, you need specific data for service delivery, compliance, or good-natured personalisation. 

  That’s exactly what consumers expect. Almost half of US consumers say they’d trust a company that limits the amount of personal information requested and only asks for data relevant to its products/services. 

  By limiting data collection and offering transparent data usage terms, you can : 

  • Reassure reluctant users to try your product or service — hence, boost conversions and sales. 
  • Retain existing audiences by gaining their trust, which leads to loyalty and higher customer lifetime value (CLV). 

  To gain consumers’ trust, implement proper consent and opt-out mechanisms. Then create educational materials about how you are collecting and using their data.

  2. Perform Data Mapping to Determine Where Sensitive Data Rests 

  Businesses are already pressed with an expanded cyber-security radar, courtesy of remote work, digital payment processing, IoT device adoption, etc. Yet, 41% of the executives don’t think their security initiatives have kept up with the digital transformations.

  Loopholes in security eventually result in a data breach. The average cost of a data breach looms at $4.24 million globally. The sum includes regulatory fines and containment costs, plus indirect losses in the form of reduced brand equity and market share. 

  Lax data protection in business also undermines consumer trust : 87% of consumers wouldn’t transact with a company if they had qualms with its security practices. 

  To improve your security posture, analyse where you are storing sensitive consumer data, who has access to it (internally and externally), and how you are protecting it. Then work with cybersecurity specialists on implementing stronger consumer security mechanisms (e.g. auto-log offs, secure password policy, etc) and extra internal security policies (if needed). 

  At the same time, start practising data minimisation. Ensure that all collected data is : 

  • Adequate – sufficient to meet your stated objectives 
  • Relevant – is rationally linked to the objectives 
  • Limited – no unnecessary data is collected or stored
  • Timely – data is periodically reviewed and removed when unnecessary 

  

  These principles prevent data hoarding. Also, they help improve your security posture and regulatory compliance by reducing the volume of information you need to safeguard.

  3. Do an Inventory of Your Business Tools

  Data leaks and consumer privacy breaches often occur through third parties. Because Google Analytics was deemed in breach of European GDPR in France, Austria and Italy, businesses using it are vulnerable to lawsuits (which are already happening). 

  Investigate your corporate toolkit to determine “weak links” – tools with controversial privacy policies, murky data collection practices, and poor security. 

  Treat it as a journey and pick your battles. By relying on Big Tech products for years, you might have overlooked better alternatives. 

  For example :

  • Matomo is a privacy-centred Google Analytics alternative. Our web analytics is compliant with GDPR, CCPA, and other global privacy laws. Unlike Google Analytics, we don’t exploit any data you collect and provide full transparency into how and where it’s stored. Or if you want a simple analytics solution, Fathom is another great privacy-friendly option.

  

  • For online data storage, you can choose Proton Drive or Nextcloud (open-source). Or host your corporate data with a local cloud hosting provider to avoid cross-border data transfers.

  

  Aim to progressively replace Google products with more privacy-centred alternatives. 

  4. Cultivate a Privacy-Centred Corporate Culture 

  To make privacy a competitive advantage, you need every team member (at every level) to respect its importance. 

  This is a continuous process of inspiring and educating your people. Find “privacy ambassadors” who are willing to lead the conversations, educate others, and provide resources for leading the change. 

  On an operational level, incorporate privacy principles around data minimisation, bounded collection, and usage into your Code of Conduct, standard operating procedures (SOPs), and other policies. 

  Creating a privacy-centric culture takes effort, but it pays off well. Cisco estimates that for each dollar spent on privacy, an average organisation gets $2.70 in associated benefits. Almost half (47%) of organisations gain 2X returns on their privacy initiatives.

  Moving Forward with a Data Privacy Programme 

  Privacy has become a strong differentiator for brands. Consumers crave transparency and ethical data usage. Regulators mandate limited data collection and proper security mechanisms.

  But sweeping changes are hard to implement. So start small and go one step at a time. Understand which first-party data your company collects and how it is stored.

  Then look into the tools and technologies you are using for data collection. Do these provide sufficient privacy controls ? How are they using data collected on your behalf ? Finally, move to wider transformations, pertaining to data management, cybersecurity, and cultural practices. 

  Be consistent with your effort — and eventually, all the pieces will fall into place. 

• ffprobe to bitrate variable stopped working

  6 novembre 2023, par Bricktop

  I have a simple script to encode a video using the same bitrate as the original. I use ffprobe to fetch the bitrate like this :

  


  ffprobe "%file%" -v 0 -select_streams v:0 -show_entries stream=bit_rate -print_format compact=p=0:nokey=1 >%temp%\bitrate.txt


  


  However, while fixing a but in the script where I had an odd number of " marks, I suddenly ran into this problem with ffprobe :

  


  Argument ' -v 0 -select_streams v:0 -show_entries stream=bit_rate -print_format compact=p=0:nokey=1 >C:\Users\ADMINI~1\AppData\Local\Temp\bitrate.txt' provided as input filename, but 'D:\VIDEO\AMBIANCE\SCOPITONE\MUSIC TELEVISION\This Here - Calm - OFFICIAL VIDEO (1080p 25fps AV1-128kbit AAC).mp4' was already specified.


  


  I am trying to understand this, scanning insanely for yet another " or something in my code but can't figure it out. Here is the full code :

  


  :: write file to queue (first)
move /y "%~dpn0.txt" "%temp%\%~n0.tmp" >nul
echo "%~1" >"%~dpn0.txt"
type "%temp%\%~n0.tmp" >>"%~dpn0.txt"

:: desyncronize instances (todo: try support for adding 9 files at a time)
timeout /t %time:~9,1% /nobreak
:: if not first instance exit
tasklist /fi "imagename eq handbrakecli.exe" | find /i "handbrakecli" && exit
title Transcode

:: delegate queue
for /f "delims=" %%f in (%~dpn0.txt) do (
    set "name=%%~nf"
    set "file=%%~f"
    rem todo: if file has x264 or other video codec mentioned, change to x265
    set "code=%%~dpnf (x265 transcoded)%%~xf"
    call :transcode
)
echo all done!
exit /b

:transcode
title "%name%"
if not exist "%file%" echo %date% %time% source file missing %file% >>%~dpn0.log & goto cleanup
if exist "%code%" echo %date% %time% target file exists %file% >>%~dpn0.log & goto cleanup

:: determine appropriate bitrate (does not seem to work on .webm files, closing the script as a result)
%~dp0ffprobe "%file%" -v 0 -select_streams v:0 -show_entries stream=bit_rate -print_format compact=p=0:nokey=1 >%temp%\bitrate.txt
set /p bitrate=<%temp%\bitrate.txt
:: reduce to full kilobytes
set "bitrate=%bitrate:~0,-3%"
if not defined bitrate echo failed to fetch bitrate & echo %date% %time% no bitrate for %file% >>%~dpn0.log & exit /b
if %bitrate% gtr 7000 set bitrate=7000

:: transcode
%~dp0HandBrakeCLI -i "%file%" -o "%code%" --encoder x265_10bit --encoder-preset slow --encoder-profile main444-10 --vb %bitrate% --two-pass --turbo --audio 1-9 --aencoder copy --audio-copy-mask aac,ac3,mp2,mp3,opus --audio-fallback opus --ab 160 --drc 2.0

:: remove current file from queue, regardless
:cleanup
findstr /v /c:"%file%" "%~dpn0.txt" >"%temp%\%~n0.tmp"
move /y "%temp%\%~n0.tmp" "%~dpn0.txt"


  


  It appears that the set "file=%%~f" is the problem, somehow it shows up as set "file=D:\VIDEO\this video here.mp4" " where the last two characters " should not belong, and I don't know what to change to fix this.

  


  Every type of improvement to the script is very welcomed !

  


• Why iFrame is a good idea

  15 octobre 2009

  I’ve seen some hilariously uninformed posts about the new Apple iFrame specification. Let me take a minute to explain what it actually is.

  First off, as opposed to what the fellow in the Washington Post writes, it’s not really a new format. iFrame is just a way of using formats that we’ve already know and love. As the name suggests, iFrame is just an i-frame only H.264 specification, using AAC audio. An intraframe version of H.264 eh ? Sounds a lot like AVC-Intra, right ? Exactly. And for exactly the same reasons - edit-ability. Whereas AVC-Intra targets the high end, iFrame targets the low end.

  Even when used in intraframe mode, H.264 has some huge advantage over the older intraframe codecs like DV or DVCProHD. For example, significantly better entropy coding, adaptive quantization, and potentially variable bitrates. There are many others. Essentially, it’s what happens when you take DV and spend another 10 years working on making it better. That’s why Panasonic’s AVC-Intra cameras can do DVCProHD quality video at half (or less) the bitrate.

  Why does iFrame matter for editing ? Anyone who’s tried to edit video from one of the modern H.264 cameras without first transcoding to an intraframe format has experienced the huge CPU demands and sluggish performance. Behind the scenes it’s even worse. Because interframe H.264 can have very long GOPs, displaying any single frame can rely on dozens or even hundreds of other frames. Because of the complexity of H.264, building these frames is very high-cost. And it’s a variable cost. Decoding the first frame in a GOP is relatively trivial, while decoding the middle B-frame can be hugely expensive.

  Programs like iMovie mask that from the user in some cases, but at the expensive of high overhead. But, anyone who’s imported AVC-HD video into Final Cut Pro or iMovie knows that there’s a long "importing" step - behind the scenes, the applications are transcoding your video into an intraframe format, like Apple Intermediate or ProRes. It sort of defeats one of the main purposes of a file-based workflow.

  You’ve also probably noticed the amount of time it takes to export a video in an interframe format. Anyone who’s edited HDV in Final Cut Pro has experienced this. With DV, doing an "export to quicktime" is simply a matter of Final Cut Pro rewriting all of the data to disk - it’s essentially a file copy. With HDV, Final Cut Pro has to do a complete reencode of the whole timeline, to fit everything into the new GOP structure. Not only is this time consuming, but it’s essentially a generation loss.

  iFrame solves these issues by giving you an intraframe codec, with modern efficiency, which can be decoded by any of the H.264 decoders that we already know and love.

  Having this as an optional setting on cameras is a huge step forward for folks interested in editing video. Hopefully some of the manufacturers of AVC-HD cameras will adopt this format as well. I’ll gladly trade a little resolution for instant edit-ability.