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• Introducing WebM, an open web media project

  19 mai 2010, par noreply@blogger.com (christosap)

  A key factor in the web’s success is that its core technologies such as HTML, HTTP, TCP/IP, etc. are open and freely implementable. Though video is also now core to the web experience, there is unfortunately no open and free video format that is on par with the leading commercial choices. To that end, we are excited to introduce WebM, a broadly-backed community effort to develop a world-class media format for the open web.

  WebM includes :
  

  • VP8, a high-quality video codec we are releasing today under a BSD-style, royalty-free license
  • Vorbis, an already open source and broadly implemented audio codec
  • a container format based on a subset of the Matroska media container

  The team that created VP8 have been pioneers in video codec development for over a decade. VP8 delivers high quality video while efficiently adapting to the varying processing and bandwidth conditions found on today’s broad range of web-connected devices. VP8’s efficient bandwidth usage will mean lower serving costs for content publishers and high quality video for end-users. The codec’s relative simplicity makes it easy to integrate into existing environments and requires less manual tuning to produce high quality results. These existing attributes and the rapid innovation we expect through the open-development process make VP8 well suited for the unique requirements of video on the web.

  A developer preview of WebM and VP8, including source code, specs, and encoding tools is available today at www.webmproject.org.

  We want to thank the many industry leaders and web community members who are collaborating on the development of WebM and integrating it into their products. Check out what Mozilla, Opera, Google Chrome, Adobe, and many others below have to say about the importance of WebM to the future of web video.

  
  

  AMD

  ARM

  Brightcove

  Broadcom

  Collabora

  Digital Rapids

  Encoding.com

  Grab Networks

  iLinc

  INLET

  Kaltura

  Logitech

  MIPS

  Nvidia

  Ooyala

  Qualcomm

  Skype

  Sorenson

  Telestream
  

  Texas Instruments

  Verisilicon

  ViewCast

  Wildform

  
  

  Posted by Jeremy Doig, Engineering Director of video and Mike Jazayeri, Group Product Manager, Google

  

• Introducing WebM, an open web media project

  20 mai 2010, par noreply@blogger.com (christosap)

  A key factor in the web’s success is that its core technologies such as HTML, HTTP, TCP/IP, etc. are open and freely implementable. Though video is also now core to the web experience, there is unfortunately no open and free video format that is on par with the leading commercial choices. To that end, we are excited to introduce WebM, a broadly-backed community effort to develop a world-class media format for the open web.

  WebM includes :
  

  • VP8, a high-quality video codec we are releasing today under a BSD-style, royalty-free license
  • Vorbis, an already open source and broadly implemented audio codec
  • a container format based on a subset of the Matroska media container

  The team that created VP8 have been pioneers in video codec development for over a decade. VP8 delivers high quality video while efficiently adapting to the varying processing and bandwidth conditions found on today’s broad range of web-connected devices. VP8’s efficient bandwidth usage will mean lower serving costs for content publishers and high quality video for end-users. The codec’s relative simplicity makes it easy to integrate into existing environments and requires less manual tuning to produce high quality results. These existing attributes and the rapid innovation we expect through the open-development process make VP8 well suited for the unique requirements of video on the web.

  A developer preview of WebM and VP8, including source code, specs, and encoding tools is available today at www.webmproject.org.

  We want to thank the many industry leaders and web community members who are collaborating on the development of WebM and integrating it into their products. Check out what Mozilla, Opera, Google Chrome, Adobe, and many others below have to say about the importance of WebM to the future of web video.

  
  

  AMD

  ARM

  Brightcove

  Broadcom

  Collabora

  Digital Rapids

  Encoding.com

  Grab Networks

  iLinc

  INLET

  Kaltura

  Logitech

  MIPS

  Nvidia

  Ooyala

  Qualcomm

  Skype

  Sorenson

  Telestream
  

  Texas Instruments

  Verisilicon

  ViewCast

  Wildform

  
  

  Posted by Jeremy Doig, Engineering Director of video and Mike Jazayeri, Group Product Manager, Google

  

• Evolution of Multimedia Fiefdoms

  1er octobre 2014, par Multimedia Mike — General

  I want to examine how multimedia fiefdoms have risen and fallen through the years.

  
  
  

  Back in the day, the multimedia fiefdoms were built around the formats put forth by competing companies : there was Microsoft/WMV, Apple/MOV, and Real/RM as the big contenders. On2 always wanted to be a player in this arena but could never quite catch a break. A few brave contenders held the line for open source and also for the power users who desired one application that could handle everything (my original motivation for wanting to get into multimedia hacking).

  The computer desktop was the battleground for internet-based media stream. Whatever happened to those days ? Actually, if memory serves, Flash-based video streaming stepped on all of them.

  Over the last 6-7 years, the battleground has expanded to cover mobile devices, where Flash’s impact has… lessened. During this time, multimedia technology pretty well standardized on a particular stack, namely, the MPEG (MP4/H.264/AAC) stack.

  The belligerents in this war tried for years to effectively penetrate new territory, namely, the living room where the television lived. This had been slowgoing for years due to various user interface and content issues, but steadily improved.

  Last April, Amazon announced their entry into the set-top box market with the Fire TV. That was when it suddenly crystallized for me that the multimedia ecosystem has radically shifted. Now, the multimedia fiefdoms revolve around access to content via streaming services.

  Off the top of my head, here are some of the fiefdoms these days (fiefdoms I have experience using) :

  • Netflix (subscription streaming)
  • Amazon (subscription, rental, and purchased streaming)
  • Hulu Plus (subscription streaming)
  • Apple (rental and purchased media)

  I checked some results on Can I Stream.It ? (which I refer to often) and found a bunch more streaming fiefdoms such as Google (both Play and YouTube, which are separate services), Sony, Xbox 360, Crackle, Redbox Instant, Vudu, Target Ticket, Epix, Sony, SnagFilms, and XFINITY StreamPix. And surely, these are probably just services available in the United States ; I know other geographical regions have their own fiefdoms.

  What happened ?

  When I got into multimedia hacking, there were all these disparate, competing ecosystems. As a consumer, I didn’t care where the media came from, I just wanted to play it. That’s what inspired me to work on open source multimedia projects. Now I realize that I have the same problem 10-15 years later : there are multiple competing ecosystems. I might subscribe to fiefdoms X and Y, but am frustrated to learn that something I’d like to watch is only available through fiefdom Z. Very few of these fiefdoms can be penetrated using open source technology.

  I’m not really sure about the point about this whole post. Multimedia technology seems really standardized these days. But that’s probably just my perspective because I have spent way too long focusing on a few areas of multimedia technology such as audio and video coding. It’s interesting that all these services probably leverage the same limited number of codecs. Their differentiation comes from the catalog of content that each is able to license for streaming. There are different problems to solve in the multimedia arena now.