24 septembre

Piwik http://piwik.org/

• 22:45
  Strategies for Reducing Bank Customer Acquisition Cost [2024] - Daniel Crough Piwik
  Acquiring new customers is no small feat — regardless of the size of your team. The expenses of various marketing efforts tend to pile up fast, even more so when your business operates in a highly competitive industry like banking. At the same time, marketing budgets continue to decrease — dropping from an average of 9.1% of total company revenue in 2023 down to 7.7% in 2024 — prompting businesses in the financial services industry to figure out how they can do more with less. That brings us to bank customer acquisition cost (CAC) — a key business metric that can reveal quite a bit about (...) -- Uncategorized