10 décembre

Piwik http://piwik.org/

• 00:55
  Six Best Amplitude Alternatives - Daniel Crough Piwik
  Product analytics is big business. Gone are the days when we could only guess what customers were doing with our products or services. Now, we can track, visualise, and analyse how they interact with them and, with that, constantly improve and optimise. The problem is that many product analytics tools are expensive and complicated — especially for smaller businesses. They’re also packed with functionality more attuned to the needs of massive companies. Amplitude is such a tool. It’s brilliant and it has all the bells and whistles that you’ll probably never need. Fortunately, there are (...) -- terms and conditions, data processing agreement (DPA)

3 décembre

Piwik http://piwik.org/

• 09:58
  Open Banking Security 101: Is open banking safe? - Daniel Crough Piwik
  Open banking is changing the financial industry. Statista reports that open banking transactions hit $57 billion worldwide in 2023 and will likely reach $330 billion by 2027. According to ACI, global real-time payment (RTP) transactions are expected to exceed $575 billion by 2028. Open banking is changing how banking works, but is it safe? And what are the data privacy and security implications for global financial service providers? This post explains the essentials of open banking security and addresses critical data protection and compliance questions. We’ll explore how a privacy-first (...) -- Banking and Financial Services

29 novembre

Piwik http://piwik.org/

• 21:51
  Lean Analytics in a Privacy-First Environment – Bootcamp with Timo Dechau - Daniel Crough Piwik
  In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post will summarize some of his key privacy-first analytics ideas, but be sure to check out the on-demand video for more detail.Watch the bootcamp on demand var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function()gform.scriptsLoaded=!0),window.addEventListener("DOMContentLoaded",function()gform.domLoa -- Banking and Financial Services, GDPR, Marketing, Privacy, Videos, Featured Banking Content

27 novembre

Piwik http://piwik.org/

• 21:48
  Four Trends Shaping the Future of Analytics in Banking - Daniel Crough Piwik
  While retail banking revenues have been growing in recent years, trends like rising financial crimes and capital required for generative AI and ML tech pose significant risks and increase operating costs across the financial industry, according to McKinsey’s State of Retail Banking report. Today’s financial institutions are focused on harnessing AI and advanced analytics to make their data work for them. To be up to the task, analytics solutions must allow banks to give consumers the convenient, personalised experiences they want while respecting their privacy. In this article, we’ll (...) -- Banking and Financial Services

22 novembre

Piwik http://piwik.org/

• 22:31
  A Quick Start Guide to the Payment Services Directive (PSD2) - Daniel Crough Piwik
  In 2023, there were 266.2 billion real-time payments indicating that the demand for secure transactions has never been higher. As we move towards a more open banking system, there are a host of new payment solutions that offer convenience and efficiency, but they also present new risks. The Payment Services Directive 2 (PSD2) is one of many regulations established to address these concerns. PSD2 is a European Union (EU) business initiative to offer smooth payment experiences while helping customers feel safe from online threats. In this post, learn what PSD2 includes, how it improves (...) -- Banking and Financial Services, Privacy

13 novembre

Piwik http://piwik.org/

• 20:09
  Join us at MatomoCamp 2024 world tour edition - Daniel Crough Piwik
  Join us at MatomoCamp 2024 world tour edition, our online conference dedicated to Matomo Analytics—the leading open-source web analytics platform that prioritises data privacy.🗓️ Date: 14 November 2024🌐 Format: 24-hour virtual conference accessible worldwide💰 Cost: Free and no need to registerEvent highlightsOpening ceremony Begin the day with a welcome from Ronan Chardonneau, co-organiser of MatomoCamp and customer success manager at Matomo. View session | iCal linkKeynote: “Matomo by its creator” Attend a special session with Matthieu Aubry, the founder of Matomo Analytics. Learn about the (...) -- Uncategorized

9 novembre

Piwik http://piwik.org/

• 02:14
  How HSBC and ING are transforming banking with AI - Daniel Crough Piwik
  We recently partnered with FinTech Futures to produce an exciting webinar discussing how analytics leaders from two global banks are using AI to protect customers, streamline operations, and support environmental goals. Watch the on-demand webinar: Advancing analytics maturity. Email By providing your email and clicking “submit”, you agree to receive direct marketing materials relating to Matomo products and services, surveys, information about events, publications and promotions. You can unsubscribe at any time by clicking the opt-out link provided in each communication. We will process (...) -- Banking and Financial Services, Featured Banking Content

25 octobre

Piwik http://piwik.org/

• 22:12
  Banking Data Strategies – A Primer to Zero-party, First-party, Second-party and Third-party data - Daniel Crough Piwik
  Banks hold some of our most sensitive information. Every transaction, loan application, and account balance tells a story about their customers’ lives. Under GDPR and banking regulations, protecting this information isn’t optional – it’s essential. Yet banks also need to understand how customers use their services to serve them better. The solution lies in understanding different types of banking data and how to handle each responsibly. From direct customer interactions to market research, each data source serves a specific purpose and requires its own privacy controls. Before diving into how (...) -- Banking and Financial Services, Privacy

21 octobre

Piwik http://piwik.org/

• 23:18
  Google Analytics Sampling: Why It Matters and How to Avoid It - Daniel Crough Piwik
  When marketing decisions rely on website analytics, accuracy matters. However, Google Analytics and other analytics platforms sample data to generate reports, which can sometimes misrepresent the true data trends. Read More -- Analytics Tips

4 octobre

Piwik http://piwik.org/

• 23:16
  Understanding User Flow: Eight Practical Examples for Better UX - Daniel Crough Piwik
  Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a mess rather than a masterpiece. Similarly, designing a website without understanding user flow is a recipe for confusion and lost conversions. User flows—the paths visitors take through your site—are the recipes for digital success. They provide a clear sequence of steps that guide users towards their goals, whether that’s making a purchase, signing up for a newsletter, or finding information. By understanding and optimising these (...) -- Analytics Tips, UX

24 septembre

Piwik http://piwik.org/

• 22:45
  Strategies for Reducing Bank Customer Acquisition Cost [2024] - Daniel Crough Piwik
  Acquiring new customers is no small feat — regardless of the size of your team. The expenses of various marketing efforts tend to pile up fast, even more so when your business operates in a highly competitive industry like banking. At the same time, marketing budgets continue to decrease — dropping from an average of 9.1% of total company revenue in 2023 down to 7.7% in 2024 — prompting businesses in the financial services industry to figure out how they can do more with less. That brings us to bank customer acquisition cost (CAC) — a key business metric that can reveal quite a bit about (...) -- Banking and Financial Services

17 septembre

Piwik http://piwik.org/

• 09:15
  Marketing Analytics in Banking: How to Be Effective and Compliant - Daniel Crough Piwik
  Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics as the biggest skill gap in their department. Read More -- Banking and Financial Services, Marketing, Privacy, banks, finserv, fintech, marketing analytics

13 septembre

Piwik http://piwik.org/

• 00:27
  Overcoming Fintech and Finserv’s Biggest Data Analytics Challenges - Daniel Crough Piwik
  Data powers innovation in financial technology (fintech), from personalized banking services to advanced fraud detection systems. Industry leaders recognize the value of strong security measures and customer privacy. A recent survey highlights this focus, with 72% of finance Chief Risk Officers identifying cybersecurity as their primary concern. Beyond cybersecurity, fintech and financial services (finserv) companies are bogged down with massive amounts of data spread throughout disconnected systems. Between this, a complex regulatory landscape and an increasingly tech-savvy and (...) -- Banking and Financial Services, Marketing, Security

24 juillet

Piwik http://piwik.org/

• 22:31
  7 Fintech Marketing Strategies to Maximise Profits in 2024 - Erin Piwik
  Fintech investment skyrocketed in 2021, but funding tanked in the following two years. A -63% decline in fintech investment in 2023 saw the worst year in funding since 2017. Luckily, the correction quickly floored, and the fintech industry will recover in 2024, but companies will have to work much harder to secure funds. F-Prime’s The 2024 State of Fintech Report called 2023 the year of “regulation on, risk off” amid market pressures and regulatory scrutiny. Funding is rising again, but investors want regulatory compliance and stronger growth performance from fintech ventures. Here are seven (...) -- terms and conditions, data processing agreement (DPA)
• 01:35
  Fintech Content Marketing: 10 Best Practices & Growth Strategies - Erin Piwik
  Content marketing is an effective strategy for growth and building trust. This is especially true in the fintech industry, where competition is intense and trust is crucial. Content marketing helps you strengthen customer relationships, engage your audience, and differentiate yourself from competitors. To get the most out of your fintech content marketing, you need to develop the right strategy. In this guide, we’ll cover everything you need to know about content marketing for fintech companies so you can expand your reach and grow your business. What is fintech content marketing? Fintech (...) -- terms and conditions, data processing agreement (DPA)

22 juillet

Piwik http://piwik.org/

• 21:55
  OCPA, FDBR and TDPSA – What you need to know about the US’s new privacy laws - Daniel Crough Piwik
  On July 1, 2024, new privacy laws took effect in Florida, Oregon, and Texas. People in these states now have more control over their personal data, signaling a shift in privacy policy in the United States. Here’s what you need to know about these laws and how privacy-focused analytics can help your business stay compliant. Consumer rights are front and centre across all three laws The Florida Digital Bill of Rights (FDBR), Oregon Consumer Privacy Act (OCPA), and Texas Data Privacy and Security Act (TDPSA) grant consumers similar rights. Access: Consumers can access their personal data held (...) -- terms and conditions, data processing agreement (DPA)

18 juillet

Piwik http://piwik.org/

• 04:08
  Multi-Site Management (Quick-Start Guide) - Erin Piwik
  Do you run multiple websites? Or, you’re expanding from one to two sites? Multi-site management isn’t an easy task. While there are dozens of reasons why you may need to operate several sites, like brick and mortar stores opening new locations in different regions, you need to ensure you’re following the right strategies so you remain successful. So, how do you actually manage multiple websites at the same time without spreading yourself thin? Using a single dashboard. In this guide, we’ll cover everything you need to know about managing multiple sites in a single location at once so you can (...) -- terms and conditions, data processing agreement (DPA)
• 02:35
  A Guide to Bank Customer Segmentation - Erin Piwik
  Banking customers are more diverse, complex, and demanding than ever. As a result, banks have to work harder to win their loyalty, with 75% saying they would switch to a bank that better fits their needs. The problem is banking customers’ demands are increasingly varied amid economic uncertainties, increased competition, and generational shifts. If banks want to retain their customers, they can’t treat them all the same. They need a bank customer segmentation strategy that allows them to reach specific customer groups and cater to their unique demands. What is customer segmentation? (...) -- terms and conditions, data processing agreement (DPA)

26 juin

Piwik http://piwik.org/

• 23:42
  Export your data from Universal Analytics or Universal Analytics 360 - Erin Piwik
  How to export your dataWe would love for you to try Matomo, but first let’s get your data from Google:Export your UA360 dataExport or archive your UA dataImport your data to MatomoHere’s how to Import your data to Matomo CloudHere’s how to import your data to Matomo On-Premise/self-hosted .cloudsubform font-size: 13px; .matomo_signup-elementor-widget .text-center text-align: center; .cloudsubform label font-weight: bold; .cloudsubform input width: 100%; .cloudsubform .list-unstyled list-style:none; margin-left: 0; input.form-control border-color: #e7e7e7; background: #fff; (...) -- Export your UA360 data, Export or archive your UA data, terms and conditions, data processing agreement (DPA)
• 22:34
  What is Web Log Analytics and Why You Should Use It - Erin Piwik
  Can’t use JavaScript tracking on your website? Need a more secure and privacy-friendly way to understand your website visitors? Web log analytics is your answer. This method pulls data directly from your server logs, offering a secure and privacy-respecting alternative. In this blog, we cover what web log analytics is, how it compares to JavaScript tracking, who it is best suited for, and why it might be the right choice for you. What are server logs? Before diving in, let’s start with the basics: What are server logs? Think of your web server as a diary that notes every visit to your (...) -- terms and conditions, data processing agreement (DPA)
• 00:54
  SEO for Financial Services: The Ultimate Guide - Erin Piwik
  You know that having a digital marketing strategy is crucial for helping your financial services business capture the attention and trust of potential customers and thrive in an increasingly competitive digital landscape. The question is — what’s the best way to go about improving your ranking in SERPs and driving organic traffic to your website? That’s where SEO strategies for financial services come into play. This article will cover everything your company needs to know about SEO for financial services — from the unique challenges you’ll face to the proven tips and strategies you can (...) -- terms and conditions, data processing agreement (DPA)

17 juin

Piwik http://piwik.org/

• 23:45
  A Guide to Ethical Web Analytics in 2024 - Erin Piwik
  User data is more valuable and sought after than ever. Ninety-four percent of respondents in Cisco’s Data Privacy Benchmark Study said their customers wouldn’t buy from them if their data weren’t protected, with 95% saying privacy was a business imperative. Unfortunately, the data collection practices of most businesses are far from acceptable and often put their customers’ privacy at risk. But it doesn’t have to be this way. You can ethically collect valuable and insightful customer data—you just need the right tools. In this article, we show you what an ethical web analytics solution can (...) -- terms and conditions, data processing agreement (DPA)

29 mai

Piwik http://piwik.org/

• 02:57
  Introducing Updates to the Funnels Feature - Erin Piwik
  We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility. if ('function' === typeof window.playMatomoVideo) window.playMatomoVideo("FunnelsProductUpdate2024", "#FunnelsProductUpdate2024") else document.addEventListener("DOMContentLoaded", function() window.playMatomoVideo("FunnelsProductUpdate2024", "#FunnelsProductUpdate2024"); ); Here’s what’s changing: Setting up and managing funnels is now easier than ever Previously, creating funnels was tedious and required going through the Goals feature. But we’ve changed that with the (...) -- terms and conditions, data processing agreement (DPA)

21 mai

Piwik http://piwik.org/

• 23:27
  B2B Marketing Attribution Guide: How to Master It in 2024 - Erin Piwik
  The last thing you want is to invest your advertising dollars in channels, campaigns and ads that don’t work. But B2B marketing attribution — figuring out which marketing efforts drive revenue — is far from easy. With longer sales funnels and multiple people from the same company involved in the same sales process, B2B (business-to-business) is a different ballgame from B2C (business-to-consumer) marketing. In this guide, we break down what B2B marketing attribution is, how it’s different, which tools you can use to set it up and the best practices. What is B2B marketing attribution? (...) -- terms and conditions, data processing agreement (DPA)

20 mai

Piwik http://piwik.org/

• 21:38
  B2B Customer Journey Map: A Quickfire Guide for Growth - Erin Piwik
  What is a company’s biggest asset? Its product? Its employees? Its unique selling proposition? More and more people are recognising it’s something else entirely: your customers. Without your customers, your business can’t exist. Nearly 77% of B2B buyers found the buying process too complicated. With more competition than ever, it’s crucial you provide the best possible experience for them. That’s where your customer journey comes in. If you’re in the B2B space, you need to know how to map out the journey. By building a B2B customer journey map, you’ll be able to analyse the weak spots in the (...) -- terms and conditions, data processing agreement (DPA)
• 01:32
  GA360 vs GA4: Key Differences and Challenges - Erin Piwik
  While the standard Universal Analytics (UA) was sunset for free users in July 2023, Google Analytics 360 (GA360) users could postpone the switch to GA4 for another 12 months. But time is running out. As July is rapidly approaching, GA360 customers need to prepare for the switch to Google Analytics 4 (GA4) or another solution. This comparison post will help you understand the differences between GA360 vs. GA4. We’ll dive beneath the surface, examining each solution’s privacy implications and their usability, features, new metrics and measurement methods. What is Google Analytics 4 (...) -- terms and conditions, data processing agreement (DPA)
• 00:46
  GA360 Sunset: Is Now the Time to Switch? - Erin Piwik
  Google pushed the sunset date of Universal Analytics 360 to July 2024, giving enterprise users more time to transition to Google Analytics 4. This extension is also seen by some as time to find a suitable alternative. While Google positions GA4 as an upgrade to Universal Analytics, the new platform has faced its fair share of backlash. So before you rush to meet the new sunset deadline, ask yourself this question: Is now the time to switch to a Google Analytics alternative? In this article, we’ll explain what the new GA360 sunset date means and show you what you could gain by choosing a (...) -- terms and conditions, data processing agreement (DPA)

13 mai

Piwik http://piwik.org/

• 21:52
  A Guide to GDPR Sensitive Personal Data - Erin Piwik
  The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals. The GDPR distinguishes between “special categories of personal data” (also referred to as “sensitive”) and other personal data and imposes stricter requirements on collection and processing of sensitive data. Understanding these differences will help your company comply with the requirements and avoid heavy penalties. In this article, we’ll explain what personal data is considered “sensitive” (...) -- terms and conditions, data processing agreement (DPA)
• 21:44
  What Is Data Misuse & How to Prevent It? (With Examples) - Erin Piwik
  Your data is everywhere. Every time you sign up for an email list, log in to Facebook or download a free app onto your smartphone, your data is being taken. This can scare customers and users who fear their data will be misused. While data can be a powerful asset for your business, it’s important you manage it well, or you could be in over your head. In this guide, we break down what data misuse is, what the different types are, some examples of major data misuse and how you can prevent it so you can grow your brand sustainably. What is data misuse? Data is a good thing. It helps analysts (...) -- terms and conditions, data processing agreement (DPA)

9 mai

Piwik http://piwik.org/

• 23:27
  10 Customer Segments Examples and Their Benefits - Erin Piwik
  Now that companies can segment buyers, the days of mass marketing are behind us. Customer segmentation offers various benefits for marketing, content creation, sales, analytics teams and more. Without customer segmentation, your personalised marketing efforts may fall flat. According to the Twilio 2023 state of personalisation report, 69% of business leaders have increased their investment in personalisation. There’s a key reason for this — customer retention and loyalty directly benefit from personalisation. In fact, 62% of businesses have cited improved customer retention due to (...) -- terms and conditions, data processing agreement (DPA)
• 22:52
  Data Privacy Issues to Be Aware of and How to Overcome Them - Erin Piwik
  Data privacy issues are a significant concern for users globally. Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that around 53% of EU internet users refused to let companies access their data for advertising purposes. These findings send a clear message: if companies want to build consumer trust, they must honour users’ data privacy concerns. The best way to do this is by adopting transparent, ethical data collection practices — which also supports the simultaneous goal of maintaining (...) -- terms and conditions, data processing agreement (DPA)
• 21:49
  What Is Data Ethics & Why Is It Important in Business? - Erin Piwik
  Data is powerful — every business on earth uses data. But some are leveraging it more than others. The problem? Not all businesses are using data ethically. You need to collect, store, and analyse data to grow your business. But, if you aren’t careful, you could be crossing the line with your data usage into unethical territories. In a society where data is more valuable than ever, it’s crucial you perform ethical practices. In this article, we break down what data ethics is, why it’s important in business and how you can implement proper data ethics to ensure you stay compliant while growing (...) -- terms and conditions, data processing agreement (DPA)
• 20:48
  How to Conduct a Customer Journey Analysis (Step-by-Step) - Erin Piwik
  Your customers are everything. Treat them right, and you can generate recurring revenue for years. Treat them wrong; you’ll be spinning your wheels and dealing with churn. How do you give your customers the best experience possible so they want to stick around? Improve their customer experience. How? By conducting a customer journey analysis. When you know how your customers experience your business, you can improve it to meet and exceed customer expectations. In this guide, we’ll break down how the customer journey works and give you a step-by-step guide to conduct a thorough customer (...) -- terms and conditions, data processing agreement (DPA)

8 mai

Piwik http://piwik.org/

• 03:35
  CRO Program: Best Practices and KPIs to Track [2024] - Erin Piwik
  Driving traffic to your website is only one part of the equation; the second part is getting those visitors to convert by completing a desired action — creating an account, signing up for a newsletter or completing a purchase. But if you fail to optimise your website for conversions, you’ll have a hard time guiding visitors further down the funnel and turning them into customers. That’s where a CRO program (or conversion rate optimisation) can help. This article will cover conversion rate optimisation best practices and outline key metrics and KPIs to start tracking to see an improvement (...) -- terms and conditions, data processing agreement (DPA)

7 mai

Piwik http://piwik.org/

• 22:27
  How (and Why) to Run a Web Accessibility Audit in 2024 - Erin Piwik
  When most businesses design their websites, they primarily think about aesthetics, not accessibility. However, not everyone who visits your website has the same abilities or access needs. Eight percent of the US population has visual impairments. The last thing you want is to alienate website visitors with a bad experience because your site isn’t up to accessibility standards. (And with growing international regulation, risk fines or lawsuits as a result.) A web accessibility audit can help you identify and fix any issues for users with impaired vision, hearing or other physical (...) -- terms and conditions, data processing agreement (DPA)
• 22:04
  Accessibility Testing: Why It Matters and How to Get Started - Erin Piwik
  Nearly 96% of website homepages had failures with meeting web accessibility criteria in 2024. Aside from not complying with web accessibility laws and regulations, companies are failing a growing number of users with accessibility needs. With disabilities, chronic illnesses and ageing populations all rising, brands need to take accessibility more seriously. In this article, we explain why accessibility testing is so important and how you can get started today. What is accessibility testing? Accessibility testing optimises digital experiences to make them accessible for users with a range (...) -- terms and conditions, data processing agreement (DPA)
• 01:31
  What Is Ethical SEO & Why Does It Matter? - Erin Piwik
  Do you want to generate more revenue? Then, you need to ensure you have a steady stream of traffic flowing to your site. Search engines like Google, Bing and Yahoo are powerful mediums you can use to scale your business. Search engine optimisation (SEO) is the process of creating search engine-friendly content to draw in traffic to your website. But, if you aren’t careful, you could be crossing the line of ethical SEO into unethical SEO. In this article, we break down what ethical SEO is, why it’s important in business and how you can implement effective SEO into your business while (...) -- terms and conditions, data processing agreement (DPA)
• 04:00
  Consent Mode v2: Everything You Need to Know - Alex Piwik
  Confused about Consent Mode v2 and its impact on your website analytics? You’re not the only one. Google’s latest update has left many scratching their heads about data privacy and tracking. In this blog, we’re getting straight to the point. We’ll break down what Consent Mode v2 is, how it works, and the impact it has. What is Consent Mode? What exaclty is Google Consent Mode and why is there so much buzz surrounding it? This question has been frustrating analysts and marketers worldwide since the beginning of this year. Consent Mode is the solution from Google designed to manage data (...) -- Analytics Tips

3 mai

Piwik http://piwik.org/

• 03:48
  What Are Website KPIs (10 KPIs and Best Ways to Track Them) - Erin Piwik
  Trying to improve your website’s performance? Have you ever heard the phrase, “What gets measured gets managed?” To improve, you need to start crunching your numbers. The question is, what numbers are you supposed to track? If you want to improve your conversions, then you need to track your website KPIs. In this guide, we’ll break down the top website KPIs you need to be tracking and how you can track them so you can double down on what’s working with your website (and ditch what’s not). Let’s begin. What are website KPIs? Before we dive into website KPIs, let’s define “KPI.” A KPI is a key (...) -- terms and conditions, data processing agreement (DPA)

17 avril

Piwik http://piwik.org/

• 04:16
  How to Implement Cross-Channel Analytics: A Guide for Marketers - Erin Piwik
  Every modern marketer knows they have to connect with consumers across several channels. But do you know how well Instagram works alongside organic traffic or your email list? Are you even tracking the impacts of these channels in one place? You need a cross-channel analytics solution if you answered no to either of these questions. In this article, we’ll explain cross-channel analytics, why your company probably needs it and how to set up a cross-channel analytics solution as quickly and easily as possible. What is cross-channel analytics? Cross-channel analytics is a form of marketing (...) -- terms and conditions, data processing agreement (DPA)

15 avril

Piwik http://piwik.org/

• 00:11
  Clickstream Data: Definition, Use Cases, and More - Erin Piwik
  Gaining a deeper understanding of user behaviour — customers’ different paths, digital footprints, and engagement patterns — is crucial for providing a personalised experience and making informed marketing decisions. In that sense, clickstream data, or a comprehensive record of a user’s online activities, is one of the most valuable sources of actionable insights into users’ behavioural patterns. This article will cover everything marketing teams need to know about clickstream data, from the basic definition and examples to benefits, use cases, and best practices. What is clickstream data? (...) -- terms and conditions, data processing agreement (DPA)

14 avril

Piwik http://piwik.org/

• 23:24
  A Beginner’s Guide to Omnichannel Analytics - Erin Piwik
  Linear customer journeys are as obsolete as dial-up internet and floppy disks. As a marketing manager, you know better than anyone that customers interact with your brand hundreds of times across dozens of channels before purchasing. That can make tracking them a nightmare unless you build an omnichannel analytics solution. Alas, if only it were that simple. Unfortunately, it’s not enough to collect data on your customers’ complex journeys just by buying an omnichannel platform. You need to generate actionable insights by using marketing attribution to tie channels to conversions. This (...) -- terms and conditions, data processing agreement (DPA)

12 avril

Piwik http://piwik.org/

• 03:59
  7 Ecommerce Metrics to Track and Improve in 2024 - Erin Piwik
  You can invest hours into market research, create the best ads you’ve ever seen and fine-tune your budgets. But the only way to really know if your digital marketing campaigns move the needle is to track ecommerce metrics. It’s time to put your hopes and gut feelings aside and focus on the data. Ecommerce metrics are key performance indicators that can tell you a lot about the performance of a single campaign, a traffic source or your entire marketing efforts. That’s why it’s essential to understand what ecommerce metrics are, key metrics to track and how to improve them. Ready to do all of (...) -- terms and conditions, data processing agreement (DPA)

9 avril

Piwik http://piwik.org/

• 02:16
  16 Website Metrics to Track If You Want to Grow Your Business - Erin Piwik
  Conversion rate. Bounce rate. Sessions. There are dozens of metrics to keep up with in web analytics. It can be confusing at times trying to keep up with everything. But, if you want to improve your website performance and grow your business, you need to know what they are and how they work. Why? Because what you measure gets managed. This is true in your personal life and business. You must track various website metrics to help your business reach new heights. In this guide, you’ll learn about the most important website metrics, why they’re important and how to track them to grow your (...) -- terms and conditions, data processing agreement (DPA)

26 mars

Piwik http://piwik.org/

• 22:30
  Incrementality Testing: Quick-Start Guide (With Calculations) - Erin Piwik
  How do you know when a campaign is successful? When you earn more revenue than last month? Maybe. But how do you know how much of an impact a certain campaign or channel had on your sales? With marketing attribution, you can determine credit for each sale. But if you want a deeper look, you need to understand the incremental impact of each channel and campaign. The way you do this? Incrementality testing. In this guide, we break down what incrementality is, why it’s important and how to test it so you can double down on the activities driving the most growth. What is incrementality? So, (...) -- terms and conditions, data processing agreement (DPA)
• 22:05
  7 Benefits Segmentation Examples + How to Get Started - Erin Piwik
  Every copywriter knows the importance of selling a product’s benefits, not its features. So why should your marketing efforts be different? Answer: they shouldn’t. It’s time to stop using demographic or behavioural traits to group customers and start using benefits segmentation instead. Benefits segmentation groups your customers based on the value they get from your product or service. In this article, we’ll cover seven real-life examples of benefits segmentation, explain why it’s so powerful and show how to get started today. What is benefits segmentation? Benefits segmentation is a way for (...) -- terms and conditions, data processing agreement (DPA)
• 03:56
  What Is Incrementality & Why Is It Important in Marketing? - Erin Piwik
  Imagine this: you just launched your latest campaign and it was a major success. You blew last month’s results out of the water. You combined a variety of tactics, channels and ad creatives to make it work. Now, it’s time to build the next campaign. The only issue? You don’t know what made it successful or how much your recent efforts impacted the results. You’ve been building your brand for years. You’ve built up a variety of marketing pillars that are working for you. So, how do you know how much of your campaign is from years of effort or a new tactic you just implemented? The key is (...) -- terms and conditions, data processing agreement (DPA)

25 mars

Piwik http://piwik.org/

• 03:56
  CRO Audit: Increase Your Conversions in 10 Simple Steps - Erin Piwik
  You have two options if you’re unhappy with your website’s conversion rates. The first is to implement a couple of random tactics you heard on that marketing podcast, which worked for a business completely unrelated to yours. The other is to take a more systematic, measured approach. An approach that finds specific problems with the pages on your site and fixes them one by one. You’re choosing the second option, right? Good, then let’s explain what a conversion rate optimisation audit is and how you can complete one using our step-by-step process. What is a CRO audit? A conversion rate (...) -- terms and conditions, data processing agreement (DPA)

12 mars

Piwik http://piwik.org/

• 02:32
  Top 5 Customer Segmentation Software in 2024 - Erin Piwik
  In marketing, we all know the importance of reaching the right customer with the right message at the right time. That’s how you cut through the noise. For that, you need data on your customers — even though gathering the data is not enough. You can have all the data worldwide, but that raises an ethical responsibility and the need to make sense of it. Enter customer segmentation software — the answer to delivering personalised customer experiences at scale. This article lists some of the best customer segmentation tools currently in the market. We’ll also go over the benefits of using such (...) -- terms and conditions, data processing agreement (DPA)

11 mars

Piwik http://piwik.org/

• 09:22
  Marketing Touchpoints: Examples, KPIs, and Best Practices - Erin Piwik
  The customer journey is rarely straightforward. Rather, each stage comprises numerous points of contact with your brand, known as marketing touchpoints. And each touchpoint is equally important to the customer experience. This article will explore marketing touchpoints in detail, including how to analyse them with attribution models and which KPIs to track. It will also share tips on incorporating these touchpoints into your marketing strategy. What are marketing touchpoints? Marketing touchpoints are the interactions that take place between brands and customers throughout the latter’s (...) -- terms and conditions, data processing agreement (DPA)

10 mars

Piwik http://piwik.org/

• 23:51
  What is last click attribution? A beginner’s guide - Erin Piwik
  Imagine you just finished a successful marketing campaign. You reached new highs in campaign revenue. Your conversion was higher than ever. And you did it without dramatically increasing your marketing budget. So, you start planning your next campaign with a bigger budget. But what do you do? Where do you invest the extra money? You used several marketing tactics and channels in the last campaign. To solve this problem, you need to track marketing attribution — where you give conversion credit to a channel (or channels) that acted as a touchpoint along the buyer’s journey. One of the most (...) -- terms and conditions, data processing agreement (DPA)
• 22:39
  CRO Testing: The 6-Steps for Maximising Conversion Rates - Erin Piwik
  It’s a nightmare every marketing manager faces. Traffic is soaring after you’ve launched new digital marketing campaigns, but conversions have barely moved. Sound familiar? The good news is you’re not alone — loads of marketing managers struggle to get potential customers to purchase. The better news is that you can test dozens of strategies to turn around your site’s fortunes. Conversion rate optimisation testing (CRO testing for short) is the name for this kind of experimentation — and it can send conversion rates and revenue soaring. In this article, we’ll explain CRO testing and how you (...) -- terms and conditions, data processing agreement (DPA)

7 mars

Piwik http://piwik.org/

• 23:50
  The Only 7 Lead Generation Tools You Need in 2024 - Erin Piwik
  If you can’t get leads, you can’t get customers. To ensure you always have a steady stream of new customers (and revenue), you need to equip yourself with lead generation tools. Lead gen software does the heavy lifting for you so you can focus on providing great products and great services. With it, you’ll be able to turn more strangers into customers and grow your business. And you don’t need a ton of tools to get the job done, either. Consolidating your tech stack to a few select tools will help you get more done in less time (and with less confusion). In this article, we’ll analyse the top (...) -- terms and conditions, data processing agreement (DPA)
• 23:15
  Multivariate Testing vs A/B Testing (Quick-Start Guide) - Erin Piwik
  Traditional advertising (think Mad Men) was all about slogans, taglines and coming up with a one-liner that was meant to change the world. But that type of advertising was extremely challenging to test, so it was hard to know if it worked. Most of the time, nobody knew if they were being effective with their advertising. Enter modern marketing: the world of data-driven advertising. Thanks to the internet and web analytics tools like Matomo, you can quickly test almost anything and improve your site. The question is, should you do multivariate testing or A/B testing? While both have their (...) -- terms and conditions, data processing agreement (DPA)

26 février

Piwik http://piwik.org/

• 03:00
  6 Crucial Benefits of Conversion Rate Optimisation - Erin Piwik
  Whether investing time or money in marketing, you want the best return on your investment. You want to get as many customers as possible with your budget and resources. That’s what conversion rate optimisation (CRO) aims to do. But how does it help you achieve this major goal? This guide explores the concrete benefits of conversion rate optimisation and how they lead to more effective marketing and ROI. We’ll also introduce specific CRO best practices to help unlock these benefits. What is conversion rate optimisation? Conversion rate optimisation (CRO) is the process of examining your (...) -- terms and conditions, data processing agreement (DPA)

23 février

Piwik http://piwik.org/

• 01:08
  Attribution Tracking (What It Is and How It Works) - Erin Piwik
  Facebook, TikTok, Google, email, display ads — which one is best to grow your business? There’s one proven way to figure it out: attribution tracking. Marketing attribution allows you to see which channels are producing the best results for your marketing campaigns. In this guide, we’ll show you what attribution tracking is, why it’s important and how you can leverage it to accelerate your marketing success. What is attribution tracking? By 2026, the global digital marketing industry is projected to reach $786.2 billion. With nearly three-quarters of a trillion U.S. dollars being poured into (...) -- terms and conditions, data processing agreement (DPA)

22 février

Piwik http://piwik.org/

• 23:41
  7 Best Marketing Attribution Software in 2024 - Erin Piwik
  It can be hard to accurately track the impact of your marketing efforts across marketing channels and campaigns. That’s where marketing attribution software comes in. It goes beyond basic web analytics solutions that just look at the final click. Instead, it shows how different channels, content, and ads are performing at every step of the buyer’s journey, which gives a more accurate picture than just focusing on the last click. In this guide, we’ll cover the basics of marketing attribution, list the top marketing attribution software and explain how the issue of privacy is transforming the (...) -- terms and conditions, data processing agreement (DPA)
• 03:58
  How to Measure Marketing Effectiveness: A Step-by-Step Guide - Erin Piwik
  Are you struggling to prove that your marketing efforts are having a measurable impact on your company’s performance? We get it. You would think that digital marketing would make it easier to track the effectiveness of your marketing efforts. But in many ways, it’s harder than ever. With so many channels and strategies competing against each other, it can feel impossible to pin down the campaign that caused a conversion. That leaves you in a tricky spot as a marketing manager. It can be hard to know which campaigns to persevere with and harder still to prove your worth to stakeholders. (...) -- terms and conditions, data processing agreement (DPA)

16 février

Piwik http://piwik.org/

• 03:13
  Linear Attribution Model: What Is It and How Does It Work? - Erin Piwik
  Want a more in-depth way to understand the effectiveness of your marketing campaigns? Then, the linear attribution model could be the answer. Although you can choose from several different attribution models, a linear model is ideal for giving value to every touchpoint along the customer journey. It can help you identify your most effective marketing channels and optimise your campaigns. So, without further ado, let’s explore what a linear attribution model is, when you should use it and how you can get started. What is a linear attribution model? A linear attribution model is a (...) -- terms and conditions, data processing agreement (DPA)

15 février

Piwik http://piwik.org/

• 01:12
  9 Form Optimisation Tips to Convert More Visitors - Erin Piwik
  Forms might seem boring — that is, until you realise how powerful they are. No forms mean no leads. No leads mean no sales. No sales means you’ll run out of business. So, what do you do? Optimise forms to land more leads. They’re a critical part of the sales funnel. Forms have many different purposes and can be used to:Contact a companySign up for a newsletterRequest a demoStart a free trialAnd more If you want to get more leads (and ultimately more sales), then you need to optimise your forms. This guide will show you exactly how to do that (so you can start getting more conversions today). (...) -- terms and conditions, data processing agreement (DPA)

14 février

Piwik http://piwik.org/

• 03:03
  11 of the Most Effective Conversion Rate Optimisation Best Practices - Erin Piwik
  Driving more traffic to your website is hard work, but it’s still only half the battle. You don’t just need to acquire new users; you need to make sure as many convert as possible to make your digital marketing efforts worthwhile. That’s why improving your site’s conversion rate is so important. It will also help you get more value from your existing traffic source and keep you in line with your competitors. It’s also probably a lot easier than you think — especially if you adopt optimisation strategies that have been proven to be profitable time and time again. In this article, we’ll show (...) -- terms and conditions, data processing agreement (DPA)

6 février

Piwik http://piwik.org/

• 02:28
  What is White Label Analytics? Everything You Need to Know - Erin Piwik
  Reports are a core part of a marketing agency’s offering. It’s how you build trust with clients by highlighting your efforts and demonstrating your results. But all too often, those reports deliver a jarring and incohesive experience. The culprit? The logos, colours and names of third-party brands your agency uses to deliver work and create the reports. Luckily, there’s a way to make sure your reports elevate your agency’s stature; not undermine it. By white labelling your tools, you can deliver a clear and cohesive brand experience — one that strengthens the client relationship rather than (...) -- terms and conditions, data processing agreement (DPA)

30 janvier

Piwik http://piwik.org/

• 21:21
  How to Increase Conversions With Form Analysis - Erin Piwik
  Forms are one of the most important elements of your website. They are also one of the most difficult elements to analyse and improve. Unlike a webpage, forms aren’t all that easy to analyse with standard web analytics tools. You need to learn how to conduct form analysis if you want to improve your forms’ conversion rates and increase revenue. In this article, we’ll explain what form analysis is and why conducting a thorough form analysis is so important. What is form analysis? Form analysis is a process that measures the effectiveness of your forms. Form analysis uses several tools and (...) -- terms and conditions, data processing agreement (DPA)

29 janvier

Piwik http://piwik.org/

• 04:28
  Web Analytics Reports: 10 Key Types and How to Use Them - Erin Piwik
  You can’t optimise your website to drive better results if you don’t know how visitors are engaging with your site. But how do you correctly analyse data and identify patterns? With the right platform, you can use a wide range of web analytics reports to dive deep into the data. In this article, we’ll discuss what website analytics reports are, different types, why you need them, and how to use reports to find the insights you need. What is web analytics? Website analytics is the process of gathering, processing, and analysing data that shows what users are doing when they visit your (...) -- terms and conditions, data processing agreement (DPA)

26 janvier

Piwik http://piwik.org/

• 02:42
  Introducing the Matomo Connector for Looker Studio (Formerly Google Data Studio) - Erin Piwik
  Explore Matomo data like never before with the official Matomo Connector for Looker Studio. Matomo users can now securely display accurate web analytics data in Looker Studio for free. Connect Matomo to Looker Studio (formerly known as Google Data Studio) in a few clicks and start building dashboards instantly. Get access to a range of data visualisation capabilities and chart types in Looker Studio’s easy-to-use interface. Leave behind manual, error-prone spreadsheet entries and disparate data. With the Matomo Connector for Looker Studio, you get unified, automated reporting and (...) -- Community

25 janvier

Piwik http://piwik.org/

• 22:41
  What is Funnel Analysis? A Complete Guide for Quick Results - Erin Piwik
  Your funnel is leaking. You’re losing visitors. You’re losing conversions and sales. But you don’t know how it’s happening, where it’s happening, or what to do about it. The reason? You aren’t properly analysing your funnels. If you want to improve conversions and grow your business, you need to understand how to properly assess your sales funnels to set yourself up for success. In this guide, we’ll show you what funnel analysis is, why it’s important, and what steps you need to take to leverage it to improve conversions. What is funnel analysis? Every business uses sales funnels, whether they (...) -- terms and conditions, data processing agreement (DPA)
• 03:53
  Web Analytics: The Quick Start Guide - Erin Piwik
  You’ve spent ages carefully designing your website, crafting copy to encourage as many users as possible to purchase your product. But they aren’t. And you don’t know why. The good news is you don’t have to remain in the dark. Collecting and analysing web analytics lets you understand how your users behave on your site and why they aren’t converting. But before you can do that, you need to know what those metrics and KPIs mean. That’s why this article is taking things back to basics. Below, we’ll show you which metrics to track, what they mean and how to choose the best web analytics (...) -- terms and conditions, data processing agreement (DPA)

24 janvier

Piwik http://piwik.org/

• 00:42
  Conversion Funnel Optimisation: 10 Ways to Convert More - Erin Piwik
  Converting leads into happy customers is the ultimate goal of any sales and marketing team. But there are many steps in between those two events, or in other words, funnel stages. Your sales funnel includes all the steps you take to make your audience aware of your product or services and convince them to purchase. Conversion funnel optimisation strategies can help you move users through the stages of your sales funnel. This article will show you how to optimise your conversion funnel and boost sales — no matter how your funnel looks. We’ll go over practical tips you can implement and how (...) -- terms and conditions, data processing agreement (DPA)

22 janvier

Piwik http://piwik.org/

• 04:08
  Top Conversion Metrics to Track in 2024 - Erin Piwik
  2023 boasts ~2.64 billion online shoppers worldwide; that’s more than a third of the global population. With these numbers on an upward trajectory in 2024, conversion metrics are more important than ever to help marketers optimise the online shopping experience. In this article, we’ll provide predictions for the most important conversion metrics you should keep track of in 2024. We’ll also examine how social media can make or break your brand engagement strategy. Keep reading to stay ahead of the competition for 2024 and gain tips and tricks for improving conversion performance. What are (...) -- terms and conditions, data processing agreement (DPA)

12 janvier

Piwik http://piwik.org/

• 03:24
  Marketing Cohort Analysis: How To Do It (With Examples) - Erin Piwik
  The better you understand your customers, the more effective your marketing will become. The good news is you don’t need to run expensive focus groups to learn much about how your customers behave. Instead, you can run a marketing cohort analysis using data from your website analytics. A marketing cohort groups your users by certain traits and allows you to drill down to discover why they take the actions on your website they do. In this article, we’ll explain what a marketing cohort analysis is, show you what you can achieve with this analytical technique and provide a step-by-step guide (...) -- terms and conditions, data processing agreement (DPA)

11 janvier

Piwik http://piwik.org/

• 03:33
  A Complete Guide to Metrics in Google Analytics - Erin Piwik
  There’s no denying that Google Analytics is the most popular web analytics solution today. Many marketers choose it to understand user behaviour. But when it offers so many different types of metrics, it can be overwhelming to choose which ones to focus on. In this article, we’ll dive into how metrics work in Google Analytics 4 and how to decide which metrics may be most useful to you, depending on your analytics needs. However, there are alternative web analytics solutions that can provide more accurate data and supplement GA’s existing features. Keep reading to learn how to overcome Google (...) -- terms and conditions, data processing agreement (DPA)

8 janvier

Piwik http://piwik.org/

• 22:54
  Unveiling GA4 Issues: 8 Questions from a Marketer That GA4 Can’t Answer - Alex Piwik
  It’s hard to believe, but Universal Analytics had a lifespan of 11 years, from its announcement in March 2012. Despite occasional criticism, this service established standards for the entire web analytics industry. Many metrics and reports became benchmarks for a whole generation of marketers. It truly was an era. For instance, a lot of marketers got used to starting each workday by inspecting dashboards and standard traffic reports in the Universal Analytics web interface. There were so, so many of those days. They became so accustomed to Universal Analytics that they would enter reports, (...) -- terms and conditions, data processing agreement (DPA)

3 janvier

Piwik http://piwik.org/

• 02:26
  What is a Cohort Report? A Beginner’s Guide to Cohort Analysis - Erin Piwik
  Handling your user data as a single mass of numbers is rarely conducive to figuring out meaningful patterns you can use to improve your marketing campaigns. A cohort report (or cohort analysis) can help you quickly break down that larger audience into sequential segments and contrast and compare based on various metrics. As such, it is a great tool for unlocking more granular trends and insights — for example, identifying patterns in engagement and conversions based on the date users first interacted with your site. In this guide, we explain the basics of the cohort report and the best way (...) -- terms and conditions, data processing agreement (DPA)