19 mars

Piwik http://piwik.org/

• 18:22
  CCPA vs GDPR: Understanding Their Impact on Data Analytics - Alex Carmona Piwik
  With over 400 million internet users in Europe and 331 million in the US (11% of which reside in California alone), understanding the nuances of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) is crucial for compliant and ethical consumer data collection. Navigating this compliance landscape can be challenging for businesses serving European and Californian markets. This guide explores the key differences between CCPA and GDPR, their impact on data analytics, and how to ensure your business meets these essential privacy (...) -- 400 million internet users in Europe, 331 million in the US, California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), European Economic Area (EEA), Image Source, Zoom’s $85 million settlement, Image source, €6.6 billion, Meta’s €1.2 billion fine, Sephora’s $1.2 million fine, fined Tilting Point Media LLC $500,000, Payment Services Directive 2, self-hosted analytics platform, cloud analytics solution, California Attorney General, Data Protection Authority (DPA), data protection impact assessments (DPIAs), Start your 21-day free trial today!

13 mars

Piwik http://piwik.org/

• 21:52
  The Guide to an Ethical Web: With Big Data Comes Big Responsibility - Alex Carmona Piwik
  Roughly two-thirds of Earth’s 8 billion people use the internet for communication, education, entertainment, business and more. We are connected globally in ways previous generations could’ve never dreamed of. It’s been a wild ride, and we’re just starting. Many users have learned that experiences online can be a mix of good and bad. Sometimes, the bad can feel like it outweighs the good, particularly when large tech companies use our data shadily, cut corners on accessibility or act in any other way that devalues the human being behind the screen. As fellow internet citizens, what (...) -- two-thirds, 75%, fined over a billion Euros, new update, National Public Data, massive GDPR fines, fined a digital marketing company €300,000, 56% of surveyed customers, 76% of the websites, progressive marketing, 75% of surveyed customers, business case for accessibility, streams with subtitles, 55 accessibility errors

11 mars

Piwik http://piwik.org/

• 21:59
  A Primer to Ethical Marketing: How to Build Trust in a Privacy-First World - Alex Carmona Piwik
  Imagine a marketing landscape where transparency replaces tactics, where consumer privacy is prioritised over exploitation, and where authentic value builds genuine relationships. This isn’t just an ideal—it’s the future of marketing. And it starts with ethical marketing practices. 76% of consumers refuse to buy from companies they do not trust with their data. Ethical marketing has become essential for business survival. As privacy regulations tighten and third-party cookies phase out, marketers face a critical question: how can they balance effective, personalised campaigns whilst (...) -- Marketing, Privacy, ethical marketing
• 21:16
  Making Your First-Party Data Work for You and Your Customers - Alex Carmona Piwik
  At last count, 162 countries had enacted data privacy policies of one kind or another. These laws or regulations, without exception, intend to eliminate the use of third-party data. That puts marketing under pressure because third-party data has been the foundation of online marketing efforts since the dawn of the Internet. Marketers need to future-proof their operations by switching to first-party data. This will require considerable adjustment to systems and processes, but the reward will be effective marketing campaigns that satisfy privacy compliance requirements and bring the (...) -- 162 countries, Gartner puts it
• 21:14
  Your Essential SOC 2 Compliance Checklist - Daniel Crough Piwik
  With cloud-hosted applications becoming the norm, organisations face increasing data security and compliance challenges. SOC 2 (System and Organisation Controls 2) provides a structured framework for addressing these challenges. Established by the American Institute of Certified Public Accountants (AICPA), SOC 2 has become a critical standard for demonstrating trustworthiness to clients and partners. A well-structured SOC 2 compliance checklist serves as your roadmap to successful audits and effective security practices. In this post, we’ll walk through the essential steps to achieve SOC (...) -- Privacy, Security

7 mars

Piwik http://piwik.org/

• 01:13
  A Guide to App Analytics Tools that Drive Growth - Daniel Crough Piwik
  Mobile apps are big business, generating £438 billion in global revenue between in-app purchases (38%) and ad revenue (60%). And with 96% of apps relying on in-app monetisation, the competition is fierce. To succeed, app developers and marketers need strong app analytics tools to understand their customers’ experiences and the effectiveness of their development efforts. This article discusses app analytics, how it works, the importance and benefits of mobile app analytics tools, key metrics to track, and explores five of the best app analytics tools on the market. What are app analytics (...) -- App Analytics

6 mars

Piwik http://piwik.org/

• 18:00
  Data Privacy Regulations: Essential Knowledge for Global Business - Daniel Crough Piwik
  If you run a website that collects visitors’ data, you might be violating privacy regulations somewhere in the world. At last count, over 160 countries have privacy laws — and your customers in those countries know about them. A recent survey found that 53% of people who answered know about privacy rules in their country and want to follow them. This is up from 46% two years ago. Furthermore, customers increasingly want to buy from businesses they can trust with their data. That’s why businesses must take data privacy seriously. In this article, we’ll first examine data privacy rules, why (...) -- 53% of people, up from 46%, trust with their data, UNCTAD, 162 national laws, Penalising companies, Identity Theft Resource Center, external attacks cause 68% of data breaches, Michalsons has a list, Protection Impact Assessments (PIAs), EU Data Act, sectoral approach, California Privacy Rights Act (CPRA), Google and Facebook, framework for fines

26 février

Piwik http://piwik.org/

• 01:10
  How to Check Website Traffic: A Complete Guide - Daniel Crough Piwik
  If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. Checking website traffic is a great way to get a dopamine hit when things are up. And it’s a great way to troubleshoot problems when things go down. It’s also a critical data source for marketing and web teams. But to get the most out of it, you need reliable data sources, the ability to track them over time and a way to monitor the competition. This article explains how to check website traffic (for your site and your (...) -- Analytics Tips, Marketing

13 février

Piwik http://piwik.org/

• 19:57
  Enhanced Privacy Control: Matomo’s Guide for Consent Manager Platform Integrations - Alex Carmona Piwik
  In today’s digital landscape, protecting user privacy isn’t just about compliance—it’s about building trust and demonstrating respect for user choices. Even though you can use Matomo without requiring consent when properly configured in compliance with privacy regulations, we’re excited to introduce a new Consent Manager Platforms (CMP) category on our Integrations page to make it easier than ever to implement privacy-respecting analytics. What’s a consent manager platform? A Consent Management Platform (CMP) is a tool that helps websites collect, manage, and store user consent for data (...) -- Development, Latest Releases

30 janvier

Piwik http://piwik.org/

• 01:22
  Introducing the BigQuery & Data Warehouse Export feature - Matomo Core Team Piwik
  Matomo is built on a simple truth: your data belongs to you, and you should have complete control over it. That’s why we’re excited to launch our new BigQuery & Data Warehouse Export feature for Matomo Cloud, giving you even more ways to work with your analytics data. Until now, getting raw data from Matomo Cloud required APIs and custom scripts, or waiting for engineering help. Our new BigQuery & Data Warehouse Export feature removes those barriers. You can now access your raw, unaggregated data and schedule regular exports straight to your data warehouse. The feature works with (...) -- terms and conditions, data processing agreement (DPA)

25 décembre

Piwik http://piwik.org/

• 00:40
  Unwrapping Matomo 5.2.0 – Bringing you enhanced security and performance - Daniel Crough Piwik
  As we tie a bow on 2024, we’re delighted to share our final gift of the year. Matomo 5.2.0 comes wrapped with new security features, privacy controls, and performance improvements to enhance your analytics experience. Enhanced security and privacy controls We’ve strengthened Matomo’s security framework with several key updates:A new installer timestamp mechanism for on-premise installations creates a secure 72-hour installation window, preventing unauthorised access during setupEnhanced account security features including a “This Wasn’t Me” link in password reset emails and location-based login (...) -- Latest Releases

10 décembre

Piwik http://piwik.org/

• 00:55
  Six Best Amplitude Alternatives - Daniel Crough Piwik
  Product analytics is big business. Gone are the days when we could only guess what customers were doing with our products or services. Now, we can track, visualise, and analyse how they interact with them and, with that, constantly improve and optimise. The problem is that many product analytics tools are expensive and complicated — especially for smaller businesses. They’re also packed with functionality more attuned to the needs of massive companies. Amplitude is such a tool. It’s brilliant and it has all the bells and whistles that you’ll probably never need. Fortunately, there are (...) -- terms and conditions, data processing agreement (DPA)

3 décembre

Piwik http://piwik.org/

• 09:58
  Open Banking Security 101: Is open banking safe? - Daniel Crough Piwik
  Open banking is changing the financial industry. Statista reports that open banking transactions hit $57 billion worldwide in 2023 and will likely reach $330 billion by 2027. According to ACI, global real-time payment (RTP) transactions are expected to exceed $575 billion by 2028. Open banking is changing how banking works, but is it safe? And what are the data privacy and security implications for global financial service providers? This post explains the essentials of open banking security and addresses critical data protection and compliance questions. We’ll explore how a privacy-first (...) -- Banking and Financial Services

29 novembre

Piwik http://piwik.org/

• 21:51
  Lean Analytics in a Privacy-First Environment – Bootcamp with Timo Dechau - Daniel Crough Piwik
  In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post will summarize some of his key privacy-first analytics ideas, but be sure to check out the on-demand video for more detail.Watch the bootcamp on demand var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function()gform.scriptsLoaded=!0),window.addEventListener("DOMContentLoaded",function()gform.domLoa -- Banking and Financial Services, GDPR, Marketing, Privacy, Videos, Featured Banking Content

27 novembre

Piwik http://piwik.org/

• 21:48
  Four Trends Shaping the Future of Analytics in Banking - Daniel Crough Piwik
  While retail banking revenues have been growing in recent years, trends like rising financial crimes and capital required for generative AI and ML tech pose significant risks and increase operating costs across the financial industry, according to McKinsey’s State of Retail Banking report. Today’s financial institutions are focused on harnessing AI and advanced analytics to make their data work for them. To be up to the task, analytics solutions must allow banks to give consumers the convenient, personalised experiences they want while respecting their privacy. In this article, we’ll (...) -- Banking and Financial Services

22 novembre

Piwik http://piwik.org/

• 22:31
  A Quick Start Guide to the Payment Services Directive (PSD2) - Daniel Crough Piwik
  In 2023, there were 266.2 billion real-time payments indicating that the demand for secure transactions has never been higher. As we move towards a more open banking system, there are a host of new payment solutions that offer convenience and efficiency, but they also present new risks. The Payment Services Directive 2 (PSD2) is one of many regulations established to address these concerns. PSD2 is a European Union (EU) business initiative to offer smooth payment experiences while helping customers feel safe from online threats. In this post, learn what PSD2 includes, how it improves (...) -- Banking and Financial Services, Privacy

13 novembre

Piwik http://piwik.org/

• 20:09
  Join us at MatomoCamp 2024 world tour edition - Daniel Crough Piwik
  Join us at MatomoCamp 2024 world tour edition, our online conference dedicated to Matomo Analytics—the leading open-source web analytics platform that prioritises data privacy.🗓️ Date: 14 November 2024🌐 Format: 24-hour virtual conference accessible worldwide💰 Cost: Free and no need to registerEvent highlightsOpening ceremony Begin the day with a welcome from Ronan Chardonneau, co-organiser of MatomoCamp and customer success manager at Matomo. View session | iCal linkKeynote: “Matomo by its creator” Attend a special session with Matthieu Aubry, the founder of Matomo Analytics. Learn about the (...) -- Uncategorized

9 novembre

Piwik http://piwik.org/

• 02:14
  How HSBC and ING are transforming banking with AI - Daniel Crough Piwik
  We recently partnered with FinTech Futures to produce an exciting webinar discussing how analytics leaders from two global banks are using AI to protect customers, streamline operations, and support environmental goals. Watch the on-demand webinar: Advancing analytics maturity. Email By providing your email and clicking “submit”, you agree to receive direct marketing materials relating to Matomo products and services, surveys, information about events, publications and promotions. You can unsubscribe at any time by clicking the opt-out link provided in each communication. We will process (...) -- Banking and Financial Services, Featured Banking Content

25 octobre

Piwik http://piwik.org/

• 22:12
  Banking Data Strategies – A Primer to Zero-party, First-party, Second-party and Third-party data - Daniel Crough Piwik
  Banks hold some of our most sensitive information. Every transaction, loan application, and account balance tells a story about their customers’ lives. Under GDPR and banking regulations, protecting this information isn’t optional – it’s essential. Yet banks also need to understand how customers use their services to serve them better. The solution lies in understanding different types of banking data and how to handle each responsibly. From direct customer interactions to market research, each data source serves a specific purpose and requires its own privacy controls. Before diving into how (...) -- Banking and Financial Services, Privacy

21 octobre

Piwik http://piwik.org/

• 23:18
  Google Analytics Sampling: Why It Matters and How to Avoid It - Daniel Crough Piwik
  When marketing decisions rely on website analytics, accuracy matters. However, Google Analytics and other analytics platforms sample data to generate reports, which can sometimes misrepresent the true data trends. Read More -- Analytics Tips

4 octobre

Piwik http://piwik.org/

• 23:16
  Understanding User Flow: Eight Practical Examples for Better UX - Daniel Crough Piwik
  Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a mess rather than a masterpiece. Similarly, designing a website without understanding user flow is a recipe for confusion and lost conversions. User flows—the paths visitors take through your site—are the recipes for digital success. They provide a clear sequence of steps that guide users towards their goals, whether that’s making a purchase, signing up for a newsletter, or finding information. By understanding and optimising these (...) -- Analytics Tips, UX

24 septembre

Piwik http://piwik.org/

• 22:45
  Strategies for Reducing Bank Customer Acquisition Cost [2024] - Daniel Crough Piwik
  Acquiring new customers is no small feat — regardless of the size of your team. The expenses of various marketing efforts tend to pile up fast, even more so when your business operates in a highly competitive industry like banking. At the same time, marketing budgets continue to decrease — dropping from an average of 9.1% of total company revenue in 2023 down to 7.7% in 2024 — prompting businesses in the financial services industry to figure out how they can do more with less. That brings us to bank customer acquisition cost (CAC) — a key business metric that can reveal quite a bit about (...) -- Banking and Financial Services

17 septembre

Piwik http://piwik.org/

• 09:15
  Marketing Analytics in Banking: How to Be Effective and Compliant - Daniel Crough Piwik
  Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics as the biggest skill gap in their department. Read More -- Banking and Financial Services, Marketing, Privacy, banks, finserv, fintech, marketing analytics

13 septembre

Piwik http://piwik.org/

• 00:27
  Overcoming Fintech and Finserv’s Biggest Data Analytics Challenges - Daniel Crough Piwik
  Data powers innovation in financial technology (fintech), from personalized banking services to advanced fraud detection systems. Industry leaders recognize the value of strong security measures and customer privacy. A recent survey highlights this focus, with 72% of finance Chief Risk Officers identifying cybersecurity as their primary concern. Beyond cybersecurity, fintech and financial services (finserv) companies are bogged down with massive amounts of data spread throughout disconnected systems. Between this, a complex regulatory landscape and an increasingly tech-savvy and (...) -- Banking and Financial Services, Marketing, Security

24 juillet

Piwik http://piwik.org/

• 22:31
  7 Fintech Marketing Strategies to Maximise Profits in 2024 - Erin Piwik
  Fintech investment skyrocketed in 2021, but funding tanked in the following two years. A -63% decline in fintech investment in 2023 saw the worst year in funding since 2017. Luckily, the correction quickly floored, and the fintech industry will recover in 2024, but companies will have to work much harder to secure funds. F-Prime’s The 2024 State of Fintech Report called 2023 the year of “regulation on, risk off” amid market pressures and regulatory scrutiny. Funding is rising again, but investors want regulatory compliance and stronger growth performance from fintech ventures. Here are seven (...) -- terms and conditions, data processing agreement (DPA)
• 01:35
  Fintech Content Marketing: 10 Best Practices & Growth Strategies - Erin Piwik
  Content marketing is an effective strategy for growth and building trust. This is especially true in the fintech industry, where competition is intense and trust is crucial. Content marketing helps you strengthen customer relationships, engage your audience, and differentiate yourself from competitors. To get the most out of your fintech content marketing, you need to develop the right strategy. In this guide, we’ll cover everything you need to know about content marketing for fintech companies so you can expand your reach and grow your business. What is fintech content marketing? Fintech (...) -- terms and conditions, data processing agreement (DPA)

22 juillet

Piwik http://piwik.org/

• 21:55
  OCPA, FDBR and TDPSA – What you need to know about the US’s new privacy laws - Daniel Crough Piwik
  On July 1, 2024, new privacy laws took effect in Florida, Oregon, and Texas. People in these states now have more control over their personal data, signaling a shift in privacy policy in the United States. Here’s what you need to know about these laws and how privacy-focused analytics can help your business stay compliant. Consumer rights are front and centre across all three laws The Florida Digital Bill of Rights (FDBR), Oregon Consumer Privacy Act (OCPA), and Texas Data Privacy and Security Act (TDPSA) grant consumers similar rights. Access: Consumers can access their personal data held (...) -- terms and conditions, data processing agreement (DPA)

18 juillet

Piwik http://piwik.org/

• 04:08
  Multi-Site Management (Quick-Start Guide) - Erin Piwik
  Do you run multiple websites? Or, you’re expanding from one to two sites? Multi-site management isn’t an easy task. While there are dozens of reasons why you may need to operate several sites, like brick and mortar stores opening new locations in different regions, you need to ensure you’re following the right strategies so you remain successful. So, how do you actually manage multiple websites at the same time without spreading yourself thin? Using a single dashboard. In this guide, we’ll cover everything you need to know about managing multiple sites in a single location at once so you can (...) -- terms and conditions, data processing agreement (DPA)
• 02:35
  A Guide to Bank Customer Segmentation - Erin Piwik
  Banking customers are more diverse, complex, and demanding than ever. As a result, banks have to work harder to win their loyalty, with 75% saying they would switch to a bank that better fits their needs. The problem is banking customers’ demands are increasingly varied amid economic uncertainties, increased competition, and generational shifts. If banks want to retain their customers, they can’t treat them all the same. They need a bank customer segmentation strategy that allows them to reach specific customer groups and cater to their unique demands. What is customer segmentation? (...) -- terms and conditions, data processing agreement (DPA)

26 juin

Piwik http://piwik.org/

• 23:42
  Export your data from Universal Analytics or Universal Analytics 360 - Erin Piwik
  How to export your dataWe would love for you to try Matomo, but first let’s get your data from Google:Export your UA360 dataExport or archive your UA dataImport your data to MatomoHere’s how to Import your data to Matomo CloudHere’s how to import your data to Matomo On-Premise/self-hosted .cloudsubform font-size: 13px; .matomo_signup-elementor-widget .text-center text-align: center; .cloudsubform label font-weight: bold; .cloudsubform input width: 100%; .cloudsubform .list-unstyled list-style:none; margin-left: 0; input.form-control border-color: #e7e7e7; background: #fff; (...) -- Export your UA360 data, Export or archive your UA data, terms and conditions, data processing agreement (DPA)
• 22:34
  What is Web Log Analytics and Why You Should Use It - Erin Piwik
  Can’t use JavaScript tracking on your website? Need a more secure and privacy-friendly way to understand your website visitors? Web log analytics is your answer. This method pulls data directly from your server logs, offering a secure and privacy-respecting alternative. In this blog, we cover what web log analytics is, how it compares to JavaScript tracking, who it is best suited for, and why it might be the right choice for you. What are server logs? Before diving in, let’s start with the basics: What are server logs? Think of your web server as a diary that notes every visit to your (...) -- terms and conditions, data processing agreement (DPA)
• 00:54
  SEO for Financial Services: The Ultimate Guide - Erin Piwik
  You know that having a digital marketing strategy is crucial for helping your financial services business capture the attention and trust of potential customers and thrive in an increasingly competitive digital landscape. The question is — what’s the best way to go about improving your ranking in SERPs and driving organic traffic to your website? That’s where SEO strategies for financial services come into play. This article will cover everything your company needs to know about SEO for financial services — from the unique challenges you’ll face to the proven tips and strategies you can (...) -- terms and conditions, data processing agreement (DPA)

17 juin

Piwik http://piwik.org/

• 23:45
  A Guide to Ethical Web Analytics in 2024 - Erin Piwik
  User data is more valuable and sought after than ever. Ninety-four percent of respondents in Cisco’s Data Privacy Benchmark Study said their customers wouldn’t buy from them if their data weren’t protected, with 95% saying privacy was a business imperative. Unfortunately, the data collection practices of most businesses are far from acceptable and often put their customers’ privacy at risk. But it doesn’t have to be this way. You can ethically collect valuable and insightful customer data—you just need the right tools. In this article, we show you what an ethical web analytics solution can (...) -- terms and conditions, data processing agreement (DPA)

29 mai

Piwik http://piwik.org/

• 02:57
  Introducing Updates to the Funnels Feature - Erin Piwik
  We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility. if ('function' === typeof window.playMatomoVideo) window.playMatomoVideo("FunnelsProductUpdate2024", "#FunnelsProductUpdate2024") else document.addEventListener("DOMContentLoaded", function() window.playMatomoVideo("FunnelsProductUpdate2024", "#FunnelsProductUpdate2024"); ); Here’s what’s changing: Setting up and managing funnels is now easier than ever Previously, creating funnels was tedious and required going through the Goals feature. But we’ve changed that with the (...) -- terms and conditions, data processing agreement (DPA)

21 mai

Piwik http://piwik.org/

• 23:27
  B2B Marketing Attribution Guide: How to Master It in 2024 - Erin Piwik
  The last thing you want is to invest your advertising dollars in channels, campaigns and ads that don’t work. But B2B marketing attribution — figuring out which marketing efforts drive revenue — is far from easy. With longer sales funnels and multiple people from the same company involved in the same sales process, B2B (business-to-business) is a different ballgame from B2C (business-to-consumer) marketing. In this guide, we break down what B2B marketing attribution is, how it’s different, which tools you can use to set it up and the best practices. What is B2B marketing attribution? (...) -- terms and conditions, data processing agreement (DPA)

20 mai

Piwik http://piwik.org/

• 21:38
  B2B Customer Journey Map: A Quickfire Guide for Growth - Erin Piwik
  What is a company’s biggest asset? Its product? Its employees? Its unique selling proposition? More and more people are recognising it’s something else entirely: your customers. Without your customers, your business can’t exist. Nearly 77% of B2B buyers found the buying process too complicated. With more competition than ever, it’s crucial you provide the best possible experience for them. That’s where your customer journey comes in. If you’re in the B2B space, you need to know how to map out the journey. By building a B2B customer journey map, you’ll be able to analyse the weak spots in the (...) -- terms and conditions, data processing agreement (DPA)
• 01:32
  GA360 vs GA4: Key Differences and Challenges - Erin Piwik
  While the standard Universal Analytics (UA) was sunset for free users in July 2023, Google Analytics 360 (GA360) users could postpone the switch to GA4 for another 12 months. But time is running out. As July is rapidly approaching, GA360 customers need to prepare for the switch to Google Analytics 4 (GA4) or another solution. This comparison post will help you understand the differences between GA360 vs. GA4. We’ll dive beneath the surface, examining each solution’s privacy implications and their usability, features, new metrics and measurement methods. What is Google Analytics 4 (...) -- terms and conditions, data processing agreement (DPA)
• 00:46
  GA360 Sunset: Is Now the Time to Switch? - Erin Piwik
  Google pushed the sunset date of Universal Analytics 360 to July 2024, giving enterprise users more time to transition to Google Analytics 4. This extension is also seen by some as time to find a suitable alternative. While Google positions GA4 as an upgrade to Universal Analytics, the new platform has faced its fair share of backlash. So before you rush to meet the new sunset deadline, ask yourself this question: Is now the time to switch to a Google Analytics alternative? In this article, we’ll explain what the new GA360 sunset date means and show you what you could gain by choosing a (...) -- terms and conditions, data processing agreement (DPA)

13 mai

Piwik http://piwik.org/

• 21:52
  A Guide to GDPR Sensitive Personal Data - Erin Piwik
  The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals. The GDPR distinguishes between “special categories of personal data” (also referred to as “sensitive”) and other personal data and imposes stricter requirements on collection and processing of sensitive data. Understanding these differences will help your company comply with the requirements and avoid heavy penalties. In this article, we’ll explain what personal data is considered “sensitive” (...) -- terms and conditions, data processing agreement (DPA)
• 21:44
  What Is Data Misuse & How to Prevent It? (With Examples) - Erin Piwik
  Your data is everywhere. Every time you sign up for an email list, log in to Facebook or download a free app onto your smartphone, your data is being taken. This can scare customers and users who fear their data will be misused. While data can be a powerful asset for your business, it’s important you manage it well, or you could be in over your head. In this guide, we break down what data misuse is, what the different types are, some examples of major data misuse and how you can prevent it so you can grow your brand sustainably. What is data misuse? Data is a good thing. It helps analysts (...) -- terms and conditions, data processing agreement (DPA)

9 mai

Piwik http://piwik.org/

• 23:27
  10 Customer Segments Examples and Their Benefits - Erin Piwik
  Now that companies can segment buyers, the days of mass marketing are behind us. Customer segmentation offers various benefits for marketing, content creation, sales, analytics teams and more. Without customer segmentation, your personalised marketing efforts may fall flat. According to the Twilio 2023 state of personalisation report, 69% of business leaders have increased their investment in personalisation. There’s a key reason for this — customer retention and loyalty directly benefit from personalisation. In fact, 62% of businesses have cited improved customer retention due to (...) -- terms and conditions, data processing agreement (DPA)
• 22:52
  Data Privacy Issues to Be Aware of and How to Overcome Them - Erin Piwik
  Data privacy issues are a significant concern for users globally. Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that around 53% of EU internet users refused to let companies access their data for advertising purposes. These findings send a clear message: if companies want to build consumer trust, they must honour users’ data privacy concerns. The best way to do this is by adopting transparent, ethical data collection practices — which also supports the simultaneous goal of maintaining (...) -- terms and conditions, data processing agreement (DPA)
• 21:49
  What Is Data Ethics & Why Is It Important in Business? - Erin Piwik
  Data is powerful — every business on earth uses data. But some are leveraging it more than others. The problem? Not all businesses are using data ethically. You need to collect, store, and analyse data to grow your business. But, if you aren’t careful, you could be crossing the line with your data usage into unethical territories. In a society where data is more valuable than ever, it’s crucial you perform ethical practices. In this article, we break down what data ethics is, why it’s important in business and how you can implement proper data ethics to ensure you stay compliant while growing (...) -- terms and conditions, data processing agreement (DPA)
• 20:48
  How to Conduct a Customer Journey Analysis (Step-by-Step) - Erin Piwik
  Your customers are everything. Treat them right, and you can generate recurring revenue for years. Treat them wrong; you’ll be spinning your wheels and dealing with churn. How do you give your customers the best experience possible so they want to stick around? Improve their customer experience. How? By conducting a customer journey analysis. When you know how your customers experience your business, you can improve it to meet and exceed customer expectations. In this guide, we’ll break down how the customer journey works and give you a step-by-step guide to conduct a thorough customer (...) -- terms and conditions, data processing agreement (DPA)

8 mai

Piwik http://piwik.org/

• 03:35
  CRO Program: Best Practices and KPIs to Track [2024] - Erin Piwik
  Driving traffic to your website is only one part of the equation; the second part is getting those visitors to convert by completing a desired action — creating an account, signing up for a newsletter or completing a purchase. But if you fail to optimise your website for conversions, you’ll have a hard time guiding visitors further down the funnel and turning them into customers. That’s where a CRO program (or conversion rate optimisation) can help. This article will cover conversion rate optimisation best practices and outline key metrics and KPIs to start tracking to see an improvement (...) -- terms and conditions, data processing agreement (DPA)

7 mai

Piwik http://piwik.org/

• 22:27
  How (and Why) to Run a Web Accessibility Audit in 2024 - Erin Piwik
  When most businesses design their websites, they primarily think about aesthetics, not accessibility. However, not everyone who visits your website has the same abilities or access needs. Eight percent of the US population has visual impairments. The last thing you want is to alienate website visitors with a bad experience because your site isn’t up to accessibility standards. (And with growing international regulation, risk fines or lawsuits as a result.) A web accessibility audit can help you identify and fix any issues for users with impaired vision, hearing or other physical (...) -- terms and conditions, data processing agreement (DPA)
• 22:04
  Accessibility Testing: Why It Matters and How to Get Started - Erin Piwik
  Nearly 96% of website homepages had failures with meeting web accessibility criteria in 2024. Aside from not complying with web accessibility laws and regulations, companies are failing a growing number of users with accessibility needs. With disabilities, chronic illnesses and ageing populations all rising, brands need to take accessibility more seriously. In this article, we explain why accessibility testing is so important and how you can get started today. What is accessibility testing? Accessibility testing optimises digital experiences to make them accessible for users with a range (...) -- terms and conditions, data processing agreement (DPA)
• 01:31
  What Is Ethical SEO & Why Does It Matter? - Erin Piwik
  Do you want to generate more revenue? Then, you need to ensure you have a steady stream of traffic flowing to your site. Search engines like Google, Bing and Yahoo are powerful mediums you can use to scale your business. Search engine optimisation (SEO) is the process of creating search engine-friendly content to draw in traffic to your website. But, if you aren’t careful, you could be crossing the line of ethical SEO into unethical SEO. In this article, we break down what ethical SEO is, why it’s important in business and how you can implement effective SEO into your business while (...) -- terms and conditions, data processing agreement (DPA)
• 04:00
  Consent Mode v2: Everything You Need to Know - Alex Piwik
  Confused about Consent Mode v2 and its impact on your website analytics? You’re not the only one. Google’s latest update has left many scratching their heads about data privacy and tracking. In this blog, we’re getting straight to the point. We’ll break down what Consent Mode v2 is, how it works, and the impact it has. What is Consent Mode? What exaclty is Google Consent Mode and why is there so much buzz surrounding it? This question has been frustrating analysts and marketers worldwide since the beginning of this year. Consent Mode is the solution from Google designed to manage data (...) -- Analytics Tips

3 mai

Piwik http://piwik.org/

• 03:48
  What Are Website KPIs (10 KPIs and Best Ways to Track Them) - Erin Piwik
  Trying to improve your website’s performance? Have you ever heard the phrase, “What gets measured gets managed?” To improve, you need to start crunching your numbers. The question is, what numbers are you supposed to track? If you want to improve your conversions, then you need to track your website KPIs. In this guide, we’ll break down the top website KPIs you need to be tracking and how you can track them so you can double down on what’s working with your website (and ditch what’s not). Let’s begin. What are website KPIs? Before we dive into website KPIs, let’s define “KPI.” A KPI is a key (...) -- terms and conditions, data processing agreement (DPA)

17 avril

Piwik http://piwik.org/

• 04:16
  How to Implement Cross-Channel Analytics: A Guide for Marketers - Erin Piwik
  Every modern marketer knows they have to connect with consumers across several channels. But do you know how well Instagram works alongside organic traffic or your email list? Are you even tracking the impacts of these channels in one place? You need a cross-channel analytics solution if you answered no to either of these questions. In this article, we’ll explain cross-channel analytics, why your company probably needs it and how to set up a cross-channel analytics solution as quickly and easily as possible. What is cross-channel analytics? Cross-channel analytics is a form of marketing (...) -- terms and conditions, data processing agreement (DPA)

15 avril

Piwik http://piwik.org/

• 00:11
  Clickstream Data: Definition, Use Cases, and More - Erin Piwik
  Gaining a deeper understanding of user behaviour — customers’ different paths, digital footprints, and engagement patterns — is crucial for providing a personalised experience and making informed marketing decisions. In that sense, clickstream data, or a comprehensive record of a user’s online activities, is one of the most valuable sources of actionable insights into users’ behavioural patterns. This article will cover everything marketing teams need to know about clickstream data, from the basic definition and examples to benefits, use cases, and best practices. What is clickstream data? (...) -- terms and conditions, data processing agreement (DPA)

14 avril

Piwik http://piwik.org/

• 23:24
  A Beginner’s Guide to Omnichannel Analytics - Erin Piwik
  Linear customer journeys are as obsolete as dial-up internet and floppy disks. As a marketing manager, you know better than anyone that customers interact with your brand hundreds of times across dozens of channels before purchasing. That can make tracking them a nightmare unless you build an omnichannel analytics solution. Alas, if only it were that simple. Unfortunately, it’s not enough to collect data on your customers’ complex journeys just by buying an omnichannel platform. You need to generate actionable insights by using marketing attribution to tie channels to conversions. This (...) -- terms and conditions, data processing agreement (DPA)

12 avril

Piwik http://piwik.org/

• 03:59
  7 Ecommerce Metrics to Track and Improve in 2024 - Erin Piwik
  You can invest hours into market research, create the best ads you’ve ever seen and fine-tune your budgets. But the only way to really know if your digital marketing campaigns move the needle is to track ecommerce metrics. It’s time to put your hopes and gut feelings aside and focus on the data. Ecommerce metrics are key performance indicators that can tell you a lot about the performance of a single campaign, a traffic source or your entire marketing efforts. That’s why it’s essential to understand what ecommerce metrics are, key metrics to track and how to improve them. Ready to do all of (...) -- terms and conditions, data processing agreement (DPA)

9 avril

Piwik http://piwik.org/

• 02:16
  16 Website Metrics to Track If You Want to Grow Your Business - Erin Piwik
  Conversion rate. Bounce rate. Sessions. There are dozens of metrics to keep up with in web analytics. It can be confusing at times trying to keep up with everything. But, if you want to improve your website performance and grow your business, you need to know what they are and how they work. Why? Because what you measure gets managed. This is true in your personal life and business. You must track various website metrics to help your business reach new heights. In this guide, you’ll learn about the most important website metrics, why they’re important and how to track them to grow your (...) -- terms and conditions, data processing agreement (DPA)