19 mars

Piwik http://piwik.org/

• 18:22
  CCPA vs GDPR: Understanding Their Impact on Data Analytics - Alex Carmona Piwik
  With over 400 million internet users in Europe and 331 million in the US (11% of which reside in California alone), understanding the nuances of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) is crucial for compliant and ethical consumer data collection. Navigating this compliance landscape can be challenging for businesses serving European and Californian markets. This guide explores the key differences between CCPA and GDPR, their impact on data analytics, and how to ensure your business meets these essential privacy (...) -- 400 million internet users in Europe, 331 million in the US, California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), European Economic Area (EEA), Image Source, Zoom’s $85 million settlement, Image source, €6.6 billion, Meta’s €1.2 billion fine, Sephora’s $1.2 million fine, fined Tilting Point Media LLC $500,000, Payment Services Directive 2, self-hosted analytics platform, cloud analytics solution, California Attorney General, Data Protection Authority (DPA), data protection impact assessments (DPIAs), Start your 21-day free trial today!

13 mars

Piwik http://piwik.org/

• 21:52
  The Guide to an Ethical Web: With Big Data Comes Big Responsibility - Alex Carmona Piwik
  Roughly two-thirds of Earth’s 8 billion people use the internet for communication, education, entertainment, business and more. We are connected globally in ways previous generations could’ve never dreamed of. It’s been a wild ride, and we’re just starting. Many users have learned that experiences online can be a mix of good and bad. Sometimes, the bad can feel like it outweighs the good, particularly when large tech companies use our data shadily, cut corners on accessibility or act in any other way that devalues the human being behind the screen. As fellow internet citizens, what (...) -- two-thirds, 75%, fined over a billion Euros, new update, National Public Data, massive GDPR fines, fined a digital marketing company €300,000, 56% of surveyed customers, 76% of the websites, progressive marketing, 75% of surveyed customers, business case for accessibility, streams with subtitles, 55 accessibility errors

11 mars

Piwik http://piwik.org/

• 21:59
  A Primer to Ethical Marketing: How to Build Trust in a Privacy-First World - Alex Carmona Piwik
  Imagine a marketing landscape where transparency replaces tactics, where consumer privacy is prioritised over exploitation, and where authentic value builds genuine relationships. This isn’t just an ideal—it’s the future of marketing. And it starts with ethical marketing practices. 76% of consumers refuse to buy from companies they do not trust with their data. Ethical marketing has become essential for business survival. As privacy regulations tighten and third-party cookies phase out, marketers face a critical question: how can they balance effective, personalised campaigns whilst (...) -- Marketing, Privacy, ethical marketing
• 21:16
  Making Your First-Party Data Work for You and Your Customers - Alex Carmona Piwik
  At last count, 162 countries had enacted data privacy policies of one kind or another. These laws or regulations, without exception, intend to eliminate the use of third-party data. That puts marketing under pressure because third-party data has been the foundation of online marketing efforts since the dawn of the Internet. Marketers need to future-proof their operations by switching to first-party data. This will require considerable adjustment to systems and processes, but the reward will be effective marketing campaigns that satisfy privacy compliance requirements and bring the (...) -- 162 countries, Gartner puts it
• 21:14
  Your Essential SOC 2 Compliance Checklist - Daniel Crough Piwik
  With cloud-hosted applications becoming the norm, organisations face increasing data security and compliance challenges. SOC 2 (System and Organisation Controls 2) provides a structured framework for addressing these challenges. Established by the American Institute of Certified Public Accountants (AICPA), SOC 2 has become a critical standard for demonstrating trustworthiness to clients and partners. A well-structured SOC 2 compliance checklist serves as your roadmap to successful audits and effective security practices. In this post, we’ll walk through the essential steps to achieve SOC (...) -- Privacy, Security

7 mars

Piwik http://piwik.org/

• 01:13
  A Guide to App Analytics Tools that Drive Growth - Daniel Crough Piwik
  Mobile apps are big business, generating £438 billion in global revenue between in-app purchases (38%) and ad revenue (60%). And with 96% of apps relying on in-app monetisation, the competition is fierce. To succeed, app developers and marketers need strong app analytics tools to understand their customers’ experiences and the effectiveness of their development efforts. This article discusses app analytics, how it works, the importance and benefits of mobile app analytics tools, key metrics to track, and explores five of the best app analytics tools on the market. What are app analytics (...) -- App Analytics

6 mars

Piwik http://piwik.org/

• 18:00
  Data Privacy Regulations: Essential Knowledge for Global Business - Daniel Crough Piwik
  If you run a website that collects visitors’ data, you might be violating privacy regulations somewhere in the world. At last count, over 160 countries have privacy laws — and your customers in those countries know about them. A recent survey found that 53% of people who answered know about privacy rules in their country and want to follow them. This is up from 46% two years ago. Furthermore, customers increasingly want to buy from businesses they can trust with their data. That’s why businesses must take data privacy seriously. In this article, we’ll first examine data privacy rules, why (...) -- 53% of people, up from 46%, trust with their data, UNCTAD, 162 national laws, Penalising companies, Identity Theft Resource Center, external attacks cause 68% of data breaches, Michalsons has a list, Protection Impact Assessments (PIAs), EU Data Act, sectoral approach, California Privacy Rights Act (CPRA), Google and Facebook, framework for fines